AI Overview Impact

Stop AI Overviews
stealing your revenue

Google AIOs now impact up to 57% of search results, driving declining visibility, volatile CTRs and unexplained CPC shifts. When an AIO dominates the SERP, your ads move and your ROI is at risk.

Audit your AIOs See how it works

google.com

best running shoes

AI Overview

fold

Your ad Above the fold Below the fold

AI Overview Impact Adthena Live

CTR vs no AI Overview−34%

AIO frequency68%

Wasted spend$2.4k

Trusted by search teams at

Stop guessing why your CTR dropped

When an AIO dominates the SERP, your ads move, user behavior shifts, and your ROI is at risk.

Ad positioning

Google Ads · search terms•••

running shoes$3.122.1

best running shoes$2.881.8

buy running shoes$4.052.4

AI Overview above your ad?•••

running shoes——

best running shoes——

buy running shoes——

AIO displacement

Quantify how AIOs displace your ads and divert clicks.

AIO frequency

Weekly performance•••

Clicks18,402−28%

CTR2.41%−34%

CPC$3.40+12%

CTR down 34%

Why did it drop?•••

Seasonalityunknown

AI Overview presentnot tracked

Competitor enteredunknown

Performance dips that look seasonal

Determine if performance dips are seasonal or driven by AIO presence.

Intent & device

AIO tracking · by device•••

Desktoppanel100%

Mobile—no data

Tablet—no data

52% of search is mobile

Mobile SERP

AI Overview

fold

Your ad

Your AIO data stops at desktop

Identify which search term groups, devices and categories are most exposed to AIO disruption.

Measure Google AI Overviews impact on PPC

Most tools just scrape AIOs and stop. Adthena is the first to overlay AI presence with paid performance data, revealing not just where AIOs appear, but exactly how they impact your ROI.

Position Ad position & visibility +

See your paid ad position relative to the AIOs block. Understand if your ads are being pushed below the fold and how that correlates with immediate traffic drops.

Indexed dailyAbove or belowMobile and desktop

running shoes

AI Overview

fold

Your ad

Pushed below the AIO

The SERP as Adthena indexes it, with your ad position recorded against the AIO block

Action Actionable insights +

Use Adthena data to adjust your bids for AIO-heavy terms, test creative to complement AI summaries, and exclude wasteful zero-click search spend.

Bid adjustmentsZero-click exclusionsInside Google Ads

running shoesAIO 68%

Max CPC ~~$3.12~~$1.90

best running shoesAIO 54%

Max CPC ~~$2.88~~$2.10

Exclude zero-click terms

$2.4k wasted spend flagged

Bid changes and exclusions applied to the terms the AI Overview is taking

Impact Measure impact +

Compare SERPs with and without AIOs to isolate impact on CPC and ROI.

With vs without AIOCTR correlationCitation share

−34% CTR when an
AI Overview appears

Without AIOWith AIO

CTR 34% lower with an AIO

CTR, clicks and cost per lead on the same terms, split by AI Overview presence

Free report: AI Search Ads

The Advertiser Intelligence Report. How AI search is reshaping paid search, and what it means for your budget

AI Overview Impact Jul 28 – Aug 26 · all devices

43%AI Overview frequency

$2.4kWasted spend

70.3%Ads above the AIO

6Position gaps

2Citation gaps

competitor-aTop cited domain

AIO FREQUENCY, DAILY %

AD CLICKS · WITH VS WITHOUT AN AIO

How AI Overview Impact works

Around-the-clock SERP indexing

We index the SERP millions of times a day, recording every AI Overview as it appears.

Position and citation capture

For each term we log your ad position against the AIO block, by device, and who got cited.

Impact correlation

Your performance data is overlaid on AIO presence, so seasonality stops being a guess.

Action and reclamation

Bid down or exclude the terms AI is taking, then track the spend you reclaim.

All of it runs on observed public data, with zero PII.

57%

Of search results now impacted by Google AI Overviews

24/7

Your terms indexed and refreshed daily by Whole Market View™

14+ yrs

Of accumulated search data behind our AI impact models

Zero PII

Observed public data only, fully privacy compliant

“I felt unprepared to navigate the AI landscape, we lacked visibility into AI insights. Now, with Adthena, I feel supported and confident that we can influence our performance and stay competitive.”

Adthena Customer
Advisory Board

47%

Of monitored AU searches returned an AI Overview on 24 Sept 2026. The AIO Impact Index tracks it daily across the US, UK and AU.

View the AIO Impact Index →

Global award wins

What you get

See how AIOs are affecting your bottom line

Your ad position relative to the AIO block
A mobile vs desktop split most tools leave out
Citation tracking on who is shaping your category
SERPs with and without an AIO, to isolate CPC and ROI
Bid and exclusion actions on AIO-heavy terms
Observed public data only, zero PII, fully compliant

Book a demo

See AI Overview Impact running on your own market.

Want to look around first? View the AIO Impact Index

Questions before you start

What does the “AI Overview Frequency” percentage represent?

It shows the percentage of SERP scrapes where an AI Overview was present for a search term or group.

Why is seeing AIO data by device important

AIOs take up most of the search results when they appear on mobile – taking more visibility away from ads and organic listings. Most tools don’t provide a mobile vs desktop split for AIOs, often because their panel methodology results in having mostly insights for desktop, leaving a huge blindspot in the data. Over 50% of traffic is attributed to mobile devices, so we want to give advertisers transparency, and actionable insights.

Is this an SEO tool?

Not exclusively. AIOs are pushing ads down the page, leading to a PPC impact as advertisers get less visibility.

We already have a solution that gives us AIO visibility. How is Adthena better?

We find that our methodology of indexing the SERP directly, millions of times, enables us to have a much bigger dataset than most tools – providing a more accurate view to guide decisions.

How actionable is this today?

There are already a variety of things you could do to optimize in line with insights about AIOs and LLMs – from PPC optimization to broader, cross-channel strategy adjustments. And you can monitor the impact of these actions in Adthena too.

The Index shows geo level trends, but how can I see the specific impact of AIOs on my own domain’s ROI?

While the AIO Impact Index provides a daily snapshot of the broader search landscape, our AIO Impact dashboard allows you to go much deeper. By connecting your own performance data, you can quantify exactly how AIOs are displacing your ads, identify which of your specific keywords are most at risk, and track whether your competitors are being cited in AI Overviews for your top-performing terms.

How do I attribute a sudden CTR drop to AI Overviews?

Attributing performance shifts is difficult as AIOs often displace top-of-page ads. Our AIO Impact dashboard isolates these variables by correlating your CTR and CPC fluctuations directly with AIO frequency. By comparing SERPs with and without AI modules, you can determine if a drop in clicks is a result of broader seasonal trends or if an AIO is actively diverting traffic away from your highest-performing keywords.

What is the difference between branded and non-branded AIO impact?

Impact varies by intent. Non-branded, informational queries see higher AIO frequency, which can cannibalize top-of-funnel awareness. However, branded AIOs can be more disruptive if they cite competitors or suggest automated alternatives. To see how your brand equity is affected, use our AIO visibility tools to monitor which of your specific branded terms are most exposed to AI-driven visibility loss or brand dilution.

How are AIOs changing ad positions on mobile devices?

On mobile, AIOs frequently occupy the entire “above-the-fold” area, pushing even the top paid positions deep down the page. This creates a significant visibility tax for advertisers. Because over 50% of search traffic is mobile-driven, our AIO Impact solutions provide a dedicated mobile-vs-desktop split. This allows you to quantify exactly how much mobile real estate you are losing and adjust your bidding strategy to maintain reach.

How does being cited in an AI Overview influence brand demand?

Citations within an AIO act as a powerful “AI endorsement,” shaping the narrative in your category and driving mid-funnel demand. If a competitor is cited while you are not, they may capture user interest before they reach traditional results. With Adthena’s AIO Impact tracking, you can monitor which domains are being sourced by LLMs and identify the specific content gaps you need to close to win back share of voice.

Want the daily picture across markets? View the AIO Impact Index →