US Media & Entertainment Movies & Music - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
fandango.com	14.01
stubhub.com	12.8
vividseats.com	7.8
amazon.com	6.31
paramountplus.com	3.77
seatgeek.com	3.45
ticketmaster.com	3.24
apple.com	2.94
viagogo.com	2.49
eventticketscenter.com	2.49
others	40.7

In the competitive landscape of Google’s PPC, Fandango leads with 14.01% click share, followed by StubHub at 12.8%. Meanwhile, ‘others’ collectively hold a significant 40.7%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	vividseats.com	seatgeek.com	fandango.com	viagogo.com	eventticketscenter.com	tickets-center.com	ticketmaster.com	amazon.com	vegas.com
2025/02/01	19.36%	11.9%	6.78%	2.21%	4.44%	3.88%	4.97%	2.94%	2.88%	2.32%
2025/02/02	18.22%	12.2%	8.5%	3.4%	5.43%	3.57%	5.2%	3.08%	2%	3.42%
2025/02/03	15.29%	9.36%	6.97%	5.97%	4.43%	2.29%	4.3%	3.29%	7.84%	3.7%
2025/02/04	18.45%	12%	8.55%	3.66%	5.18%	2.46%	2.55%	3.44%	2.25%	2.4%
2025/02/05	15.57%	10.54%	6.07%	4.1%	3.46%	2.29%	3.36%	3.43%	5.75%	1.7%
2025/02/06	15.91%	9.85%	6.14%	5.77%	4.48%	2.7%	3.34%	3.11%	3.22%	2.11%
2025/02/07	15.36%	11.77%	7.61%	4.21%	3.41%	2.7%	3.39%	3.04%	4.81%	3.22%
2025/02/08	15.2%	9.33%	5.21%	4.65%	4.43%	2.71%	3.77%	2.42%	8.15%	0.69%
2025/02/09	15.35%	9.22%	6.14%	10.45%	4.18%	2.31%	2.23%	2.95%	3.29%	0.55%
2025/02/10	16.61%	10.85%	6.32%	8.71%	5.16%	2.46%	4.91%	2.71%	3.85%	2.6%
2025/02/11	18.14%	11.74%	7.09%	9.14%	6.41%	1.9%	3.62%	3.01%	2.39%	3.25%
2025/02/12	17.79%	13.4%	6.24%	9.53%	4.82%	2.12%	3.1%	2.95%	2.64%	1.5%
2025/02/13	17.91%	13.86%	6.49%	9.64%	5.11%	1.77%	2.38%	3.54%	2.91%	2.17%
2025/02/14	15.82%	11.5%	6.67%	7.41%	4.33%	1.57%	2.79%	2.15%	4.33%	2.24%
2025/02/15	15.15%	12.32%	6.51%	10.93%	4%	2.13%	2.1%	2.4%	4.9%	0.84%
2025/02/16	16.5%	12.68%	6.41%	10.76%	4.61%	1.65%	2.33%	2.96%	5.96%	2.87%
2025/02/17	16.78%	10.59%	5.03%	8.55%	3.79%	2.64%	2.25%	2.48%	6.78%	1.56%
2025/02/18	20.71%	14.23%	8.76%	4.8%	6.06%	2.83%	2.11%	3%	4.33%	0.62%
2025/02/19	17.95%	10.85%	5.08%	4.79%	4.36%	2.35%	1.83%	2.86%	9.24%	1.53%
2025/02/20	16.78%	12.64%	6.87%	4.39%	4.35%	2.63%	1.95%	3.18%	5.88%	1.55%
2025/02/21	20.27%	13.15%	6.49%	4.47%	4.17%	3.27%	3.16%	3.05%	4.64%	1.12%
2025/02/22	17.96%	13.15%	6.16%	2.95%	4.44%	2.29%	2.22%	2.92%	5.22%	0.75%
2025/02/23	16.57%	11.16%	5.87%	3.96%	4.99%	3.02%	2.47%	2.78%	8.16%	2.72%
2025/02/24	17.01%	10.37%	4.86%	5.9%	4.23%	2.63%	1.89%	3.49%	8.52%	0.98%
2025/02/25	18.59%	10.57%	5.86%	4.56%	5.31%	2.66%	2.66%	3.32%	3.95%	1.76%
2025/02/26	17.36%	9.52%	3.61%	5.02%	3.69%	3.16%	2.37%	3.62%	3.66%	0.84%
2025/02/27	19.02%	14.8%	4.42%	2.59%	4.58%	3.32%	3.25%	2.8%	3.66%	2.68%
2025/02/28	19%	10.86%	4.9%	4.61%	3.73%	3.65%	3.57%	3.1%	1.82%	1.21%

In February 2025, StubHub led with fluctuating spend, peaking at 20.71% on the 18th. Vivid Seats and SeatGeek showed varied trends, while Fandango spiked mid-month. Viagogo and Event Tickets Center maintained steady shares. Amazon’s spend was erratic, ending low. Vegas.com had minimal impact.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	1096
2025/02/02	1047
2025/02/03	1065
2025/02/04	1022
2025/02/05	1012
2025/02/06	1045
2025/02/07	1041
2025/02/08	1036
2025/02/09	1018
2025/02/10	1059
2025/02/11	1018
2025/02/12	1018
2025/02/13	990
2025/02/14	1059
2025/02/15	1032
2025/02/16	1059
2025/02/17	1047
2025/02/18	985
2025/02/19	1005
2025/02/20	1062
2025/02/21	945
2025/02/22	1022
2025/02/23	1017
2025/02/24	968
2025/02/25	973
2025/02/26	1014
2025/02/27	899
2025/02/28	904

February saw a fluctuating trend in distinct advertisers, starting at 1,096 and ending at 904. Mid-month peaks and troughs highlighted dynamic shifts, concluding with a notable decline.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com	1.82%
amctheatres.com	1.69%
paramountplus.com	1.07%
tubitv.com	0.66%
apple.com	0.61%
amcplus.com	-0.56%
seatgeek.com	-0.59%
youtube.com	-0.8%
walmart.com	-1.18%
fandango.com	-1.86%

Amazon.com surged with a 1.82% click share increase, while Fandango.com faced a 1.86% decline.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	vividseats.com	eventticketscenter.com	seatgeek.com	tickets-center.com	fandango.com	viagogo.com	amazon.com	ticketmaster.com	walmart.com
2025/02/01	17.28%	10.84%	4.05%	4.79%	4.17%	2.01%	3.51%	4.86%	2.74%	3.64%
2025/02/02	17.14%	10.66%	3.78%	5.74%	4.27%	3.61%	4.43%	3.56%	2.87%	2.37%
2025/02/03	14.63%	9.13%	3.42%	4.5%	3.75%	5.16%	3.82%	9.33%	3.2%	2.15%
2025/02/04	16.46%	9.12%	3.52%	5.1%	2.91%	4.09%	3.77%	3.92%	2.87%	2.75%
2025/02/05	13.65%	7.8%	2.86%	3.62%	3.04%	3.46%	3.02%	8.06%	2.58%	7.57%
2025/02/06	13.99%	8.41%	3.44%	3.82%	3.24%	4.87%	2.98%	5.16%	2.52%	6.61%
2025/02/07	13.35%	9.38%	3.39%	4.42%	2.84%	3.26%	2.56%	12.06%	2.53%	3.74%
2025/02/08	12.93%	7.51%	3.12%	3.19%	3.34%	3.38%	3.3%	13.39%	1.68%	2.88%
2025/02/09	14.47%	8.6%	3.26%	4.43%	2.55%	7.23%	3.73%	5.52%	2.78%	2.56%
2025/02/10	15.41%	9.69%	2.93%	4.2%	4.1%	6.55%	4.19%	5.33%	2.24%	1.34%
2025/02/11	17.25%	10.78%	2.9%	4.68%	3.37%	9.01%	4.84%	3.27%	2.91%	1.37%
2025/02/12	16.49%	11.63%	3.04%	4.36%	2.88%	9.21%	3.6%	3.82%	2.48%	3.63%
2025/02/13	16.25%	11.71%	2.44%	4.6%	2.69%	8.43%	3.66%	5.82%	3.72%	3.74%
2025/02/14	13.31%	8.87%	1.86%	3.95%	2.33%	5.34%	2.69%	5.55%	1.57%	9.06%
2025/02/15	13.31%	9.59%	2.77%	3.86%	2.22%	6.56%	2.66%	7.01%	1.66%	3.43%
2025/02/16	14.54%	9.97%	2.14%	3.95%	2.64%	9.19%	2.79%	9.89%	2.53%	1.7%
2025/02/17	13.81%	8.7%	2.96%	3.42%	2.27%	6.62%	2.76%	9.2%	1.81%	2.39%
2025/02/18	19.14%	12.69%	3.99%	5.21%	2.26%	3.83%	4.19%	6.56%	2.68%	1.9%
2025/02/19	14.44%	8.69%	2.85%	3.13%	1.73%	4.67%	2.99%	13.79%	1.8%	2.09%
2025/02/20	14.83%	10.18%	3.08%	3.71%	1.93%	3.12%	2.97%	11.64%	2.46%	2.35%
2025/02/21	18.38%	11.68%	4.21%	4.28%	3.18%	2.98%	3.66%	7.85%	2.66%	3.47%
2025/02/22	16.63%	11.17%	3.05%	3.84%	2.48%	2.53%	3.45%	9.05%	2.15%	3.13%
2025/02/23	13.92%	9.31%	3.86%	3.47%	2.5%	2.96%	3.79%	11.86%	2.14%	1.47%
2025/02/24	16.73%	10.15%	3.76%	3.83%	2.31%	3.89%	3.54%	12.45%	2.81%	2.08%
2025/02/25	16.93%	9.89%	3.76%	3.76%	2.68%	3.9%	3.95%	5.59%	2.85%	2.24%
2025/02/26	15.52%	9.48%	3.91%	2.78%	2.39%	3.72%	3.15%	4.92%	2.98%	1.66%
2025/02/27	18.34%	13.8%	4.42%	2.51%	3.7%	2.3%	3.16%	5.96%	2.72%	3.11%
2025/02/28	19.97%	11.83%	4.83%	4.26%	3.76%	3.58%	3.13%	3.06%	2.74%	0.87%

In February 2025, StubHub led with fluctuating impressions, peaking at 19.97% on the 28th. Vivid Seats and Event Tickets Center showed steady growth, while Amazon’s share varied, ending at 3.06%. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Welcome to Apple Music - Redeem 6 Months for $2.99 https://music.apple.com › offer
New subscribers can get 6 months for $2.99 when redeemed on eligible devices. Terms apply. Let...
2
Eagles at The Sphere https://www.seatgeek.com
Eagles at The Sphere Dates — 100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way. See...
3
Eagles Band Tickets | Tickets 2025 | Buy Las Vegas Sphere... https://www.stubhub.com
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025. Compare Prices on the Worlds Largest Ticket Marketplace.
4
Universal Orlando Resort https://www.universalorlando.com
Get Your Tickets Online — Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now. Whether You Visit 1 Park or All of Them, There's Something for Everyone. Get Tickets...
5
Universal Studios Hollywood | Save up to $40 Online https://www.universalstudioshollywood.com › tickets
Valid for 1 Day General Admission only. Restrictions Apply. Save up to $40 Online vs. Front Gate Price When You Buy Your Tickets Online.

In the competitive world of PPC advertising, Apple Music entices new subscribers with a compelling offer of six months for just $2.99, highlighting affordability and exclusivity. Meanwhile, SeatGeek and StubHub compete fiercely for Eagles concert-goers, emphasizing guaranteed tickets and competitive pricing. Universal Orlando and Universal Studios Hollywood captivate thrill-seekers with promises of thrilling rides and significant online savings, appealing to families planning unforgettable vacations.

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US Media & Entertainment Movies & Music - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Competitor Count for US Media & Entertainment Movies & Music

Market Loss & Market Gains for US Media & Entertainment Movies & Music

US Media & Entertainment Movies & Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance