US Media & Entertainment Movies & Music - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.5773163583
63.4226836417
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 11%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 30.69
paramountplus.com 17.35
apple.com 9.99
ticketmaster.com 5.23
seatgeek.com 4.7
amazon.com 4.39
amctheatres.com 1.82
broadway.com 1.65
viagogo.com 1.62
tango.me 1.23
others 21.33
  • fandango.com - 30.69%
  • paramountplus.com - 17.35%
  • apple.com - 9.99%
  • ticketmaster.com - 5.23%
  • seatgeek.com - 4.7%
  • amazon.com - 4.39%
  • amctheatres.com - 1.82%
  • broadway.com - 1.65%
  • viagogo.com - 1.62%
  • tango.me - 1.23%
  • others - 21.33%

Copyright © Adthena. All rights reserved.

Fandango leads with 30.69% click share, followed by Paramount Plus at 17.35%. Apple holds 9.99%, while ‘others’ collectively capture 21.33%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com seatgeek.com amazon.com paramountplus.com ticketmaster.com apple.com broadway.com viagogo.com pluto.tv amctheatres.com
2026/07/01 34.33% 4.5% 5.38% 5.39% 5.57% 3.16% 0.68% 1.9% 4.95% 6.57%
2026/07/02 46.38% 4.3% 4% 5.29% 3.23% 2.99% 1.5% 2.28% 5.49% 0.05%
2026/07/03 31.02% 4.36% 4.79% 5.48% 4.79% 3.6% 2.36% 2.73% 1.86% 10.11%
2026/07/04 36.01% 7.27% 4.82% 4.76% 6.71% 3.94% 1.64% 2.04% 1.19% 9.96%
2026/07/05 41.62% 5.9% 4.4% 5.26% 5.46% 4.18% 1.77% 3.3% 1.78% 0.07%
2026/07/06 42.81% 3.88% 6.37% 5.06% 2.81% 3.63% 1.45% 3.28% 2.33% 6.53%
2026/07/07 40.14% 6.64% 6.17% 4.39% 5.92% 4.91% 2.37% 4.58% 2.29% 0.52%
2026/07/08 42.1% 4.05% 3.71% 4.25% 3.98% 3.94% 1.48% 1.81% 0.56% 5.96%
2026/07/09 44.03% 6.42% 4.56% 5.42% 3.66% 6.16% 1.75% 2.63% 1.49% 0.21%
2026/07/10 49.11% 6.43% 3.51% 4.3% 3.58% 3.18% 1.51% 1.64% 1.02% 3.93%
2026/07/11 48.18% 8.14% 5.21% 1.76% 3.75% 3.9% 1.75% 2.8% 2.32% 0.3%
2026/07/12 40.33% 12.04% 3.85% 5.73% 4.04% 4.21% 1.42% 2.49% 2.05% 0.15%
2026/07/13 30.31% 13.67% 5.43% 5.65% 4.71% 5.41% 1.81% 2.32% 1.8% 0.51%
2026/07/14 30.84% 9.31% 4.78% 3.2% 8.19% 4.56% 1.79% 3.31% 3.85% 1.3%
2026/07/15 34.18% 9.02% 3.41% 4.44% 6.67% 5.13% 2.71% 2.12% 1.97% 0.14%
2026/07/16 34.53% 4.7% 7.04% 0% 4.16% 3.83% 1.94% 0.9% 6.6% 7.14%
2026/07/17 40.56% 5.48% 3.3% 5.76% 4.28% 4.38% 1.66% 2.38% 2.51% 7.99%
2026/07/18 29.65% 6.25% 3.87% 9.41% 6.07% 6.39% 1.09% 3.19% 2.21% 9.23%
2026/07/19 36.58% 7.97% 3.73% 2.97% 4.35% 5.67% 1.23% 4.72% 2.63% 0.92%
2026/07/20 40.34% 7.8% 5.79% 5.85% 4.14% 4.61% 0.57% 3.99% 6.7% 0.03%
2026/07/21 30.79% 9.3% 4.77% 3.2% 8.18% 4.56% 1.82% 3.31% 3.84% 1.3%
2026/07/22 41.06% 6.27% 6.95% 6.77% 4.62% 3.45% 2% 1.86% 1.31% 0.09%
2026/07/23 40.49% 6.5% 4.04% 4.67% 3.31% 4.55% 2.15% 2.52% 6.52% 0.07%
2026/07/24 36.45% 4.34% 3.6% 4% 3.02% 4.51% 2.25% 2.03% 1.08% 14.88%
2026/07/25 44.06% 4.92% 4.06% 6.6% 4.11% 5.04% 2.14% 2.98% 0.85% 0.2%
2026/07/26 39.36% 5.54% 6.03% 6.13% 4.58% 6.16% 1.87% 3.4% 3.6% 0.03%
2026/07/27 32.75% 9.55% 3.46% 7.09% 6.86% 4.69% 2.25% 2.82% 1.34% 0.1%
2026/07/28 31.66% 12.56% 3.47% 6.06% 4.01% 4.95% 2.16% 3.84% 0.75% 0.09%
2026/07/29 35.83% 7.46% 3.5% 5.43% 3.7% 3.58% 1.55% 1.94% 1.71% 4.02%
2026/07/30 45.8% 8.3% 5.23% 6.17% 4.13% 3.91% 2.25% 2.06% 0.91% 0.05%
2026/07/31 47.44% 9.03% 4.54% 4.51% 2.65% 2.63% 1.73% 1.26% 0.49% 0.11%
  • fandango.com
  • seatgeek.com
  • amazon.com
  • paramountplus.com
  • ticketmaster.com
  • apple.com
  • broadway.com
  • viagogo.com
  • pluto.tv
  • amctheatres.com

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Fandango led July with fluctuating dominance, peaking at 49.11%. SeatGeek surged mid-month, while Amazon and Paramount+ showed steady presence. AMC Theatres had sporadic spikes, notably on July 24th.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 221
2026/07/02 228
2026/07/03 238
2026/07/04 256
2026/07/05 252
2026/07/06 226
2026/07/07 226
2026/07/08 212
2026/07/09 207
2026/07/10 246
2026/07/11 258
2026/07/12 250
2026/07/13 248
2026/07/14 253
2026/07/15 244
2026/07/16 248
2026/07/17 229
2026/07/18 242
2026/07/19 220
2026/07/20 236
2026/07/21 253
2026/07/22 273
2026/07/23 290
2026/07/24 278
2026/07/25 285
2026/07/26 304
2026/07/27 282
2026/07/28 275
2026/07/29 270
2026/07/30 263
2026/07/31 270

Copyright © Adthena. All rights reserved.

July began with 221 advertisers, peaking at 304 on the 26th. The month concluded with 270 advertisers, showcasing a dynamic rise and fall throughout.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 4.15%
taylorswift.com 0.98%
tango.me 0.41%
apple.com 0.31%
meowwolf.com 0.31%
seatgeek.com -0.45%
ticketmaster.com -0.59%
amazon.com -0.63%
amctheatres.com -1.1%
fandango.com -2.02%

Copyright © Adthena. All rights reserved.

