Meet the Team

Team & Culture

Our primary product is our people

It’s their energy, enthusiasm, experience and all round excellence that mean we’re trusted by our clients.

We believe in doing things the right way, treating people with kindness, respect, empathy and understanding. Positivity and progression, as well as diversity and inclusion, are the lifeblood of our business.

We have an entrepreneurial spirit, can-do attitude, and results-driven approach. We share our successes and learn from our mistakes.

Smart people, curious culture, remarkable careers

A unique culture driven by core values of freedom & responsibility, delivering remarkable quality, continuous improvement, and getting things done.

Leadership Team

Profile photo of Anna Dutton

Anna Dutton

Director, Account Management (EMEA)
"I joined Adthena in 2020 as an Account Manager with a background in Media and Publishing, and I am now leading Account Management EMEA with a skilled team of 5. It has been amazing to have been part of Adthena’s journey over the last 4 years. The people and the culture are truly special. I take a lot of pride in the growth of Adthena and the development of my team and have learned so much along the way."
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Ashley Fletcher

Chief Marketing Officer & VP of People
"With 15 years of experience in search, I began my journey agency-side at Coast Digital, then transitioned in-house to (later acquired by Google). At Google, I spearheaded marketing efforts for global comparison products before joining Criteo to pioneer Predictive Search for Google Shopping. I hold an MSc in Global Marketing from the London School of Business & Finance and completed Google’s Marketing Academy at the University of Pennsylvania." 
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Asta Vailenkaite

Finance Director
"I oversee all finance functions here at Adthena, including accounting, FP&A, reporting, and compliance. Before joining Adthena, I spent 3 years at Deloitte, where I excelled as a consultant in the M&A Tax team. I'm an ACA chartered accountant and hold a 1st class degree in Economics and Finance from the University of Exeter."
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Ben Peck

Chief Customer Officer
"I joined Adthena in March 2022, bringing 20 years of experience to the team. Prior to joining Adthena, I spent 10 years in AdTech/Martech at IPG Mediabrands and later Acxiom. Before IPG, I spent 6 years at IBM in Corporate Strategy and Competitive Intelligence, as well as 2 years serving with the United States Peace Corps in the Dominican Republic."
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Carmen Wong

Customer Success Director, APAC

"I've been working in digital marketing in AUNZ and APAC for over 10 years. Prior to joining Adthena, I honed my skills at various media agencies, including a three-year stint at a Hong Kong agency working on global and regional accounts. I'm deeply tech-savvy and have a genuine passion for data analytics. In my downtime, you'll often find me traveling, playing badminton, or seeking out a good coffee from a local café."

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Dori Dolan

Account Management Director
"I appreciate that Adthena's core values align with own personal values. Adthena's "Get Shit Done" is an essential practice for me as working mom as I optimize my time. One of the best parts of Adthena is getting to know our clients, not only their company goals but aligning with them as a partner to help them to do their job better."
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Eloise Kuljanic

Business Development Director
"I feel very lucky to be an Adthenian. I always feel part of a team that is working towards the same goals. Our culture promotes flexibility, freedom, transparency and collaboration which makes Adthena an amazing place to work."
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Gary Galloway

Global Product Marketing Director
“The core values of Adthena are deeply ingrained throughout the entire organization. From top to bottom. Not just printed on a poster. All of the values are important but the one that my team relies on is the expectation that we are “Smart and Always Improving.” This makes feedback flow freely for application and refinement. In the fast moving world of technology and search marketing, it’s critical to move fast, stay nimble, and learn from each iteration.” 
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Ivan Nikolov

Lead Technical Architect
"As a Lead Technical Architect, I concentrate on crafting and constructing Adthena's data platform while seamlessly integrating it with our tools and products. With over a decade of experience in the Ad Tech industry, I bring a wealth of knowledge to the table. Holding an MSc degree in Computer Science from The University of Edinburgh, I've also authored a book titled Scala Design Patterns. My passion for technology and data extends to contributing to popular open-source projects. I leverage my expertise to nurture and empower my teams, aiding them in developing efficient and elegant software solutions. At Adthena, I highly value our talented team and dynamic culture."
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Josh Mizrahi

