Category archive for Automotive

When Do People Buy New Cars?

By Lorna Gill — 28th November 2014 — Automotive

The economic influence of the automobile industry can’t be overstated, so it’s incredibly important to understand consumer behavior in terms of new car purchases.

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Can Car Insurers Compete with Comparison Engines?

By Lorna Gill — 31st October 2014 — Automotive

As a consequence of the move to stop car insurers from offering exclusive deals on comparison websites, companies have had to adapt their online marketing strategies in order to stand out from the com…

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