Why is the US Hospitality Zoos & National Parks July 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Hospitality Zoos & National Parks July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Hospitality Zoos & National Parks July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Hospitality Zoos & National Parks July 2026 Report?

The US Hospitality Zoos & National Parks July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Zoos & National Parks July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Hospitality Zoos & National Parks July 2026 Report for?

The US Hospitality Zoos & National Parks July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Hospitality Zoos & National Parks - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.2186102324
	86.7813897676

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	13%
Navigational	0%
Seasonal	0%
Local	17%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	25.42
viator.com	21.62
gocity.com	7.78
tiqets.com	6.88
georgiaaquarium.org	4.83
klook.com	3.82
citypass.com	3.08
bronxzoo.com	2.61
aquariumofpacific.org	2.01
tripster.com	1.85
others	20.1

getyourguide.com - 25.42%
viator.com - 21.62%
gocity.com - 7.78%
tiqets.com - 6.88%
georgiaaquarium.org - 4.83%
klook.com - 3.82%
citypass.com - 3.08%
bronxzoo.com - 2.61%
aquariumofpacific.org - 2.01%
tripster.com - 1.85%
others - 20.1%

In the competitive landscape of Google PPC for hospitality, “getyourguide.com” leads with 25.42% click share, followed by “viator.com” at 21.62%. “Others” collectively hold 20.10%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	tiqets.com	gocity.com	georgiaaquarium.org	klook.com	citypass.com	montereybayaquarium.org	bronxzoo.com	tripster.com
2026/07/01	28.53%	25.86%	8.98%	9.41%	3.83%	2.83%	3.36%	1.45%	0.98%	2.41%
2026/07/02	29.88%	26.45%	11%	8.51%	3.42%	2.23%	3.09%	1.05%	0.93%	1.76%
2026/07/03	27.17%	25.65%	9.65%	7.97%	3.55%	2.33%	3.39%	2.71%	1.45%	1.93%
2026/07/04	28.09%	25.13%	7.75%	8.8%	2.39%	2.1%	2.8%	3.5%	1.68%	2.19%
2026/07/05	27.09%	23.53%	8.42%	10.15%	4.31%	2.59%	3.68%	2.05%	1.58%	1.92%
2026/07/06	26.79%	25.18%	10.35%	8.54%	5.14%	4.33%	3.1%	1.36%	1.09%	2.12%
2026/07/07	27.05%	18.46%	12.96%	9.47%	8.38%	5.35%	3.5%	0.41%	0.82%	1.84%
2026/07/08	32.28%	26.16%	7.92%	8.14%	2.75%	3.8%	3.38%	1.38%	1.59%	2.24%
2026/07/09	26.37%	26.03%	8.97%	10.34%	2.99%	5.6%	4.01%	1.59%	0.79%	2.11%
2026/07/10	29.52%	23.03%	9.97%	9.85%	4.55%	4.41%	3.14%	2.21%	1.23%	1.82%
2026/07/11	27.38%	25.79%	6.89%	9.44%	3.66%	5.17%	4.39%	2.08%	1.23%	2.03%
2026/07/12	27.14%	23.44%	7.8%	8.29%	6.48%	4.91%	4.28%	1.13%	1.49%	2.22%
2026/07/13	27.33%	22.12%	6.79%	9.28%	8.31%	3.46%	4.15%	1.8%	1.51%	2.16%
2026/07/14	26.27%	21.39%	6.88%	8.9%	6.16%	4.21%	4.42%	1.92%	1.68%	2.64%
2026/07/15	26.6%	22.59%	4.88%	8.66%	6.61%	3.01%	4.73%	3.29%	2.12%	1.96%
2026/07/16	25.04%	24.07%	3.34%	8.97%	9.73%	2.11%	3.76%	3.12%	2.72%	1%
2026/07/17	27.66%	24.09%	8.21%	10.9%	5.88%	3.32%	4.66%	1.85%	1.16%	1.32%
2026/07/18	29.25%	23.14%	6.26%	13.11%	3.04%	4.27%	4.67%	0.43%	0.55%	1.96%
2026/07/19	29.52%	19.21%	9.43%	9.46%	8.09%	4.2%	3.34%	1.75%	1.63%	2.16%
2026/07/20	26.96%	22.36%	7.4%	10.71%	10.11%	3.78%	4.67%	0.74%	1.23%	2.24%
2026/07/21	26.15%	21.35%	6.95%	8.86%	6.13%	4.29%	4.4%	1.92%	1.67%	2.81%
2026/07/22	28.31%	21.92%	8.5%	8.87%	2.1%	5.96%	4.45%	1.88%	2.14%	2.72%
2026/07/23	29.08%	23.29%	5.26%	8.91%	4.21%	5.29%	3.09%	2.43%	1.18%	2.1%
2026/07/24	26.95%	23.47%	9.26%	9.72%	3.88%	5.07%	3.41%	1.41%	0.87%	1.44%
2026/07/25	25.31%	26.24%	6.05%	8.7%	3.32%	4.27%	3.56%	2.23%	1.71%	2.71%
2026/07/26	25.5%	21.51%	7.35%	9.06%	5.52%	5.56%	3.68%	2.46%	1.22%	2.32%
2026/07/27	20.4%	24.04%	10.31%	10.37%	6.98%	2.85%	3.09%	1.37%	1.89%	3.23%
2026/07/28	25.23%	21.88%	8.1%	9.81%	7.48%	5.35%	2.91%	1.47%	1.86%	2.75%
2026/07/29	34.46%	18.16%	12.19%	6.65%	4.05%	4.96%	4.1%	1.77%	1.77%	0.07%
2026/07/30	30.05%	16.54%	7.18%	9.01%	8.77%	4.45%	3.42%	3.86%	1.63%	0.08%
2026/07/31	31.06%	14.47%	8.33%	8.21%	7.32%	5.86%	2.57%	2.44%	1.22%	0.19%