Senior Talent Acquisition Manager
"Coming from a Media/Digital recruitment background having worked at industry leaders such as EssenceMedia & Omnicom, I joined Adthena in 2021 to lead on Talent Acquisition initiatives. Adthena's people, value proposition and opportunity to work autonomously while having the ability to shape recruitment was a big attraction. My focus is to attract best-in-class future Adthenians to contribute to our ever growing success!"
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Josh Pickering

Director of Sales UK & US
"As a frustrated golfer turned tech enthusiast, I've spent over a decade honing my skills in the industry. At Adthena, I've risen from Senior Account Executive to lead UK & US Sales, heading a team of six. My passion lies in helping clients tackle Search challenges for significant business impact. Leveraging my past roles aiding customers in tech solutions, I played a key role in our 20% YoY ARR growth in 2023. My strategic approach, fueled by MEDDPICC, guides evaluations and aligns processes with customer preferences, ensuring a seamless experience for clients."
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Kat Pouwer

Head of Agency Partnerships, EMEA
"Throughout my career, I've navigated through network agencies, independent agencies, and even launched and managed my own agency. As the Head of Agency Partnerships, I get to harness my 15+ years of experience working with and for agencies and clients, my passion for fostering relationships, and desire to constantly learn."
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Lindsay Schofield

VP, Customer Experience
"After dedicating seven years to office management and operations for creative agencies across London, I transitioned into SaaS technical support. Joining Adthena as a Senior Customer Support Specialist, I swiftly ascended to Regional Manager. Relocating to Austin in 2019, I now hold the role of Director of Customer Experience, overseeing technical onboarding and support for our global clientele."
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Luke Stowe

Manager of People Ops & Programs
"All of our Adthenians treat one another with genuine positive regard and respect. It's fantastic to work with a community full of talented, like-minded people who are encouraged to bring their whole selves to work."
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Malvern Kamukondiwa

Web Solutions Architect
"With over 14 years in the tech industry, I'm the Web Solutions Architect at Adthena, bringing my experience and leadership to our team. I'm a University of Brighton alum with a BSc in Computer Science and am proficient in a range of technical and managerial skills. My roles have evolved from Senior Software Engineer to Architect, showcasing my experience in developing robust, high-quality solutions that bring value to our clients. I value the dynamic culture and talented team at Adthena."
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Niall Stewart

Global VP of Sales
"I joined Adthena as an Account Executive back in 2016 when there were just 14 Adthenians (we’re now over 150!). Since then, I've risen through the ranks, becoming a core contributor to new revenue and business growth, from $2 million to over $20 million in ARR. I've worked across a number of our key verticals such as Retail, Automotive, Technology, and Finance, as well as owning key agency relationships with the likes of Dentsu and GroupM."  
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Paul Felby

Chief Technology Officer
"I'm responsible for building our data science and engineering teams, as well as spearheading research, innovation, and development at Adthena. With a first-class degree in Computer Science with Robotics and Intelligent Machines, I've spent 25 years in the tech industry, working across diverse sectors such as Space, Defence, Finance, Entertainment, and Telecommunications. Additionally, I've dedicated time to teaching gifted children electronics."
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Phillip Thune

“I believe that Adthena has the potential for tremendous growth. The success of many enterprise companies rises and falls based on how well they do in Google Ads, and Adthena is the essential tool that helps them figure out how to be successful in search and really fight that battle and win.” 
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Rajan Arora

VP of Alliances
"I lead partnerships and alliances at Adthena. With over 10 years of commercial experience at B2B SaaS platforms, I specialize in analytics and competitive intelligence. I hold a Bachelor of Science degree in Informatics from Indiana University at Bloomington."
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Sam Nunez

Chief Product Officer
"As the Chief Product Officer, I lead the product vision, strategy, and execution for the search intelligence SaaS platform that delivers highly actionable insights and ROI for marketers. With over 20 years of product management and product leadership experience in marketing automation, search, SaaS, and machine learning, I have a proven track record of driving growth, innovation, and customer satisfaction."
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Sarah Dutton

Senior Director of Growth Marketing
"Within my role, I oversee content and brand strategy at Adthena, managing aspects such as the website, PR, and awards. My career began in TV production with the BBC, followed by a transition into marketing at the Design Business Association, and later content and brand roles at engineering consultants WSP. I hold a bachelor's degree in Fine Art from the University of Wales."
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Shaohong Bai

