Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 19.6855370758 |
| 80.3144629242 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 41 |
| 59 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| paramountplus.com | 17.26 |
| apple.com | 14.32 |
| abbavoyage.com | 7.78 |
| londontheatredirect.com | 6.91 |
| amazon.co.uk | 6.33 |
| musicnotes.com | 4.62 |
| harrypottertheplay.com | 4.61 |
| bafta.org | 3.8 |
| londontheatre.co.uk | 3.36 |
| nowtv.com | 2.98 |
| others | 28.03 |
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In the PPC landscape, Paramount Plus leads with 17.26% click share, followed by Apple at 14.32%. ‘Others’ collectively hold a significant 28.03%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | londontheatredirect.com | apple.com | paramountplus.com | amazon.co.uk | londontheatre.co.uk | harrypottertheplay.com | abbavoyage.com | nowtv.com | bafta.org | atgtickets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 10.84% | 14.12% | 8.54% | 13% | 1.52% | 3.76% | 4.47% | 10.3% | 2.87% | 0.43% |
| 2026/04/02 | 7.1% | 15.67% | 8.3% | 7.41% | 2.26% | 0.98% | 3.07% | 8.67% | 2.09% | 0.75% |
| 2026/04/03 | 7.3% | 13.45% | 8.3% | 11.61% | 2.18% | 1.84% | 3.41% | 9.77% | 2.08% | 0.93% |
| 2026/04/04 | 6.52% | 12.58% | 7.26% | 10.09% | 2.76% | 2.73% | 2.47% | 8.14% | 1.41% | 0.81% |
| 2026/04/05 | 8.31% | 14.16% | 6.95% | 14.63% | 1.8% | 1.91% | 2.68% | 5.76% | 2.5% | 0.94% |
| 2026/04/06 | 5.12% | 9.86% | 4.76% | 9.16% | 4.64% | 1.67% | 1.66% | 4.05% | 1.4% | 36.06% |
| 2026/04/07 | 7.91% | 14.18% | 7.01% | 11.29% | 5.67% | 3.09% | 4.44% | 7.71% | 1.41% | 0.79% |
| 2026/04/08 | 9.04% | 15.56% | 8.79% | 7.81% | 6.7% | 4.41% | 4.01% | 7.89% | 2.49% | 1.13% |
| 2026/04/09 | 9.19% | 18.69% | 7.04% | 14.87% | 4.51% | 4.4% | 4.16% | 5.74% | 4.83% | 1.19% |
| 2026/04/10 | 8.91% | 16.31% | 7.19% | 9.69% | 7.54% | 3.77% | 4.45% | 5.49% | 2.75% | 0.91% |
| 2026/04/11 | 7.32% | 14.02% | 6.22% | 10.13% | 5.81% | 2.69% | 2.67% | 4.66% | 4.03% | 0.88% |
| 2026/04/12 | 9.02% | 15.18% | 7.77% | 13.5% | 5.51% | 3.55% | 3.84% | 3.78% | 2.71% | 1.02% |
| 2026/04/13 | 8.67% | 16.91% | 8.18% | 13.01% | 3.38% | 4.48% | 4.25% | 5.73% | 2.58% | 1.04% |
| 2026/04/14 | 9.56% | 19.55% | 8.68% | 6.89% | 4% | 3.63% | 6.7% | 5.11% | 1.96% | 1.35% |
| 2026/04/15 | 12.73% | 14.38% | 8.92% | 4.71% | 3.72% | 3.91% | 5.7% | 3.22% | 1.79% | 1.26% |
| 2026/04/16 | 13.13% | 16.9% | 7.35% | 7.09% | 2% | 3.64% | 6.28% | 3.64% | 2.85% | 1.16% |
| 2026/04/17 | 13.24% | 17.38% | 5.75% | 6.29% | 3.51% | 4.44% | 3.85% | 3.96% | 3.29% | 1.12% |
| 2026/04/18 | 9.75% | 17.59% | 8.81% | 6.26% | 1.58% | 3.65% | 3.28% | 8.63% | 2.13% | 1.05% |
| 2026/04/19 | 10.16% | 14.94% | 6.76% | 7.48% | 2.04% | 3.82% | 1.84% | 5.13% | 2.23% | 0.93% |
| 2026/04/20 | 14.19% | 18.43% | 7.73% | 9.28% | 5.36% | 3.42% | 3.45% | 2.63% | 3.84% | 0.62% |
| 2026/04/21 | 14.03% | 17.17% | 7.38% | 7.87% | 3.35% | 2.47% | 3.28% | 2.13% | 3.26% | 0.53% |
| 2026/04/22 | 16.27% | 15.51% | 6.54% | 7.04% | 0.96% | 3.28% | 3.42% | 5.18% | 3.13% | 0.64% |
| 2026/04/23 | 13.22% | 16.69% | 7.25% | 6.88% | 3.51% | 3.7% | 3.68% | 3.84% | 2.08% | 0.45% |
| 2026/04/24 | 14.42% | 17.06% | 8.42% | 10.49% | 3.24% | 1.98% | 4.13% | 3.44% | 3.47% | 0.24% |
| 2026/04/25 | 13.81% | 14.51% | 8.11% | 9.1% | 2.7% | 1.33% | 1.14% | 4.02% | 3.95% | 1.01% |
