Press Exclusive: Search Engine Land reports on Adthena's new granular insights solution, Local View.
Local View

The future of location-based search

There’s a whole new dimension to PPC. Your consumers are searching for what they want, where they are right now. And your location-specific ads need to be there.

We’ll show you what your audiences are searching for by location, which ad copy performs best and who you’re really competing with.

Vital intelligence

Your rivals aren't who you think

Opportunistic rivals and resellers could be bidding on your brand in regions they think you won’t look into. Local View enables you to understand market shifts and competitor moves by location, so you can stay ahead of competitors, maximize ROI and acquire more customers at a local level.

You’ll be able to identify where your partners and affiliates perform best, to ensure there’s no overlap, cannibalization or brand infringement.

Your market, your locations

We’ll identify your most effective search terms by location, all you need to do is tell us where.

Get to the heart of cultural, language & needs-driven user intent by location.

Understand the search landscape of your target cities, countries, regions or DMAs.

Get automated alerts to threats & opportunities in your local markets.

Get the most from your Local View with access to our experts and solution services.

Geo-location targeting

How does Local View work?

Our market-leading AI technology gives you a comprehensive Local View of the data that matters most to your business:

  • You specify the locations in which you want to be able to understand trends and competitor moves.
  • For each location, we generate a custom Whole Market View for your organization, defined by your search presence & advertising activity.
  • For custom locations made up of multiple cities, we collect data across the cities and give you a single view of what matters most and where.

Local action, global impact

Spanning 24 countries and 15 languages, Local View is your on-the-ground guide to daily opportunities within your search ecosystem. 

  • Understand search intent across cities, continents or countries.
  • Discover distinct search term patterns and competitor strategies.
  • Analyze competitor ad copy, search terms, CPCs and CTRs
  • Capitalize on existing opportunities and identify new ones, driving greater ROI

 

Are you ready for a world of localized search?