According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledg […]
Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past th […]
The Rugby World Cup is rapidly approaching, and bookmakers should be considering how they’re going to make their mark on the highly competitive market.
An impressive 6.6 million people watched the Eurovision Song Contest. Did bookmakers use PPC to get these fans betting on who would win, or were their strategie […]
The UK general election didn’t just have the main political parties on the edge of their (parliamentary) seats – bookmakers and gamblers also waited on […]