Category archive for Retail

Next.co.uk seeks comeback with back to school

By Lorna Rose Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales. Adthena data has revealed Next as the leader on the search engin…

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Amazon beaten by competitors on Prime Day

By Lorna Rose Gill — 2nd August 2017 — Retail

Data released by Adthena,  has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day. Interestingly, despite the day being Amazon’s own, oth…

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smiling woman holding lots of shopping bags

5 Tips for Beating Black Friday

By Lorna Rose Gill — 27th October 2015 — Adthena

If it’s not in your diary yet, write it in, circle it with a thick red pen, and put a bookmark in the page. Black Friday is coming, and if you’re not prepared yet, the time to start getting ready…

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shelf of chocolate santa's lined up

Christmas is Coming: Get Your PPC Ready

By Lorna Rose Gill — 16th October 2015 — Adthena

The lights are already up in Oxford Street and supermarkets are stocking special turkey sandwiches - Christmas is coming, and it’s time to get ready. For Adthena’s latest White Paper, diving de…

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