Category archive for Google Updates

Life After Right-Side Ads

By Lorna Rose Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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stripped deckchairs on brighton beach

Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Rose Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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image of googles new logo

Say Hello to the New Google

By Lorna Rose Gill — 1st September 2015 — Google Updates

Search giant Google sparked conversations around the world last month when it announced a restructure of the business, creating Alphabet as its new parent company. Now, as part of the changes, Goog…

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How Did the Poker Bubble Affect Gaming PPC?

By Ian O'Rourke — 13th February 2015 — Competitive Intelligence for Search

The Poker Boom refers to the surge of new poker players inspired by Chris Moneymaker’s victory at the WSOP in 2003, as the event sparked massive worldwide growth in the online and offline poker indu…

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