Why is the UK Media & Entertainment Movies & Music February 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Movies & Music February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Media & Entertainment Movies & Music February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Media & Entertainment Movies & Music February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Media & Entertainment Movies & Music February 2026 Report?

The UK Media & Entertainment Movies & Music February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Movies & Music February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Media & Entertainment Movies & Music February 2026 Report for?

The UK Media & Entertainment Movies & Music February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Media & Entertainment Movies & Music - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.2317671846
	80.7682328154

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	39
	61

39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	6%
Navigational	12%
Seasonal	1%
Local	1%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
paramountplus.com	14.75
londontheatre.co.uk	10.66
apple.com	9.64
backtothefuturemusical.com	7.82
amazon.co.uk	7.77
abbavoyage.com	5.97
strangerthingsonstage.com	5.55
londontheatredirect.com	5.09
harrypottertheplay.com	2.87
lesmis.com	2.52
others	27.36

paramountplus.com - 14.75%
londontheatre.co.uk - 10.66%
apple.com - 9.64%
backtothefuturemusical.com - 7.82%
amazon.co.uk - 7.77%
abbavoyage.com - 5.97%
strangerthingsonstage.com - 5.55%
londontheatredirect.com - 5.09%
harrypottertheplay.com - 2.87%
lesmis.com - 2.52%
others - 27.36%

Paramountplus.com leads with 14.75% click share, followed by londontheatre.co.uk at 10.66%. Others collectively hold 27.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	londontheatre.co.uk	apple.com	amazon.co.uk	paramountplus.com	harrypottertheplay.com	londontheatredirect.com	strangerthingsonstage.com	atgtickets.com	abbavoyage.com	backtothefuturemusical.com
2026/02/01	13.63%	9.46%	8.84%	9.56%	0%	7.97%	2.49%	2.62%	1.56%	10.28%
2026/02/02	11.51%	12.07%	8.37%	9.33%	0%	6.4%	3.47%	1.16%	4.36%	9.64%
2026/02/03	12.61%	9.77%	11.03%	8.24%	0%	8.23%	3.68%	2.06%	4.34%	3.89%
2026/02/04	11.17%	10.31%	8.64%	8.98%	0.85%	8.9%	2.87%	1.66%	1.5%	9.49%
2026/02/05	23.63%	5.16%	4.85%	4.13%	0.39%	19.06%	1.55%	11.36%	2.14%	7.15%
2026/02/06	12.83%	8.15%	6.79%	7.03%	0.04%	9.57%	3.29%	2.31%	4.73%	9.49%
2026/02/07	10.83%	7.07%	11.57%	8.85%	0.74%	8.8%	2.52%	1.66%	2.82%	8.05%
2026/02/08	14.64%	10.2%	9.74%	9.45%	0.8%	7.96%	2.93%	1.39%	3.05%	0.07%
2026/02/09	11.65%	8.89%	9.54%	8.85%	0.77%	6.4%	2.36%	1.77%	3.43%	16.94%
2026/02/10	10.32%	10.12%	9.61%	9.64%	0.09%	8.81%	2.29%	2.05%	1.55%	10.39%
2026/02/11	9.2%	8.16%	9.11%	8.6%	2.64%	6.97%	2.83%	2.32%	4.78%	13.82%
2026/02/12	10.25%	8.83%	9.42%	7.51%	0%	7.5%	2.91%	1.47%	2.8%	12.32%
2026/02/13	12.01%	7.63%	6.36%	6.58%	0.04%	8.96%	3.08%	2.16%	4.43%	8.89%
2026/02/14	10.34%	6.75%	11.05%	8.45%	0.71%	8.4%	2.41%	1.58%	2.7%	7.69%
2026/02/15	13.9%	9.68%	9.24%	8.97%	0.76%	7.56%	2.78%	1.32%	2.9%	0.07%
2026/02/16	11.61%	8.87%	9.51%	8.83%	0.77%	6.38%	2.35%	1.76%	3.42%	16.89%
2026/02/17	6.2%	11.48%	10.25%	8.89%	0%	5.09%	2.35%	1.5%	4.95%	5.4%
2026/02/18	10.98%	8.65%	8.75%	7.28%	0%	6.68%	1.55%	0.26%	4.62%	8.88%
2026/02/19	11.3%	8.61%	9.23%	6.91%	6.11%	7.75%	2.68%	1.04%	2.72%	11.04%
2026/02/20	11.84%	7.75%	6.29%	6.2%	8.93%	8.09%	1.91%	0.61%	2.76%	18.61%
2026/02/21	9.72%	7.89%	6.9%	6.86%	5.5%	5.66%	1.83%	1.67%	3.38%	18.13%
2026/02/22	13.35%	9.02%	8.83%	8.38%	8.26%	3.89%	3.02%	2.37%	2.85%	0.28%
2026/02/23	14.91%	10.77%	7.79%	7.14%	8.75%	5.48%	4.16%	2.93%	3.86%	0.2%
2026/02/24	14.47%	11.25%	10.01%	9.97%	4.87%	6.39%	3.56%	2.09%	4.18%	5.41%
2026/02/25	14.15%	8.16%	8.25%	5.99%	6.56%	7.16%	4.03%	2.4%	5.16%	10.21%
2026/02/26	18.02%	11.58%	7.29%	5.72%	2.83%	5.8%	3.11%	2.97%	3.54%	7.07%
2026/02/27	12.03%	10.43%	7.72%	7.85%	1.64%	7.82%	3.97%	1.46%	2.79%	14.16%
2026/02/28	16.92%	12.09%	8.45%	7.27%	6.2%	5.08%	3.34%	2.2%	2.12%	0.3%

londontheatre.co.uk
apple.com
amazon.co.uk
paramountplus.com
harrypottertheplay.com
londontheatredirect.com
strangerthingsonstage.com
atgtickets.com
abbavoyage.com
backtothefuturemusical.com

In February 2026, londontheatre.co.uk led PPC spend, peaking on the 5th. Apple and Amazon showed fluctuating trends, while paramountplus.com remained steady. Harrypottertheplay.com surged mid-month, and backtothefuturemusical.com had notable spikes.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	115
2026/02/02	105
2026/02/03	121
2026/02/04	127
2026/02/05	130
2026/02/06	139
2026/02/07	132
2026/02/08	120
2026/02/09	114
2026/02/10	124
2026/02/11	126
2026/02/12	121
2026/02/13	139
2026/02/14	132
2026/02/15	120
2026/02/16	114
2026/02/17	101
2026/02/18	108
2026/02/19	108
2026/02/20	106
2026/02/21	104
2026/02/22	110
2026/02/23	113
2026/02/24	109
2026/02/25	113
2026/02/26	111
2026/02/27	110
2026/02/28	110

February began with 115 advertisers, peaking at 139 on the 6th and 13th. A decline followed, ending the month at 110.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
harrypottertheplay.com	5.2%
todaytix.com	0.98%
apple.com	0.97%
londontheatre.co.uk	0.68%
abbavoyage.com	0.49%
backtothefuturemusical.com	-0.73%
lesmis.com	-0.85%
atgtickets.com	-0.93%
paramountplus.com	-0.99%
londontheatredirect.com	-2.14%

In the past month, harrypottertheplay.com soared with a 5.20% click share increase, while londontheatredirect.com faced a decline of 2.14%.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	londontheatre.co.uk	amazon.co.uk	todaytix.com	apple.com	londontheatredirect.com	paramountplus.com	strangerthingsonstage.com	ebay.co.uk	atgtickets.com	backtothefuturemusical.com
2026/02/01	13.69%	11.05%	1.89%	6.15%	12.25%	9.8%	2.64%	1.53%	3.57%	6.08%
2026/02/02	12.45%	9.04%	1.23%	7.5%	9.43%	8.59%	3.65%	3.06%	1.54%	4.34%
2026/02/03	12.61%	13.41%	3.16%	5.71%	11.24%	7.57%	3.64%	2.02%	2.36%	1.6%
2026/02/04	11%	9.61%	2.52%	6.27%	13.35%	8.28%	2.85%	1.59%	2%	5.04%
2026/02/05	23.64%	5.4%	1.31%	3%	21.48%	3.87%	1.46%	1.05%	15.23%	3.2%
2026/02/06	12.69%	7.21%	1.43%	5.18%	14.38%	7.12%	3.32%	1.39%	2.85%	6.3%
2026/02/07	10.87%	14.38%	0.78%	4.25%	12.82%	8.09%	2.63%	4.13%	1.94%	5.2%
2026/02/08	13.48%	11.16%	0.81%	6.13%	10.81%	8.94%	2.98%	4.14%	1.73%	0.04%
2026/02/09	13.86%	11.52%	1.9%	5.55%	9.39%	8.55%	2.5%	2.07%	2.18%	9.15%
2026/02/10	11.54%	11.54%	1.21%	6.31%	13.81%	9.07%	2.33%	2.85%	2.68%	5.9%
2026/02/11	8.85%	10.27%	5.1%	4.89%	9.45%	8.12%	2.93%	3.66%	3.12%	7.53%
2026/02/12	10.74%	11.18%	5.35%	5.88%	11.08%	6.69%	3.11%	3.83%	1.7%	6.85%
2026/02/13	12.69%	7.21%	1.43%	5.18%	14.38%	7.12%	3.32%	1.39%	2.85%	6.3%
2026/02/14	10.87%	14.38%	0.78%	4.25%	12.82%	8.09%	2.63%	4.13%	1.94%	5.2%
2026/02/15	13.48%	11.16%	0.81%	6.13%	10.81%	8.94%	2.98%	4.14%	1.73%	0.04%
2026/02/16	13.86%	11.52%	1.9%	5.55%	9.39%	8.55%	2.5%	2.07%	2.18%	9.15%
2026/02/17	7.44%	13.15%	1.29%	8.25%	7.68%	10.77%	2.81%	0.86%	1.79%	2.66%
2026/02/18	11.85%	11.82%	5.77%	5.63%	9.63%	7.43%	1.72%	3.41%	0.25%	6.12%
2026/02/19	12.02%	12.39%	3.8%	5.67%	12.29%	6.8%	2.95%	4.28%	1.37%	6.55%
2026/02/20	13.67%	8.16%	5.69%	5.12%	12.18%	6.3%	2.24%	1.16%	0.7%	11.32%
2026/02/21	12.03%	8.11%	10.27%	5.45%	9.41%	7.57%	2.12%	1.02%	2.55%	11.29%
2026/02/22	14.69%	10.65%	3.16%	6.2%	5.19%	9%	3.4%	5.71%	2.79%	0.19%
2026/02/23	17.04%	8.04%	5.19%	7.8%	7.62%	7.33%	4.62%	0.77%	4.26%	0.13%
2026/02/24	14.93%	11.29%	5.63%	7.34%	9.7%	10.22%	3.89%	1.2%	2.82%	3.2%
2026/02/25	15.45%	10.11%	4.32%	5.4%	10.69%	6.94%	4.22%	2.58%	3.12%	5.85%
2026/02/26	19.62%	8.5%	4.95%	7.79%	8.56%	5.52%	3.37%	1.62%	3.65%	4.57%
2026/02/27	14.68%	9.22%	2.39%	7.06%	11.26%	6.65%	4.64%	6.17%	2.09%	7.54%
2026/02/28	17.66%	9.35%	7.83%	7.66%	6.67%	6.49%	3.53%	2.72%	2.58%	0.18%

londontheatre.co.uk
amazon.co.uk
todaytix.com
apple.com
londontheatredirect.com
paramountplus.com
strangerthingsonstage.com
ebay.co.uk
atgtickets.com
backtothefuturemusical.com

In February 2026, londontheatre.co.uk led with fluctuating impressions, peaking at 23.64% on the 5th. Amazon.co.uk saw a steady presence, while todaytix.com surged mid-month. By month’s end, londontheatre.co.uk maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month

1
Get Apple Music - Switch to Apple Music https://music.apple.com
*New subscribers get 3 free months when redeemed on eligible devices. Terms apply. Experience music...
2
Back To The Future The Musical | The Musical Blockbuster https://www.backtothefuturemusical.com › west-end › tickets
Back To The Future The Musical is lighting up the West End at London's Adelphi Theatre. Great Scott. The movie you love is now an award-winning musical blockbuster. Book now.
3
Mamma Mia! Tickets https://www.londontheatre.co.uk
Tickets from £16 — Get tickets for the biggest shows in the West End including Mamma Mia. Tickets from £16. The...
4
Stranger Things London | At the Phoenix Theatre https://www.londontheatredirect.com
Book tickets for Stranger Things : The First Shadow at the Phoenix Theatre in...
5
MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com
Now Playing. At the Novello Theatre. The ultimate feel-good show! Book Tickets Now.

In the vibrant world of PPC, Apple Music entices with a three-month free trial, while “Back To The Future The Musical” dazzles London’s West End. “Mamma Mia!” and “Stranger Things” captivate audiences with irresistible ticket offers, promising unforgettable theatrical experiences.

Frequently Asked Questions

Why is the UK Media & Entertainment Movies & Music February 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Movies & Music February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Movies & Music February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Movies & Music February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Movies & Music February 2026 Report?

The UK Media & Entertainment Movies & Music February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Movies & Music February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Movies & Music February 2026 Report for?

The UK Media & Entertainment Movies & Music February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Media & Entertainment Movies & Music - PPC Market Share Analysis February 2026

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Google AI Overview visibility for Media & Entertainment Movies & Music UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Competitor Count for UK Media & Entertainment Movies & Music

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

UK Media & Entertainment Movies & Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Frequently Asked Questions

Why is the UK Media & Entertainment Movies & Music February 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Movies & Music February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Movies & Music February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Movies & Music February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

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