Add visibility and control into your Google Performance Max campaigns
Adthena illuminates the blind spots of Performance Max, providing the transparency you need to execute with precision.
Take a 2min tour of Adthena’s award winning search intelligence platform and see how to unlock the black box in just a few clicks.
Curate your negative keyword list
Use search term reporting in Adthena to reveal the terms you’re appearing on in your Performance Max campaigns. Identify terms that don’t support your strategy or that cannibalise your other accounts, then add them to your negative keyword list.
Track, monitor and enhance your copy assets
Discover and test ad copy variants that perform well for competitors and best in your markets. Easily scan and monitor rival offers and ad performance.
Close search term and channel gaps
Identify the search terms you’re missing in your Performance Max campaigns and which terms your competitors are appearing for that you are not. Add them to your non-Performance Max campaigns to ensure full coverage and optimal performance.
Create custom segments in Performance Max
Reveal relevant terms and competitors in a category where you don’t have existing insights. These insights can inform targeting settings in Performance Max with signals you think will convert well.
Clear insights into competitor product positioning
The majority of Google Shopping campaigns have now been migrated to Performance Max. Using Adthena’s search intelligence you can gain a clear view of your competitive landscape, including insights into how your competitors are positioning their products in regard to pricing, descriptions, and product themes.
Lack of visibility and insights at the channel level was a huge pain point. We weren’t able to see where budget was being spent. Adthena gives you that extra view into what’s going on within the campaigns.
Helen Dooner, Digital Marketing Leads, Journey Further
Bring your Performance Max campaigns into the light
Push the Performance Max limits with Adthena. Take a 3 minute self-guided tour of our award winning search intelligence platform.