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US Media & Entertainment Movies & Music - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.57039580698
95.429604193
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 9%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 18.67
paramountplus.com 18.39
imdb.com 12.89
apple.com 8.2
ticketmaster.com 7.25
pandora.com 4.04
seatgeek.com 3.96
musicnotes.com 3.2
amazon.com 3.04
viagogo.com 2.08
others 18.28
  • fandango.com - 18.67%
  • paramountplus.com - 18.39%
  • imdb.com - 12.89%
  • apple.com - 8.2%
  • ticketmaster.com - 7.25%
  • pandora.com - 4.04%
  • seatgeek.com - 3.96%
  • musicnotes.com - 3.2%
  • amazon.com - 3.04%
  • viagogo.com - 2.08%
  • others - 18.28%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Fandango leads with 18.67% click share, closely followed by Paramount Plus at 18.39%. “Others” collectively hold 18.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com paramountplus.com amazon.com ticketmaster.com seatgeek.com pluto.tv apple.com viagogo.com imdb.com eventticketscenter.com
2026/03/01 12.64% 6.94% 3.99% 14.69% 9.47% 0.46% 6.77% 7.67% 0.63% 5.89%
2026/03/02 16.05% 6.77% 3.04% 10.57% 8.76% 2.04% 5.58% 3.88% 1.34% 5.48%
2026/03/03 15.67% 6.53% 3.73% 13.34% 10.43% 1.81% 4.67% 5.45% 4.74% 4.66%
2026/03/04 20.22% 8.48% 4.75% 9.34% 6.45% 3.11% 8.64% 3.4% 1.01% 0.99%
2026/03/05 24.4% 7.31% 3.3% 10.03% 6.41% 2.44% 5.64% 4.56% 1.48% 1.4%
2026/03/06 26.01% 7.3% 2.92% 9.46% 8.45% 2.39% 6.26% 3.84% 1.14% 2.41%
2026/03/07 30.37% 7.92% 3.4% 9.93% 7.51% 0.84% 6.87% 4.5% 1.62% 1.97%
2026/03/08 25.19% 10.1% 3.16% 10.11% 4.99% 1.41% 10.64% 2.44% 1.58% 1.22%
2026/03/09 18.37% 9.07% 3.89% 6.25% 6.07% 2.94% 9.99% 4.31% 1.09% 1.98%
2026/03/10 25.88% 5.99% 6.01% 8.24% 3.67% 2.93% 8.85% 3.44% 7.29% 0.97%
2026/03/11 25.31% 7.16% 4.73% 10.82% 6.33% 2.35% 6.09% 5.2% 0.89% 1.19%
2026/03/12 16.13% 8.88% 6.16% 13.38% 7.82% 1.68% 5.95% 5.35% 0.44% 2.52%
2026/03/13 23.58% 8.68% 6.28% 9.22% 5.33% 2.18% 7.13% 7.09% 4.92% 1.12%
2026/03/14 17.44% 8.44% 7.71% 8.5% 4.05% 2.25% 6.6% 8.25% 9.84% 0.87%
2026/03/15 15.97% 10.8% 8.21% 7.83% 3.93% 3.02% 9.63% 4.63% 4.15% 1.35%
2026/03/16 17.76% 9.12% 5.81% 8.59% 6.04% 2.89% 10.11% 3.97% 1.98% 0.74%
2026/03/17 23.92% 8.86% 5.86% 8.99% 4.83% 2.38% 7.16% 2.79% 7.14% 1.01%
2026/03/18 24.3% 7.31% 2.92% 9.98% 8.74% 3.09% 5.89% 7.57% 2.58% 1.2%
2026/03/19 20.33% 8.64% 3.89% 12.56% 7.5% 2.45% 6.86% 4.73% 7.24% 1.59%
2026/03/20 33.34% 7.57% 4.65% 6.63% 5.52% 1.65% 5.61% 2.54% 1.96% 0.96%
2026/03/21 28.95% 9.84% 5.32% 8.64% 5.86% 2.14% 7.04% 3.41% 0.22% 0.63%
2026/03/22 27.74% 9.04% 6.57% 8.22% 4.13% 2.08% 7.3% 2.61% 0.98% 0.63%
2026/03/23 21.57% 13.06% 4.12% 2.39% 4.39% 1.4% 10.58% 2.35% 2.73% 1.94%
2026/03/24 27.74% 9.95% 7.62% 1.64% 4.66% 2.59% 9.39% 3.57% 1.66% 0.61%
2026/03/25 22.29% 9.68% 7.47% 5.27% 5.18% 2.39% 6.39% 5.27% 0.91% 0.79%
2026/03/26 25% 8.88% 4.09% 13.67% 6.62% 1.14% 6.54% 5.18% 0.34% 1.15%
2026/03/27 14.54% 10.18% 5.52% 11.76% 9.64% 1.6% 6.31% 4.49% 1.02% 1.02%
2026/03/28 16.08% 8.41% 3.56% 15.37% 8.11% 0.19% 5.58% 4.55% 2.2% 1.57%
2026/03/29 26.44% 10.75% 5.26% 6.62% 4.72% 1.17% 2.67% 4.29% 1.38% 1.06%
2026/03/30 12.38% 13.85% 6.46% 9.13% 5.68% 2.28% 2.36% 5.17% 0.88% 1.27%
2026/03/31 24.61% 9.13% 9.07% 5.19% 2.93% 2.52% 2.05% 1.99% 1.78% 0.96%
  • fandango.com
  • paramountplus.com
  • amazon.com
  • ticketmaster.com
  • seatgeek.com
  • pluto.tv
  • apple.com
  • viagogo.com
  • imdb.com
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

