Select your language
Award-winning tech

Get a 24X ROI with Brand Activator

That’s the return our enterprise customers see when using Brand Activator. By not spending on clicks they’re winning organically, with no other bidders in the picture, our first 25 customers have saved $1.8m on brand search budgets so far.

Will you pocket the savings or reinvest in generic terms to drive new revenue?

What's a Lone Ranger?

Stop needlessly wasting budget

If your brand is #1 for a term in both paid and organic rankings, and no other brands are advertising on that term, why pay for those clicks?

It’s called a “Lone Ranger” scenario, and Brand Activator is the solution. 

And now Brand Activator includes close variants in our savings calculation to more accurately reflect the way people search. And to more accurately capture additional savings for you.

Award wins for Brand Activator

Automated around the clock

How does it work?

  1. Around-the-clock monitoring. Every hour, Adthena indexes your targeted brand terms to identify Lone Rangers
  2. Automatic deactivation. Lone Ranger terms are automatically added to your negative keyword list. 
  3. Automatic reactivation. Terms are automatically reactivated if a competitor re-enters the auction. 
  4. Monthly reporting. You’ll get analytics to see how much you saved on your brand terms, and paid vs organic clicks.

You can even whitelist other domains you own or your affiliates, so you’re not competing against other brands that are on your same team.

It's a no-brainer. Savings that pay for a whole lot more

The amount you'll save with our Brand Activator feature alone will pay for your entire Adthena subscription.

Stop wasted spending immediately
Set it and forget it automation
Keep savings or reinvest for growth
See savings & paid vs organic clicks
How much could you save on brand search?

Get a free keyword spend review

Take a complimentary review with award-winning Brand Activator tech, and in 3 simple steps, identify how many hundreds of thousands you could save or reinvest.

Transformational technology

Brand Activator wins Global Business Tech Award 2023

Adthena’s Brand Activator has WON the Transformation Through Technology trophy at the Global Business Tech Awards 2023 for helping enterprise customers reduce wasted brand search spend, with some customers saving into the millions.

Adthena helped us identify real spend efficiencies. Through their Lone Rangers, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.

Alison Yarrow, Digital and Media Manager, Avanti West Coast