Performance Max promises automation, but delivers blind spots. Illuminate the PMax environment, get the transparency and control needed to stop guessing and maximize campaign performance.
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Lack of visibility and insights at the channel level was a huge pain point. We weren’t able to see where budget was being spent. Adthena gives you that extra view into what’s going on within the campaigns.
Adthena provides extra transparency and insights needed to optimize Performance Max campaigns. It reveals search terms, competitor activity, and ad copy insights that are otherwise hidden, allowing you to take control and improve results.
Adthena’s search term reporting helps identify irrelevant or underperforming terms that aren’t shown by Google in Performance Max reporting. These terms can then be added to your negative keyword list to refine ad targeting and increase efficiency.
Yes. Adthena’s Ad Copy Insights analyzes your competitors’ top-performing ad copy and offers, helping you create and test variants that are proven to work in your industry or market.
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