Smart Monitor

Track your competitive paid search landscape and get alerts to key market changes

If there’s an opportunity or threat in your market, you need to know straight away so you can protect your position and maximize ROI.

Smart Monitor provides real-time PPC alerts on competitor bidding adjustments and market shifts, enabling rapid response to protect your ad spend.

 

Your insurance policy for search

Competitive bidding insights

Having timely intel enables you to react to market movements as they happen, so you can adapt your tactics quickly.

Smart Monitor tracks competitors’ keyword strategies and bid patterns to refine your PPC campaigns and maintain a competitive edge.

 

Market Movements

Leverage GenAI to monitor market movements and optimize ROI

Cut through the clutter and get a quick understanding of what’s happening in your market. Stop wasting time deciphering data and let Adthena AI do the work.

Market Movements will help identify high-performing opportunities in the PPC landscape, allowing you to redirect budget effectively and maximise return on ad spend (ROAS).

 

Adthena’s Market Movement report shows competitor share of click movement.

Creative Insights

Monitor ad copy and fuel smart decisions.

Imagine being alerted when a competitor starts using a new phrase, gained ground with text you’re not using, or kicked off seasonal messaging.

Adthena’s Creative Insights reveals winning ad copy secrets by tracking competitor strategies and identifying high-performing phrases so you can optimize your messaging.

Transform your Google Ads performance

There’s a time and place for manual work, but monitoring your competitive landscape isn’t it. Let automation do the heavy lifting, so you can focus on leveraging strategic insights and dominating your competitive landscape.

Seize new opportunities & reduce your PPC campaign costs.
Get real-time PPC alerts to market shifts so you can respond instantly.
Save valuable time & resources with AI on your side.
Justify strategic decisions with confidence & clear data visualization.

Smart Monitor allows me to make informed decisions on whether or not we need to defend our position and change our bidding strategy. I can easily identify threatening competitor movements or new competitors entering my search term groups.

Janet Ranola Paid Media Manager - Search and Programmatic, Koala

Frequently Asked Questions