Identify keyword gaps, optimize bids, improve landing pages, and protect your organic traffic.
Gain valuable insights into your market performance and unify your paid and organic search strategies.
Adthena helps you achieve synergy between paid and organic search, so you can:
Adthena’s Brand Activator prevents cannibalizing organic traffic by identifying and excluding brand terms you’re top of organic for, that don’t have competition from your paid search campaigns.
This enables your organic listings to pick up more of this traffic while you can focus your paid spend on more incremental terms.
Spend less time on reporting with scheduled insights, API and Looker Studio integrations, and GenAI insights.
Get to key insights that matter to you faster and get better alignment across your SEM teams. Make informed decisions about your marketing strategy with confidence.
Adthena helped us identify real spend efficiencies. Through Brand Activator, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
Paid search involves advertising on search engines like Google Ads, where you pay to have your ads appear in search results. Organic search, on the other hand, refers to organic listings that appear based on relevance to the search query and are driven by SEO efforts.
To improve your search engine rankings, both paid and organic, consider optimizing your website’s content, building high-quality backlinks, and utilizing effective keyword strategies.
Keyword research is crucial for identifying relevant keywords that your target audience is searching for. This information can help you optimize your website content, improve your search engine rankings, and attract more qualified traffic.
Adthena analyzes your search performance data to identify keywords where you’re not ranking organically but could benefit from paid advertising and vice versa. This helps you expand your reach and drive more traffic to your website.
Adthena’s Brand Activator identifies terms you’re top of organic for that don’t have competition and excludes them from your paid search campaigns,, ensuring that your organic traffic is preserved.
