The CMO’s Search Intelligence Hub (Re-Shuffle)

The CMO’s Search Intelligence Hub

Credit Card Industry

Welcome – Scroll down to explore blogs, videos & our full report.

Here you’ll find everything you need to improve your results with search engine marketing in the fiercely competitive Credit Card market. Scroll down to read defensive and offensive SEM recommendations and take a closer look at the earth-shattering Apple Card launch. To find out who’s winning in SEM and see our Top 10 leaderboard of US credit card companies, download the full report below.

Credit card match-ups: Defensive and Offensive SEM recommendations

Apple card launch: What did competitors miss?

Watch: 60 seconds on the value of paid search

We asked 150 CMOs how they see the value of paid search. Find out what your peers think and what you need to do to improve your search engine marketing in this 60 second animation.

Are you leading the Credit Card industry in search marketing?

scorecard credit card

The CMO Search Intelligence Brief for the Credit Card industry features an index of the 120 top-performing companies across the credit card industry, evaluates their search behavior and reveals the leading players, trends and benchmarks.

Each company’s overall score is averaged by analyzing search performance across three categories: Market Leadership, Search Excellence and Brand Ownership. Using our AI-powered, Whole Market View, we’ve analyzed the credit card search landscape and created an index and leaderboard for you no matter what your market, from credit to retail and payment cards. As a marketing leader, this index gives you a benchmark relative to your peers and competitors for the first time.

Find out how to:

  • Prove the success and value of your marketing program, bring the report straight to the boardroom
  • Strengthen and protect your brand by identifying market opportunities and risks, ensuring that you’re leveraging search to its full potential
  • Make informed decisions and allocate spend where it will have the greatest impact on your business

Download the Report



Request your personal CMO Search Intelligence Score

Find out how your company stacks up against your competitors by requesting your free scorecard with Adthena’s recommendations for performance improvement.

Additional Resources

You may also be interested in these financial services downloads:

CMO Search Intelligence Report

CMO Search Intelligence Report

How to Bake a Digital Data Cake

Case Study: Neilson Financial Services