US Hospitality Zoos & National Parks - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	7.02742573594
	92.9725742641

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	50
	50

50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	22%
Navigational	0%
Seasonal	0%
Local	12%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	24.57
getyourguide.com	18.7
gocity.com	9.9
georgiaaquarium.org	7.89
tiqets.com	3.64
aquariumofpacific.org	3.55
klook.com	3.35
citypass.com	2.74
montereybayaquarium.org	2.72
bronxzoo.com	2.02
others	20.92

viator.com - 24.57%
getyourguide.com - 18.7%
gocity.com - 9.9%
georgiaaquarium.org - 7.89%
tiqets.com - 3.64%
aquariumofpacific.org - 3.55%
klook.com - 3.35%
citypass.com - 2.74%
montereybayaquarium.org - 2.72%
bronxzoo.com - 2.02%
others - 20.92%

In the PPC landscape, Viator leads with 24.57% click share, followed by GetYourGuide at 18.7%. Others collectively hold 20.92%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	getyourguide.com	gocity.com	tiqets.com	georgiaaquarium.org	klook.com	citypass.com	montereybayaquarium.org	tripster.com	aquariumofpacific.org
2026/02/01	29.11%	23.08%	13.56%	2.93%	6.13%	1.42%	3.49%	1.75%	3.43%	1.03%
2026/02/02	31.15%	22.32%	10.36%	7.36%	3.34%	3.3%	3.36%	1.55%	3.04%	1.16%
2026/02/03	27.58%	23.97%	13.97%	3.73%	6.11%	2.28%	2.86%	0.89%	2.83%	0.56%
2026/02/04	31.27%	22.12%	11.85%	7.11%	2.55%	3.43%	4.22%	1.85%	2.05%	0.58%
2026/02/05	32.51%	23%	10.26%	6.18%	2.77%	3.72%	4.15%	1.69%	1.63%	0.8%
2026/02/06	30.74%	22.89%	15.57%	6.58%	1.8%	4.47%	4.18%	1.01%	2.05%	0.7%
2026/02/07	30.09%	24.69%	13.32%	5.22%	3.92%	2.14%	3.36%	1.66%	1.69%	0.56%
2026/02/08	27.71%	21.75%	13.2%	7.51%	5.28%	5.24%	3.43%	1.34%	2.88%	0.62%
2026/02/09	29.91%	24.07%	17.95%	3.55%	3.3%	4.43%	2.22%	1.03%	2.41%	0.76%
2026/02/10	27.08%	23.41%	14.77%	2.82%	4.63%	3.11%	2.08%	1.81%	2.18%	0.83%
2026/02/11	28.92%	21.42%	12.19%	7.25%	2.13%	3.1%	4.25%	1.74%	2.14%	1.42%
2026/02/12	29.96%	22.67%	13.03%	5.83%	2.54%	4.58%	4.56%	1.55%	1.49%	0.73%
2026/02/13	30.27%	22.96%	15.51%	6.86%	1.77%	4.41%	4.3%	0.99%	2.02%	0.68%
2026/02/14	29.74%	24.83%	13.21%	5.43%	3.87%	2.11%	3.51%	1.64%	1.67%	0.55%
2026/02/15	27.56%	21.63%	13.13%	7.68%	5.25%	5.26%	3.62%	1.33%	2.87%	0.62%
2026/02/16	29.66%	23.86%	17.8%	3.77%	3.27%	4.47%	2.44%	1.02%	2.39%	0.76%
2026/02/17	24.79%	16.81%	19.19%	5.78%	6.73%	4.82%	3.41%	1.2%	3.78%	1.19%
2026/02/18	28.6%	19.85%	14.5%	5.63%	3.45%	4.52%	4.83%	2.16%	3.02%	1.2%
2026/02/19	26.18%	22.29%	16.71%	6.32%	2.09%	3.7%	3.96%	2.19%	2.04%	1.4%
2026/02/20	26.53%	17.99%	15.87%	5.46%	4.89%	3.72%	4.56%	1.49%	2.24%	1.17%
2026/02/21	28.26%	20.56%	15.28%	6.24%	4.41%	2.29%	4.87%	2.37%	1.93%	0.98%
2026/02/22	24.33%	17.83%	12.93%	8.15%	6.84%	4.28%	2.51%	1.98%	2.58%	1.39%
2026/02/23	25.89%	21.42%	12.89%	5.74%	3.25%	6.26%	2.43%	1.31%	2.68%	1.97%
2026/02/24	25.47%	19.1%	13.02%	7.79%	4.81%	6.03%	3.29%	2.09%	2.83%	1.82%
2026/02/25	23.02%	21.99%	14.5%	7.43%	3.69%	4.16%	4.1%	2.32%	2.2%	1.26%
2026/02/26	29.14%	17.83%	11.74%	8.48%	5.47%	5.93%	3.89%	1.49%	2.58%	1.13%
2026/02/27	25.71%	19.63%	11.79%	8.28%	5.49%	4.41%	3.23%	1.92%	1.67%	1.33%
2026/02/28	28.16%	19.19%	11.78%	6.52%	5.05%	4.64%	3.85%	3.57%	1.82%	1.15%

