Category archive for Automotive

bonnet of volkswagon car with frost on it

What’s Happened to Volkswagen’s Paid Search?

By Lorna Rose Gill — 29th October 2015 — Adthena

It’s been described as “one of the biggest corporate scandals of recent years”, forcing one of the world’s most recognisable brands to take out full-page apologies in national newspapers: …

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When Do People Buy New Cars?

By Lorna Rose Gill — 28th November 2014 — Automotive

The economic influence of the automobile industry can’t be overstated, so it’s incredibly important to understand consumer behavior in terms of new car purchases. (more…)

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Can Car Insurers Compete with Comparison Engines?

By Lorna Rose Gill — 31st October 2014 — Automotive

As a consequence of the move to stop car insurers from offering exclusive deals on comparison websites, companies have had to adapt their online marketing strategies in order to stand out from the com…

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