Adthena Recognized as a Google Trusted Trademark Partner for Brand Protection in Paid Search

Google has recognized Adthena as Trusted Trademark Partner, a status that signals a high level of expertise with Google’s ads trademark policy, a consistent high submission quality, and a close working relationship with Google.

The partnership follows a year-long joint initiative to meet Google’s highest quality and performance standards, resulting in Adthena being officially recognized as the first partner to achieve the status since the program’s inception. Together, the two companies are setting a new global benchmark for accuracy, automation, and transparency in safeguarding brands from trademark infringement in Google Ads.

Through this partnership, enterprise advertisers can achieve the highest takedown success rates, protecting marketing budgets, brand integrity, and customer trust at scale. The collaboration underscores a shared commitment to maintaining a trusted advertising ecosystem and empowering marketers with innovative AI-driven solutions that redefine what’s possible in search brand protection.

Phillip Thune, CEO of Adthena, said: “This partnership with Google marks a major milestone for our customers and our industry. After a year of rigorous collaboration and product innovation, Adthena has become Google’s trusted Auto-Takedown partner – setting a new benchmark for accuracy, automation, and impact in brand protection. Together, we’re giving marketers the power to safeguard their brands and paid search budgets like never before.”

Adthena’s Auto Takedown solution is the industry’s most accurate and effective brand protection technology – achieving the highest success rate across all providers globally.

Here’s how Adthena redefines the standard for trademark protection in paid search:

• Always-On Monitoring: Detects unauthorized use of your trademarks in Google Ads hourly.
• One-Click Reporting: Instantly submits verified infringements to Google.
• Proof in Hand: Screenshots, domains, and ad copy captured automatically.
• Outcome Transparency: Track Google’s review and response directly in-app.
• Multi-Trademark Protection: Safeguard multiple brand terms simultaneously.
• AI Filtering: Filters out low-quality or ineligible sites, maximizing takedown success.

Google Trademark Team said: “Adthena has demonstrated exceptional quality and product innovation in helping advertisers protect their brands on Google Ads. This collaboration reflects our shared commitment to maintaining a trusted advertising ecosystem, ensuring that users see relevant and authentic ads from verified brands.”

Princess Cruises worked with Adthena to combat rising brand CPCs caused by competitors infringing on their trademarked terms in paid search. By implementing Adthena’s Auto Takedown solution, they automated the detection and removal of unauthorized ads, dramatically reducing manual effort and restoring control of their branded search space.

Within three months, the initiative led to a 33% drop in brand CPCs, £16,250 in savings, and a 95% reduction in infringing ads, from 840 to just 38. These savings were reinvested into growth campaigns, demonstrating how automated brand protection can deliver measurable cost efficiency and stronger brand integrity.

You’ve invested heavily in your brand, only to see competitors, affiliates, or resellers hijack it in Google Ads. Every unauthorized ad confuses your customers, inflates your CPCs, and chips away at the trust you’ve worked hard to earn.

Left unchecked, trademark infringements in paid search can silently drain budgets and damage reputation. For PPC leaders, it feels like fighting an invisible battle, one where manual monitoring is exhausting, evidence is hard to gather, and reporting to Google can feel like shouting into the void.

Why this problem hurts more than you think

Marketers tell us the same frustrations over and over:

• “I’m spending hours chasing infringements instead of driving growth.”
• “My CPCs are spiraling, but I can’t prove why.”
• “Even when I report abuse, I rarely know if Google took action.”

The emotional toll is real. Watching competitors profit from your brand feels unfair. Seeing customer trust erode feels personal. And without the right tools, PPC managers are left feeling powerless.

Before we talk solutions, here are three actionable steps you can take right now to reduce the impact of trademark abuse:

1. Search your own brand terms regularly: use incognito mode and different locations to spot unauthorized ads.
2. Document everything: screenshots, domains, ad copy. This evidence speeds up Google’s review process.
3. File infringement reports consistently: persistence matters when it comes to takedowns.
   

But here’s the truth: manual monitoring doesn’t scale. That’s why enterprise brands need a trusted, automated solution.

With Auto Takedown, marketers can:

• Protect budgets: Stop paying inflated CPCs caused by trademark abuse.
• Safeguard reputation: Ensure customers see only authorized, trustworthy ads.
• Reclaim time: No more chasing infringements manually.
• Feel in control: Know every infringement is being tracked, acted on, and resolved.
  

This is brand protection that goes beyond features, it delivers peace of mind.

Your competitors won’t stop hijacking your brand. But you can stop them from profiting.

Book a demo today and see why enterprise brands trust Adthena, the #1 Auto Takedown provider ranked by Google, to safeguard their paid search campaigns.

Press Contact: Kite Hill PR at adthena@kitehillpr.com