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UK Automotive Online Car Retailers - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
webuyanycar.com 23.16
carwow.co.uk 17.81
cargurus.co.uk 10.91
pistonheads.com 9.33
motors.co.uk 6.15
motorway.co.uk 3.6
citroen.co.uk 2.86
peugeot.co.uk 2.19
cinch.co.uk 2.16
carsupermarket.com 1.62
others 20.21

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In the PPC landscape, webuyanycar.com leads with 23.16% click share, followed by carwow.co.uk at 17.81%. ‘Others’ collectively hold 20.21%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date webuyanycar.com carwow.co.uk motorway.co.uk motors.co.uk cargurus.co.uk citroen.co.uk thecarbuyinggroup.co.uk cinch.co.uk sellcar.co.uk peugeot.co.uk
2025/04/01 31.13% 14.31% 9.25% 2.25% 5.69% 5.08% 2.36% 2.21% 4.61% 1.36%
2025/04/02 24.74% 17.6% 10.69% 3.06% 8.58% 6.43% 1.93% 1.96% 0.58% 2.47%
2025/04/03 24.21% 18.61% 11.3% 2.51% 6.51% 3.29% 3.01% 1.45% 1.82% 2.57%
2025/04/04 28.48% 14.81% 10.24% 2.79% 5.02% 4.59% 3.05% 1.73% 2.18% 4.17%
2025/04/05 21.62% 14.72% 8.38% 3.34% 7.6% 5.31% 1.98% 2.12% 1.12% 8.71%
2025/04/06 14.59% 16.75% 7.53% 1.93% 5.05% 3.62% 4.32% 2.21% 2.51% 8.48%
2025/04/07 20.71% 17.14% 10.32% 2.72% 6.44% 2.91% 3.13% 1.78% 3.19% 4.96%
2025/04/08 21.85% 14.56% 9.63% 1.56% 6.52% 4.87% 2.06% 1.71% 3.5% 4.29%
2025/04/09 20.29% 14.92% 11.5% 2.09% 5.35% 6.05% 2.81% 2.32% 1.12% 6.89%
2025/04/10 19.77% 15.25% 8.39% 2.32% 6.15% 4.64% 4.05% 1.84% 3.72% 5.71%
2025/04/11 25.06% 16.34% 9.29% 1.77% 3.9% 7.68% 4% 1.55% 2.19% 5.68%
2025/04/12 18.65% 14.45% 7.28% 2.73% 6.09% 6.24% 3.78% 1.79% 3.41% 7.06%
2025/04/13 23.24% 15.95% 8.07% 1.78% 5.23% 6.7% 3.05% 1.76% 3.65% 4.98%
2025/04/14 23.52% 15.74% 9.28% 3.85% 4.7% 4.4% 4.72% 1.48% 2.2% 4.49%
2025/04/15 21.05% 16.1% 11.69% 2.42% 5.09% 4.68% 4.85% 0.72% 2.11% 6.5%
2025/04/16 15.45% 19.08% 9.13% 3.19% 7.27% 6.53% 2.85% 0.88% 1.86% 5.44%
2025/04/17 12.35% 21.93% 10.23% 3.08% 6.34% 4.22% 0.48% 1.33% 0.82% 0.91%
2025/04/18 29.59% 18.95% 11.98% 1.13% 3.27% 3.47% 0.5% 1.66% 2.67% 0.65%
2025/04/19 23.34% 13.95% 9.14% 4.17% 11.58% 1.93% 0.55% 1.47% 2.39% 0.44%
2025/04/20 19.59% 16.97% 8.41% 3.68% 13% 3.52% 1.87% 1.22% 2.94% 0.45%
2025/04/21 19.81% 14.89% 8.33% 3.76% 13.09% 3.85% 1.48% 1.42% 3.22% 0.92%
2025/04/22 25.88% 15.3% 7.04% 6.86% 7.15% 2.72% 1.36% 1.46% 1.24% 0.78%
2025/04/23 20.63% 16.59% 8.22% 4.14% 7.05% 2.27% 2.72% 1.37% 1.72% 0.15%
2025/04/24 15.91% 19.55% 9.8% 4.56% 8.81% 1.93% 2.63% 1.43% 1.76% 0.05%
2025/04/25 27.94% 18.7% 10.68% 3.11% 4.53% 1.64% 1.88% 1.44% 1% 0.05%
2025/04/26 26.23% 17.71% 9.76% 4.05% 8.41% 2.29% 1.63% 1.39% 0.63% 0.09%
2025/04/27 24.76% 18.85% 10.48% 3.36% 5.49% 2.65% 2.48% 1.62% 0.5% 0.03%
2025/04/28 19.43% 17.8% 10.56% 5.61% 6.59% 2.51% 3.28% 1.43% 1.98% 0.03%
2025/04/29 27.5% 19.24% 12.48% 4.02% 5.5% 1.45% 1.88% 1.49% 0.28% 0.06%
2025/04/30 19.31% 18.58% 12.24% 6.16% 5.05% 2.69% 1.75% 1.29% 0.88% 0.04%

