How is AI Search impacting you?

Stop guessing. See exactly where your brand wins and where it’s invisible across Google AI Overviews and ChatGPT.

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AI Overviews are pushing costs up and CTR down

When Google’s AI Overview appears, ads get displaced lower on the page. Our clients are feeling it directly: CPCs rising while click-through rates fall. They call it the “AI Tax”.

  • Cox Internet Plans saw a 97% CPC spike on exact-match keywords
  • CHCP Healthcare: cost per inquiry climbed from $102 to $140 on AIO-heavy terms
  • Google’s PMax and broad match now conceal 30%+ of search terms
Get the full report
Get the full report

See exactly how AI Overviews are affecting your paid search

Adthena’s AI Overview Impact tool shows you where AI Overviews are appearing across your keywords, how often your ads sit above or below the AI, and what it’s doing to your CPCs and CTR.

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