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Team & Culture

Welcome to the wonderful world of Adthena

We’re passionate about using technology and automation to transform search marketing for our customers and create something meaningful for businesses.

Our primary product is our people

It’s their energy, enthusiasm, experience and all round excellence that mean we’re trusted by our clients.

We believe in doing things the right way, treating people with kindness, respect, empathy and understanding. Positivity and progression, as well as diversity and inclusion, are the lifeblood of our business.

We have an entrepreneurial spirit, can-do attitude, and results-driven approach. We share our successes and learn from our mistakes.

Smart people, curious culture, remarkable careers

A unique culture driven by core values of freedom & responsibility, delivering remarkable quality, continuous improvement, and getting things done.

Profile photo of Will Richards
Will Richards Chief Financial Officer (Exec Team)
Under Will’s tenure, Adthena has secured investment from private equity partners, increased its valuation x10, and revenue x6. Previously, Will worked on a rescue package for a struggling Facebook PMD that subsequently sold to a competitor, after leaving KPMG’s Middle-Markets audit team. Will holds a BA in Physiological Sciences from University of Oxford and is an ICAEW ACA chartered accountant.
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Lindsay Schofield Director of Customer Experience
After working in office management and operations for creative agencies all over London for 7 years, Lindsay moved into SaaS technical support before joining Adthena as a Senior Customer Support Specialist. She was quickly promoted to Regional Manager and, after relocating to Austin in 2019, is now Director of Customer Experience, responsible for technical onboarding and support of global customers.
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Ian O’Rourke CEO & Founder (Exec & Board)
Ian has been involved in technology businesses and start-ups for over 22 years and has founded successful companies across the globe including in Silicon Valley, London, Australia and Taiwan. Ian has been growing Adthena since 2012 to become the premier global provider of competitive intelligence it is today. Ian fosters a culture of great products, getting things done, freedom & responsibility and continuous improvement.
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Laura Batchelor Data Scientist
Laura joined the Customer Success team in 2015, after graduating with a BSc in Psychology. She’s grown to form the Business Intelligence function, providing efficient, scalable value to clients. Her passion for problem-solving led her to pursue a career in Data Science with Adthena. Laura is from Kent and enjoys Scuba diving, Yoga and borrowing anyone’s dog that will have her!
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Vasanth John VP of Engineering
Vasanth drives our technology team to continually improve the Adthena platform. He specialises in product delivery, technology team development, and scaling startups functions. Before joining Adthena, he led diverse teams worldwide to deliver award-winning digital, web and mobile solutions for HSBC, Deloitte, McLaren, Waitrose and DHL. He holds a Bachelor’s Degree in Information Technology and Master’s Degree in Digital Media.
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Carmen Wong Customer Success Director, APAC

Carmen has been working in digital marketing in AUNZ and APAC for over 10 years. Before joining Adthena, she gained experience at several media agencies including 3 years at a Hong Kong agency working on global & regional accounts. Carmen is incredibly tech savvy and has a passion for data analytics. In her spare time she enjoys traveling, badminton and stepping out to get a good coffee from a local cafe.

