US Media & Entertainment Movies & Music - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.7999364324
45.2000635676
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 11%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 23.96
paramountplus.com 18.85
apple.com 10.57
amazon.com 6.46
seatgeek.com 4.86
viagogo.com 4.29
pandora.com 2.95
ticketmaster.com 2.75
eventticketscenter.com 2.21
tickpick.com 1.72
others 21.38
  • fandango.com - 23.96%
  • paramountplus.com - 18.85%
  • apple.com - 10.57%
  • amazon.com - 6.46%
  • seatgeek.com - 4.86%
  • viagogo.com - 4.29%
  • pandora.com - 2.95%
  • ticketmaster.com - 2.75%
  • eventticketscenter.com - 2.21%
  • tickpick.com - 1.72%
  • others - 21.38%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Fandango leads with 23.96% click share, followed by Paramount Plus at 18.85%. Others collectively hold 21.38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com pluto.tv viagogo.com paramountplus.com apple.com amazon.com seatgeek.com eventticketscenter.com tickpick.com ticketmaster.com
2026/09/01 42.12% 0.65% 6.31% 6.43% 5.53% 3.53% 5.67% 0.44% 3.22% 1.69%
2026/09/02 50.16% 0% 4.33% 3.68% 5.62% 4.39% 3.82% 5.94% 1.34% 2.71%
2026/09/03 50.5% 0% 3.52% 5.05% 5.12% 5.76% 3.3% 4.39% 1.94% 2.94%
2026/09/04 47.47% 0% 4.99% 4.04% 5.84% 4.99% 4.54% 4.65% 2.09% 1.65%
2026/09/05 27.25% 0% 4.3% 7.04% 6.39% 8.16% 7.55% 4.67% 2.24% 2.57%
2026/09/06 16.19% 0% 5.15% 6.04% 7.98% 7.45% 9.8% 3.43% 4.33% 4.37%
2026/09/07 18.38% 0% 3.98% 5.78% 7.13% 6.01% 8.96% 4.11% 4.57% 5.16%
2026/09/08 33.28% 0% 5.78% 2.66% 6.86% 5.85% 7.28% 1.01% 3.67% 3.47%
2026/09/09 21.51% 0% 6.61% 6.78% 8.43% 6.73% 6.3% 1.25% 3.21% 4.63%
2026/09/10 30.13% 0% 8.23% 3.32% 5.54% 5.08% 5.23% 0.52% 1.78% 2.48%
2026/09/11 30.42% 0% 8.13% 5.13% 5.41% 5.83% 6.17% 0.77% 1.7% 2.15%
2026/09/12 33.28% 0% 9.39% 6.67% 5.52% 5.45% 4.37% 0.54% 1.26% 1.11%
2026/09/13 34.28% 0% 13.2% 1.71% 6.71% 5.75% 4.43% 0.66% 2.34% 1.44%
2026/09/14 24.62% 0% 16.17% 4.43% 7.23% 8.75% 6.53% 0.83% 2.64% 1.92%
2026/09/15 11.86% 0% 11.5% 4.38% 8.14% 9.43% 8.79% 2.19% 3.27% 4.11%
2026/09/16 9.79% 0% 8.4% 8.33% 9.75% 8.75% 9.04% 2.46% 4.33% 3.34%
2026/09/17 29.42% 0% 6.11% 8.54% 6.97% 9.53% 7.33% 1.18% 3.42% 1.72%
2026/09/18 22.98% 0.01% 6.51% 11.49% 6.88% 7.99% 7.97% 1.7% 2.63% 3.25%
2026/09/19 22.91% 0% 5.47% 9.9% 6.49% 8.02% 8.67% 1.56% 4.01% 3.07%
2026/09/20 22.76% 0.01% 5.33% 9.54% 6.82% 4.48% 8.23% 2.52% 3.66% 4.58%
2026/09/21 5.58% 0.03% 4.06% 11.59% 7.19% 8.92% 9.94% 5.92% 4.32% 3.4%
2026/09/22 9.4% 0.72% 10.21% 8.18% 7.68% 6.29% 11.03% 3.92% 5.09% 5.11%
2026/09/23 15.48% 0.69% 7.32% 9.05% 7.71% 4.29% 9% 3.44% 4.11% 4.14%
2026/09/24 31.33% 12.51% 3.1% 6.76% 5.47% 4.55% 4.15% 2.57% 1.65% 3.05%
2026/09/25 36.02% 8.49% 5.05% 7.38% 5.16% 4.1% 5.16% 2.23% 1.1% 2.16%
2026/09/26 25.48% 3.29% 5.36% 11% 7.12% 4.81% 6.5% 2.33% 1.67% 3.74%
2026/09/27 19.46% 9.19% 7.37% 7.72% 6.29% 4.68% 5.56% 2.07% 1.53% 4.83%
2026/09/28 31.76% 4.27% 8.39% 4.47% 5.24% 5.33% 5.77% 1.81% 1.09% 3.15%
2026/09/29 34.88% 2.76% 8.98% 6.56% 4.39% 6.24% 3.58% 1.71% 1.51% 2.49%
2026/09/30 36.14% 9.35% 6.34% 6.01% 5.79% 4.67% 2.45% 2.33% 1.15% 1.11%
  • fandango.com
  • pluto.tv
  • viagogo.com
  • paramountplus.com
  • apple.com
  • amazon.com
  • seatgeek.com
  • eventticketscenter.com
  • tickpick.com
  • ticketmaster.com

Copyright © Adthena. All rights reserved.

Fandango’s spend share fluctuated, peaking early, then declining mid-month. Pluto.tv surged late September. Viagogo and Paramount+ showed steady growth. Apple and Amazon maintained moderate levels. SeatGeek and EventTicketsCenter had varied trends. TickPick and Ticketmaster remained stable.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 216
2026/09/02 209
2026/09/03 213
2026/09/04 214
2026/09/05 219
2026/09/06 209
2026/09/07 197
2026/09/08 217
2026/09/09 206
2026/09/10 215
2026/09/11 204
2026/09/12 225
2026/09/13 237
2026/09/14 221
2026/09/15 225
2026/09/16 239
2026/09/17 240
2026/09/18 224
2026/09/19 205
2026/09/20 208
2026/09/21 199
2026/09/22 192
2026/09/23 189
2026/09/24 183
2026/09/25 177
2026/09/26 197
2026/09/27 182
2026/09/28 183
2026/09/29 200
2026/09/30 193

Copyright © Adthena. All rights reserved.

September began with 216 advertisers, fluctuating throughout the month. Peaks on the 16th and 17th reached 239 and 240, respectively. However, a decline followed, ending at 193.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 8.56%
pandora.com 4.39%
pluto.tv 1.23%
metallica.com 0.62%
focusfeatures.com 0.46%
amctheatres.com -0.76%
viagogo.com -1.19%
apple.com -1.38%
amazon.com -1.41%
fandango.com -6.73%

Copyright © Adthena. All rights reserved.

Pandora.com and Paramountplus.com surged in click share, gaining 4.39% and 8.56% respectively, while Fandango.com plummeted by 6.73%.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fandango.com paramountplus.com viagogo.com pluto.tv eventticketscenter.com amazon.com apple.com seatgeek.com ticketmaster.com tickpick.com
2026/09/01 18.78% 13.6% 10.05% 0.96% 0.98% 5.15% 6.32% 7.69% 2.16% 5.76%
2026/09/02 22.13% 8.35% 7.38% 0% 13.34% 6.85% 6.33% 5.4% 2.84% 1.94%
2026/09/03 22.86% 10.28% 6.17% 0% 9.65% 9.58% 4.9% 4.4% 4.05% 2.9%
2026/09/04 19.24% 8.22% 7.35% 0% 11.42% 7.66% 5.73% 6.41% 3% 3.17%
2026/09/05 11.14% 11.37% 5.34% 0% 8.73% 10.69% 5% 9.1% 3.11% 2.59%
2026/09/06 8.23% 9.56% 5.97% 0.01% 4.95% 8.62% 5.65% 11.93% 4.38% 4.92%
2026/09/07 8.01% 8.66% 4.26% 0% 6.46% 7.46% 5.5% 10.1% 6.17% 5.35%
2026/09/08 15.43% 5.1% 7.71% 0% 1.83% 6.9% 6.69% 10.78% 4.5% 5.12%
2026/09/09 9.21% 10.13% 7.69% 0% 2.12% 9.25% 6.91% 6.55% 5.5% 3.75%
2026/09/10 15.18% 6.95% 11.05% 0.01% 1.09% 8.21% 6.01% 7.24% 3.22% 2.62%
2026/09/11 15.39% 9.99% 11.4% 0% 1.79% 8.63% 5.26% 8.47% 2.59% 2.73%
2026/09/12 15% 11.56% 13.83% 0% 1.1% 7.9% 5.01% 5.46% 1.47% 2.22%
2026/09/13 16.46% 3.54% 20.68% 0% 1.16% 8.18% 7.09% 6.44% 1.74% 3.69%
2026/09/14 11.44% 7.47% 21.27% 0% 1.38% 10.22% 5.76% 6.34% 1.76% 3.35%
2026/09/15 8.83% 6.46% 12.72% 0% 4.26% 12.18% 5.71% 8.53% 3.6% 3.1%
2026/09/16 5.19% 11.06% 8.97% 0.01% 5.45% 9.29% 6.35% 9.69% 3.73% 4.07%
2026/09/17 10.09% 13.19% 7.43% 0% 2.72% 8.77% 5.1% 9.1% 2.06% 4.04%
2026/09/18 9.81% 16.12% 6.98% 0.01% 3.06% 8.44% 5.06% 8.47% 4.06% 3.12%
2026/09/19 10.72% 14.54% 7% 0.01% 4.69% 10.15% 5.07% 10.27% 4.04% 4.93%
2026/09/20 10.35% 13.87% 6.19% 0.01% 4.24% 5.45% 5.54% 9.61% 5.14% 4.62%
2026/09/21 3.74% 15.13% 3.79% 0.02% 7.31% 9.71% 4.84% 10.27% 3.8% 4.54%
2026/09/22 5.19% 9.99% 11.24% 0.41% 7.09% 6.23% 5.29% 11.67% 4.76% 5.03%
2026/09/23 11.2% 10.71% 7.63% 0.4% 5.15% 5.26% 5.77% 9.38% 4.64% 3.85%
2026/09/24 11.51% 11.27% 5.24% 13.37% 4.86% 5.07% 5.35% 6.17% 4.43% 2.1%
2026/09/25 17.12% 12.74% 7.34% 6.33% 5.14% 6.43% 5.04% 7.49% 3.13% 1.44%
2026/09/26 8.78% 16.63% 6.71% 3.6% 4.14% 6.6% 6.39% 8.99% 5.01% 2.2%
2026/09/27 7.82% 11.75% 9.64% 5.68% 3.66% 6.31% 5.31% 7.13% 5.94% 1.59%
2026/09/28 12.86% 7.73% 11.73% 4.03% 3.31% 7.72% 5.04% 8.77% 4.62% 1.51%
2026/09/29 12.27% 11.08% 13.77% 3.01% 3.81% 7.89% 4.11% 5.47% 3.41% 1.89%
2026/09/30 15.91% 10.4% 10.37% 6.63% 6.61% 6.54% 6.33% 3.45% 2.03% 1.4%
  • fandango.com
  • paramountplus.com
  • viagogo.com
  • pluto.tv
  • eventticketscenter.com
  • amazon.com
  • apple.com
  • seatgeek.com
  • ticketmaster.com
  • tickpick.com

Copyright © Adthena. All rights reserved.

Fandango’s impression share fluctuated, peaking early, then declining. Paramount Plus saw mid-month growth. Viagogo spiked mid-month. Pluto TV surged late. Event Tickets Center remained steady. Amazon and Apple showed minor variations. SeatGeek and Ticketmaster had consistent shares. TickPick declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    Movies - Prime Video - New Movies 2026 https://www.amazon.com

    Looking for something to watch tonight? Explore Prime Video's award winning collection. Explore a collection of featured Movies and Films on Prime Video. Comedy Specials.

  2. 2
    Apple Music - Listen Better With Lossless https://music.apple.com › subscribe

    Offer for new subscribers only. Terms apply.

  3. 3
    Pandora - Free to Use | Free Music Always Near You https://www.pandora.com

    Pandora Is Free. Listen To Your Favorite Music Online. Play any song and magically make personalized stations. Listen Free now.

  4. 4
    Paramount Plus | Paramount+ https://www.paramountplus.com

    Stream thousands of episodes, live sports & exclusive originals – all in one place. Access hundreds of iconic movies, from award-winning classics to hit releases.

  5. 5
    Ella Langley - 2026 Concert Tour Tickets https://www.viagogo.com

    Today's tickets are in high demand and going fast Buy your 2026 tickets now.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Amazon, Apple, Pandora, Paramount Plus, and Viagogo captivate audiences with distinct themes. Amazon entices with award-winning movies, Apple offers lossless music quality, Pandora promises free music, Paramount Plus boasts diverse streaming, and Viagogo highlights high-demand concert tickets.

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