Director of Data Science and Analytics
"With a strong background in data science and analytics, I am known for my leadership in driving customer-centric AI strategies and innovative data solutions tailored for the search advertising landscape. My career highlights include significant contributions as a Senior Data Scientist at Summit Media, where I played a pivotal role during the company’s acquisition by TCC Global. Additionally, I held a concurrent position as a research scientist at Durham University via Knowledge Transfer Partnership. I hold an MSc in Statistics from the University of Warwick."
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Simon Koehli

Director, CS (EMEA)
"It has been amazing to be part of Adthena's journey over the last 5 years, seeing how far the business has come. I have learned a huge amount from working with some incredibly smart people across the business. From a Customer perspective I take great pride in the strong partnerships we have built with so many great brands and agencies which keeps every day interesting."
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Stefan Potgieter

Global VP of Customer
"I joined Adthena in 2015 as a Senior Customer Success Manager, when our team fit into a small shared office in Shoreditch. Over the years, I’ve worked with global brands and leading agencies, seeing our client portfolio grow to over £20 million in ARR. As I advanced, my role evolved to oversee Customer Success and Account Management in the UK, and Customer Success in the US. I’ve collaborated with brilliant minds and observed many careers flourish, including my own. I take immense pride in the service and strategic support we provide to our customers, evidenced by our long-standing client relationships."
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Stephanie Richardson

Senior Manager, Customer Success
"I joined Adthena in 2015, back when there were only a handful of us working out of a shared office space in trendy Shoreditch. Working within the Customer department, my role has evolved over the years, enabling me to gain experience working closely with both clients directly and on the agency side (including Dentsu, Group M, and many more!). This varied experience across different verticals, agencies, and client tiers has given me valuable insights that I utilize to train and support my team in my Senior Manager role."
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Steve Anderton

VP Australia & New Zealand
"I'm responsible for driving growth in our Asia-Pacific markets, where over 150 brands rely on Adthena. With 13 years of commercial experience under my belt, I've worked extensively with competitive intelligence platforms like Hitwise (acquired by Experian) and Radian6 (acquired by Salesforce for their Marketing Cloud). My genuine desire to help colleagues and clients achieve results drives me every day, and I'm proud to be known as the life and soul of our Sydney office."
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Taras Yanchenko

Data Architect
"I bring a solid background as an Architect in the Data team. With 13 years in the tech industry, I've worked in CRM, web, and mobile platform development. My expertise is supported by a Master's Degree in Computer Science from one of the leading universities in Kyiv, Ukraine. Since joining Adthena in 2015, I've played a key role in building and enhancing the Adthena product. I leverage my knowledge and experience to guide the Data team in creating efficient solutions, thereby shaping the architecture behind our product."
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Tom Larkin

Director, US Agency
"I'm incredibly grateful to be part of Adthena's journey; I arrived when we were a start-up in London and now supporting the hyper-growth phase across the US in Austin, Texas."
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Vasanth John

VP of Engineering
"I'm passionate about driving our technology team to continually improve the Adthena platform. My expertise lies in product delivery, technology team development, and scaling startup functions. Prior to joining Adthena, I led diverse teams worldwide to deliver award-winning digital, web, and mobile solutions for HSBC, Deloitte, McLaren, Waitrose, and DHL. I hold a Bachelor’s Degree in Information Technology and a Master’s Degree in Digital Media."
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Will Richards

Chief Financial Officer
"Within my tenure, Adthena has successfully secured investment from private equity partners, resulting in a remarkable increase in valuation by a factor of ten, along with a sixfold growth in revenue. Before joining Adthena, I was involved in a rescue package for a struggling Facebook PMD, which was later acquired by a competitor, following my departure from KPMG's Middle-Markets audit team. With a BA in Physiological Sciences from the University of Oxford and being an ICAEW ACA chartered accountant, I bring a diverse skill set to the table."

Life at Adthena

Curious about life at Adthena? We asked our team members the questions you might have. Check out their experiences and insights in our Life at Adthena blog posts.

Explore our customer reviews

Trusted by global brands and agencies

Hear from some of our 300+ enterprise brands and agencies across the globe to learn how they leverage Adthena’s search intelligence and award-winning customer success team to:

  • Dominate Google Ads performance
  • Unlock strategic insights
  • Drive measurable business growth