Your accounts tell you what happened.Decision Intelligence tells you why, and what to do next
Connecting your live platform data to Adthena's Whole Market View™, and handing you the next action.
From a problem in, to an action out
Signal
The big problem in your accounts, for example rising CPA, losing ground to a competitor or AI Overview impact on CTR.
Investigate
Adthena's Whole Market View is connected with your platforms to diagnose impacts with evidence.
Action
What to do next, plainly explained with the data to back the recommendations. Not a dashboard to decode.
One data layer. Every route in.
Decision Intelligence runs on the same data layer as the Adthena app, API, MCP server, and Ask Arlo. Agents work through it in sequence, so today's Google Ads and ChatGPT Ads connection is the start, not the ceiling.
Every route normalised into one callable schema.
Agents hand context down the chain, step by step.
Ranked moves, priced and ready to execute.
Every move, ready to ship
Not reports to file away. Cards you can open, edit, and hand to your team, each one tied to the account signal and platform it came from.
My CPA keeps rising
- Change match type from Broad to Exact in 2 ad groups.
- Change bid strategy on 1 campaign where nobody is competing.
- Update the landing page, where the main drop-off shows post-click.
I'm losing ground to a competitor
- Fix 1 ad flagged for a policy disapproval.
- File a trademark complaint against 1 competitor.
- Concede budget in 1 campaign, shift it to 2 lower-CPC campaigns where CvR is stronger.
AI Overviews are taking my traffic
- Remove 14 keywords you can no longer win.
- Defend 8 high-converting terms where the organic click has gone.
Questions, answered
It's the layer that turns Adthena search intelligence into action. Decision Intelligence joins your live Google Ads and ChatGPT Ads activity to 14 years of Adthena search intelligence and our proprietary tech, then hands your team a specific, prioritised move. Not a chart to interpret, but the decision itself.
Dashboards wait for you to look, and they leave you with the hard question: now what? Decision Intelligence answers it. It finds the problem in your own account, explains why it's happening using the wider market, and tells you what to do about it.
Arlo answers the questions you ask. Decision Intelligence works the other way round: it surfaces what you should be acting on before you've thought to ask, and delivers the move ready to ship.
Your live platform data plus Adthena's. For the Google Ads moves, that's your connected Google Ads account. For ChatGPT Ads, it's your ChatGPT Ads account. We join either or both to our search intelligence so every recommendation is grounded in real competitor activity, not your account in isolation.
Because that's how you know a problem is real. We detect the issue inside your own account first, then explain and prioritise it with market context. Without your platform data we can't quantify your performance changes as easily.
Each action is detected in your own account and explained by the market, so you can sense-check it before you act. The point isn't to replace your judgement, it's to do the analysis your team wishes it had time for and put the decision in front of you faster.
Decision Intelligence sits on top of everything Adthena already does. It's the step that moves you from seeing your market to deciding what to do about it, using the same data and intelligence that powers the wider platform in conjunction with your platform data.
Most tools tell you the gap. Adthena closes it.
- Google Ads and ChatGPT show you your own account.
- Analytics suites go wide, not deep on paid search.
- Most AI visibility tools only track organic mentions.
Real paid search depth across every AI surface, turned into a move you can ship.