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UK Automotive Online Car Retailers - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
webuyanycar.com 22.67
pistonheads.com 20.23
carwow.co.uk 20.18
motorway.co.uk 7.63
cargurus.co.uk 7.17
carsupermarket.com 1.6
arnoldclark.com 1.37
cinch.co.uk 0.92
mini.co.uk 0.83
enterprise.co.uk 0.81
others 16.59

Copyright © Adthena. All rights reserved.

In the PPC landscape, webuyanycar.com leads with 22.67% click share, closely followed by pistonheads.com at 20.23%. Carwow.co.uk captures 20.18%, while ‘others’ collectively hold 16.59%.

Market Exposure

Share of Spend for the top 10 UK Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carwow.co.uk motorway.co.uk webuyanycar.com cargurus.co.uk bigwantsyourcar.com arnoldclark.com cardaddys.co.uk motormoolah.com redcorn.co.uk motordough.com
2025/06/01 18.23% 22.57% 21.32% 6.23% 1.54% 2.26% 3.65% 2.23% 0.93% 3.49%
2025/06/02 18.98% 21.18% 17.84% 7.62% 1.66% 1.42% 3.76% 2.58% 1.89% 3.83%
2025/06/03 21.82% 25.13% 28.88% 1.74% 2.21% 1.86% 1.16% 1.29% 0.26% 1.12%
2025/06/04 25.12% 20.23% 20.43% 4.44% 1.98% 2.21% 1.59% 2.06% 2.54% 1.54%
2025/06/05 26.45% 22.07% 19.1% 2.97% 2.07% 0.76% 3.1% 0.46% 1.92% 2.7%
2025/06/06 24.83% 21.57% 18.01% 2.9% 2.32% 2.16% 3.84% 0.56% 1.59% 2.91%
2025/06/07 25.39% 21.08% 21.18% 4.77% 1.68% 1.09% 3.3% 1.46% 0.21% 1.6%
2025/06/08 24.9% 21.68% 20.49% 4.14% 2.52% 1.03% 1.98% 0.6% 1.74% 1.53%
2025/06/09 24.69% 22.15% 24.22% 3.55% 1.02% 1.42% 0.9% 0.35% 1.07% 2.3%
2025/06/10 24.74% 21.12% 18.94% 5% 1.62% 2.21% 1.45% 1.07% 1.77% 1.12%
2025/06/11 25.66% 20.08% 19.89% 4.54% 1.76% 2.61% 2.15% 1.21% 0.96% 2.75%
2025/06/12 23.37% 20.07% 21.41% 4.83% 0.21% 1.74% 1.68% 1.37% 0.4% 3.56%
2025/06/13 24.93% 21.62% 19.63% 5.26% 0.65% 1.84% 2.39% 1.23% 0.98% 1.61%
2025/06/14 25.32% 19.85% 21.1% 4.53% 2.63% 2.38% 4.26% 2.01% 0.15% 0.96%
2025/06/15 24.54% 20.15% 21.05% 4.14% 3.74% 1.49% 1.92% 2.36% 1.78% 1.53%
2025/06/16 26.41% 20.96% 18.31% 4.87% 2.07% 2% 1.64% 1.58% 1.06% 3.7%
2025/06/17 26.84% 20.83% 18.74% 3.14% 1.81% 1.14% 3.99% 1.25% 0.21% 2.42%
2025/06/18 27.39% 19.52% 20.45% 3.79% 0.18% 1% 2.97% 1.71% 1.07% 2.7%
2025/06/19 29.35% 20.66% 26.39% 2.48% 0.5% 0.68% 1.83% 2.49% 0.13% 0.9%
2025/06/20 27.48% 17.87% 21.77% 5.77% 1.41% 0.99% 1.69% 0.76% 0.29% 0.23%
2025/06/21 26.86% 18.52% 22.99% 4.91% 2.1% 1.77% 1.96% 1.68% 1.79% 2.49%
2025/06/22 25.71% 21.62% 23.93% 2.24% 0.7% 2.07% 2.43% 1.5% 0.21% 0.95%
2025/06/23 24.67% 21.68% 21.46% 3.32% 3.16% 0.62% 2.62% 1.45% 2.49% 1.46%
2025/06/24 26.19% 19.07% 17.45% 6.32% 2.8% 2.11% 2.23% 1.31% 1.37% 0%
2025/06/25 24.6% 19.22% 20.94% 5.35% 2.48% 1.72% 2.47% 2.14% 0.38% 0%
2025/06/26 25.72% 18.71% 17.84% 4.96% 3.06% 1.9% 2.54% 1.33% 2.46% 0.06%
2025/06/27 28.48% 18.39% 18.67% 2.66% 0.98% 2.33% 2.82% 0.97% 1.87% 0.38%
2025/06/28 29.3% 20.06% 18.43% 6.39% 2.49% 1.26% 3.6% 0.63% 2.88% 0.49%
2025/06/29 27.28% 18.22% 21.21% 3.73% 3.18% 2.04% 4.97% 0.49% 1.71% 1.09%
2025/06/30 27.44% 20.7% 17.64% 4.35% 2.84% 2.25% 1.7% 1.69% 0.99% 0.04%

Copyright © Adthena. All rights reserved.

In June 2025, carwow.co.uk led with a steady rise, peaking at 29.35% on the 19th. Motorway.co.uk fluctuated, ending at 20.7%. Webuyanycar.com saw a significant spike mid-month, closing at 17.64%. Cargurus.co.uk and others showed varied trends, with some domains experiencing sharp declines.

Market Exposure

Competitor Count for UK Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 314
2025/06/02 330
2025/06/03 315
2025/06/04 347
2025/06/05 357
2025/06/06 381
2025/06/07 359
2025/06/08 352
2025/06/09 352
2025/06/10 376
2025/06/11 397
2025/06/12 385
2025/06/13 403
2025/06/14 372
2025/06/15 367
2025/06/16 361
2025/06/17 374
2025/06/18 375
2025/06/19 347
2025/06/20 345
2025/06/21 332
2025/06/22 335
2025/06/23 334
2025/06/24 348
2025/06/25 353
2025/06/26 350
2025/06/27 361
2025/06/28 334
2025/06/29 339
2025/06/30 355

Copyright © Adthena. All rights reserved.

In June 2025, advertiser numbers fluctuated, peaking at 403 on June 13. The month concluded with 355 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pistonheads.com 3.47%
carwow.co.uk 0.66%
volkswagen.co.uk 0.27%
enterprise.co.uk 0.23%
nissan.co.uk 0.19%
gumtree.com -0.27%
arnoldclark.com -0.36%
motordough.com -0.43%
webuyanycar.com -0.98%
motorway.co.uk -1.19%

Copyright © Adthena. All rights reserved.

Pistonheads.com surged with a 3.47% click share increase, while motorway.co.uk dropped by 1.19%. Carwow.co.uk gained 0.66%, contrasting webuyanycar.com’s 0.98% decline.

Campaign Efficiency

UK Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carwow.co.uk motorway.co.uk cargurus.co.uk pistonheads.com webuyanycar.com audi.co.uk carsupermarket.com arnoldclark.com cardaddys.co.uk motordough.com
2025/06/01 12.59% 17.56% 15.27% 8.97% 7.99% 0.49% 3.16% 2.65% 3.72% 4.33%
2025/06/02 12.01% 14.74% 17.24% 7.5% 6.42% 0.93% 3.96% 1.78% 2.3% 3.77%
2025/06/03 18.2% 22.59% 5.72% 6.18% 14.17% 2.19% 1.29% 1.71% 0.49% 1.13%
2025/06/04 18.32% 15.55% 10.19% 5.14% 7.91% 4.89% 2.97% 3.47% 1.68% 1.67%
2025/06/05 19.61% 18.79% 7.76% 3.39% 8.17% 0.21% 1.75% 1.56% 2.85% 3.36%
2025/06/06 18.8% 17.87% 7.72% 4.07% 7.74% 0.39% 4.11% 2.27% 3.47% 3.02%
2025/06/07 18.27% 15.99% 13.1% 3.87% 8.25% 1.04% 3.92% 2.08% 2.27% 1.28%
2025/06/08 18.4% 15.98% 10.19% 8.82% 7.66% 0.05% 2.79% 1.78% 1.42% 1.72%
2025/06/09 18.65% 17.56% 8.71% 10.14% 9.36% 0.04% 3.34% 2.33% 0.37% 2.47%
2025/06/10 18.39% 16.98% 12.22% 5.51% 7.91% 0.1% 2.33% 2.42% 0.56% 0.89%
2025/06/11 18.91% 17.3% 11.19% 6.04% 8.62% 0.15% 3.54% 2.66% 0.88% 2.27%
2025/06/12 17.23% 16.37% 12.11% 6.65% 8.46% 0.09% 3.8% 2.22% 1.2% 3.84%
2025/06/13 17.15% 16.72% 12.65% 9.27% 7.42% 0.1% 3.53% 1.87% 1.11% 1.52%
2025/06/14 19.11% 16.29% 11.33% 10.56% 8.38% 0.1% 2.08% 2.39% 3.4% 0.82%
2025/06/15 19.43% 17.63% 11.57% 4.2% 8.67% 0.16% 2% 2.16% 1.24% 1.33%
2025/06/16 22.35% 18.13% 12.12% 8.6% 7.26% 0.1% 1.59% 2.02% 1.41% 4.14%
2025/06/17 20.89% 17.34% 7.95% 11.93% 7.34% 0.09% 3.15% 1.93% 1.48% 2.23%
2025/06/18 17.89% 14.33% 9.45% 8.67% 7.31% 5.41% 2.69% 1.66% 1.75% 2.28%
2025/06/19 23.94% 20.16% 8.19% 8.7% 11.76% 0.07% 1.86% 1.64% 1.08% 0.99%
2025/06/20 24.07% 12.45% 14% 7.17% 8% 0.86% 2.93% 1.43% 0.67% 0.11%
2025/06/21 19.42% 13.77% 11.84% 4.94% 8.3% 7.59% 1.6% 1.65% 1.99% 3.26%
2025/06/22 20.21% 16.54% 6.49% 7.13% 9.73% 2.63% 2.65% 1.86% 1.26% 1.28%
2025/06/23 17.64% 16.27% 9.2% 6.54% 8.22% 4.08% 1.56% 1.2% 1.77% 1.64%
2025/06/24 23.93% 12.85% 13.91% 6.36% 5.95% 0.29% 3.94% 2.73% 1.89% 0%
2025/06/25 19.05% 14.63% 12.64% 8.93% 8.57% 0.1% 2.63% 2.14% 0.94% 0%
2025/06/26 19% 11.93% 11.83% 11.73% 6.24% 2.99% 3.12% 1.42% 1.43% 0.03%
2025/06/27 21.02% 14.03% 6.49% 6.11% 7.69% 4.53% 3.7% 2.03% 2.21% 0.18%
2025/06/28 24.36% 14.04% 14.47% 7.99% 6.6% 3.33% 2.57% 1.35% 1.78% 0.18%
2025/06/29 20.93% 14.84% 8.94% 10.2% 7.81% 2.68% 3.69% 1.57% 4.91% 0.5%
2025/06/30 19.82% 15.96% 10.43% 7.63% 6.41% 4.5% 2.96% 1.78% 0.92% 0.02%

Copyright © Adthena. All rights reserved.

In June 2025, carwow.co.uk led with a steady rise, peaking at 24.36% on the 28th. Motorway.co.uk fluctuated, ending at 15.96%. Cargurus.co.uk saw a dip, closing at 10.43%. Pistonheads.com and webuyanycar.com showed moderate stability. Audi.co.uk had sporadic spikes, while carsupermarket.com and arnoldclark.com maintained low shares. Cardaddys.co.uk and motordough.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    We Pay The Price We Say https://www.bigwantsyourcar.com

    No Haggling, No Hassle — Get A Fixed Price & Free Valuation From Home! No Haggling, No Hassle – Sell Your Car Now!

  2. 2
    We collect & pay quickly - Enter Reg for free valuation https://www.carwow.co.uk

    We only work with verified dealers to give you an only WOW experience when you sell a car. We put...

  3. 3
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get Your Highest Offer — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. Sell Your...

  4. 4
    PistonHeads Used cars for sale | Used Car Sales https://www.pistonheads.com › buy › search

    Looking For A Used Car? Check PistonHeads & Connect With Dealers In The UK. Browse Thousands of Used Car Listings and Find The Best Deals In The UK. #1 Used Car Marketplace. #1 Performance & Premium.

  5. 5
    webuyanycar https://www.webuyanycar.com

    Get Cash For Your Car — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away. Get started by entering your reg number and see how...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online car retail, five advertisers stand out with compelling PPC text ads. Bigwantsyourcar.com emphasizes transparency with “No Haggling, No Hassle,” while carwow.co.uk promises a “WOW experience” through verified dealers. Motorway.co.uk offers “Highest Offer” valuations based on live data. Pistonheads.com connects buyers with UK dealers, highlighting its vast marketplace. Webuyanycar.com boasts convenience with over 500 branches, ensuring quick cash transactions. Each ad uniquely appeals to sellers, focusing on ease, trust, and efficiency.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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