Paramountplus.com surged with a 4.15% click share increase, while taylorswift.com rose by 0.98%. Conversely, fandango.com dropped by 2.02%, and amctheatres.com fell by 1.1%.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fandango.com paramountplus.com seatgeek.com amazon.com ticketmaster.com apple.com eventticketscenter.com viagogo.com groupon.com pluto.tv
2026/07/01 19.03% 10.62% 5.5% 10.18% 8.51% 4.89% 2.04% 2.25% 1.4% 5.09%
2026/07/02 21.22% 11.69% 6.64% 9.45% 4.62% 4.77% 2.42% 3.11% 0.8% 4.46%
2026/07/03 14.69% 11.08% 6.61% 9.26% 6.72% 5.08% 3.11% 3.28% 2.34% 1.86%
2026/07/04 21.22% 9.1% 9.91% 8.45% 11.22% 4.78% 1.65% 2.28% 0.78% 0.96%
2026/07/05 22.01% 10.14% 7.11% 7.92% 7.87% 5.28% 1.85% 3.87% 1.44% 1.84%
2026/07/06 19.94% 11.25% 4.63% 11.27% 4.65% 6.54% 2.48% 4.45% 1.19% 2.41%
2026/07/07 18.15% 8.76% 7.88% 11.65% 7.75% 7.07% 1.57% 4.99% 1.91% 2.19%
2026/07/08 23% 10.16% 4.89% 9.46% 5.71% 7.44% 1.79% 2.95% 0.58% 0.8%
2026/07/09 22.6% 9.69% 7.18% 8.82% 5.27% 8.29% 1.9% 3.36% 2.07% 1%
2026/07/10 23.25% 9.72% 8.58% 7.62% 6.1% 5.13% 2.08% 2.53% 2.19% 1.2%
2026/07/11 21.03% 4.53% 11% 7.97% 4.92% 5.79% 2.92% 3.71% 1.97% 2.41%
2026/07/12 17.96% 11.39% 16.12% 5.79% 5.71% 5.87% 1.57% 2.96% 2.24% 1.98%
2026/07/13 12.73% 10.42% 17.22% 6.78% 6.02% 7.24% 2.34% 2.82% 1.11% 2.04%
2026/07/14 14.25% 6.12% 11.46% 6.6% 11.72% 5.48% 1.78% 3.12% 2.06% 2.96%
2026/07/15 13.72% 9.06% 12.13% 4.82% 8.64% 6.79% 2.12% 2.33% 2.21% 2.3%
2026/07/16 18.41% 0% 4.69% 10.16% 6.85% 6.56% 3.54% 1% 2.8% 5.67%
2026/07/17 19.07% 13.5% 6.07% 5% 6.79% 7.6% 3.17% 3.25% 1.86% 2.28%
2026/07/18 15.75% 18.11% 6.07% 4.57% 7.74% 8.97% 2.1% 3.02% 2.3% 2%
2026/07/19 16.35% 7.22% 10.41% 4.42% 5.77% 8.24% 1.87% 6.19% 3.55% 2.38%
2026/07/20 16.48% 12.97% 8.75% 5.6% 5.13% 9.58% 1.83% 4.58% 1.97% 4.1%
2026/07/21 14.25% 6.12% 11.46% 6.6% 11.72% 5.48% 1.78% 3.12% 2.06% 2.96%
2026/07/22 19% 14.86% 9% 9.3% 6.15% 5.76% 2.24% 2.49% 1.07% 2.07%
2026/07/23 18.87% 10.46% 7.6% 7.03% 5.53% 6.88% 3.22% 3.34% 3% 4.78%
2026/07/24 17.95% 9.56% 7.65% 6.38% 5.2% 8.33% 2.74% 2.95% 1.55% 1.01%
2026/07/25 21.19% 13.69% 6.24% 6.35% 5.78% 8.09% 2.01% 3.32% 1.63% 1.63%
2026/07/26 18.8% 10.98% 6.31% 7.22% 6.21% 8.81% 2.86% 5.02% 1.22% 3.42%
2026/07/27 14.98% 14.09% 11.91% 5.34% 8.5% 5.35% 2.5% 3.82% 0.73% 1.49%
2026/07/28 14.82% 10.91% 14.56% 5.13% 4.48% 5.79% 1.6% 4.9% 2.29% 0.98%
2026/07/29 16.3% 12.6% 10.56% 7.35% 5.96% 5.97% 3.1% 2.57% 1.16% 2.09%
2026/07/30 19.01% 13.6% 11.5% 7.36% 5.31% 6.44% 2.34% 2.99% 1.82% 1.06%
2026/07/31 24.74% 11.31% 8.84% 7.84% 4.47% 3.82% 2.55% 1.98% 1.62% 0.52%
  • fandango.com
  • paramountplus.com
  • seatgeek.com
  • amazon.com
  • ticketmaster.com
  • apple.com
  • eventticketscenter.com
  • viagogo.com
  • groupon.com
  • pluto.tv

Copyright © Adthena. All rights reserved.

Fandango.com led July with a 24.74% share, peaking at month’s end. Paramountplus.com saw fluctuations, ending at 11.31%. Seatgeek.com rose mid-month, closing at 8.84%. Amazon.com remained steady, finishing at 7.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    Apple Music https://music.apple.com › subscribe

    Your Favorite Songs & Artists — Transfer your playlists to Apple Music and start listening in the highest audio quality. Apple Music has what you want to hear when you want to hear...

  3. 3
    Spider-Man: Brand New Day | Tickets Available Now https://www.fandango.com

    The world has forgotten Peter Parker, but he hasn’t forgotten them. No one can do it alone.

  4. 4
    Paramount Plus: Stream Movies, Shows & Live TV https://www.paramountplus.com

    Watch thousands of hit movies and episodes of your favorite shows, all in one place. Try Paramount+.

  5. 5
    Olivia Rodrigo Tour 2026 https://www.seatgeek.com

    Olivia Rodrigo Tickets — View the Schedule and Buy Tickets to See Olivia Rodrigo on Tour. Don't Miss Olivia Rodrigo Live. Buy 100% Guaranteed...

Copyright © Adthena. All rights reserved.

AMC Theatres entices moviegoers with showtimes and ticket reminders, while Apple Music offers high-quality audio for favorite tunes. Fandango captivates with Spider-Man’s tale, Paramount Plus streams endless entertainment, and SeatGeek promises Olivia Rodrigo’s unforgettable tour.

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