Paid search intelligence is capturing and analyzing SERP and competitor data to guide PPC strategy – what keywords to target, how to bid, what to test, and how to protect your brand. Adthena delivers this via its AI-powered Whole Market View™, giving visibility into competitors, market share, and brand protection beyond Google’s native reports.
Reducing wasted spend in Google Ads starts with improving visibility into where your budget is going and eliminating inefficiencies. Here are key strategies to optimize your ad spend:
Learn more about the key limitations of Google Ads Auction Insights.
To identify competitors who may be inflating your CPCs, you’ll need to monitor who’s entering your ad auctions. Google’s Auction Insights report gives a basic view of other advertisers on your keywords, but a platform like Adthena provides a much fuller picture. It reveals which competitors appear on specific search terms along with metrics like search volume and CPC estimates. By examining when a new rival starts bidding on your key terms, you can see correlations with rising costs.
You can spy on competitors by using search intelligence tools that leverage public data. Platforms like Adthena analyze search engine results pages (SERPs) to show what your competitors are doing, all without violating any rules or accessing private data.
Adthena’s comes directly from search engines and contains no personal or third-party user data, so it’s privacy-safe and within legal boundaries.
Through our tool, you can see competitors’ keywords, ads, and performance metrics. For example, our Whole Market View will map out your entire search landscape, showing each rival’s share of clicks and spend, overlapping keywords, and even examples of their ad copy.
Generative AI is reshaping search faster than any change since Google first introduced ads. Google’s AI Overviews (AIOs) now dominate the top of many results pages, often pushing traditional PPC ads further down and reducing visibility. Our comprehensive study analysed 10 million SERPs and found that AIOs are most prevalent on complex, long-tail queries, exactly where users are still in research mode. For brands, that means if you don’t know when and where AIOs appear, you could be losing clicks and market share without realizing it.
Adthena’s LLM Landscape tracks AIO prevalence across industries and keywords, helping you spot when AI pushes ads down the page, when your competitors adjust, and where opportunities still exist. By understanding the new rules of AI-driven search, brands can reallocate spend, protect their presence, and stay ahead as advertising inevitably finds its place in GenAI platforms.
Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots.
For 12+ years, our unique AI learning models have helped more than 300 enterprise brands across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.
Adthena’s AI-driven search intelligence can help optimize campaigns, control costs, save time, and shape winning strategies that drive measurable outcomes.
Our platform helps enterprise brands and agencies by providing paid search intelligence that enables you to quickly identify changes in competitive behavior, allowing you to be more proactive in your decision making. With our Whole Market View™ technology, we automatically monitor millions of search terms daily to uncover new opportunities in your market, helping you acquire more customers and reach your full digital potential.
Adthena customers are better informed, drive better ROI from their search spend. They don’t miss opportunities and have clarity about the actions and impact of their competitors.Our AI-powered insights, combined with tools like Ask Arlo, our GenAI chatbot, help you analyze market trends, detect competitive patterns, and identify immediate actions that deliver measurable ROI from your search marketing investments.
Google Ads Auction Insights only shows competitor data for overlapping search terms where you’re both bidding. Adthena, by contrast, provides a complete market view that reveals your full competitive landscape, not just the slice you can see in Google.
You’ll uncover:
For Google Shopping and Performance Max campaigns, Adthena also provides granular product-level insights and search term visibility that Google doesn’t offer, plus seamless Looker Studio integration for comprehensive, unified reporting.
Essentially, Adthena transforms the partial, fragmented view from Auction Insights into a complete competitive intelligence platform that helps you identify opportunities, optimize budgets, and make strategic decisions based on the entire market rather than just your direct overlaps.
Adthena uses publicly available search data from Google Ads, Google AI Mode, Bing, ChatGPT, and Perplexity to provide comprehensive market intelligence. We process 10 TB of new data daily, analyzing 200 Google Ads searches per second and indexing 20 million Google search engine results pages (SERPs) each day.
Our data includes search terms, paid search auction information (such as advertiser details, ad messages, positions, and estimated CPCs), organic listing data, and market share metrics. We maintain 12 years of historical data across industries, which our AI and machine learning models use to automatically identify relevant search terms and build our patented Whole Market View™ technology.
We never use Personal Identifiable Data (PID), ensuring complete privacy protection while delivering competitive intelligence and market insights to our customers.
Yes, Adthena empowers you to see every competitor move across the entire search landscape, from trending strategies to top-performing ad copy. Our AI-driven platform provides comprehensive competitive intelligence that goes far beyond what Google Ads Auction Insights offers. Here’s what you can see: