Improve ROI and visibility in search with Adthena

Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots.

For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.

Paid search intelligence is your secret weapon for paid search campaigns. It uses data analysis to unlock insights about your campaigns, competitor strategies, and market trends. This intel helps you optimize your bids, target the right keywords, craft winning ad copy, and even identify sneaky ad hijacking. Ultimately, paid search intelligence empowers you to make smarter decisions and maximize your return on investment (ROI).

Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies, typically experiencing a similar set of challenges.

• Reached a ceiling on how many conversions they can drive without sacrificing margin.
• Cannibalizing organic traffic and wasting budget on traffic they don’t need to be.
• Struggling to contextualize performance.

Google Auction Insights offer basic competitor data, but Adthena goes deeper. It reveals competitor ad copy, budgets, and historical trends. You’ll also find hidden competitors and actionable insights based on market trends, unlike Auction Insights’ static data. Adthena even helps with brand protection and offers advanced features like market share analysis, making it a powerful tool for outperforming competitors in paid search.

Adthena’s AI platform uses a vast dataset to give you a complete picture of your paid search landscape. It combines machine learning to find relevant search terms, daily data collection to track trends, and custom AI models to categorize terms and identify new opportunities. 

Data is processed daily, including competitor info, search volume, and estimated costs, to give you actionable insights and answer your complex questions through our AI chatbot, Arlo.

Learn more about our data.

While SEMrush offers a broad digital marketing toolkit and Similarweb focuses on website traffic analysis, Adthena excels in paid search intelligence. Adthena gives deep insights into competitor strategies, helps with brand protection, and offers advanced bidding features. SEMrush is a good option for beginners or those who need all-in-one solutions, while Similarweb shines in website traffic sources and audience demographics. Consider your needs: If you’re a mid-sized or large company with a big paid search budget, Adthena’s in-depth PPC analysis might be the best fit.

Learn more about our competitors.