London, May 2026 – Adthena, the market-leading AI paid search intelligence platform, has won two awards at the European Search Awards 2026 for its AI Overview Dashboard.

Judges called it “a critical, market-first solution for the ‘Black Box’ era of AIOs.”

The European Search Awards celebrate the best in SEO, PPC, and search marketing across Europe. These wins mark our first European Search Awards victory, and recognition for a solution that directly addresses one of the biggest blind spots in paid search today.

The problem no one else was solving

Google’s AI Overviews (AIOs) changed everything. As generative summaries intercept user attention, ads get pushed down the page. Clicks drop. Revenue shifts. And search marketers are left guessing why.

Before our AIO Dashboard, there was no independent way to attribute CTR (click-through rate) and CPC (cost-per-click) changes to AIOs, identify which competitors appear in generative results, or forecast the revenue risk of AI-driven SERP disruption.

We built what the market was missing.

Built for the people who need it most

The AIO Dashboard is built for enterprise PPC teams, brands, and agencies who can’t afford to fly blind. It gives CMOs, performance marketers, and digital agencies a single, authoritative view of the AI search landscape — turning disruption into decisions.

“Advertisers kept telling us their numbers were shifting and they couldn’t explain why. That’s what we built for. The AIO Dashboard connects what’s happening inside AI Overviews to actual CTR and CPC changes, so teams stop guessing and start acting on what’s really going on in the SERP. That’s the gap no one else has closed.” — Paul Felby, CTO, Adthena

What the judges said

The panel described the dashboard as “truly standout innovation — being first to quantify AIO impact on CTR/CPC and ad visibility directly addresses a major industry blind spot.”

That’s exactly what we set out to do.

“AIOs have been the single biggest change to Google’s SERP in years, and potentially ever. Google provides no insight into how often they appear, when ads show up in them, which brands are cited, or how they impact clicks on every other part of the SERP. Our AI Overview Dashboard answers all of that. No other software comes close.” — Phillip Thune, CEO, Adthena

Media contact: Kite Hill PR for Adthena, adthena@kitehillpr.com