market exposure

Stop guessing. Discover the Google Ads market insights that drive growth

Instantly reveal competitor spend, activity, seasonality, and CPCs. Benchmark your market share, uncover hidden growth opportunities, and optimize every campaign for peak performance.

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Why Market Analysis matters

You’re making million-dollar PPC decisions with only partial visibility of your market. That means every month competitor activity goes unseen, leaving significant budget at risk.

Adthena Market Share

Predict and adapt to market trends

Predict competitor moves by revealing market dynamics, seasonality, and CPC trends. Track historical activity to ensure intelligent bids and perfectly time your campaigns for instant market reaction.

Animation of Adthena's Share of click by channel

Competitive gains from market analysis

Reveal competitor market share

Benchmark your position with Share of Spend and Clicks data to identify hidden growth opportunities and optimize your campaigns with confidence.

Predict and adapt to market trends

React instantly to competitor moves by adjusting bids, timing, and strategy, reducing reliance on guesswork with decisions backed by full market visibility.

Gain competitive insights beyond Auction Insights

Close data gaps missed by Google Auction Insights to identify all competitors, from top spenders to hidden players.

How it works

Real challenges our customers solve

PPC Managers

Stop wasting time and money on blind optimizations.

Marketing Heads

Deliver growth despite rising CPCs and limited transparency from Google.

CMOs

Confidently present spend efficiency and growth strategy to the board.

Adthena is an absolute necessity for our search team. Leaning on Adthena, we were able to track click share data accurately and timely during the launch to quickly seize opportunities when competitors were slow to respond.

Daniel Foot, Paid Search Specialist
Vodafone

Frequently Asked Questions