getyourguide.com
viator.com
tiqets.com
gocity.com
georgiaaquarium.org
klook.com
citypass.com
montereybayaquarium.org
bronxzoo.com
tripster.com

In July 2026, GetYourGuide.com led PPC spend, peaking at 34.46% on July 29. Viator.com saw a decline, ending at 14.47%. Tiqets.com fluctuated, closing at 8.33%. Gocity.com remained steady, finishing at 8.21%.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	80
2026/07/02	81
2026/07/03	89
2026/07/04	88
2026/07/05	89
2026/07/06	83
2026/07/07	79
2026/07/08	79
2026/07/09	81
2026/07/10	89
2026/07/11	95
2026/07/12	80
2026/07/13	80
2026/07/14	89
2026/07/15	87
2026/07/16	80
2026/07/17	79
2026/07/18	84
2026/07/19	81
2026/07/20	76
2026/07/21	89
2026/07/22	89
2026/07/23	97
2026/07/24	91
2026/07/25	99
2026/07/26	92
2026/07/27	86
2026/07/28	89
2026/07/29	101
2026/07/30	90
2026/07/31	86

July saw a dynamic shift in advertisers, starting at 80 and peaking at 101. The month concluded with a stable 86, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
klook.com	0.6%
aquariumofpacific.org	0.45%
georgiaaquarium.org	0.39%
seattleaquarium.org	0.31%
zooatlanta.org	0.28%
tripster.com	-0.12%
getyourguide.com	-0.2%
citypass.com	-0.31%
tiqets.com	-0.57%
viator.com	-1.9%

Klook.com surged with a 0.60 increase, while Viator.com dropped by 1.90. Aquariums gained traction, notably Aquariumofpacific.org with a 0.45 rise.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	gocity.com	tiqets.com	klook.com	citypass.com	georgiaaquarium.org	nationalparks.org	bronxzoo.com	tripster.com
2026/07/01	30.13%	26.72%	8.37%	10.1%	3.78%	3.82%	1.29%	0.74%	0.81%	2.66%
2026/07/02	31.83%	28.76%	8.08%	10.63%	3.27%	3.42%	1.01%	0.29%	0.53%	1.86%
2026/07/03	30.6%	26.86%	7.65%	9.98%	3.01%	3.94%	1.15%	0.79%	0.92%	2.09%
2026/07/04	30.73%	27.34%	8.19%	8.2%	2.82%	3.65%	0.77%	1.04%	1.15%	2.58%
2026/07/05	31.15%	24.61%	9.41%	8.57%	3.14%	4.29%	1.44%	0.69%	1.04%	2.11%
2026/07/06	29.41%	26.3%	8.68%	10.6%	5.09%	3.63%	1.58%	1.52%	0.75%	2.28%
2026/07/07	30.95%	20.63%	9.28%	11.04%	6.7%	4.58%	2.41%	0.92%	0.49%	2.61%
2026/07/08	33.29%	26.92%	8.08%	8.89%	4.94%	4.28%	0.84%	0.4%	0.77%	2.41%
2026/07/09	28.26%	27.36%	9.78%	9.51%	6.44%	4.72%	0.91%	0.65%	0.58%	2.11%
2026/07/10	29.78%	26.46%	9.67%	9.04%	6%	4.31%	1.07%	0.69%	0.79%	2.2%
2026/07/11	30.45%	27.85%	9.21%	6.66%	5.99%	5.38%	0.8%	1.06%	0.72%	2.33%
2026/07/12	30.43%	25.1%	8.87%	7.52%	6.11%	5.52%	1.53%	1.2%	0.91%	2.4%
2026/07/13	29.05%	24.68%	10.38%	6.92%	4.79%	5.5%	2.11%	0.89%	1.06%	2.68%
2026/07/14	27.23%	24.17%	9.12%	6.54%	5.08%	5.59%	1.77%	1.32%	1.08%	3.39%
2026/07/15	29.26%	25.4%	9.09%	5.45%	3.91%	5.7%	2.16%	0.66%	1.43%	2.38%
2026/07/16	30.02%	27.15%	10.42%	4.43%	2.63%	4.88%	2.35%	0.49%	1.66%	1.24%
2026/07/17	31.3%	26.62%	11.2%	7.37%	4.03%	5.48%	1.71%	0.31%	0.53%	1.61%
2026/07/18	31.47%	24.95%	11.54%	7.24%	4.79%	4.73%	1.14%	0.77%	0.34%	2.08%
2026/07/19	28.85%	22.62%	10.37%	7.42%	7.48%	4.73%	2.48%	1.13%	1.4%	2.89%
2026/07/20	27.85%	26.3%	11.06%	6.43%	5.93%	6.74%	2.48%	0.28%	0.97%	2.69%
2026/07/21	27.23%	24.17%	9.12%	6.54%	5.08%	5.59%	1.77%	1.32%	1.08%	3.39%
2026/07/22	28.83%	23.06%	8.67%	7.17%	6.58%	5.32%	0.77%	0.67%	1.13%	2.95%
2026/07/23	29.23%	25.44%	8.54%	6.5%	6.64%	3.86%	1.3%	0.91%	0.97%	2.5%
2026/07/24	29.2%	25.91%	9.38%	8.24%	6.14%	3.97%	1.22%	0.67%	0.74%	2.03%
2026/07/25	26.38%	27.93%	8.4%	7.45%	5.32%	4.2%	1.03%	1.06%	1.05%	2.96%
2026/07/26	27.59%	23.6%	9.22%	7.51%	6.81%	4.69%	1.64%	0.85%	0.86%	2.69%
2026/07/27	23.67%	28.23%	10.64%	9.46%	3.35%	4.01%	2%	0.96%	1.17%	3.87%
2026/07/28	28.92%	24%	10.67%	7.93%	6.65%	3.5%	2.08%	0.59%	0.95%	3.45%
2026/07/29	37.01%	21.61%	6.91%	9.33%	6.7%	4.77%	1.35%	0.68%	0.98%	0.09%
2026/07/30	34.68%	18.83%	9.24%	8.86%	6.24%	3.83%	2.51%	0.83%	0.89%	0.08%
2026/07/31	35.01%	15.55%	10.74%	7.94%	7.09%	3.23%	2.35%	1.43%	0.66%	0.18%

