Category archive for Technology

Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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image of an iphone 6s

The Ad Copy Battle Behind the iPhone 6S

By Lorna Gill — 22nd October 2015 — Adthena

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…

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stripped deckchairs on brighton beach

Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Can Samsung Compete with Apple?

By Ian O'Rourke — 12th November 2014 — Adthena

The ongoing smartphone and tablet war between Samsung and Apple continues, drawing the two rivals into a battle on all fronts, especially paid search.

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How to Choose the Right Bid Management Tool

By Lorna Gill — 29th September 2014 — Online Marketing

Wishing you could clone your best ad manager? See how using bid management technology can work for you, and what mistakes to avoid before deciding which software to purchase.

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