| 2026/04/26 | 12.14% | 13.83% | 7.07% | 9.06% | 2.87% | 1.16% | 3.85% | 3.06% | 3.15% | 0.28% |
| 2026/04/27 | 16.21% | 17.29% | 9.78% | 6.17% | 5.16% | 1.3% | 3.3% | 4.3% | 0.9% | 0.08% |
| 2026/04/28 | 10.31% | 16.69% | 7.2% | 7.93% | 2.66% | 2.16% | 4.38% | 2.7% | 3.9% | 0% |
| 2026/04/29 | 11.52% | 16.13% | 8.72% | 11.02% | 4.43% | 1.63% | 5.88% | 4.51% | 3.59% | 0.03% |
| 2026/04/30 | 12.49% | 11.36% | 9.42% | 7.97% | 7.58% | 3.24% | 3.09% | 2.01% | 1.69% | 0.44% |
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April saw dynamic shifts in PPC spend share. Apple led consistently, peaking at 19.55%. London Theatre Direct’s share surged mid-month, reaching 16.27%. Paramount Plus and Amazon fluctuated, while ATG Tickets spiked briefly. The month concluded with Apple maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 105 |
| 2026/04/02 | 113 |
| 2026/04/03 | 115 |
| 2026/04/04 | 109 |
| 2026/04/05 | 122 |
| 2026/04/06 | 117 |
| 2026/04/07 | 116 |
| 2026/04/08 | 111 |
| 2026/04/09 | 116 |
| 2026/04/10 | 115 |
| 2026/04/11 | 114 |
| 2026/04/12 | 118 |
| 2026/04/13 | 109 |
| 2026/04/14 | 109 |
| 2026/04/15 | 118 |
| 2026/04/16 | 118 |
| 2026/04/17 | 118 |
| 2026/04/18 | 115 |
| 2026/04/19 | 113 |
| 2026/04/20 | 112 |
| 2026/04/21 | 105 |
| 2026/04/22 | 114 |
| 2026/04/23 | 111 |
| 2026/04/24 | 111 |
| 2026/04/25 | 127 |
| 2026/04/26 | 117 |
| 2026/04/27 | 112 |
| 2026/04/28 | 108 |
| 2026/04/29 | 111 |
| 2026/04/30 | 116 |
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April saw fluctuating advertiser numbers, peaking at 127 on April 25. The month concluded with 116 advertisers, reflecting dynamic market activity.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, londontheatredirect.com surged by 3.06%, while atgtickets.com dropped by 3.02%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | londontheatredirect.com | paramountplus.com | londontheatre.co.uk | amazon.co.uk | apple.com | ticketmaster.co.uk | harrypottertheplay.com | abbavoyage.com | nowtv.com | atgtickets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 14.66% | 9.62% | 2.29% | 12.03% | 7.05% | 1.12% | 3.29% | 3.8% | 10.63% | 0.62% |
| 2026/04/02 | 11.38% | 9.74% | 2.15% | 7.56% | 9.27% | 1.69% | 0.96% | 2.73% | 9.45% | 1.56% |
| 2026/04/03 | 9.75% | 9.08% | 1.97% | 12.46% | 6.94% | 3.14% | 1.59% | 2.81% | 10.36% | 1.75% |
| 2026/04/04 | 9.13% | 8.43% | 3.11% | 10.65% | 6.81% | 2.42% | 2.53% | 2.13% | 8.69% | 1.75% |
| 2026/04/05 | 11.5% | 7.82% | 1.91% | 14.32% | 8.27% | 5.21% | 1.64% | 2.29% | 6.12% | 1.97% |
| 2026/04/06 | 5.95% | 4.36% | 4.48% | 7.63% | 4.24% | 2.98% | 1.23% | 1.15% | 3.21% | 46.03% |
| 2026/04/07 | 10.74% | 7.88% | 7.52% | 11.65% | 7.47% | 4.76% | 2.97% | 3.76% | 7.96% | 1.58% |
| 2026/04/08 | 13.1% | 9.55% | 6.84% | 7.3% | 7.81% | 1.59% | 3.97% | 3.41% | 8.53% | 2.31% |
| 2026/04/09 | 12.29% | 7.95% | 4.69% | 15.09% | 10.52% | 2.29% | 3.9% | 3.59% | 4.69% | 2.32% |
| 2026/04/10 | 12.54% | 7.91% | 9.12% | 9.27% | 8.11% | 3.39% | 3.32% | 3.84% | 5.47% | 1.71% |
| 2026/04/11 | 11.52% | 7.71% | 6.85% | 11.61% | 8.52% | 4.37% | 2.62% | 2.39% | 4.22% | 1.85% |
| 2026/04/12 | 12.64% | 8.77% | 6.12% | 11.92% | 8.42% | 4.28% | 3.47% | 3.42% | 2.26% | 2.06% |
| 2026/04/13 | 11.12% | 9.35% | 3.23% | 12.07% | 9.58% | 4.95% | 3.93% | 3.74% | 5.16% | 2.02% |
