Category archive for Google Updates

blog-google ads optimization

Hold on tight: what will Google Ads throw at us next?

By Nikos Drakatos — 27th January 2020 — Google Updates

In 2019, the Google Ads search advertising platform got some much-needed updates. This required marketers to up their game in terms of relevancy of content and ad copy. It was a transitional year in m…

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Life After Right-Side Ads

By Lorna Rose Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Rose Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Say Hello to the New Google

By Lorna Rose Gill — 1st September 2015 — Google Updates

Search giant Google sparked conversations around the world last month when it announced a restructure of the business, creating Alphabet as its new parent company. Now, as part of the changes, Goog…

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