Category archive for Google Updates

Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

Read the post
stripped deckchairs on brighton beach

Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

Read the post

How Did the Poker Bubble Affect Gaming PPC?

By Ian O'Rourke — 13th February 2015 — Competitive Intelligence for Search

The Poker Boom refers to the surge of new poker players inspired by Chris Moneymaker’s victory at the WSOP in 2003, as the event sparked massive worldwide growth in the online and offline poker indu…

Read the post