| 2026/04/14 | 13.1% | 9.69% | 4.55% | 5.89% | 11.31% | 7.19% | 3.4% | 5.76% | 4.63% | 2.52% |
| 2026/04/15 | 17.11% | 9.93% | 3.61% | 4.13% | 7.5% | 5.78% | 3.65% | 5.05% | 2.3% | 2.57% |
| 2026/04/16 | 17.67% | 8.25% | 2% | 7.51% | 8.92% | 3.47% | 3.03% | 5.63% | 2.33% | 2.2% |
| 2026/04/17 | 17.99% | 6.43% | 3.12% | 5.91% | 9.62% | 2.96% | 3.94% | 3.41% | 2.88% | 2.31% |
| 2026/04/18 | 14.56% | 10.68% | 1.81% | 6.29% | 10.04% | 2.61% | 3.49% | 3% | 7% | 2.26% |
| 2026/04/19 | 15.65% | 8.46% | 2.48% | 7.83% | 8.52% | 3.26% | 3.83% | 1.8% | 5.4% | 1.72% |
| 2026/04/20 | 20.51% | 8.42% | 5.13% | 8.31% | 10.1% | 1.97% | 3.1% | 3.03% | 1.8% | 1% |
| 2026/04/21 | 22.31% | 9.27% | 3.6% | 8.47% | 9.87% | 2.22% | 2.65% | 3.4% | 1.59% | 0.94% |
| 2026/04/22 | 22.68% | 7.48% | 0.94% | 6.31% | 8.01% | 3.46% | 2.88% | 2.9% | 3.88% | 1.02% |
| 2026/04/23 | 21.24% | 8.94% | 4.23% | 5.82% | 8.96% | 3.84% | 3.44% | 3.46% | 3.07% | 0.86% |
| 2026/04/24 | 20.63% | 9.33% | 4.17% | 8.76% | 9.15% | 3.01% | 1.53% | 3.48% | 3.09% | 0.67% |
| 2026/04/25 | 21.02% | 8.34% | 2.68% | 7.31% | 7.19% | 1.24% | 1.02% | 0.95% | 3.19% | 1.25% |
| 2026/04/26 | 20.61% | 9% | 3.49% | 8.79% | 8.74% | 3.82% | 1.01% | 3.71% | 2.44% | 1.4% |
| 2026/04/27 | 24.26% | 10.72% | 4.88% | 6.3% | 8.79% | 4.87% | 0.99% | 3.02% | 2.9% | 0.12% |
| 2026/04/28 | 13.86% | 8.07% | 3.19% | 6.87% | 8.89% | 3.33% | 1.98% | 3.95% | 1.5% | 0% |
| 2026/04/29 | 14.86% | 9.57% | 4.65% | 11.47% | 7.74% | 3.92% | 1.34% | 4.9% | 2.39% | 0.02% |
| 2026/04/30 | 17.1% | 10.1% | 8.21% | 6.68% | 6.09% | 4.79% | 2.79% | 2.69% | 1.38% | 0.62% |
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April saw londontheatredirect.com rise from 14.66% to 17.10%, peaking at 24.26%. Paramountplus.com fluctuated, ending at 10.10%. Amazon.co.uk’s share varied, closing at 6.68%. Apple.com maintained stability, finishing at 6.09%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now includes...
Stranger Things: The First Shadow Live At The Phoenix Theatre, Tickets From £25. Book Your...
Harry Potter World London — Magical Mischief is back! Uncover filmmaking secrets seen in the Harry Potter film series.
Book tickets for Stranger Things : The First Shadow at the Phoenix Theatre in London. Save up to 31% for a trip into...
Now Playing. At the Novello Theatre. You Already Know You’re Going To Love It! Book Tickets Now.
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In the vibrant world of PPC, Apple Music entices with a vast library of 100 million songs, while Stranger Things captivates audiences at London’s Phoenix Theatre. Harry Potter’s magical allure and MAMMA MIA!’s feel-good vibes complete this compelling entertainment tapestry.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Media & Entertainment Movies & Music April 2026 Report
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Data within the UK Media & Entertainment Movies & Music April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Media & Entertainment Movies & Music April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Media & Entertainment Movies & Music April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Media & Entertainment Movies & Music April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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