Category archive for Competitive Intelligence for Search

In conversation with: Matt Boland at ForwardPMX

By Tom Larkin — 18th May 2020 — Competitive Intelligence for Search

Our Competitive Intelligence consultant, Tom Larkin, recently caught up with Matt Boland, Head of Paid Search - EMEA, at global brand performance agency ForwardPMX. Read on for the full interview and…

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In conversation with: Jennifer Miller at Neo Media World

By Peter Sady — 11th May 2020 — Competitive Intelligence for Search

Our Competitive Intelligence consultant, Pete Sady, recently caught up with Jennifer Miller, Search Director, Sr. Partner at award-winning global performance agency, Neo Media World. Read on for the f…

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In conversation with: Erika Mendes at ROAST 

By Tom Larkin — 2nd April 2020 — Competitive Intelligence for Search

Our Competitive Intelligence Consultant, Tom Larkin, caught up with Erika Mendes, Head of Biddable at independent London agency, ROAST, to discuss this year’s industry challenges, from the coronavir…

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The Hitwise outage explained and how Adthena can help

By Nikos Drakatos — 6th February 2020 — Competitive Intelligence for Search

PPC advertisers are scrambling after the news that Hitwise is suspending reporting for its customers until further notice. Hitwise paused its reporting as a result of the recent shutdown of its third-…

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STUDY: 60% Say Google Not Doing Enough to Protect Brands

By Bret Lehnhof — 17th December 2018 — Competitive Intelligence for Search

Adthena recently surveyed over 200 search marketers to better understand the state of brand protection in search, uncovering the responders' confidence, or lack thereof, in Google to protect their bra…

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