Join the waitlist: Uncover your ChatGPT Ads Landscape

Competition will be immediate. As with any new ad ecosystem, the “first mover” advantage is real. By the time the landscape settles, your competitors will have already tested and optimized their strategies. Joining the waitlist ensures you have the intelligence infrastructure in place to track their moves from Day 1, rather than playing catch-up later.

The biggest shift is the move from “Keywords” to “Prompts.” Adthena anticipates that prompt structure, language, and intent signals will define visibility, much like keywords once did. Additionally, ads will likely be deliberately separated from the conversational experience to protect user trust, meaning they will appear in distinct moments of discovery rather than merging with the answer.

You should expect early reporting to be high-level and aggregated. It is unlikely that granular query-level transparency or impression share insights will be available immediately. This creates a critical need for external benchmarking to provide the competitive context and deeper visibility that the platform itself may not expose initially.

Not entirely. With limited inventory and subtle placements, creative differentiation will be the primary lever for performance. Adthena predicts that headline length and image usage will play an outsized role in standing out. Advertisers will need to learn which creative approaches resonate within a conversational interface, rather than just relying on bidding alone.

Yes. Our technical and product teams have already deployed resources to index and build insights for ChatGPT Ads. We are adapting our technology to analyze these new ad formats so enterprise advertisers can navigate benchmarks and strategy in this evolving landscape.