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In April 2025, webuyanycar.com led with fluctuating spend, peaking early and mid-month. Carwow.co.uk maintained steady growth, while motorway.co.uk saw a late surge. Motors.co.uk and cargurus.co.uk showed consistent activity, with notable peaks. Citroen.co.uk and thecarbuyinggroup.co.uk experienced varied trends, while cinch.co.uk and sellcar.co.uk had lower, stable spends. Peugeot.co.uk’s spend declined sharply by month’s end.

Market Exposure

Competitor Count for UK Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 420
2025/04/02 415
2025/04/03 432
2025/04/04 423
2025/04/05 429
2025/04/06 440
2025/04/07 419
2025/04/08 424
2025/04/09 394
2025/04/10 412
2025/04/11 396
2025/04/12 383
2025/04/13 395
2025/04/14 386
2025/04/15 390
2025/04/16 394
2025/04/17 401
2025/04/18 375
2025/04/19 419
2025/04/20 401
2025/04/21 377
2025/04/22 410
2025/04/23 402
2025/04/24 412
2025/04/25 396
2025/04/26 394
2025/04/27 409
2025/04/28 413
2025/04/29 401
2025/04/30 392

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April saw fluctuating advertiser numbers, peaking at 440 on April 6. A decline followed, ending the month at 392.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pistonheads.com 3.43%
motors.co.uk 2.63%
cargurus.co.uk 2.41%
vertumotors.com 1.1%
carsupermarket.com 0.55%
cinch.co.uk -0.78%
thecarbuyinggroup.co.uk -0.89%
citroen.co.uk -1.85%
carwow.co.uk -3.11%
peugeot.co.uk -4.37%

Copyright © Adthena. All rights reserved.

Pistonheads.com surged with a 3.43% click share increase, while peugeot.co.uk dropped by 4.37%.

