Stop wasting money on Google Ads and reclaim your brand dominance. Automatically pausing unnecessary bids saves customers $15k monthly on average, while ensuring they never miss a click.
Brand Activator is ingeniously simple. It automatically pauses Google Ads bidding on brand terms a company is already winning organically and where no other competitors are bidding.
Paying for these “Lone Ranger” terms unnecessarily wastes marketers’ search budgets to the tune of thousands, and even millions in some cases, per year.
Switch on Brand Activator on your top Google Ads brand terms now to start saving.
Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget.
Simply click the ‘Sign up now’ button to fill in the online order form. Once complete, we’ll get you all set up and running.
✅ Minimum 1 brand term required (max 15).
✅ Minimum 2,000 monthly volume per term (Google Keyword Planner).
✅ Google Ads search campaigns qualify (excluding PMax).
✅ Apply unique script to manage negative keywords.
✅ Read-only Google Ads access required (Search Console recommended)
The amount you save depends on your monthly Google Ads spend. Adthena provides a fee tier table based on your monthly savings. The table is based on a maximum of 15 branded search terms managed by Adthena Brand Activator, examples being: Tesla, Tesla Model X and Tesla Model Y.
Adthena will send you a monthly savings and fee report, the credit card registered will be charged the following month. If you cancel within 30 days then there’s no charge. And if there are no savings, then there’s no monthly charge either.
Brand Activator - Best Search Software Tool
Brand Activator - Best PPC Management Software Suite
Brand Activator - Best Software Innovation
Brand Activator - Best Global Search Software Tool
Got questions? We have the answers.
Brand Activator uses a performance-based pricing model, meaning you only pay when you save money. The fee is a percentage of your savings, starting at 20% and decreasing the higher your Google Ads spend. Payment is charged automatically to the credit card on file through Stripe at the beginning of the following month. If there are no savings, there is no fee
Adthena utilizes a 28-day trailing dataset from your search term report to estimate savings and spend with hourly granularity.
Hourly Weighting
Using average hourly spend during the 7 days preceding your Brand Activator implementation, spend is weighted based on the hour of the day. Since there is often no spend in the middle of the night, these hours will have a weight of close to zero.
Yes, you can cancel at any time. By disabling the script you will immediately stop saving and therefore billing. To permanently cancel your contract simply email support@adthena.com
The amount you save depends on your monthly Google Ads spend. Adthena provides a fee tier table based on your monthly savings:
You’ll receive an onboarding questionnaire after sign-up to establish parameters. Then you’ll receive your Google Ads script, and once installed, Brand Activator will begin making savings immediately.
You will have access to our customer support ticketing system, however Brand Activator Standalone does not include support from our team of Customer Success experts. For full strategic support from our Search Strategy Consultants, take a look at our full Adthena subscription – Request a Demo here.
It is recommended to link your Google Search Console data to Brand Activator to monitor your organic traffic performance and ensure your organic conversion rate is similar to your paid ads.
Brand Activator is designed to work with exact match terms and may not be suitable for misspellings and close variants due to frequent changes in Google’s algorithms.
No, Brand Activator cannot be used for sub-domains in this share of savings offering. Adthena can service sub-domains with a full subscription, if you’d like to find out more Request a Demo here.
