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Guides

Practical how-to guidance on the key subjects you need to master to succeed in paid search, from tackling the cookieless world to winning in local search, and getting rid of brand crashers.

Guide

Unlock the black box: Four ways to get more from Performance Max

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Brand Crashers: 5 steps to optimize your brand in search

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How to get 1 in 5 dollars back on brand search

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Your ultimate Local Search Toolkit

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A guide to SEM Harmony: A match made in heaven

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Industry perspectives: Which location categories work best?

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A success checklist for your Local Search strategy

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Create a location-based search ad in 5 steps

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A guide to Paid Search in the Post-Cookie world

Ultimate Google Updates for Search PPC and Shopping

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Adthena’s ultimate catalogue of Google updates

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Getting rid of Brand Crashers for agencies

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Get an edge in the new US online betting market

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