Category archive for Travel

The Search Landscape: Travel [Report]

By Pat Hong — 18th September 2018 — Travel

Search advertising in travel is changing. New ad formats, such as Google Hotel and Flight ads, are redefining ad space in the sector disrupting markets and ad spend. Adthena's new report covers how b…

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The 10 top ad text combinations for the Travel Industry

By Lorna Rose Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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man holding a little girls hand in the sea

How Holiday Firms can Shine with Winter Sun

By Lorna Rose Gill — 6th October 2015 — Adthena

As the cold weather begins to bite and evenings start drawing in, it’s easy to daydream about getting away from it all and soaking up some sunshine. Holiday businesses have long known that smart tra…

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How Cruise Companies Can Beat the Aggregators

By Lorna Rose Gill — 23rd March 2015 — Adthena

Direct cruise companies are generating less traffic via PPC than aggregators – how can cruise providers catch up and and take the helm of this highly seasonal sector? (more…)

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