US Media & Entertainment Movies & Music - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.97406234259
93.0259376574
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 12%
Navigational 5%
Seasonal 0%
Local 5%
Problem Solving 3%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 22.24
paramountplus.com 13.1
apple.com 9.04
taylorswift.com 4.96
ticketmaster.com 4.75
amazon.com 4.69
pandora.com 4.08
musicnotes.com 3.3
seatgeek.com 3.28
eventticketscenter.com 2.31
others 28.25
  • fandango.com - 22.24%
  • paramountplus.com - 13.1%
  • apple.com - 9.04%
  • taylorswift.com - 4.96%
  • ticketmaster.com - 4.75%
  • amazon.com - 4.69%
  • pandora.com - 4.08%
  • musicnotes.com - 3.3%
  • seatgeek.com - 3.28%
  • eventticketscenter.com - 2.31%
  • others - 28.25%

Copyright © Adthena. All rights reserved.

Fandango leads with 22.24% click share, followed by Paramount+ at 13.1%. Apple holds 9.04%, while ‘others’ collectively capture 28.25%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com paramountplus.com apple.com amazon.com tubitv.com seatgeek.com tickets-center.com ticketmaster.com viagogo.com taylorswift.com
2025/11/01 18.34% 12.29% 6.17% 5.16% 0.24% 5.15% 4.39% 8.24% 5.31% 0%
2025/11/02 12.35% 11.57% 7.15% 6.32% 1.72% 4.61% 5.46% 5.79% 5.73% 0%
2025/11/03 8.68% 11.55% 7.84% 4.13% 2.09% 6.89% 4.61% 8.04% 6.29% 0%
2025/11/04 15.75% 11.66% 5.54% 7.01% 3.3% 5.52% 5.09% 6.62% 5.56% 0%
2025/11/05 21.53% 11.93% 4.78% 6.19% 4.44% 4.31% 4.46% 5.92% 4.78% 0%
2025/11/06 19.62% 9.3% 7.31% 5.16% 3.26% 5.8% 5.49% 6.35% 4.47% 0%
2025/11/07 14.47% 11.93% 5.49% 5.49% 1.86% 6.76% 4.04% 6.06% 5.33% 0%
2025/11/08 14.89% 11.44% 6.18% 4.44% 2.68% 4.78% 4.68% 6.22% 4.48% 0%
2025/11/09 22.55% 10.04% 5.39% 5.2% 2.98% 4.84% 4.6% 6.08% 4.08% 1.79%
2025/11/10 11.57% 12.73% 6.15% 5% 3.85% 6.35% 3.92% 5.91% 6.31% 0%
2025/11/11 17.5% 11.65% 6.33% 8.55% 4.06% 5.67% 3.36% 5.01% 3.87% 0%
2025/11/12 16.47% 11.45% 6.09% 5.61% 3.77% 6.05% 4.02% 5.96% 4.16% 0%
2025/11/13 18.28% 10.11% 5.58% 6.99% 3.87% 5.83% 4.63% 5.76% 4.14% 0%
2025/11/14 17.31% 11.82% 4.96% 5.94% 4.11% 6.18% 4.07% 5.86% 4.16% 0%
2025/11/15 18.86% 12.16% 4.37% 6.1% 2.74% 5.74% 4.23% 5.13% 4.34% 0%
2025/11/16 14.14% 11.05% 5.96% 10.74% 1.93% 4.8% 4% 4.79% 3.33% 5.74%
2025/11/17 14.38% 9.94% 5.23% 6.71% 3.93% 4.95% 4.44% 4.43% 3.31% 9.97%
2025/11/18 18.3% 9.76% 4.87% 7.7% 3.81% 5.25% 3.26% 4.98% 2.65% 5.78%
2025/11/19 21.91% 11.54% 6.31% 5.19% 4.49% 5.46% 3.5% 3.77% 2.61% 2.07%
2025/11/20 14.51% 7.56% 5.85% 6% 1.11% 4.84% 3.03% 4.25% 2.05% 22.56%
2025/11/21 18.23% 8.13% 5.29% 3.77% 3.09% 3.98% 3.5% 2.84% 2.15% 16%
2025/11/22 13.7% 10.46% 7.09% 5.98% 2.65% 3.14% 4.41% 3.78% 3.02% 10.33%
2025/11/23 16.6% 11.49% 5.75% 5% 3.64% 3.86% 4.95% 4.27% 3.22% 6.14%
2025/11/24 17.62% 11.06% 5.64% 4.94% 3.36% 5.35% 3.38% 3.96% 3.78% 2.26%
2025/11/25 20.21% 10.49% 5.46% 3.93% 5.22% 4.67% 3.39% 4.4% 2.2% 11.64%
2025/11/26 14.97% 12.89% 6.16% 5.63% 5.85% 4.43% 3.87% 3.53% 2% 8.9%
2025/11/27 24.99% 9.65% 4.49% 4.29% 2.95% 3.23% 2.18% 3.24% 1.43% 11.64%
2025/11/28 23.55% 6.77% 5.34% 7.23% 5.62% 3.64% 2.76% 2.98% 2.43% 6.09%
2025/11/29 8.44% 10.15% 7.33% 5.36% 4.14% 3.87% 4.37% 4.15% 2.28% 8.96%
2025/11/30 16.65% 9.63% 7.37% 6.4% 5.31% 4.47% 3.94% 3.21% 2.41% 0%
  • fandango.com
  • paramountplus.com
  • apple.com
  • amazon.com
  • tubitv.com
  • seatgeek.com
  • tickets-center.com
  • ticketmaster.com
  • viagogo.com
  • taylorswift.com

Copyright © Adthena. All rights reserved.

In November 2025, Fandango’s PPC spend fluctuated, peaking at 24.99% on the 27th. Paramount Plus maintained a steady presence, while Apple and Amazon showed moderate activity. Taylor Swift’s site spiked mid-month, notably on the 20th.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 598
2025/11/02 595
2025/11/03 606
2025/11/04 589
2025/11/05 622
2025/11/06 574
2025/11/07 616
2025/11/08 621
2025/11/09 610
2025/11/10 598
2025/11/11 603
2025/11/12 612
2025/11/13 617
2025/11/14 589
2025/11/15 590
2025/11/16 586
2025/11/17 571
2025/11/18 562
2025/11/19 579
2025/11/20 557
2025/11/21 563
2025/11/22 564
2025/11/23 563
2025/11/24 601
2025/11/25 556
2025/11/26 550
2025/11/27 578
2025/11/28 563
2025/11/29 563
2025/11/30 565

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 622 on the 5th, then declining to 550 by the 26th. The month concluded with a slight rise to 565.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
taylorswift.com 8.92%
paramount.com 1.28%
fandango.com 0.97%
amctheatres.com 0.72%
metallica.com 0.32%
seatgeek.com -1.13%
viagogo.com -1.28%
pandora.com -1.58%
paramountplus.com -2.09%
ticketmaster.com -2.27%

Copyright © Adthena. All rights reserved.

TaylorSwift.com surged with an 8.92% click share increase, while Ticketmaster.com dropped by 2.27%. Paramount.com gained 1.28%, contrasting ParamountPlus.com’s 2.09% decline.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fandango.com amazon.com apple.com paramountplus.com seatgeek.com tickets-center.com eventticketscenter.com ticketmaster.com viagogo.com taylorswift.com
2025/11/01 14.2% 4.67% 6.27% 9.48% 5.81% 5.47% 4.84% 9.85% 6.09% 0%
2025/11/02 13.08% 4.68% 6.78% 8.77% 5.02% 6.04% 5.34% 6.96% 6.1% 0%
2025/11/03 7.97% 4.26% 7.97% 8.85% 7.78% 5.23% 3.18% 8.97% 6.77% 0%
2025/11/04 13.18% 6.73% 5.55% 9.07% 6.31% 5.66% 5.13% 6.95% 5.89% 0%
2025/11/05 17.33% 5.43% 4.82% 9.56% 5.11% 5.06% 4.48% 7.2% 5.2% 0%
2025/11/06 16.05% 4.13% 8.8% 6.88% 6.03% 6.51% 4.85% 7.17% 4.81% 0%
2025/11/07 14.21% 4.99% 5.23% 8.73% 7.23% 4.14% 3.96% 6.46% 5.37% 0%
2025/11/08 13.45% 3.89% 6.75% 8.81% 5.73% 5.72% 5.89% 7.38% 4.79% 0%
2025/11/09 16.48% 4.44% 5.94% 8.33% 5.94% 5.49% 5.38% 7.5% 4.6% 1.89%
2025/11/10 10.19% 4.09% 6.42% 9.55% 7.83% 4.26% 4.53% 7.26% 6.47% 0%
2025/11/11 15.12% 7.43% 5.87% 8.77% 6.86% 4.14% 3.94% 5.74% 4.08% 0%
2025/11/12 14.98% 6.7% 5.12% 9.59% 7.06% 4.23% 4.59% 6.24% 4.32% 0%
2025/11/13 15.77% 10.31% 4.94% 7.37% 6.37% 5.42% 4.75% 7.44% 4.11% 0%
2025/11/14 14.06% 7.25% 4.66% 8.21% 6.79% 4.46% 5.28% 7.35% 4.13% 0%
2025/11/15 14.3% 8.78% 4.68% 9.55% 6.71% 4.67% 3.19% 5.4% 4.85% 0%
2025/11/16 13.26% 10.96% 5.02% 8.97% 5.97% 4.75% 5.17% 6.27% 3.78% 1.98%
2025/11/17 13.31% 9.35% 5.24% 7.77% 6.06% 5.26% 4.78% 5.38% 3.32% 5.97%
2025/11/18 14.16% 10.63% 5.16% 8.34% 6.33% 3.92% 4.35% 6% 3.01% 2.03%
2025/11/19 18.04% 6.75% 7.12% 9.31% 6.36% 3.89% 3.21% 4.13% 2.77% 2.12%
2025/11/20 14.62% 8.95% 6.36% 6.91% 5.72% 4.08% 3.64% 4.57% 2.18% 11.39%
2025/11/21 15.87% 4.97% 6.29% 7.87% 5.19% 4.5% 3.25% 3.47% 2.46% 10%
2025/11/22 13.34% 5.81% 7.57% 8.59% 3.59% 5.48% 4.51% 4.08% 2.97% 6.25%
2025/11/23 15.42% 5.72% 5.46% 9.13% 4.34% 5.99% 4.9% 4.92% 3.24% 2.09%
2025/11/24 15.88% 4.93% 5.14% 8.24% 5.74% 3.8% 5.52% 4.39% 3.6% 2.14%
2025/11/25 17.37% 3.46% 6.15% 8.89% 5.37% 4.26% 4.33% 4.76% 2.41% 8.18%
2025/11/26 12.69% 7.4% 6.96% 10.76% 5.1% 4.88% 4.53% 4.17% 2.12% 4.77%
2025/11/27 20.98% 6.93% 5.35% 7.51% 3.97% 2.8% 2.66% 4.25% 1.65% 4.55%
2025/11/28 17.9% 8.59% 5.31% 6.97% 4.39% 3.4% 4.07% 3.42% 2.96% 2.28%
2025/11/29 9.3% 8.49% 7.15% 8.56% 4.36% 4.82% 5.69% 4.28% 2.3% 4.43%
2025/11/30 13.95% 8.68% 7.31% 6.67% 4.62% 4.21% 3.97% 2.94% 2.54% 0%
  • fandango.com
  • amazon.com
  • apple.com
  • paramountplus.com
  • seatgeek.com
  • tickets-center.com
  • eventticketscenter.com
  • ticketmaster.com
  • viagogo.com
  • taylorswift.com

Copyright © Adthena. All rights reserved.

Fandango’s impression share fluctuated, peaking at 20.98% on November 27. Amazon and Apple showed steady trends, while Paramount Plus and Ticketmaster had varied performances. Taylor Swift’s site spiked mid-month, ending at 0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    Amazon Music Unlimited - 3 months free - limited time https://www.amazon.com › amazon › music

    Free 3 months of unlimited access to ad-free music for a limited time. Terms apply.

  2. 2
    Apple Music https://music.apple.com › subscribe

    Your Favorite Songs & Artists — Apple Music is better than ever - All new features designed to make your music come alive. Apple...

  3. 3
    Pandora - Free to Use - Free Music | Pandora® https://www.pandora.com

    Personalized listening experience that continually evolves with your tastes and it's Free. Create stations from your favorite songs, artists or search and browse to find new music. Options: Pandora Plus, Pandora Free, Pandora Premium.

  4. 4
    Paramount Plus | Paramount+ https://www.paramountplus.com

    Stream thousands of episodes, live sports & exclusive originals – all in one place. Need a new...

  5. 5
    Taylor Swift | Official Store | The Holiday Collection https://store.taylorswift.com

    Get your favorite Swifties gifts they’ll love, love, love, love, love. Shop Taylor Swift The Holiday Collection while supplies last at store.taylorswift.com.

Copyright © Adthena. All rights reserved.

In the competitive world of music and entertainment, Amazon Music entices with a 3-month free trial, while Apple Music highlights enhanced features. Pandora offers a personalized, evolving experience. Paramount Plus combines diverse content, and Taylor Swift’s store captivates with exclusive holiday collections.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports