The Solution

During the height of the COVID pandemic, Adthena’s insights gave Staysure’s senior leadership team the facts and confidence they needed to not only stay in the travel insurance game, but also to innovate on behalf of travellers in need. And, every day, the digital marketing team met with C-level leaders to monitor the landscape.

Our data revealed what travellers were searching for and where the competitive exodus had left gaps in the market. Using that intelligence, Staysure was able to launch 3 new product offers in the market to meet changing consumer needs.

Watch the Staying afloat with search story in 90 seconds with this video: 

“I relied heavily on automation and toolsets during the darkest days of lockdown. The price of getting our decisions wrong would have seen us hit the rocks like many of our competitors, who have dropped out of the market during the pandemic.

Adthena enabled us to navigate choppy waters as a business, and helped me to forge stronger relationships with senior leaders by having reliable data to act upon.”

James Robinson, Head of Digital Marketing, Staysure
This project has been shortlisted for the European Search Awards 2021 – read more