US Media & Entertainment Movies & Music - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.9257797079
73.0742202921
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 10%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 29.44
paramountplus.com 12.05
apple.com 10.36
ticketmaster.com 5.13
amazon.com 4.46
seatgeek.com 3.56
taylorswift.com 2.67
viagogo.com 1.95
amctheatres.com 1.77
youtube.com 1.65
others 26.96
  • fandango.com - 29.44%
  • paramountplus.com - 12.05%
  • apple.com - 10.36%
  • ticketmaster.com - 5.13%
  • amazon.com - 4.46%
  • seatgeek.com - 3.56%
  • taylorswift.com - 2.67%
  • viagogo.com - 1.95%
  • amctheatres.com - 1.77%
  • youtube.com - 1.65%
  • others - 26.96%

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In the media & entertainment PPC landscape, Fandango leads with 29.44% click share, followed by Paramount Plus at 12.05%. Apple captures 10.36%, while ‘others’ collectively hold 26.96%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com amazon.com apple.com pluto.tv paramountplus.com seatgeek.com ticketmaster.com viagogo.com tickets-center.com taylorswift.com
2026/06/01 33.09% 11.07% 6.86% 2.05% 5.41% 5.12% 4.81% 1.65% 1.12% 0%
2026/06/02 35.43% 11.83% 5.34% 6.49% 4.57% 2.59% 2.48% 1.89% 1.06% 0%
2026/06/03 19.53% 7.14% 8.3% 1.75% 4.59% 6.34% 4.72% 4.38% 2.36% 2.38%
2026/06/04 40.96% 7.75% 4.1% 2.18% 3.01% 2.62% 2.7% 1.96% 1.44% 0%
2026/06/05 36.66% 4.91% 5.86% 1.58% 3.9% 2.53% 2.04% 1.83% 1.63% 2.02%
2026/06/06 26.33% 5.52% 7.32% 2.82% 5.62% 4.01% 4.99% 3.99% 2.63% 3.89%
2026/06/07 36.85% 6.83% 7.88% 1.91% 3.88% 4.23% 3.82% 2.28% 2.08% 7.2%
2026/06/08 26.96% 4.23% 7.41% 1.39% 4.11% 6.15% 1.39% 4.4% 2.27% 5.86%
2026/06/09 28.93% 9.09% 8% 2.43% 6.36% 5.98% 5.46% 3.59% 1.51% 0%
2026/06/10 30.11% 6.84% 5.92% 2.05% 6.31% 7.39% 4.68% 2.28% 2.04% 0%
2026/06/11 47.52% 10.35% 5.5% 0.8% 2.85% 3.91% 3.24% 3.59% 0.91% 0%
2026/06/12 37.78% 6.7% 4.1% 1.81% 4.36% 3.46% 3.85% 3.43% 1.64% 4.93%
2026/06/13 52.72% 3.67% 5.28% 0.79% 2.42% 3.47% 2.32% 2.36% 1.25% 0%
2026/06/14 43.25% 4.57% 5.43% 1.96% 2.56% 2.33% 3.14% 2.77% 1.11% 0%
2026/06/15 40% 3.48% 4.47% 3.34% 3.95% 4.17% 4% 4.63% 1.21% 0%
2026/06/16 42.78% 2.53% 4.34% 2.7% 4.11% 4.73% 5.11% 4.16% 1.15% 0%
2026/06/17 36.62% 3.05% 4.13% 1.73% 4.6% 5.44% 4.74% 4.45% 1.28% 0%
2026/06/18 35.25% 4.69% 5.3% 3.4% 5.21% 4.63% 5.65% 3.27% 1.69% 0.77%
2026/06/19 46.43% 2.82% 4.26% 1.7% 4.65% 2.21% 2.91% 1.22% 1.2% 0%
2026/06/20 52.92% 2.15% 3.96% 2.26% 3.24% 3.01% 4.38% 0.88% 2.04% 1.91%
2026/06/21 55.29% 2.22% 4.57% 2.36% 2.84% 4.49% 4.39% 2.99% 1.22% 0%
2026/06/22 29.16% 6.17% 6.22% 6.78% 5.61% 5.92% 5.4% 6.42% 0.97% 0%
2026/06/23 38.64% 3.01% 4.68% 7.13% 4.71% 4.1% 4.07% 2.67% 0.83% 7.3%
2026/06/24 41.27% 8.23% 3.19% 2.48% 4.33% 5.31% 4.15% 3.74% 0.72% 6.66%
2026/06/25 31.3% 5.65% 3.6% 6.42% 4.39% 2.32% 6.43% 4.07% 1.25% 8.1%
2026/06/26 25.28% 8.05% 5.82% 8.6% 6.27% 6.04% 5.51% 4.51% 1.14% 0%
2026/06/27 41.43% 2.69% 4.05% 2.33% 4.51% 4.51% 4.35% 1.94% 0.93% 2.33%
2026/06/28 37.81% 6.8% 5.44% 2.43% 4.61% 4.34% 7.78% 3.42% 1.64% 0%
2026/06/29 36.98% 4.75% 5.09% 3.73% 4.97% 4.93% 8.53% 2.93% 1.04% 0%
2026/06/30 24.11% 7.71% 6.72% 5.9% 5.55% 5.35% 5.35% 2.01% 1.18% 0%
  • fandango.com
  • amazon.com
  • apple.com
  • pluto.tv
  • paramountplus.com
  • seatgeek.com
  • ticketmaster.com
  • viagogo.com
  • tickets-center.com
  • taylorswift.com

