Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 35.59 |
| kbb.com | 20.65 |
| cargurus.com | 6.67 |
| cars.com | 5.11 |
| carmax.com | 4.95 |
| autotrader.com | 3.89 |
| edmunds.com | 3.48 |
| enterprise.com | 3.42 |
| carfax.com | 2.24 |
| campingworld.com | 1.27 |
| others | 12.73 |
- carvana.com - 35.59%
- kbb.com - 20.65%
- cargurus.com - 6.67%
- cars.com - 5.11%
- carmax.com - 4.95%
- autotrader.com - 3.89%
- edmunds.com - 3.48%
- enterprise.com - 3.42%
- carfax.com - 2.24%
- campingworld.com - 1.27%
- others - 12.73%
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Carvana leads with 35.59% click share, followed by KBB at 20.65%. Others collectively hold 12.73%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | carmax.com | cargurus.com | kbb.com | cars.com | autonation.com | enterprise.com | edmunds.com | autotrader.com | carfax.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 22.34% | 13.8% | 11.41% | 7.96% | 4.77% | 3.07% | 2.53% | 3.05% | 4.48% | 2.9% |
| 2026/03/02 | 21.9% | 11.31% | 11.21% | 7.97% | 6.14% | 1.83% | 5.52% | 2.83% | 4.53% | 3.13% |
| 2026/03/03 | 32.48% | 9.01% | 11.66% | 7.68% | 4.32% | 2.55% | 2.46% | 1.61% | 4.76% | 2.74% |
| 2026/03/04 | 22.51% | 10.06% | 13.66% | 8.64% | 4.65% | 1.6% | 3.96% | 2.83% | 4.25% | 2.86% |
| 2026/03/05 | 29.03% | 9.5% | 10.51% | 6.9% | 4.84% | 2.33% | 4.15% | 2.58% | 4.86% | 1.91% |
| 2026/03/06 | 29.53% | 10.13% | 11.38% | 6.99% | 4.83% | 1.32% | 2.93% | 1.95% | 4.67% | 1.89% |
| 2026/03/07 | 26.09% | 11.25% | 9.59% | 9.15% | 4.62% | 1.76% | 3.95% | 2.36% | 4.06% | 2.15% |
| 2026/03/08 | 31.81% | 11.37% | 9.63% | 7.39% | 3.55% | 2.99% | 2.68% | 2.49% | 4.49% | 1.65% |
| 2026/03/09 | 19.84% | 12.34% | 12.06% | 9.38% | 5.38% | 2.2% | 4.3% | 2.44% | 3.71% | 1.75% |
| 2026/03/10 | 19.68% | 11.95% | 12.04% | 9.17% | 5.84% | 2.45% | 4.8% | 2.51% | 4.8% | 1.96% |
| 2026/03/11 | 37.64% | 9.49% | 8.48% | 5.95% | 4.69% | 1.29% | 2.88% | 1.99% | 3.45% | 1.72% |
| 2026/03/12 | 25.31% | 10.48% | 10.53% | 7.57% | 5.02% | 1.59% | 3.75% | 1.83% | 3.13% | 2.65% |
| 2026/03/13 | 36.96% | 9.9% | 6.57% | 7.45% | 3.6% | 4.13% | 2.5% | 1.96% | 2.5% | 1.74% |
| 2026/03/14 | 29.05% | 11.22% | 9.72% | 7.47% | 4.53% | 1.96% | 2.63% | 2.17% | 3.01% | 1.84% |
| 2026/03/15 | 21.08% | 14.72% | 11.32% | 8.88% | 5.84% | 2.14% | 3.55% | 2.9% | 3.74% | 2.17% |
| 2026/03/16 | 19.47% | 12.98% | 11.76% | 8.88% | 5.23% | 2.01% | 3.9% | 2.44% | 2.86% | 2.27% |
| 2026/03/17 | 35.57% | 8.68% | 11% | 5.81% | 4.69% | 2.77% | 3.13% | 1.98% | 2.48% | 1.99% |
| 2026/03/18 | 20.54% | 12.1% | 12.43% | 8.84% | 5.11% | 2.28% | 3.34% | 2.86% | 3.54% | 2% |
