Ad Copy Insights

Google Ad Copy Insights

Elevate your Google Ad copy with actionable insights

Leverage a comprehensive competitive intelligence toolkit that empowers you to create high-performing Google Ads campaigns and optimize existing campaigns for impact.

Analyze competitor ad copy and identify winning strategies, craft compelling ad copy that resonates with your target audience, and stay ahead of industry trends.

No more manual monitoring of the SERP

Tired of manually monitoring the SERP to stay on top of competitor messaging, promotions, and key phrases?

With Top Ads and Creative Insights, you gain Google Ad copy insights in one place and in just a few clicks – saving you hours in tedious competitive research.

Gain ad copy insights in one place and in just a few clicks

Create compellingly clickable ad copy

With Adthena’s Top Ads, you get a clear view across competitors’ ad copy, with insights into the ad messaging, promotions, CTAs, as well as the saturation of specific phrases in the market. 

Use these insights to help determine:

  • If your offering is competitive in the market.
  • If competitors recently changed their offering or ad copy, impacting your performance. 
  • How to secure a stronger CTR to improve campaign performance.

 

Top Ads shows paid desktop and mobile adverts that have been shown by you and your competitors when we searched for any of your search terms.

Stay alerted to competitor ad copy shifts

Imagine being alerted when a competitor starts using a new phrase, gained ground with text you’re not using, or kicked off seasonal messaging in their Google Ads campaigns.

Adthena’s Creative Insights reveals winning ad copy secrets by tracking competitor strategies and identifying high-performing phrases so you can optimize your messaging.

Ask Arlo to identify ways to optimize your Google Ads campaigns

Adthena’s GenAI data analyst Ask Arlo, analyzes vast amounts of advertising data to provide instant answers to your questions. 

By processing thousands of ads, Arlo can quickly identify trends, uncover insights, and deliver actionable recommendations. This enables you to make informed decisions and optimize your campaigns efficiently.

Gain deeper insights into your performance Max campaigns

Uncover the specific search terms triggering your Performance Max ads and analyze your ad copy performance.

Thanks to Adthena, we were able to know which products our client had better prices than competitors and push in that category during that given period.

Rubén Fernández-Avilés, Paid Search Manager, iProspect

Is Adthena right for your brand?

Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges. 

  • Reached a ceiling on how many conversions they can drive without sacrificing margin.
  • Wasting budget on ads for terms with top organic listings.
  • Struggling to contextualize performance.

Frequently Asked Questions