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Shar Customer Success Manager Team Lead
"My first few weeks at Adthena have been overwhelmingly welcoming. I’m thrilled to be part of a culture that is brought to life by such driven and passionate people."
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Paul Felby Chief Technology Officer (Exec Team)
Paul is responsible for building our data science and engineering teams, as well as research, innovation and development at Adthena. With a first-class degree in Computer Science with Robotics and Intelligent Machines, he’s worked in the tech industry for 25 years across many industries including Space, Defence, Finance, Entertainment, and Telecommunications, as well as spending time teaching gifted children electronics.
Profile photo of Asta Vailenkaite
Asta Vailenkaite Finance Director
Asta oversees all finance functions at Adthena, including accounting, FP&A, reporting and compliance. Prior to Adthena, Asta spent 3 years at Deloitte excelling as a consultant in the M&A Tax team. Asta is an ACA chartered accountant and holds a 1st class degree in Economics and Finance from the University of Exeter.
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Sharon Scortis Global VP People (Exec Team)
Sharon leads People at Adthena and joined in August 2021.  She has enjoyed a successful HR and consulting career spanning more than 20 years in leadership roles held in a variety of enterprise software companies including Blue Yonder, Epicor Software, and more recently Blue Prism. Having travelled extensively during her career, she has a true appreciation of diverse cultures and how great things are achieved when you love where you work. Sharon lives in Surrey, UK with her husband and 2 sons.
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Amado Principal Product Manager
"I love working at Adthena, the people are amazing and the company culture stresses a work-life balance. As part of the Product team, I get to see firsthand the drive and passion our teams have to help our clients be successful in a constantly changing environment."
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Eloise Business Development Representative Team Lead
"I feel very lucky to be an Adthenian. I always feel part of a team that is working towards the same goals. Our culture promotes flexibility, freedom, transparency and collaboration which makes Adthena an amazing place to work."
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Dori Account Management Director
"I appreciate that Adthena's core values align with own personal values. Adthena's "Get Shit Done" is an essential practice for me as working mom as I optimize my time. One of the best parts of Adthena is getting to know our clients, not only their company goals but aligning with them as a partner to help them to do their job better."
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Reena Bajaj Lead Data Scientist
Reena develops data solutions to continuously increase value for our customers. She’s worked in fast-paced start-ups, research organisations, and multinational companies across the globe. She holds a masters degree in applied mathematics from Massachusetts Institute of Technology, USA, and bachelors in engineering from Indian Institute of Technology, India. Reena enjoys spending time outdoors, watching historical documentaries, and craft making.
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Steve Anderton VP Australia & New Zealand (Exec Team)
Steve is responsible for growth in our Asia-Pacific markets, where 150+ brands rely on Adthena. He has 13 years of commercial experience with competitive intelligence platforms including Hitwise (acquired by Experian) and Radian6 (acquired by Salesforce for their Marketing Cloud). Steve has a genuine desire to help colleagues and clients achieve results, and is the life and soul of our Sydney office.
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Nikita Senior UX Designer
“There’s a high level of transparency within the company and everyone is always willing to help each other out. It really is a collaborative environment and you're always recognized for your hard work.”
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Yunjung Full-Stack Engineer
“Our culture of sharing knowledge, experiences and code between team members has taken me to the next level in my abilities. I feel comfortable raising a hand in an environment where no matter what problem or suggestion I have, everyone is willing to help.”
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Ashley Fletcher VP of Marketing (Exec Team)
With 15 years in search, Ashley started agency-side at Coast Digital, before moving in-house to (acquired by Google). At Google, Ashley led marketing for global comparison products before moving to Criteo to launch Predictive Search for Google Shopping. Ashley graduated from London School of Business & Finance, with an MSc in Global Marketing and from Google’s Marketing Academy at University of Pennsylvania.
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Sundeep Goel Chief Operations Officer (Exec Team)
Sundeep runs the global sales team and has been with us since 2019. He has an extensive background across a variety of enterprise software companies including IBM, Oracle, and NetSuite. Prior to Adthena, Sundeep led the enterprise sales business at Procore. Sundeep is based in Austin, Texas and has two beautiful little boys and the cutest dog in the world.
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Sarah Dutton Director of Content & Brand Strategy
Sarah leads content and brand strategy at Adthena, as well as the website, PR and awards. She started her career in TV production with the BBC before moving into marketing at the Design Business Association, and then content and brand at engineering consultants WSP. Sarah holds a bachelor's degree in Fine Art from the University of Wales.
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Elodie Vincenti Head of Sales, France
With more than 15 years of experience in digital marketing and advertising agencies, Elodie enjoys working in the ever-changing landscape of the French market. She has in-depth knowledge and expertise in multiple online marketing channels, data strategy, and analytics. Elodie has always lived in Paris and loves to cook and spend quality time with her family.

Meet the Board

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Jon Seeber Board Member
As General Partner at Updata, Jon has 15 years’ experience in technology and growth-stage technology investments. On IBM’s Global Services business development team, he helped execute acquisitions including Internet Security Systems, Healthlink, and Corio. A former officer in the United States Air Force, Jon received bachelor’s degrees in Computer Science and History from Duke University and an M.B.A. from Harvard Business School.
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Chris Underhill Board Member
Chris is a 30-year technology veteran, B2B SaaS investor and non-executive director. He founded leading SaaS marketing company smartFOCUS, led its listing on the LSE and international acquisition strategy; selling to US venture capital in 2011. Chris invested early in Adthena’s growth potential, supporting the Executive to shape its growth strategy. He works with numerous marketing, advertising and ecommerce growth companies.
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Erik Huddleston Board Member
Erik is a technology veteran with 20 years of expertise in B2B SaaS as a Board Member, Founder or CEO. As President at Cision, Erik oversaw North American sales, global marketing, product and development through a $2.7B acquisition. As CEO of TrendKite, Erik led the business to a $225M acquisition. Erik studied at the University of Texas at Austin in the Plan II Honors Program.
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Sloan Gaon Chair of the Board
As CEO, Sloan leads PulsePoint to deliver better health outcomes through data and technology. A renowned marketing and ecommerce veteran, he has held executive management roles at Adknowledge, RegistryPro and TurboChef Technologies. As CEO of Dotmenu, Sloan grew reach and revenue for the leading restaurant network and navigated its acquisition by Grubhub. Sloan graduated from Clark University and Syracuse University College of Law.

Come work with us

Work with us and you’ll be joining an outstanding team of over 100 highly-talented people with a truly unique product and team culture.