The CMO’s Search Intelligence Hub (UK Finance)

The CMO’s Search Intelligence Hub

UK Finance Industry

Welcome – Scroll down to explore blogs, videos & our full report.

Here you’ll find everything you need to improve your search engine marketing results in the fiercely competitive UK Finance market. Scroll down to find out how challenger banks are disrupting the UK search market, and take a closer look at what ‘for me’ searches mean for finance products. See who’s winning overall in paid search with our Top 10 leaderboard featured in the full report – download below.

Flying high: why Starling are the challenger bank to watch out for in SEM

Emotionally driven decisions: How do customers search for finance products?

Watch now: find out who’s closing the search intelligence gap in 60 seconds

CMOs know paid search delivers ROI, helping to drive sales and achieve competitive advantage. However, not everyone is keeping track of their rivals and taking combative action. Watch our 60 second animation to find out which industry is ahead of the curve.

Are you leading the UK Finance industry in search marketing?

In our CMO Search Intelligence Report for the UK Finance industry we’ve pitted 150 top-performing finance companies against each other, evaluated their search behavior and revealed the leading players, trends and benchmarks.

Using our AI-powered, Whole Market View, we’ve created a Top 10 leaderboard which includes players from across the industry including credit cards, banking and insurance. Each company’s overall score is averaged by analyzing search performance across three categories: Market Leadership, Search Excellence and Brand Ownership. As a marketing leader, this index gives you a benchmark relative to your peers and competitors for the first time.

Find out how to:

  • Prove the success and value of your marketing program, bring the report straight to the boardroom
  • Strengthen and protect your brand by identifying market opportunities and risks, ensuring that you’re leveraging search to its full potential
  • Make informed decisions and allocate spend where it will have the greatest impact on your business

Download the Report

Request your personal CMO Search Intelligence Score

Find out how your company stacks up against your competitors by requesting your free scorecard with Adthena’s recommendations for performance improvement.

Additional Resources

You may also be interested in these financial services downloads:

CMO Search Intelligence Report

CMO Search Intelligence Report

How to Bake a Digital Data Cake

Case Study: Neilson Financial Services