Fandango’s spend peaked mid-month, ending strong. Paramount Plus saw steady growth, while Amazon fluctuated. Ticketmaster dipped, then surged. Seatgeek remained stable. Pluto TV and Apple had minor shifts. Viagogo and IMDb varied. Event Tickets Center declined.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 562
2026/03/02 555
2026/03/03 558
2026/03/04 506
2026/03/05 477
2026/03/06 452
2026/03/07 439
2026/03/08 405
2026/03/09 387
2026/03/10 337
2026/03/11 253
2026/03/12 239
2026/03/13 239
2026/03/14 254
2026/03/15 253
2026/03/16 250
2026/03/17 278
2026/03/18 253
2026/03/19 265
2026/03/20 272
2026/03/21 259
2026/03/22 249
2026/03/23 258
2026/03/24 254
2026/03/25 239
2026/03/26 239
2026/03/27 244
2026/03/28 254
2026/03/29 249
2026/03/30 234
2026/03/31 235

Copyright © Adthena. All rights reserved.

March began with 562 advertisers, declining sharply to 235 by month’s end, reflecting a significant reduction in competition.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 3.03%
fandango.com 1.16%
seatgeek.com 0.45%
broadway.com 0.39%
gametime.co 0.37%
amctheatres.com -0.38%
pandora.com -1.01%
metallica.com -1.19%
apple.com -1.25%
imdb.com -2.22%

Copyright © Adthena. All rights reserved.

