Get back up to one in five dollars on brand search
That’s how much Adthena customers can save with Brand Activator. By curtailing spend on clicks you’re winning organically with no other bidders, you’ll cut paid search costs by up to 20%.
In fact, our first 25 customers are forecast to save $1.8m collectively in the first year. Will you pocket the savings or reinvest for growth?
Save or reinvest? It’s up to you
Brand Activator continually monitors for and pauses spending on Lone Ranger terms.
If a competitor reappears later, Brand Activator automatically detects the activity and reactivates your bidding.
You don’t have to do a thing except decide what to do with the savings. Some customers use Brand Activator to reduce their costs. Others, such as digital agencies, reinvest the savings to expand digital marketing channels for their clients.
Adthena helped us identify real spend efficiencies. Through their Lone Rangers, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.
Alison Yarrow, Digital and Media Manager, Avanti West Coast