AI Search Ads:
The Advertiser Intelligence Report

Key metrics and market shifts across Google AI Overviews, AI Mode, and ChatGPT.

  • ChatGPT outserves Google: 0% vs 0%

  • AIO ad volume: 0% in Q2

  • Text ads take 0% of AIO placements

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The headline shift

ChatGPT is outserving Google on ads

OpenAI is monetizing conversational search far faster than Google AI Mode, serving ads on more than 4x the share of US queries

ChatGPT
0%of US queries serve ads
Google AI Mode
0%of US queries serve ads

ChatGPT scrapped its $200k minimum for $0 buy-ins and $3-5 CPCs across 7 markets, opening the auction to everyone.

Where the ads land

Ad appearances in AI Overviews by word count

Ads in AI Overviews aren't just being won on long, conversational queries, they're won on short, 3-4 word searches

Peak (word count 3) Mid-tail (2-5 words) Long-tail (6+ words)
Total Ad Appearances
Word Count

Source: Ads in AI Overviews · Search Term datasets (US, AU, APAC)

The numbers

AI Search advertising at a glance

Text ads dominate AIO
0%

Shopping carousels take just 24% of placements. Ad copy does most of the work.

Automotive AIO acceleration
0%

The quarter's biggest mover. Carvana and CarMax pushed Auto to #5.

The global self-serve shift
$0

ChatGPT swapped its $200k minimum for $0 buy-ins and $3-5 CPCs across 7 markets.

Mid-tail = AI ad opportunity
0%

Nearly 60% of AIO ads land on 3-4 word terms, not long prompts.

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