About us

Creating a world of search transparency

Adthena is an award-winning search intelligence platform for paid search advertising. We have a unique combination of competitive analysis, strategic insights, and a team of experts that helps brands, marketers, and agencies dominate their competitive landscape.

Award-winning search intelligence for our customers

Paid search is one of the most powerful ways to drive web traffic, but it’s fiercely competitive. That’s where Adthena comes in.

Using our award-winning technology, we automatically gather information from your website, your competitors’ websites, and all the search engines. Our AI then creates a custom map of only the most-relevant keywords for your business.

Every day, your Whole Market View updates with fresh intelligence on new keywords and market movements, so you can dominate your competitive landscape by making the right strategic decisions. All with 100% confidence. Oh, and all while saving you time and money along the way too.

Explore our customer reviews

Trusted by global brands and agencies

Hear from some of our 300+ enterprise brands and agencies across the globe to learn how they leverage Adthena’s search intelligence and award-winning customer success team to:

  • Dominate Google Ads performance
  • Unlock strategic insights
  • Drive measurable business growth
Vodafoneziggo winning ppc strategy

The valuable insights we get from Adthena are simply unavailable elsewhere. Adthena shows us not only where we have opportunities to bring in more sales and revenue, but also where we can save money. It helps ensure that every hour and Euro we invest in paid search is spent wisely.

Jerry Jacobs, VodafoneZiggo, Paid Search Lead

What drives us

Adthena was founded in 2012 by Ian O’Rourke, and is backed by Updata Partners to support the advancement of our innovative product and the development of our smart people who keep it on the cutting edge.

We empower marketers to deliver the right ad to the right consumers, at the right time, and for the right price. We believe in a level playing field where you have complete transparency over your competitors’ strategies, giving you a holistic view of your entire search advertising landscape – and the power to take action and win.

Philip Thune, CEO

"Adthena is that essential tool that helps companies make sure they're getting the most out of their Google Ads spend and thinking through the market dynamics of it."

 

 

Meet Adthena's CEO, Phillip Thune - the full interview

Excuse us, while we polish our trophies

We love it when a plan comes together and all our hard work is recognized. Not that we like to brag about it, but our platform has scooped numerous awards including the APAC Search Awards 2024, Global Search Awards 2024, and UK Search Awards 2024.

Adthena competitors

Adthena vs SEMRush and Similar Web

When evaluating new software for your PPC toolkit, there are three key questions you should consider before making your decision.

  • Will you have a full market view?
  • Will you see beyond what Google shows you?
  • Will your brand be protected?

To help you answer those three questions, we have compared Adthena against two PPC software alternatives – SEMRush and Similar Web.