Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 30.5 |
| kbb.com | 21.51 |
| cargurus.com | 7.19 |
| carmax.com | 5.1 |
| cars.com | 4.96 |
| autotrader.com | 4.06 |
| edmunds.com | 3.6 |
| enterprise.com | 3.56 |
| carfax.com | 2.93 |
| truecar.com | 1.48 |
| others | 15.11 |
- carvana.com - 30.5%
- kbb.com - 21.51%
- cargurus.com - 7.19%
- carmax.com - 5.1%
- cars.com - 4.96%
- autotrader.com - 4.06%
- edmunds.com - 3.6%
- enterprise.com - 3.56%
- carfax.com - 2.93%
- truecar.com - 1.48%
- others - 15.11%
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Carvana leads with 30.5% click share, followed by KBB at 21.51%. Others collectively hold 15.11%, highlighting diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | kbb.com | cars.com | enterprise.com | autotrader.com | autonation.com | carfax.com | edmunds.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 22.97% | 11.4% | 10.29% | 7.74% | 3.75% | 4.83% | 3.13% | 2.84% | 3.5% | 3.7% |
| 2026/02/02 | 18.28% | 11.28% | 8.17% | 5.95% | 3.21% | 5.03% | 3.01% | 1.19% | 2.41% | 2.93% |
| 2026/02/03 | 26.69% | 10.06% | 9.3% | 6.84% | 3.85% | 4.99% | 2.95% | 2.91% | 3.59% | 2.71% |
| 2026/02/04 | 27.34% | 10.54% | 8.91% | 4.69% | 3.31% | 3.83% | 3.3% | 2.38% | 4% | 2.34% |
| 2026/02/05 | 23.67% | 11.94% | 9.51% | 4.95% | 3.44% | 2.42% | 4.39% | 2.87% | 3.21% | 1.87% |
| 2026/02/06 | 26.18% | 10.84% | 8.19% | 5.78% | 3.86% | 3.26% | 3.71% | 2.93% | 2.9% | 2.76% |
| 2026/02/07 | 23.76% | 11.47% | 9.96% | 7.93% | 3.25% | 3.42% | 3.66% | 1.99% | 1.17% | 3.03% |
| 2026/02/08 | 28.23% | 9.62% | 10.09% | 6.65% | 2.88% | 3.35% | 2.93% | 1.26% | 2.66% | 2.73% |
| 2026/02/09 | 21.32% | 10.31% | 8.65% | 9.33% | 3.08% | 3.48% | 3.02% | 2.75% | 2.71% | 3.55% |
| 2026/02/10 | 21.82% | 10.58% | 8.75% | 9.39% | 3.73% | 3.39% | 3.07% | 2.53% | 2.87% | 3.31% |
| 2026/02/11 | 25.79% | 10.52% | 9.23% | 8.56% | 4.37% | 3.78% | 3.16% | 2.97% | 2.58% | 2.43% |
| 2026/02/12 | 22.85% | 11.52% | 9.18% | 4.77% | 3.32% | 2.34% | 4.24% | 2.77% | 3.1% | 1.8% |
| 2026/02/13 | 25.33% | 10.49% | 7.92% | 5.59% | 3.73% | 3.16% | 3.59% | 2.84% | 2.81% | 2.68% |
| 2026/02/14 | 23.3% | 11.25% | 9.77% | 7.79% | 3.19% | 3.35% | 3.59% | 1.95% | 1.15% | 2.97% |
| 2026/02/15 | 27.67% | 9.43% | 9.9% | 6.53% | 2.82% | 3.28% | 2.87% | 1.23% | 2.6% | 2.68% |
| 2026/02/16 | 20.2% | 9.76% | 8.19% | 8.84% | 2.92% | 3.3% | 2.86% | 2.62% | 2.56% | 3.37% |
| 2026/02/17 | 26.61% | 11.3% | 7.79% | 10.24% | 4.61% | 2.32% | 3.39% | 3.43% | 3.69% | 1.81% |
| 2026/02/18 | 20.73% | 12.3% | 9.63% | 10.73% | 4.1% | 5.15% | 3.02% | 2.59% | 3.08% | 2.97% |
| 2026/02/19 | 31.54% | 8.98% | 10.12% | 7.02% | 3.88% | 4.4% | 3.33% | 3.12% | 2.29% | 1.65% |
| 2026/02/20 | 20.56% | 10.37% | 11.42% | 10.09% | 5.2% | 6.19% | 3.17% | 2.9% | 2.33% | 2.36% |
| 2026/02/21 | 19.59% | 13.61% | 11.49% | 6.33% | 5.87% | 5.62% | 3.85% | 1.92% | 3.23% | 2.83% |
| 2026/02/22 | 18.12% | 11.8% | 11.13% | 10.77% | 5.5% | 2.41% | 4.88% | 3.55% | 2.54% | 3.77% |
| 2026/02/23 | 19.1% | 9.82% | 11.99% | 9.66% | 4.62% | 5.28% | 2.9% | 1.53% | 3.22% | 3.06% |
| 2026/02/24 | 20.02% | 10.5% | 13.35% | 8.73% | 3.83% | 5.63% | 2.87% | 3.26% | 3.04% | 2.51% |
| 2026/02/25 | 22.22% | 10.35% | 12.75% | 9.98% | 4.33% | 5.53% | 2.48% | 3.45% | 2.25% | 2.77% |
| 2026/02/26 | 20.77% | 9.72% | 13.27% | 10% | 4.98% | 5.91% | 2.17% | 2.55% | 1.94% | 2.09% |
| 2026/02/27 | 27.1% | 10.07% | 12.15% | 9.49% | 5.05% | 4.72% | 2.16% | 2.83% | 2.24% | 2.11% |
| 2026/02/28 | 24.79% | 11.93% | 10.31% | 6.55% | 4.82% | 3.2% | 2.87% | 2.54% | 2.5% | 2.34% |
- carvana.com
- cargurus.com
- carmax.com
- kbb.com
- cars.com
- enterprise.com
- autotrader.com
- autonation.com
- carfax.com
- edmunds.com
Copyright © Adthena. All rights reserved.
Carvana led February with fluctuating spend, peaking at 31.54% on the 19th. CarGurus and CarMax followed, showing steady trends. KBB and Cars.com had moderate shares, while Enterprise and AutoTrader saw varied activity. The month ended with Carvana maintaining dominance.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1062 |
| 2026/02/02 | 1109 |
| 2026/02/03 | 1120 |
| 2026/02/04 | 1158 |
| 2026/02/05 | 1169 |
| 2026/02/06 | 1120 |
| 2026/02/07 | 1122 |
| 2026/02/08 | 1112 |
| 2026/02/09 | 1113 |
| 2026/02/10 | 1091 |
| 2026/02/11 | 1100 |
| 2026/02/12 | 1169 |
| 2026/02/13 | 1120 |
| 2026/02/14 | 1122 |
| 2026/02/15 | 1112 |
| 2026/02/16 | 1113 |
| 2026/02/17 | 920 |
| 2026/02/18 | 989 |
| 2026/02/19 | 946 |
| 2026/02/20 | 915 |
| 2026/02/21 | 862 |
| 2026/02/22 | 954 |
| 2026/02/23 | 925 |
| 2026/02/24 | 925 |
| 2026/02/25 | 886 |
| 2026/02/26 | 894 |
| 2026/02/27 | 883 |
| 2026/02/28 | 861 |
Copyright © Adthena. All rights reserved.
February began with 1,062 advertisers, peaking at 1,169 by mid-month. A decline followed, ending with 861 advertisers.
