Two-minute product tour
Google's auction insights surface a rival's bid change days after the fact, by which point your CPA has already moved. Adthena shows it the same day. This tour walks through how.
Having trouble viewing the tour? Open it in a new tab.
Where a competitor's bid change actually shows up in standard reporting, and how many days of spend go past before it does.
The view that surfaces a rival entering or leaving your auctions on the day it happens, across every term you care about.
Impression share lost, the terms affected, and the budget sitting behind auctions nobody else is contesting.
Book a time with our team to audit your market movements, competitor strategies, and spend-saving opportunities.