99 Second Pitch
Adthena is the market leader in Competitive Intelligence for Search. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and…
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Life at Adthena
Hear from the people behind Adthena's award-winning technology and entrepreneurial culture. Our entrepreneurial outlook drives our success, and we know how important it is to creat…
Watch the videoMazda drives 33% dealer efficiency with Adthena: Full talk
Listen to Abi Shepherd, Digital Marketing Specialist, discuss how Mazda manage 137 dealer franchises in the UK alongside a host of other competitors in the SERP.
Watch the videoAd Copy Analysis InsureandGo full talk
Watch this video of Foster Cosgrove from InsureandGo talking about differentiating their offers using Adthena’s adcopy analysis capabilities. In this video you’ll learn: The steps to analy…
Watch the videoUsing Adthena to Drive Strategy – Simply Business full talk
Watch this video as Petra Studholme of Simply business talks about using Adthena data and insights in strategic decision making across the business. In this video you’ll learn: How to combin…
Watch the videoShare of Voice to Conversion MEC full talk
Watch this video as Rob Stanley-Jones explains how MEC (GroupM) used Adthena’s unique Whole Market View to expand nationally for a travel client. In this video you’ll learn: How to combine…
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Epic PPC Fails and how to Avoid Them
Although PPC and search marketing are both vital to a company’s success, it’s amazing to see the massive mistakes some brands still make today. Building a successful PPC presence can seem like…
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Cruise Market Ad Copy Insights
Using data from the UK we set out to identify the top ad copy trends for the online cruise market. The online cruise market in the UK is a highly competitive market space. We have identified the to…
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Gearing up for Christmas and Black Friday
Get your AdWords campaigns geared up for Christmas and Black Friday Using 2015/16 data we identified the top search terms, trends, offers, messaging and USPs and created actionable insights to impl…
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