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US Media & Entertainment Movies & Music - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.2847524147
66.7152475853
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 5%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 24.42
paramountplus.com 19.43
apple.com 10.61
amazon.com 5.23
imdb.com 4.28
musicnotes.com 2.98
ticketmaster.com 2.6
seatgeek.com 2.43
metallica.com 2.34
pandora.com 2.27
others 23.41
  • fandango.com - 24.42%
  • paramountplus.com - 19.43%
  • apple.com - 10.61%
  • amazon.com - 5.23%
  • imdb.com - 4.28%
  • musicnotes.com - 2.98%
  • ticketmaster.com - 2.6%
  • seatgeek.com - 2.43%
  • metallica.com - 2.34%
  • pandora.com - 2.27%
  • others - 23.41%

Copyright © Adthena. All rights reserved.

Fandango leads with 24.42% click share, closely followed by ‘others’ at 23.41%. Paramount Plus captures 19.43%, while Apple holds 10.61%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com amazon.com apple.com seatgeek.com ticketmaster.com paramountplus.com hulu.com epidemicsound.com pluto.tv crunchyroll.com
2026/05/01 43.71% 6.44% 0.62% 4.87% 2.59% 5.59% 1.01% 1.69% 1.74% 2.74%
2026/05/02 37.67% 3.79% 0.72% 5.18% 1.27% 6.6% 2.88% 2.07% 1.64% 2.33%
2026/05/03 40.72% 11.07% 0.86% 1.85% 1.7% 6.07% 2.06% 1.98% 2.72% 4.35%
2026/05/04 20.38% 16.73% 6.52% 2.24% 1.8% 8.07% 0.72% 2.65% 2.64% 1.83%
2026/05/05 20.89% 13.98% 5.83% 1.86% 3.71% 7.92% 4.93% 2.92% 3.67% 3.6%
2026/05/06 29.5% 7.82% 5.79% 3.81% 4.1% 6.71% 2.37% 2.44% 2.39% 2%
2026/05/07 47.65% 5.69% 1.97% 2.48% 3.19% 6.99% 0.74% 2.6% 7.3% 0.24%
2026/05/08 35.03% 5.19% 2.03% 6.08% 2.41% 5.41% 0.64% 2.49% 1.71% 3.14%
2026/05/09 34.34% 2.55% 6.68% 3.76% 2.84% 6.62% 2.6% 3.25% 0.66% 0%
2026/05/10 26.74% 5.69% 9.91% 3.72% 3.56% 6.65% 4.26% 2.15% 3.12% 0%
2026/05/11 22.41% 10.75% 9.22% 4.22% 2.83% 7.04% 2.74% 2.38% 3.2% 2.68%
2026/05/12 36.55% 9.89% 6.79% 1.97% 2.3% 5.91% 4.11% 1.92% 1.55% 0%
2026/05/13 35.78% 7.41% 5.66% 3.32% 2.13% 7.03% 3.33% 1.7% 2.24% 3.36%
2026/05/14 33.9% 7.97% 8.22% 2.75% 2.47% 6.44% 1.8% 3.18% 1.63% 0.8%
2026/05/15 34.64% 5.13% 2.01% 6.73% 2.29% 5.35% 0.63% 2.46% 1.69% 3.1%
2026/05/16 39.37% 6.46% 6.36% 6.47% 2.79% 4.63% 0.54% 1.25% 0.8% 1.91%
2026/05/17 26.39% 6.46% 10.42% 5.81% 4.61% 7.9% 0.46% 2.1% 0.13% 2.08%
2026/05/18 27.44% 10.14% 8.97% 3.19% 3.03% 7.99% 1.61% 2.12% 2.28% 3.63%
2026/05/19 29.25% 6.8% 8.09% 2.8% 2.65% 8.95% 0.02% 2.75% 0.85% 0%
2026/05/20 22.3% 5.76% 7.92% 2.94% 7.47% 7.7% 0.25% 2.68% 7.59% 0%
2026/05/21 12.59% 9.63% 9.25% 4.28% 2.85% 6.23% 0.04% 3.36% 4.22% 4.53%
2026/05/22 38.12% 8.9% 6.91% 4.69% 4.23% 6.78% 0.86% 1.76% 2.08% 0%
2026/05/23 35.05% 6.02% 6.19% 3.19% 2.44% 5.13% 1.93% 4.18% 0.84% 1.43%
2026/05/24 34.47% 8.91% 7.09% 3.48% 3.78% 4.94% 1.56% 1.1% 1.74% 5.25%
2026/05/25 10.02% 8.39% 8.6% 5.76% 4.98% 8% 0.29% 1.52% 2.97% 2.41%
2026/05/26 20.88% 13.22% 8.34% 4.14% 3.57% 5.52% 1.18% 1.24% 5.52% 0.38%
2026/05/27 14.79% 10.61% 8.96% 4.34% 3.34% 5.9% 1.92% 1.19% 1.78% 1.64%
2026/05/28 30% 11.76% 6.42% 3.59% 6.25% 5.38% 2.95% 1.39% 2.15% 0.01%
2026/05/29 35.21% 6.91% 6.22% 3.6% 3.76% 6.59% 1.27% 1.45% 2.34% 0.01%
2026/05/30 21.12% 13.23% 7.99% 4.17% 4.71% 6.16% 2.74% 1.33% 2.51% 0.95%
2026/05/31 22.13% 11.64% 6.15% 5.67% 5.54% 4.12% 4.08% 1.7% 1.63% 0.01%
  • fandango.com
  • amazon.com
  • apple.com
  • seatgeek.com
  • ticketmaster.com
  • paramountplus.com
  • hulu.com
  • epidemicsound.com
  • pluto.tv
  • crunchyroll.com

Copyright © Adthena. All rights reserved.

In May 2026, Fandango led PPC spend, peaking at 47.65% on May 7. Amazon and Apple followed, with Amazon’s highest at 13.23% on May 30. SeatGeek and Ticketmaster showed steady trends, while Paramount+ peaked at 8.95% on May 19. Hulu, Epidemic Sound, and Pluto TV had fluctuating spends, with Crunchyroll’s highest at 5.25% on May 24. The month concluded with Fandango maintaining dominance.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 270
2026/05/02 254
2026/05/03 256
2026/05/04 252
2026/05/05 266
2026/05/06 258
2026/05/07 268
2026/05/08 274
2026/05/09 260
2026/05/10 256
2026/05/11 289
2026/05/12 276
2026/05/13 233
2026/05/14 258
2026/05/15 274
2026/05/16 276
2026/05/17 267
2026/05/18 237
2026/05/19 234
2026/05/20 241
2026/05/21 265
2026/05/22 269
2026/05/23 287
2026/05/24 282
2026/05/25 300
2026/05/26 306
2026/05/27 300
2026/05/28 301
2026/05/29 308
2026/05/30 312
2026/05/31 320

Copyright © Adthena. All rights reserved.

May began with 270 advertisers, fluctuating mid-month, then surged to 320 by month’s end, showcasing dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 3.39%
ticketmaster.com 1.15%
youtube.com 0.9%
amazon.com 0.76%
tickpick.com 0.5%
metallica.com -0.43%
amctheatres.com -0.53%
musicnotes.com -1.02%
fandango.com -4.11%
imdb.com -5.38%

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In the past month, apple.com surged by 3.39%, while imdb.com dropped by 5.38%. Ticketmaster.com gained 1.15%, contrasting with fandango.com’s 4.11% decline.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fandango.com amazon.com paramountplus.com seatgeek.com apple.com ticketmaster.com tickets-center.com hulu.com pluto.tv eventticketscenter.com
2026/05/01 26.32% 7.61% 13.5% 6.38% 0.62% 2.39% 0.69% 1.44% 1.89% 1.54%
2026/05/02 27% 4.52% 14.37% 6.16% 0.65% 1.32% 0.77% 2.78% 1.29% 1.31%
2026/05/03 23.1% 9.05% 14.9% 2.31% 0.86% 1.93% 0.69% 2.37% 2.92% 0.54%
2026/05/04 16.76% 13.05% 16.7% 2.17% 6.45% 1.45% 0.45% 0.73% 2.36% 1.73%
2026/05/05 14.71% 10% 15.42% 1.76% 4.83% 3.94% 0.75% 4.35% 2.97% 0.75%
2026/05/06 17.35% 10.79% 13.81% 3.81% 5.36% 3.93% 1.6% 2.02% 2.12% 1.48%
2026/05/07 29.34% 7.58% 16.77% 2.6% 1.87% 3.66% 2.09% 0.77% 5.64% 1.64%
2026/05/08 23.04% 6.85% 11.94% 8.42% 1.66% 2.23% 1.14% 0.42% 1.82% 1.82%
2026/05/09 20.54% 3.15% 14.44% 4.39% 6.88% 2.96% 1.3% 1.77% 0.93% 2.77%
2026/05/10 14.71% 6.7% 12.69% 4.23% 8.83% 3.38% 2.33% 3.55% 3.54% 2.54%
2026/05/11 15.35% 8.89% 12.38% 6.36% 7.25% 2.71% 1.59% 1.58% 2.62% 1.59%
2026/05/12 20.26% 8.88% 13.46% 2.32% 6.76% 2.46% 2.11% 3.98% 1.71% 1.03%
2026/05/13 19.68% 8.9% 15.69% 4.3% 5.86% 2.67% 1.42% 3.63% 2.26% 2.64%
2026/05/14 17.01% 9.64% 14.07% 3.09% 8.69% 2.93% 0.94% 1.09% 1.67% 1.37%
2026/05/15 23.09% 6.87% 11.97% 8.36% 1.66% 2.1% 1.15% 0.43% 1.83% 1.83%
2026/05/16 21.85% 5.35% 11.98% 6.84% 7.46% 2.89% 1.54% 0.42% 0.8% 2.32%
2026/05/17 15.62% 5.25% 15.17% 6.54% 9.58% 4.94% 2.64% 0.33% 0.13% 3.02%
2026/05/18 17.31% 7.72% 17.97% 3.51% 9.47% 3.29% 2.54% 1.63% 2.5% 1.22%
2026/05/19 16.18% 6.07% 17.59% 2.57% 7.78% 2.28% 2.83% 0.01% 0.9% 1.8%
2026/05/20 14.86% 5.65% 15.15% 2.63% 7.78% 7.42% 1.27% 0.17% 3.81% 1.78%
2026/05/21 11.58% 7.9% 10.21% 3.9% 6.53% 2.94% 1.82% 0.02% 3.24% 3.23%
2026/05/22 20.02% 10.11% 15.38% 6.13% 7.38% 4.65% 2.38% 0.54% 1.7% 2.93%
2026/05/23 18.06% 7.48% 12.18% 4.44% 6.68% 3.29% 2.63% 1.68% 0.74% 1.82%
2026/05/24 18.39% 8.76% 12.1% 5% 7.63% 4.76% 1.7% 1.44% 1.61% 1.2%
2026/05/25 8.71% 7.83% 14.52% 6.24% 7.17% 4.53% 2.08% 0.28% 2.55% 1.34%
2026/05/26 11.61% 10.89% 11.48% 5.4% 8.44% 3.83% 1.58% 1.14% 3.7% 3.45%
2026/05/27 11.03% 10.26% 11.09% 5.59% 7.98% 2.8% 3.46% 3.39% 1.52% 1.62%
2026/05/28 13.8% 10.58% 11.45% 4.75% 5.98% 6.61% 2.2% 4.39% 1.77% 1.45%
2026/05/29 17.23% 9.25% 14.66% 4.75% 6.42% 4.68% 1.28% 1.02% 2.07% 1.66%
2026/05/30 13.55% 8.17% 12.05% 4.59% 7.64% 4.6% 3.63% 2.2% 2.01% 2.63%
2026/05/31 12.62% 9.41% 8.4% 7% 6.53% 4.55% 3.41% 3.12% 1.52% 1.41%
  • fandango.com
  • amazon.com
  • paramountplus.com
  • seatgeek.com
  • apple.com
  • ticketmaster.com
  • tickets-center.com
  • hulu.com
  • pluto.tv
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

In May 2026, Fandango’s impression share fluctuated, peaking at 29.34% on May 7, then declining to 12.62% by month’s end. Amazon’s share remained steady, while Paramount Plus saw a mid-month rise. Overall, Fandango led, but with a downward trend.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    Amazon Music Unlimited - On demand music, always free https://music.amazon.com › amazon › music

    Pick and play any song, ad-free. Listen offline and save data.

  2. 2
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  3. 3
    Apple Music https://music.apple.com › subscribe

    Your Favorite Songs & Artists — Apple Music is better than ever - All new features designed to make your music come alive.

  4. 4
    Now Playing Only in Theaters | Get Tickets Now https://www.fandango.com › tdwp2 › movie

    Experience The Devil Wears Prada 2 now playing only in theaters. An iconic return to the big screen.

  5. 5
    Paramount+ Now Streaming | Paramount+ https://www.paramountplus.com › paramount+

    Stream thousands of episodes, live sports & exclusive originals – all in one place. Stream your local CBS broadcast on Paramount Plus with SHOWTIME®.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC, Amazon Music Unlimited entices with ad-free, offline listening. AMC Theatres and Fandango captivate moviegoers with showtimes and iconic films. Apple Music and Paramount+ highlight immersive experiences and exclusive content, drawing audiences into their digital realms.

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