Stop AI Overviews stealing your revenue

It shows the percentage of SERP scrapes where an AI Overview was present for a search term or group.

AIOs take up most of the search results when they appear on mobile – taking more visibility away from ads and organic listings. Most tools don’t provide a mobile vs desktop split for AIOs, often because their panel methodology results in having mostly insights for desktop, leaving a huge blindspot in the data. Over 50% of traffic is attributed to mobile devices, so we want to give advertisers transparency, and actionable insights.

Not exclusively. AIOs are pushing ads down the page, leading to a PPC impact as advertisers get less visibility. 

We find that our methodology of indexing the SERP directly, millions of times, enables us to have a much bigger dataset than most tools – providing a more accurate view to guide decisions.

There are already a variety of things you could do to optimize in line with insights about AIOs and LLMs – from PPC optimization to broader, cross-channel strategy adjustments. And you can monitor the impact of these actions in Adthena too. 

While the AIO Impact Index provides a daily snapshot of the broader search landscape, our AIO Impact dashboard allows you to go much deeper. By connecting your own performance data, you can quantify exactly how AIOs are displacing your ads, identify which of your specific keywords are most at risk, and track whether your competitors are being cited in AI Overviews for your top-performing terms.

Attributing performance shifts is difficult as AIOs often displace top-of-page ads. Our AIO Impact dashboard isolates these variables by correlating your CTR and CPC fluctuations directly with AIO frequency. By comparing SERPs with and without AI modules, you can determine if a drop in clicks is a result of broader seasonal trends or if an AIO is actively diverting traffic away from your highest-performing keywords.

Impact varies by intent. Non-branded, informational queries see higher AIO frequency, which can cannibalize top-of-funnel awareness. However, branded AIOs can be more disruptive if they cite competitors or suggest automated alternatives. To see how your brand equity is affected, use our AIO visibility tools to monitor which of your specific branded terms are most exposed to AI-driven visibility loss or brand dilution.

On mobile, AIOs frequently occupy the entire “above-the-fold” area, pushing even the top paid positions deep down the page. This creates a significant visibility tax for advertisers. Because over 50% of search traffic is mobile-driven, our AIO Impact solutions provide a dedicated mobile-vs-desktop split. This allows you to quantify exactly how much mobile real estate you are losing and adjust your bidding strategy to maintain reach.

Citations within an AIO act as a powerful “AI endorsement,” shaping the narrative in your category and driving mid-funnel demand. If a competitor is cited while you are not, they may capture user interest before they reach traditional results. With Adthena’s AIO Impact tracking, you can monitor which domains are being sourced by LLMs and identify the specific content gaps you need to close to win back share of voice.