PPC case study: Bipi boosts CTR by 62% and achieves 8X ROI with Adthena

Bipi, a leading car subscription and leasing platform, transformed its paid search strategy using Adthena’s market intelligence. By gaining full visibility into competitor activity, search terms, and brand infringements, Bipi optimized campaigns and boosted click-through rates by up to 62%. The result: an 8x ROI and five-figure savings in under a year.

Before adopting Adthena, Bipi faced growing challenges caused by Google’s limited transparency around search terms and competitor data. Operating in the highly competitive car leasing space, the team struggled to identify all market players, understand their budgets, or measure their share of spend. Without these insights, the team couldn’t easily measure efficiency or assess the impact of AI Overviews and emerging Google betas such as duplicate ads.

Monitoring brand use was also complex and time-consuming, making it hard to detect competitor infringements or ensure partners followed compliance guidelines.

With an incomplete view of the competitive landscape, Bipi sought a more precise, data-driven way to strengthen campaign performance and ensure brand protection across its key rental and leasing markets.

Integrating Adthena’s competitive intelligence into Bipi’s workflow transformed how the team approached search strategy and reporting. Adthena provided a complete, real-time view of the competitive landscape, revealing every advertiser, their share of spend, and the factors driving CPC and CPL fluctuations. With this insight, Bipi could benchmark performance accurately and make faster, evidence-based decisions.

Brand protection also became effortless. Using Adthena’s Auto Takedown, Bipi stopped competitors from using its brand name in ad copy, safeguarding brand integrity and ensuring compliance across partners. Meanwhile, Brand Activator optimized spend by pausing brand terms when there were no active paid competitor ads and Bipi already held the top organic position. Reducing wasted budget and reinvesting savings into higher-performing areas.

The team also leveraged Adthena’s visibility across PMAX and non-PMAX campaigns, enabling Bipi to identify keywords that could be negated for greater efficiency and analyze competitor ad copy to improve their CTR.

All insights were integrated into a Looker dashboard, providing a unified view of performance, efficiency, and infringements across their three core markets.