22 October 2021 – Adthena and client Staysure walked away with the BEST USE OF SEARCH – FINANCE (PPC) trophy at the Global Search Awards 2021 with their ‘Staying afloat with search’ campaign, as well as being shortlisted earlier this year at the European Search Awards 2021. And now the project has been shortlisted in the UK Search Awards 2021 in the Best use of Data category.
These Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity.
Watch the Staying afloat with search story in 90 seconds with this video:
When travel insurance started to sink, Staysure found a lifeline – with search
Staysure is the UK’s most trusted travel insurance provider, with a history of meeting complex traveller needs and an obsession with both customers and data. In 2020, the pandemic shrank Staysure’s travel insurance market by 90%, but instead of going dormant, the company stepped up by asking a key question: what do travel customers need from us now?
Adthena’s search intelligence data provided the answers and charted a course to product innovation, business survival and significant growth during an uncertain time.
Letting search be the compass
Adthena’s search data revealed to Staysure both what travellers were searching for and where the gaps in the market were. The company used those insights to launch three innovative new product offerings to meet the immediate needs of customers, keep the business afloat and gain +133% in market share.
Staysure’s story demonstrates to other search marketers the power search data has to identify and create windows of opportunity even during difficult economic times. The right search data can reveal strategic possibilities, new threats, emerging trends and the best route forward in good times and bad.
Read the full Case Study here