See AIO impact | Adthena AIO Dashboard

Turn AI search impact into immediate strategy

See how often AI Overviews appear on your core terms by device.

Analyze AIO inclusion based on search intent. Prioritize Transactional queries and identify Complex Queries that heavily trigger AIOs.

Identify terms where AIOs are taking your clicks and implement a targeted defense strategy.

Reinvest budget away from terms with high AIO frequency where performance is unsustainable. Quantify the impact using Estimated AIO Impressions.

Use AIO data to inform your SEO and content strategy to capture generative AI visibility.

See how often AI Overviews appear on your core terms by device.

Analyze AIO inclusion based on search intent. Prioritize Transactional queries and identify Complex Queries that heavily trigger AIOs.

Identify terms where AIOs are taking your clicks and implement a targeted defense strategy.

Reinvest budget away from terms with high AIO frequency where performance is unsustainable. Quantify the impact using Estimated AIO Impressions.

Use AIO data to inform your SEO and content strategy to capture generative AI visibility.

Build your AIO strategy on data you can trust

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Our custom models use over a decade of search history to accurately model AIO impact.

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All insights are derived from Observed Public Data (SERPs, LLMs), guaranteeing Zero PII and 100% compliance.

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What does the “AI Overview Frequency” percentage represent?

It shows the percentage of SERP scrapes where an AI Overview was present for a search term or group.
Why is seeing AIO data by device important

AIOs take up most of the search results when they appear on mobile – taking more visibility away from ads and organic listings. Most tools don’t provide a mobile vs desktop split for AIOs, often because their panel methodology results in having mostly insights for desktop, leaving a huge blindspot in the data. Over 50% of traffic is attributed to mobile devices, so we want to give advertisers transparency, and actionable insights.
Is this an SEO tool?

Not exclusively. AIOs are pushing ads down the page, leading to a PPC impact as advertisers get less visibility.
We already have a solution that gives us AIO visibility. How is Adthena better?

We find that our methodology of indexing the SERP directly, millions of times, enables us to have a much bigger dataset than most tools – providing a more accurate view to guide decisions.
How actionable is this today?

There are already a variety of things you could do to optimize in line with insights about AIOs and LLMs – from PPC optimization to broader, cross-channel strategy adjustments. And you can monitor the impact of these actions in Adthena too.

Stop AI Overviews stealing your clicks and revenue