getyourguide.com
viator.com
gocity.com
tiqets.com
klook.com
citypass.com
georgiaaquarium.org
nationalparks.org
bronxzoo.com
tripster.com

In July 2026, GetYourGuide.com led with fluctuating impressions, peaking at 37.01% on July 29. Viator.com saw a decline, ending at 15.55%. Gocity.com and Tiqets.com showed moderate stability, while Klook.com and Citypass.com had varied trends. Georgiaaquarium.org and Nationalparks.org maintained low shares, with slight increases. Bronxzoo.com and Tripster.com had minimal impact, closing the month with low percentages.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month

1
Acadia National Park Cabins - Last Minute Availability https://www.airbnb.com › acadia-park › cabins
Looking for the best cabins near Acadia National Park? Check out Airbnb for...
2
The Best Time To Visit Acadia National Park: Your Guide https://www.getyourguide.com
See rhodora flowers blooming in late May or watch the Sun rise above Cadillac Mountain in fall — here’s the best time to...
3
Disney's Animal Kingdom https://disneyworld.disney.go.com › attractions › animal_kingdom
Get Disney World Tickets — Encounter wild animals, explore exotic jungle trails and experience high-speed thrills. Behold the magic of nature with rare animals and world-class entertainment. Recreation. Shopping. Themed Resorts. Amazing Dining Options. Destinations: Animal Kingdom Theme Park, Disney Resort Hotels.
4
Shenandoah National Park | National Park Foundation https://www.nationalparks.org
Hiking along the Appalachian Trail, fly-fishing, and rafting are just some of the possible activities in this national park near Washington, D.C.… Destinations: Yellowstone, Yosemite, Grand Canyon, Everglades.
5
Visiting Acadia National Park https://www.npca.org
Explore Our National Parks And Learn How You Can Help Protect Them for Future Generations. Protecting National Parks. Top-Rated Great Nonprofit. Nonpartisan. BBB Accredited Charity. Tax-Deductible.

In the realm of Google PPC, Airbnb entices with last-minute cabin availability near Acadia National Park, while GetYourGuide paints a vivid seasonal picture. Disney’s Animal Kingdom offers thrilling adventures, and the National Park Foundation highlights Shenandoah’s diverse activities. NPCA emphasizes conservation and education, appealing to eco-conscious travelers.

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks July 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Zoos & National Parks July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Zoos & National Parks July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Zoos & National Parks July 2026 Report?

The US Hospitality Zoos & National Parks July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Zoos & National Parks July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Zoos & National Parks July 2026 Report for?

The US Hospitality Zoos & National Parks July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Hospitality Zoos & National Parks - PPC Market Share Analysis July 2026

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Competitor Count for US Hospitality Zoos & National Parks

Market Loss & Market Gains for US Hospitality Zoos & National Parks

US Hospitality Zoos & National Parks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks July 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Zoos & National Parks July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Zoos & National Parks July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance