Category archive for Retail

Next.co.uk seeks comeback with back to school

By Lorna Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales.Adthena data has revealed Next as the leader on the search engin…

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Amazon logo

Amazon beaten by competitors on Prime Day

By Lorna Gill — 2nd August 2017 — Retail

Data released by Adthena,  has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day.Interestingly, despite the day being Amazon’s own, oth…

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smiling woman holding lots of shopping bags

5 Tips for Beating Black Friday

By Lorna Gill — 27th October 2015 — Adthena

If it’s not in your diary yet, write it in, circle it with a thick red pen, and put a bookmark in the page. Black Friday is coming, and if you’re not prepared yet, the time to start getting ready…

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shelf of chocolate santa's lined up

Christmas is Coming: Get Your PPC Ready

By Lorna Gill — 16th October 2015 — Adthena

The lights are already up in Oxford Street and supermarkets are stocking special turkey sandwiches - Christmas is coming, and it’s time to get ready.For Adthena’s download our latest White Pap…

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smiling woman wearing big blue sunglasses

Using PPC to Look Cool in the Summer Heat

By Lorna Gill — 14th October 2015 — Adthena

Summer is looming in Australia, which means long days and hot sun. For most people, that’s an excuse for getting out in the great outdoors, but when the temperature is high, so is the risk, with Aus…

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rail of womens clothes

How to Outplay the Fashion Market with PPC

By Lorna Gill — 8th October 2015 — Adthena

It’s a simple idea that even the most unstylish people know: fashion is cyclical. What might be trendy one year will be hidden in the back of the cupboard a few months later, but leave it long enoug…

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stripped deckchairs on brighton beach

Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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yellow tent at night lit up from lights within it

How Climate Counts for Camping Campaigns

By Lorna Gill — 4th September 2015 — Adthena

Lots of activities rely on the weather for being enjoyable, but perhaps none so much as camping. Spending a night in the great outdoors with only a tent to protect you from the elements always makes f…

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womans feet in a tropical sea

How Retailers Can Swim Against the PPC Tide

By Lorna Gill — 25th August 2015 — Adthena

You might think swimwear sales peak over the summer, but does the evidence reflect that? And if the pattern shows something else happening, are retailers making the most of the trends with their PPC c…

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