Copyright © Adthena. All rights reserved.

In June 2026, Fandango led with fluctuating spend, peaking at 55.29. Amazon and Apple showed moderate activity, while Pluto.tv and Paramount+ had varied trends. Taylor Swift’s site spiked mid-month.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 310
2026/06/02 294
2026/06/03 300
2026/06/04 304
2026/06/05 330
2026/06/06 323
2026/06/07 322
2026/06/08 309
2026/06/09 292
2026/06/10 305
2026/06/11 296
2026/06/12 309
2026/06/13 299
2026/06/14 284
2026/06/15 269
2026/06/16 265
2026/06/17 283
2026/06/18 280
2026/06/19 260
2026/06/20 249
2026/06/21 239
2026/06/22 231
2026/06/23 257
2026/06/24 223
2026/06/25 226
2026/06/26 218
2026/06/27 229
2026/06/28 221
2026/06/29 211
2026/06/30 226

Copyright © Adthena. All rights reserved.

In June 2026, distinct advertisers started strong at 310, peaked at 330, then steadily declined, ending at 226.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fandango.com 5.02%
ticketmaster.com 2.1%
paramountplus.com 1.65%
amctheatres.com 1.22%
taylorswift.com 0.61%
amazon.com -0.51%
rockhall.com -0.53%
musicnotes.com -0.84%
youtube.com -2.48%
apple.com -2.48%

Copyright © Adthena. All rights reserved.