viator.com
getyourguide.com
gocity.com
tiqets.com
georgiaaquarium.org
klook.com
citypass.com
montereybayaquarium.org
tripster.com
aquariumofpacific.org

Viator.com led February with fluctuating spend, peaking at 32.51% on the 5th. GetYourGuide.com saw a dip mid-month, while GoCity.com had a steady rise. Tiqets.com and GeorgiaAquarium.org showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	74
2026/02/02	69
2026/02/03	69
2026/02/04	73
2026/02/05	78
2026/02/06	80
2026/02/07	74
2026/02/08	70
2026/02/09	71
2026/02/10	74
2026/02/11	84
2026/02/12	78
2026/02/13	80
2026/02/14	74
2026/02/15	70
2026/02/16	71
2026/02/17	64
2026/02/18	73
2026/02/19	68
2026/02/20	73
2026/02/21	71
2026/02/22	72
2026/02/23	72
2026/02/24	65
2026/02/25	75
2026/02/26	75
2026/02/27	70
2026/02/28	75

February saw fluctuating advertiser numbers, peaking at 84 on the 11th, with a low of 64 on the 17th. The month concluded with a stable 75 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
georgiaaquarium.org	2.41%
aquariumofpacific.org	1.39%
bronxzoo.com	1.35%
montereybayaquarium.org	0.54%
aqua.org	0.5%
citypass.com	-0.36%
sandiegozoowildlifealliance.org	-0.46%
tuimusement.com	-1.14%
getyourguide.com	-2.81%
viator.com	-4.13%

Georgia Aquarium surged with a 2.41% click share increase, while Viator faced a 4.13% decline.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	viator.com	getyourguide.com	gocity.com	tiqets.com	klook.com	citypass.com	georgiaaquarium.org	tripster.com	aquariumofpacific.org	tuimusement.com
2026/02/01	29.64%	23.14%	14.53%	3.86%	3.11%	3.26%	3.54%	3.65%	1.37%	0.26%
2026/02/02	31.78%	24.23%	11%	5.8%	4.28%	3.72%	2%	3.35%	1.47%	0.08%
2026/02/03	28.65%	24.19%	14.17%	4.69%	5.07%	3.6%	3.25%	2.83%	0.75%	2.19%
2026/02/04	31.04%	25.34%	12.61%	5.24%	5.03%	4.9%	1.39%	2.09%	0.57%	2.14%
2026/02/05	31.19%	25.77%	11.82%	5.53%	5.3%	4.88%	1.42%	1.64%	0.76%	1.8%
2026/02/06	31.18%	25.43%	12.89%	5.58%	5.82%	4.68%	1.1%	2.04%	0.82%	1.68%
2026/02/07	31.35%	27.33%	11.53%	4.7%	3.3%	4.02%	2.05%	1.91%	0.68%	0.75%
2026/02/08	28.59%	24.83%	10.98%	5.82%	7.32%	3.58%	3.16%	2.91%	0.75%	1%
2026/02/09	30.44%	24.74%	13.72%	4.85%	7.21%	2.97%	1.91%	2.9%	1.01%	2.54%
2026/02/10	28.82%	25.11%	12.96%	3.81%	4.1%	2.59%	2.63%	2.64%	0.99%	3.32%
2026/02/11	31.25%	25.22%	9.9%	5.82%	4.27%	4.65%	1.28%	2.26%	1.5%	0.68%
2026/02/12	31.19%	25.77%	11.82%	5.53%	5.3%	4.88%	1.42%	1.64%	0.76%	1.8%
2026/02/13	31.18%	25.43%	12.89%	5.58%	5.82%	4.68%	1.1%	2.04%	0.82%	1.68%
2026/02/14	31.35%	27.33%	11.53%	4.7%	3.3%	4.02%	2.05%	1.91%	0.68%	0.75%
2026/02/15	28.59%	24.83%	10.98%	5.82%	7.32%	3.58%	3.16%	2.91%	0.75%	1%
2026/02/16	30.44%	24.74%	13.72%	4.85%	7.21%	2.97%	1.91%	2.9%	1.01%	2.54%
2026/02/17	27.94%	21.23%	15.15%	5.33%	6.65%	3.25%	4.04%	3.76%	1.44%	0.05%
2026/02/18	31.82%	22.73%	10.73%	4.83%	6.63%	4.19%	2.14%	3.26%	1.25%	0.02%
2026/02/19	29.12%	24.66%	13.71%	4.66%	4.29%	4.12%	1.33%	2.5%	1.67%	0%
2026/02/20	30.47%	21.75%	12.92%	5.33%	4.38%	4.75%	2.91%	2.55%	1.24%	0.13%
2026/02/21	31.48%	21.66%	14.09%	5.6%	3.14%	5.14%	2.94%	2.18%	1.12%	0.48%
2026/02/22	27.36%	20.21%	11.69%	6.29%	5.18%	2.69%	4.68%	3.12%	1.63%	0.04%
2026/02/23	27.26%	23.76%	11.72%	5.27%	7.63%	2.63%	2.08%	3.25%	2.37%	0.02%
2026/02/24	27.23%	21.27%	12.21%	6.32%	7.81%	3.54%	2.89%	3.06%	1.99%	0%
2026/02/25	26.35%	25.15%	12.56%	5.52%	5.04%	4.03%	2.31%	2.62%	1.38%	0.16%
2026/02/26	32.71%	20.92%	10.91%	6.38%	6.73%	3.9%	3.33%	2.82%	1.21%	0.02%
2026/02/27	29.12%	23.71%	11%	5.8%	6.01%	3.62%	3.49%	2.16%	1.43%	0.16%
2026/02/28	29.27%	21.89%	11.35%	5.76%	5.61%	3.87%	3.06%	2.27%	1.26%	0.17%

viator.com
getyourguide.com
gocity.com
tiqets.com
klook.com
citypass.com
georgiaaquarium.org
tripster.com
aquariumofpacific.org
tuimusement.com

Viator.com led February with fluctuating impressions, peaking mid-month. GetYourGuide.com showed a steady decline, while Gocity.com remained stable. Tiqets.com and Klook.com experienced minor fluctuations. The month ended with Viator.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month

1
Acadia National Park, Maine, United States Vacation Rentals - Airbnb https://www.airbnb.com
Short-Term Rentals at Great Prices. Explore a Variety of Vacation Rentals. Low Prices. Over 100,000 Cities. Amenities: Wifi, Enhanced Cleaning, Family Friendly, Pet Friendly.
2
The Best Activities In NYC - The Best Things To Do Here https://www.centralparknyc.org › things_to_do
Find Everything New York Central Park Has To Offer On Our Things To Do Page
3
Choose Go City® Instead | Save Up to 50% on Attractions https://www.gocity.com
No more full-price attraction tickets. We're one pass, one price and all the sights. Choose Go City® today! A smarter, more affordable way to see top attractions. 1 Year Pass Validity. Fast Track Entry. 30-Day Free Cancellation. Instant Mobile Access.
4
Top 10 New York Things to Do - New 2026 Attractions in NYC https://www.viator.com › things-to-do › new-york
Craft Your New York Adventure Itinerary with Viator. Reserve Now & Pay Later. Book Unforgettable Tours on Viator. Skip the Line, Book Tickets, Experiences...
5
Dry Tortugas National Park https://www.visitflorida.com
National Parks In Florida — Dry Tortugas National Park Is An Adventure Seeker's Paradise. Kayak, Snorkel & More. There's No...

In the realm of Google PPC, Airbnb captivates with its promise of affordable, diverse vacation rentals, emphasizing family and pet-friendly amenities. Central Park NYC and Viator highlight unique experiences, while Go City® and Visit Florida focus on cost-saving and adventure, respectively, creating a tapestry of enticing travel narratives.

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks February 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Zoos & National Parks February 2026 Report
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How often is the data updated?

Data within the US Hospitality Zoos & National Parks February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Zoos & National Parks February 2026 Report?

The US Hospitality Zoos & National Parks February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Zoos & National Parks February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Zoos & National Parks February 2026 Report for?

The US Hospitality Zoos & National Parks February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Hospitality Zoos & National Parks - PPC Market Share Analysis February 2026

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Competitor Count for US Hospitality Zoos & National Parks

Market Loss & Market Gains for US Hospitality Zoos & National Parks

US Hospitality Zoos & National Parks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks February 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Zoos & National Parks February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Zoos & National Parks February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance