Market Exposure
Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| paramountplus.com | 17.6 |
| apple.com | 16.16 |
| amazon.co.uk | 8.18 |
| londontheatredirect.com | 6.06 |
| harrypottertheplay.com | 4.24 |
| abbavoyage.com | 4.13 |
| musicnotes.com | 3.65 |
| londontheatre.co.uk | 3.32 |
| ebay.co.uk | 3.15 |
| strangerthingsonstage.com | 2.86 |
| others | 30.65 |
- paramountplus.com - 17.6%
- apple.com - 16.16%
- amazon.co.uk - 8.18%
- londontheatredirect.com - 6.06%
- harrypottertheplay.com - 4.24%
- abbavoyage.com - 4.13%
- musicnotes.com - 3.65%
- londontheatre.co.uk - 3.32%
- ebay.co.uk - 3.15%
- strangerthingsonstage.com - 2.86%
- others - 30.65%
Copyright © Adthena. All rights reserved.
In the media & entertainment PPC landscape, Paramount Plus leads with 17.6% click share, closely followed by Apple at 16.16%. Meanwhile, ‘others’ collectively hold a significant 30.65%.
Market Exposure
Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | apple.com | ebay.co.uk | amazon.co.uk | audible.co.uk | paramountplus.com | londontheatredirect.com | nowtv.com | harrypottertheplay.com | ticketmaster.co.uk | londontheatre.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 16.35% | 1.3% | 6.85% | 1.07% | 8.39% | 10.56% | 4.9% | 3.84% | 3.14% | 3.46% |
| 2026/05/02 | 13.31% | 0.83% | 8.24% | 1.14% | 8.44% | 10.61% | 4.47% | 4.93% | 4.92% | 5.59% |
| 2026/05/03 | 15.29% | 0.21% | 9.17% | 1.01% | 8.42% | 9.78% | 4.65% | 3.59% | 3.46% | 4.37% |
| 2026/05/04 | 16.58% | 1.32% | 8.28% | 1.55% | 6.87% | 13.12% | 3.22% | 2.72% | 2.23% | 8.65% |
| 2026/05/05 | 15.16% | 0.42% | 8.47% | 1.31% | 6.9% | 11.42% | 2.74% | 2.47% | 2.22% | 7.2% |
| 2026/05/06 | 14.78% | 0.51% | 8.06% | 1.1% | 5.99% | 11.23% | 6.38% | 2.63% | 2.18% | 4.33% |
| 2026/05/07 | 13.83% | 0.47% | 7.36% | 1.62% | 8.44% | 10.01% | 5.24% | 3.22% | 2.53% | 6.56% |
| 2026/05/08 | 16.43% | 1.28% | 7.36% | 1.05% | 7.61% | 9.94% | 6.04% | 3.12% | 2.58% | 4.76% |
| 2026/05/09 | 14.81% | 0.59% | 8.03% | 1.06% | 6.98% | 13.19% | 2.97% | 3.28% | 1.62% | 5.37% |
| 2026/05/10 | 12.15% | 0.48% | 7.68% | 1.76% | 5.85% | 11.92% | 7.22% | 2.55% | 1.86% | 9.76% |
| 2026/05/11 | 16.17% | 1.31% | 12.47% | 4.6% | 6.12% | 6.74% | 3.41% | 2.32% | 2.04% | 2.29% |
| 2026/05/12 | 19.19% | 2.51% | 13.81% | 1.43% | 7.49% | 7.95% | 4.86% | 3.08% | 3.65% | 2.4% |
| 2026/05/13 | 19.27% | 2.63% | 11.89% | 1.06% | 8.25% | 11.62% | 3.96% | 4.16% | 5.26% | 2.71% |
| 2026/05/14 | 17.72% | 2.11% | 13.37% | 1.64% | 7.43% | 8.86% | 8.32% | 3.74% | 7.28% | 1.45% |
| 2026/05/15 | 16.42% | 1.28% | 7.36% | 1.05% | 7.6% | 9.93% | 6.04% | 3.11% | 2.58% | 4.75% |
| 2026/05/16 | 15.99% | 2.92% | 10.38% | 5.19% | 6.38% | 7.37% | 2.65% | 2.66% | 2.62% | 2.93% |
| 2026/05/17 | 16.01% | 1.96% | 11.82% | 3.16% | 7.05% | 8.27% | 2.26% | 3% | 3.2% | 2.83% |
| 2026/05/18 | 17.08% | 1.62% | 13.1% | 5.93% | 7.15% | 5.99% | 5.62% | 2.46% | 2.23% | 2.62% |
| 2026/05/19 | 17.71% | 2.57% | 15.62% | 2.16% | 8.3% | 5.1% | 12.33% | 1.27% | 1.85% | 1.67% |
| 2026/05/20 | 16.6% | 2.22% | 15.83% | 4.37% | 7.58% | 5.19% | 3.86% | 1.84% | 2.42% | 2.4% |
| 2026/05/21 | 15.23% | 1.98% | 14.91% | 5.75% | 6.9% | 7.75% | 7.08% | 3.4% | 2.32% | 5.04% |
| 2026/05/22 | 15.72% | 2.12% | 12.66% | 7.02% | 6.86% | 6.31% | 4.26% | 3.79% | 3.1% | 1.74% |
| 2026/05/23 | 12.81% | 4.2% | 11.36% | 3.64% | 5.95% | 6.96% | 3.43% | 3.29% | 3.08% | 2.55% |
| 2026/05/24 | 14.83% | 2.05% | 11.91% | 3.7% | 6.14% | 6.76% | 8.51% | 3.27% | 4.23% | 2.86% |
| 2026/05/25 | 14.25% | 6.43% | 11.9% | 2.88% | 6.68% | 7.26% | 4.71% | 3.61% | 3.04% | 4.81% |
| 2026/05/26 | 12.24% | 5.09% | 11.92% | 1.61% | 5.04% | 7.72% | 4.51% | 2.4% | 3.39% | 3.23% |
| 2026/05/27 | 14.86% | 5.92% | 14.82% | 1.55% | 6.56% | 6.45% | 7.14% | 3.37% | 4.34% | 2.04% |
| 2026/05/28 | 13.3% | 3.16% | 13.08% | 3.56% | 5.59% | 7.81% | 2.85% | 2.38% | 3.05% | 2.75% |
| 2026/05/29 | 12.72% | 7.61% | 12.64% | 2.97% | 5.66% | 5.07% | 4.42% | 2.4% | 3.18% | 2.1% |
| 2026/05/30 | 10.55% | 10.3% | 10.99% | 2.99% | 4.82% | 7.37% | 5.6% | 2.99% | 2.19% | 2.49% |
| 2026/05/31 | 12.68% | 12.54% | 12.01% | 7.25% | 6.44% | 6.33% | 4.68% | 2.79% | 2.13% | 1.48% |
- apple.com
- ebay.co.uk
- amazon.co.uk
- audible.co.uk
- paramountplus.com
- londontheatredirect.com
- nowtv.com
- harrypottertheplay.com
- ticketmaster.co.uk
- londontheatre.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, Apple led with fluctuating spend, peaking mid-month. eBay’s share surged late May, while Amazon maintained steady growth. Audible and Paramount+ showed varied trends, with Audible spiking at month’s end.
Market Exposure
Competitor Count for UK Media & Entertainment Movies & Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 111 |
| 2026/05/02 | 111 |
| 2026/05/03 | 117 |
| 2026/05/04 | 111 |
| 2026/05/05 | 116 |
| 2026/05/06 | 112 |
| 2026/05/07 | 120 |
| 2026/05/08 | 114 |
| 2026/05/09 | 114 |
| 2026/05/10 | 121 |
| 2026/05/11 | 119 |
| 2026/05/12 | 121 |
| 2026/05/13 | 122 |
| 2026/05/14 | 121 |
| 2026/05/15 | 114 |
| 2026/05/16 | 127 |
| 2026/05/17 | 125 |
| 2026/05/18 | 127 |
| 2026/05/19 | 127 |
| 2026/05/20 | 121 |
| 2026/05/21 | 119 |
| 2026/05/22 | 116 |
| 2026/05/23 | 126 |
| 2026/05/24 | 124 |
| 2026/05/25 | 119 |
| 2026/05/26 | 135 |
| 2026/05/27 | 132 |
| 2026/05/28 | 142 |
| 2026/05/29 | 137 |
| 2026/05/30 | 149 |
| 2026/05/31 | 143 |
Copyright © Adthena. All rights reserved.
May saw a dynamic rise in distinct advertisers, starting at 111 and peaking at 149 by month’s end.