Turn AI search impact into immediate strategy
Ad positioning
Intent & device
AIO frequency
Measure impact
Competitive insights
Powered by Whole Market View™, we index your terms 24/7 and refresh data daily. No lags, no samples - just the actual state of your market.
Learn moreWe don't just track AIOs; we use a decade of search history and custom models to accurately calculate how AI presence shifts consumer behavior.
Learn moreAll insights are derived from Observed Public Data (SERPs, LLMs), guaranteeing Zero PII and 100% compliance with global privacy standards.
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I felt unprepared to navigate the AI landscape, we lacked visibility into AI insights. Now, with Adthena, I feel supported and confident that we can influence our performance and stay competitive.
It shows the percentage of SERP scrapes where an AI Overview was present for a search term or group.
AIOs take up most of the search results when they appear on mobile – taking more visibility away from ads and organic listings. Most tools don’t provide a mobile vs desktop split for AIOs, often because their panel methodology results in having mostly insights for desktop, leaving a huge blindspot in the data. Over 50% of traffic is attributed to mobile devices, so we want to give advertisers transparency, and actionable insights.
Not exclusively. AIOs are pushing ads down the page, leading to a PPC impact as advertisers get less visibility.
We find that our methodology of indexing the SERP directly, millions of times, enables us to have a much bigger dataset than most tools – providing a more accurate view to guide decisions.
There are already a variety of things you could do to optimize in line with insights about AIOs and LLMs – from PPC optimization to broader, cross-channel strategy adjustments. And you can monitor the impact of these actions in Adthena too.