Paramountplus.com surged with a 3.03% click share increase, while imdb.com dropped by 2.22%. Fandango.com rose by 1.16%, contrasting apple.com’s 1.25% decline.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date paramountplus.com fandango.com imdb.com amazon.com ticketmaster.com seatgeek.com viagogo.com pandora.com eventticketscenter.com apple.com
2026/03/01 10.49% 8.12% 2.67% 3.17% 11.53% 9.47% 7.95% 2.36% 7.67% 5.12%
2026/03/02 10% 9.73% 4.94% 3.11% 8.36% 7.9% 3.97% 2.44% 7.28% 4.17%
2026/03/03 9.84% 9.25% 7.55% 3.3% 10.83% 11.38% 5.51% 2.06% 5.79% 3.38%
2026/03/04 13.66% 13.31% 5.71% 4.07% 6.41% 6.65% 3.84% 3.42% 1.26% 6.35%
2026/03/05 11.87% 13.22% 7.16% 3.86% 9.43% 7.66% 4.71% 2.58% 1.85% 4.55%
2026/03/06 12.7% 18.98% 3.46% 2.77% 7.5% 9.2% 4.45% 2.53% 3.04% 5.07%
2026/03/07 14.08% 19.1% 5.28% 2.91% 8.98% 8.65% 5.76% 3.02% 3.23% 5.99%
2026/03/08 17.82% 14.64% 5.83% 2.74% 7.41% 5.45% 3.02% 3.64% 1.56% 9.25%
2026/03/09 13.87% 14.52% 3.37% 4.32% 4.89% 5.46% 4.48% 5.61% 2.35% 6.9%
2026/03/10 9.79% 17.52% 14.56% 5.15% 4.94% 4.19% 4.33% 3% 1.06% 7.1%
2026/03/11 12.01% 16.55% 4.17% 5.25% 9.62% 6.54% 5.98% 2.08% 1.53% 4.67%
2026/03/12 14.87% 11.49% 2.03% 5.02% 10.24% 7.94% 6.6% 2.59% 3.47% 4.59%
2026/03/13 14.35% 13.8% 10.9% 5.48% 6.21% 5.52% 7.2% 1.97% 1.47% 5.77%
2026/03/14 13.84% 10.29% 15.9% 6.27% 5.72% 4.59% 8.46% 1.07% 1.16% 5.01%
2026/03/15 16.54% 10.1% 13.76% 6.98% 5.04% 3.63% 6.37% 1.38% 1.78% 6.88%
2026/03/16 14.42% 12.02% 6.29% 5.73% 5.85% 6.78% 4.92% 2.7% 0.9% 8.17%
2026/03/17 14.7% 14.46% 11.71% 5.01% 5.76% 5.13% 3.58% 1.76% 1.17% 5.33%
2026/03/18 12.16% 13.11% 8.29% 2.95% 9.85% 11.5% 8.32% 1.56% 1.67% 4.72%
2026/03/19 13.83% 13.12% 12.92% 3.09% 9.03% 8.88% 5.47% 1.53% 1.8% 5.23%
2026/03/20 13.89% 21.11% 2.43% 4.92% 4.46% 6.9% 3.14% 2.43% 1.46% 4.65%
2026/03/21 17.25% 16.08% 2.52% 4.54% 6.52% 7.86% 3.9% 1.93% 0.9% 6.17%
2026/03/22 15.09% 14.95% 5.78% 5.76% 5.72% 4.38% 3.23% 2.27% 0.84% 5.96%
2026/03/23 19.32% 12.1% 10.14% 4.04% 2.23% 3.74% 2.57% 3.52% 2.28% 8.05%
2026/03/24 16.44% 21.11% 5.51% 7.1% 1.78% 5.44% 4.48% 1.17% 0.76% 8.04%
2026/03/25 15.66% 16.87% 4.53% 5.79% 4.52% 4.94% 5.2% 2.09% 1.01% 4.76%
2026/03/26 14.56% 18.8% 3.62% 4.31% 11.7% 7.5% 5.5% 1.03% 1.51% 4.64%
2026/03/27 16.37% 9.34% 5.52% 4.18% 7.22% 10.91% 4.85% 2.18% 1.17% 5.03%
2026/03/28 13.58% 10.34% 8.72% 2.99% 10.64% 8.89% 5.27% 1.5% 2.19% 4.46%
2026/03/29 18.87% 14.97% 6.17% 5.13% 4.81% 5.38% 5.85% 1.93% 1.47% 1.94%
2026/03/30 21.21% 8.78% 5.02% 4.28% 6.56% 5.33% 5.69% 1.73% 1.73% 0.74%
2026/03/31 15.32% 13.88% 11.42% 7.09% 4.18% 2.88% 2.29% 1.66% 1.22% 0.74%
  • paramountplus.com
  • fandango.com
  • imdb.com
  • amazon.com
  • ticketmaster.com
  • seatgeek.com
  • viagogo.com
  • pandora.com
  • eventticketscenter.com
  • apple.com

Copyright © Adthena. All rights reserved.

In March 2026, paramountplus.com saw a fluctuating impression share, peaking at 21.21% on March 30. Fandango.com had a notable spike on March 24 with 21.11%. Meanwhile, imdb.com experienced a significant rise on March 14, reaching 15.9%. The month concluded with paramountplus.com leading, despite a dip to 15.32% on March 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    Apple Music https://music.apple.com › subscribe

    Your Favorite Songs & Artists — Transfer your playlists to Apple Music and start listening in the highest audio quality. For the love...

  2. 2
    Disney's Zootopia 2 | Watch it again and again https://www.disneyplus.com

    Watch the record-breaking phenomenon at home! Disney's Zootopia 2 is now on Disney+.

  3. 3
    Mike & Nick & Nick & Alice | Now Streaming | Only on Hulu https://www.hulu.com

    A time-traveling, double-crossing, a**-kicking comedy! Now Streaming on Hulu and with Hulu on Disney+.

  4. 4
    Pandora - Free to Use | Music for Everyone https://www.pandora.com

    Play any song and magically make personalized stations. Listen Free now. Personalized listening experience that continually evolves with your tastes and it's Free. Options: Pandora Plus, Pandora Free, Pandora Premium.

  5. 5
    Paramount+ Now Streaming | Paramount+ https://www.paramountplus.com › paramount+

    Stream your local CBS broadcast on Paramount Plus with SHOWTIME®. Stream thousands of episodes, live sports & exclusive originals – all in one place.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC, Apple Music entices with high-quality audio, while Disney+ captivates with Zootopia 2’s allure. Hulu offers a comedic time-travel adventure, Pandora personalizes music experiences, and Paramount+ combines CBS broadcasts with exclusive content. Each ad uniquely engages audiences.

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