See every search term that matters
Gain a holistic view of your true search landscape. Reveal the terms you appear on, the ones you miss, and the ones competitors dominate.
See the search terms driving performance across the entire search landscape - not just your data.
Get a demoGain a holistic view of your true search landscape. Reveal the terms you appear on, the ones you miss, and the ones competitors dominate.
Understand estimated clicks, CPCs, and market share across paid, organic, and Shopping to capture more revenue efficiently.
Identify high-intent long-tail terms and competitor-only queries where your brand is currently invisible.
Access reliable competitor CPCs and click estimates to reduce waste and ensure every budget dollar works harder.
Visually map paid, organic, and Shopping performance to spot channel cannibalization and competitor threats instantly.
Adthena's unique competitive intelligence has allowed us to uncover gaps and opportunities in the market that were previously hidden, enabling us to make more informed optimisations to our campaigns.
Adthena’s Search Term report provides a comprehensive view of your search term performance across paid search and shopping. It helps you analyze competitor activity, identify new search terms, and understand the cost and potential impact of different keywords.
By analyzing the data provided in the Search Term report, you can:
Adthena’s Search Term report provides a more comprehensive view of your search term performance, including data on competitor activity and organic search. Google’s Search Term Report offers limited visibility and may not capture all relevant search terms.
Adthena helps to break down text ad vs shopping terms whereas Google’s search term report for PMax doesn’t specify a channel breakdown.
Adthena’s report includes terms you don’t appear on but your competitors do, to surface opportunities.