Campaign Efficiency

UK Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carwow.co.uk motors.co.uk cargurus.co.uk motorway.co.uk webuyanycar.com pistonheads.com citroen.co.uk carsupermarket.com thecarbuyinggroup.co.uk peugeot.co.uk
2025/04/01 13.28% 5.1% 12.75% 7.12% 10.19% 2.91% 10.76% 1.82% 2.73% 3.39%
2025/04/02 15.23% 6.25% 18.54% 7.3% 7.09% 3.14% 10.71% 1.85% 1.72% 5.78%
2025/04/03 19.8% 4.96% 13.55% 10.51% 6.71% 2.7% 5.76% 1.79% 3.57% 5.62%
2025/04/04 14.36% 5.86% 11.8% 8.8% 8.49% 4.3% 8.41% 2.79% 2.86% 8.35%
2025/04/05 12.56% 6% 13.93% 4.83% 5.77% 5.47% 6.71% 2.65% 2.06% 15.05%
2025/04/06 11.63% 3.34% 9.18% 4.7% 3.93% 4.02% 5.08% 2% 4.94% 16.65%
2025/04/07 16.8% 4.94% 12.6% 10% 5.54% 2.9% 3.93% 2.41% 3.62% 9.86%
2025/04/08 13.21% 3.12% 15.08% 7.72% 6.62% 2.41% 7.03% 1.95% 1.83% 8.12%
2025/04/09 12.81% 4.11% 12.07% 7.4% 5.75% 3% 8.5% 1.12% 2.65% 13.22%
2025/04/10 13.15% 4.39% 11.12% 5.86% 5.77% 2.58% 5.97% 1.68% 4.54% 11.48%
2025/04/11 14.29% 3.7% 7.86% 6.66% 7.29% 2.25% 12.98% 2.3% 4.43% 11.94%
2025/04/12 13.94% 4.7% 10.83% 5.2% 4.89% 1.95% 10.16% 2.44% 3.69% 11.99%
2025/04/13 14% 3.59% 11.6% 4.12% 7.06% 3.16% 10.65% 2.52% 2.44% 9.99%
2025/04/14 15.36% 7.54% 9.84% 7.69% 7.38% 4% 6.41% 2.43% 5.38% 7.29%
2025/04/15 13.11% 4.82% 9.85% 7.67% 6.25% 5.21% 8.09% 1.87% 4.74% 12.37%
2025/04/16 14.72% 5.87% 14.75% 5.53% 4.12% 2.64% 9.42% 2.39% 1.2% 9.51%
2025/04/17 14.78% 5.6% 15.79% 6.14% 3.47% 3.64% 5.66% 5.97% 0.29% 1.54%
2025/04/18 17.19% 2.56% 8.52% 12.46% 10.14% 2.8% 6.34% 3.78% 0.24% 2.4%
2025/04/19 9.38% 6.78% 21.66% 6.06% 6.54% 7.11% 4.2% 3.72% 0.23% 0.91%
2025/04/20 10.64% 6.03% 23.37% 6.81% 5.43% 7.59% 6.38% 3.4% 0.74% 0.82%
2025/04/21 8.13% 6.32% 26.56% 5.86% 5.51% 5.55% 5.95% 3.79% 0.58% 1.88%
2025/04/22 8.51% 12.94% 15.7% 4.01% 8.31% 6.43% 4.51% 4.03% 0.69% 1.73%
2025/04/23 11.35% 7.65% 14.52% 8.83% 5.93% 6.58% 3.17% 4.09% 1.21% 0.21%
2025/04/24 12.62% 8.46% 17.91% 6.41% 4.48% 3.58% 3.3% 3.23% 1.11% 0.07%
2025/04/25 13.63% 6.69% 11.65% 10.47% 9% 4.59% 3.64% 2.66% 1.01% 0.06%
2025/04/26 11.01% 7.85% 18.48% 7.28% 7.82% 4.33% 4.14% 3.32% 0.82% 0.13%
2025/04/27 13.7% 6.71% 12.3% 7.29% 7.82% 4.02% 4.13% 2.79% 1.26% 0.04%
2025/04/28 12.55% 10.13% 13.64% 8.13% 5.47% 5.22% 3.72% 2.54% 1.36% 0.06%
2025/04/29 13.64% 7.6% 12.39% 9.84% 8.33% 8.7% 2.65% 1.48% 0.87% 0.1%
2025/04/30 11.91% 11.71% 10.04% 9.77% 5.39% 5.29% 3.81% 1.69% 0.79% 0.06%

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April saw dynamic shifts in PPC impressions. Carwow.co.uk started strong, peaking mid-month, then declined. Cargurus.co.uk surged late, overtaking others. Motors.co.uk and motorway.co.uk showed fluctuating trends. The month concluded with cargurus.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Enter Your Reg For A Valuation | We'll Collect From You https://www.cardaddys.co.uk › car-valuation

    Sell Your Car The Easy Way. Enter Your Car Reg, Get A Free Valuation, & We'll Come To You. Receive A Free No-Obligation Car Valuation And Take Away The Stress Of Selling Your Car.

  2. 2
    We collect & pay quickly | Enter Reg for free valuation https://www.carwow.co.uk

    We only work with verified dealers to give you an only WOW experience when you sell a car

  3. 3
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get Your Highest Offer — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. Sell Your...

  4. 4
    Highest Price Paid https://www.thecarbuyinggroup.co.uk

    Rated Excellent On Trust Pilot — We Guarantee The Price We Quote. Quick & Secure Way To Sell. Get Your Free Valuation Now.

  5. 5
    We Buy Any Car https://www.webuyanycar.com

    Sell Your Car Online — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away

Copyright © Adthena. All rights reserved.

In the competitive landscape of online car sales, top advertisers like CarDaddys, CarWow, Motorway, TheCarBuyingGroup, and WeBuyAnyCar captivate with convenience and trust. Themes of free valuations, quick payments, and verified dealers dominate, promising stress-free, secure transactions.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.