Brand Activator
Award-winning tech
Brand Activator: Save Google Ads costs and boost ROI today
Stop wasting money on Google Ads and reclaim your brand dominance. Automatically pausing unnecessary brand bidding with Brand Activator is saving customers $15k monthly each on average, with some enterprise brands saving into the millions – while ensuring they never miss a click.
Will you pocket the savings or reinvest for growth?
What's a Lone Ranger?
Stop needlessly wasting budget
Brand Activator is ingeniously simple. It automatically pauses Google Ads bidding on brand terms a company is already winning organically and where no other competitors are bidding.
Paying for these “Lone Ranger” terms unnecessarily wastes marketers’ search budgets to the tune of thousands, and even millions in some cases, per year.
Switch on Brand Activator on your top Google Ads brand terms now to start saving.
Automated around the clock
How does it work?
- Around-the-clock monitoring. Adthena continuously indexes your targeted brand terms to identify Lone Rangers
- Automatic deactivation. Lone Ranger terms are automatically added to your negative keyword list.
- Automatic reactivation. Terms are automatically reactivated if a competitor re-enters the auction.
- Monthly reporting. You’ll get analytics to see how much you saved on your brand terms, and paid vs organic clicks.
Brand Activator uses AI and machine learning models for optimal performance
Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget. Plus, you'll save enough to pay for your entire Adthena subscription, it's a no-brainer.
How much could you save?
Get a free review
Take a complimentary review with award-winning Brand Activator tech, and in three simple steps, identify how many hundreds of thousands you could save.
Global award wins for Brand Activator
US Search Awards - Winner 2023
Brand Activator - Best Search Software Tool
UK Search Awards - Winner 2023
Brand Activator - Best PPC Management Software Suite
Global Search Awards - Winner 2023
Brand Activator - Best Software Innovation
APAC Search Awards - Winner 2024
Brand Activator - Best Global Search Software Tool
Adthena’s Brand Activator has allowed us to feel a lot more confident in the incrementality of our branded search results. We know when we are spending on the keywords it is needed to avoid competitors picking up our traffic.
Rhonda Albaneze, Digital Marketing Director, UNTUCKit
Frequently Asked Questions
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What is Brand Activator?
Brand Activator resolves a longstanding source of inefficient spending in paid search advertising by automatically pausing bidding on search terms when a brand is winning organically and when no other competitors are bidding. We call these Lone Rangers.
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What are Lone Ranger terms?
A Lone Ranger term is a keyword for which a brand currently has no rival bidders in the paid search auction and the brand appears in the #1 organic position on the search engine results page. Because the brand is winning the keyword organically and has no competitors in PPC, there’s no reason to pay for those clicks.
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What happens if a competitor returns to the auction?
Brand Activator automatically switches off and reactivates a brand’s bidding as rivals exit and re-enter the auction on a customer’s brand terms.
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How much will Brand Activator save us?
Lone Rangers can be extremely costly for brands, and identifying and addressing them manually is virtually impossible without automation, especially for enterprise brands with a large number of brand keywords in play.
Brand Activator is reducing total paid search costs for its users by $15k monthly each on average, simply by eliminating this wasted spend. Some enterprise brands are saving into the millions.
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What match types does Brand Activator support?
Ideally, keywords should be an exact match. Brand Activator can also support broad match/phrase match.
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How often will you monitor the terms in Google?
Search terms that have a monthly search volume of more than 3000 searches per month will have their scraping frequency adjusted automatically, between 1 and the 5 scrapes per hour per device.