Category archive for Competitive Intelligence for Search

Aggressive PPC competitors – how to deal with them

By Lorna Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

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Next.co.uk seeks comeback with back to school

By Lorna Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales. Adthena data has revealed Next as the leader on the search engin…

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