Fandango.com surged with a 5.02% click share increase, while youtube.com and apple.com both dropped by 2.48%.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fandango.com amazon.com paramountplus.com ticketmaster.com apple.com pluto.tv seatgeek.com viagogo.com tickets-center.com eventticketscenter.com
2026/06/01 15.14% 10.27% 10.16% 5.65% 6.71% 2.21% 5.85% 2.01% 1.36% 0.72%
2026/06/02 14.16% 10.96% 10.32% 3.19% 5.56% 4.15% 3.6% 1.97% 1.75% 0.39%
2026/06/03 10.41% 9.4% 8.79% 4.34% 7.7% 1.47% 7.9% 4.08% 3.66% 1.57%
2026/06/04 19.88% 8.85% 6.96% 3.7% 5.46% 2.59% 3.47% 2.31% 2.73% 1.13%
2026/06/05 13.78% 6.51% 8.65% 2.76% 6.23% 1.73% 3.08% 2.05% 2.72% 2.12%
2026/06/06 10.61% 4.97% 9.1% 5.21% 6.15% 2.02% 4% 4.01% 3.32% 2.05%
2026/06/07 14.4% 7.32% 8.77% 5.29% 8.37% 2.56% 5.47% 2.84% 3.55% 0.98%
2026/06/08 10.14% 4.48% 7.48% 2.72% 7.25% 1.22% 7.88% 4.51% 2.87% 1.68%
2026/06/09 12.42% 8.83% 11.67% 6.38% 8.86% 2.23% 7.35% 3.54% 1.91% 1.31%
2026/06/10 15.27% 6.74% 9.49% 5.56% 4.97% 1.77% 8.36% 3.13% 2.33% 2.26%
2026/06/11 20.03% 10.59% 6.02% 5.88% 6.33% 0.92% 5.89% 4.5% 1.6% 1.77%
2026/06/12 16.54% 6.75% 9.94% 5.11% 4.92% 1.81% 4.46% 3.55% 2.56% 3.43%
2026/06/13 28.27% 5.22% 6.69% 3.18% 6.61% 1.15% 5% 2.9% 1.91% 3.91%
2026/06/14 20.58% 5.52% 6.82% 3.69% 5.7% 2.1% 2.96% 3.49% 2.04% 1.28%
2026/06/15 19.23% 5.65% 8.25% 5.42% 4.49% 3.19% 6.16% 5.71% 1.83% 2.18%
2026/06/16 24.1% 2.9% 8.28% 6.29% 5.31% 2.46% 6.73% 5.4% 1.77% 1.13%
2026/06/17 17.87% 5.19% 9.12% 6.14% 4.63% 1.89% 7.52% 6.13% 1.91% 2.01%
2026/06/18 19.63% 7.04% 9.86% 7% 4.95% 3.58% 5.65% 3.78% 2.27% 2.07%
2026/06/19 22.83% 5.15% 11.15% 4.27% 5.43% 2.17% 3.08% 1.81% 2.09% 2.11%
2026/06/20 26.85% 3.49% 7.95% 6.87% 5.51% 2.58% 5.14% 1.43% 3.62% 4.32%
2026/06/21 26.07% 3.8% 7.5% 6.13% 6.42% 3.28% 8.27% 4.29% 2.24% 2.6%
2026/06/22 15.09% 5.34% 11.57% 6.04% 7.12% 3.8% 8.77% 7.54% 1.24% 1.39%
2026/06/23 18.25% 4.73% 10.94% 5.98% 6.04% 5% 6.78% 4.55% 1.22% 1.97%
2026/06/24 17.9% 8.6% 9.78% 6.66% 4.09% 2.74% 9.52% 4.43% 1.23% 2.15%
2026/06/25 18.28% 7.14% 10.05% 9.61% 4.3% 4.54% 3.29% 4.88% 2.24% 2.84%
2026/06/26 17.03% 7.95% 11.51% 7.12% 6.35% 4.14% 8.19% 4.01% 1.62% 2.49%
2026/06/27 19.8% 5.19% 10.84% 7.41% 4.8% 2.41% 7.41% 2.99% 1.53% 3.13%
2026/06/28 19.88% 8.28% 9.64% 11.36% 5.48% 2.55% 6.91% 4.85% 2.03% 2.95%
2026/06/29 16.67% 9% 10.45% 11.4% 5% 3.61% 6.66% 4.31% 1.63% 2.27%
2026/06/30 12.94% 11.97% 10.68% 7.22% 6.7% 5.93% 5.88% 2.9% 1.51% 1.41%
  • fandango.com
  • amazon.com
  • paramountplus.com
  • ticketmaster.com
  • apple.com
  • pluto.tv
  • seatgeek.com
  • viagogo.com
  • tickets-center.com
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

In June 2026, Fandango.com led with fluctuating impressions, peaking at 28.27% on June 13. Amazon.com saw a gradual rise, ending at 11.97%. Paramountplus.com maintained steady growth, closing at 10.68%. Ticketmaster.com surged late, reaching 11.40% on June 29.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    Apple Music https://music.apple.com › subscribe

    Your Favorite Songs & Artists — Apple Music is better than ever - All new features designed to make your music come alive.

  3. 3
    Paramount Plus: Stream Movies, Shows & Live TV https://www.paramountplus.com

    Watch thousands of hit movies and episodes of your favorite shows, all in one place. Try Paramount+.

  4. 4
    Noah Kahan Tour 2026 https://www.seatgeek.com

    Tour 2026 — View the Schedule and Buy Tickets to See Noah Kahan on Tour.

  5. 5
    YouTube Music https://music.youtube.com

    Provided to YouTube by Repost Network Ne me regarde pas · Boris Garcia Ne me regarde pas Trap Ez Released on: 2026-05-08 Auto-generated by YouTube.

Copyright © Adthena. All rights reserved.

AMC Theatres entices moviegoers with showtimes and ticket reminders, while Apple Music highlights enhanced features for music lovers. Paramount Plus offers a vast library of movies and shows, SeatGeek promotes Noah Kahan’s 2026 tour, and YouTube Music showcases unique releases.

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