24 September, 2015

Making PPC and SEO Work for Each Other

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledg […]

12 August, 2015

How one simple move by SkyBet changed its whole market

Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past th […]

28 July, 2015

The Rugby World Cup is Forcing Bookmakers to Place Their Bets Early

The Rugby World Cup is rapidly approaching, and bookmakers should be considering how they’re going to make their mark on the highly competitive market.

18 June, 2015

Who Were the PPC Winners of the Eurovision Song Contest?

An impressive 6.6 million people watched the Eurovision Song Contest. Did bookmakers use PPC to get these fans betting on who would win, or were their strategie […]

11 June, 2015

Intelligent PPC Could Have Turned Around the General Election Betting Fiasco

The UK general election didn’t just have the main political parties on the edge of their (parliamentary) seats – bookmakers and gamblers also waited on […]