| 2026/03/19 | 19.3% | 12.91% | 10.25% | 8.49% | 5.33% | 2.21% | 5.06% | 2.82% | 3.12% | 1.52% |
| 2026/03/20 | 19.19% | 10.93% | 11.8% | 10.86% | 5.65% | 3.14% | 4.06% | 2.95% | 4.02% | 1.38% |
| 2026/03/21 | 20.95% | 11% | 11.5% | 8.81% | 4.79% | 1.43% | 4.68% | 3.21% | 2.78% | 1.28% |
| 2026/03/22 | 20.95% | 13.88% | 12.1% | 8.23% | 5.4% | 1.99% | 3.58% | 2.29% | 4.97% | 1.64% |
| 2026/03/23 | 26.68% | 12.16% | 10.86% | 8.5% | 4.87% | 2.6% | 4.4% | 2.51% | 3.67% | 1.48% |
| 2026/03/24 | 20.79% | 12.84% | 11.33% | 10.57% | 4.39% | 2.55% | 6.01% | 2.04% | 3.58% | 2% |
| 2026/03/25 | 18.48% | 13.38% | 12.53% | 10.26% | 4.64% | 3.99% | 2.11% | 2.14% | 3.03% | 1.91% |
| 2026/03/26 | 27.32% | 11.68% | 11.17% | 10.13% | 4.25% | 2.96% | 2.86% | 2.28% | 3.42% | 2.12% |
| 2026/03/27 | 21% | 14.43% | 11.03% | 10.19% | 5.2% | 1.16% | 3.89% | 2.72% | 2.37% | 2.45% |
| 2026/03/28 | 19.55% | 13.94% | 13.02% | 10.77% | 4.77% | 1.35% | 3.69% | 3.17% | 2.65% | 2.12% |
| 2026/03/29 | 26.03% | 12.67% | 9.9% | 9.5% | 4.18% | 3.09% | 4.09% | 2.8% | 2.32% | 1.47% |
| 2026/03/30 | 24.82% | 10.39% | 9.86% | 9.92% | 5.26% | 2.33% | 3.38% | 3.41% | 2.81% | 1.89% |
| 2026/03/31 | 16.99% | 12.3% | 11.68% | 10.77% | 5.12% | 4.92% | 4.66% | 3.74% | 2.02% | 1.79% |
- carvana.com
- carmax.com
- cargurus.com
- kbb.com
- cars.com
- autonation.com
- enterprise.com
- edmunds.com
- autotrader.com
- carfax.com
Copyright © Adthena. All rights reserved.
Carvana’s PPC spend fluctuated, peaking at 37.64% on March 11. Carmax and Cargurus maintained steady shares, while KBB saw a rise. By month’s end, Carvana led, closing at 16.99%.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 854 |
| 2026/03/02 | 846 |
| 2026/03/03 | 909 |
| 2026/03/04 | 891 |
| 2026/03/05 | 872 |
| 2026/03/06 | 936 |
| 2026/03/07 | 758 |
| 2026/03/08 | 777 |
| 2026/03/09 | 826 |
| 2026/03/10 | 846 |
| 2026/03/11 | 893 |
| 2026/03/12 | 877 |
| 2026/03/13 | 870 |
| 2026/03/14 | 847 |
| 2026/03/15 | 821 |
| 2026/03/16 | 862 |
| 2026/03/17 | 906 |
| 2026/03/18 | 887 |
| 2026/03/19 | 829 |
| 2026/03/20 | 797 |
| 2026/03/21 | 705 |
| 2026/03/22 | 790 |
| 2026/03/23 | 782 |
| 2026/03/24 | 708 |
| 2026/03/25 | 740 |
| 2026/03/26 | 687 |
| 2026/03/27 | 786 |
| 2026/03/28 | 764 |
| 2026/03/29 | 715 |
| 2026/03/30 | 750 |
| 2026/03/31 | 759 |
Copyright © Adthena. All rights reserved.
March began with 854 advertisers, peaking at 936 on the 6th. A decline followed, reaching a low of 687 on the 26th. The month concluded with 759 advertisers, reflecting a dynamic landscape.
