US Services Legal - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – US

Google AI Overview visibility for Services Legal US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.5362660896
74.4637339104
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 10%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
forthepeople.com 8.59
legalzoom.com 5.39
lawdepot.com 3.22
legaltemplates.net 3.16
forbes.com 2.58
theupsstore.com 2.44
northwestregisteredagent.com 2.44
zenbusiness.com 2.16
rocketlawyer.com 1.93
atticus.com 1.89
others 66.2
  • forthepeople.com - 8.59%
  • legalzoom.com - 5.39%
  • lawdepot.com - 3.22%
  • legaltemplates.net - 3.16%
  • forbes.com - 2.58%
  • theupsstore.com - 2.44%
  • northwestregisteredagent.com - 2.44%
  • zenbusiness.com - 2.16%
  • rocketlawyer.com - 1.93%
  • atticus.com - 1.89%
  • others - 66.2%

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In the legal services PPC landscape, ‘forthepeople.com’ leads with 8.59% click share, followed by ‘legalzoom.com’ at 5.39%. ‘Others’ dominate with 66.2%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date forthepeople.com legalzoom.com zenbusiness.com forbes.com postmandelivers.com rubensteinlaw.com lnjury.com wilshirelaw.com raphaelsonlaw.com arnolditkin.com
2026/03/01 17.11% 1.77% 1.8% 2.11% 1.07% 1.67% 1.16% 1.83% 2.42% 4.7%
2026/03/02 13.35% 1.66% 1.57% 1.91% 0.89% 1.22% 1.21% 1.55% 2.06% 3.71%
2026/03/03 13.91% 1.61% 1.67% 1.77% 1% 1.48% 1.89% 1.11% 1.56% 2.03%
2026/03/04 14.82% 1.8% 1.33% 1.67% 0.94% 1.14% 2.63% 1% 0.5% 2.5%
2026/03/05 15.35% 1.77% 1.35% 1.86% 0.81% 1.46% 2.14% 0.91% 1.28% 3.31%
2026/03/06 15.4% 2.05% 1.32% 1.86% 1.05% 1.36% 2.27% 1.46% 2.06% 2.21%
2026/03/07 15.06% 1.77% 1.22% 1.69% 1.85% 1.38% 1.53% 1.32% 2.64% 5.01%
2026/03/08 11.76% 2.29% 1.33% 1.78% 1.12% 1.88% 1.48% 1.21% 3.65% 5.37%
2026/03/09 10.14% 2.17% 1.12% 1.67% 1.47% 1.21% 2.57% 1.14% 0.89% 3.88%
2026/03/10 11.39% 2.35% 1.3% 1.73% 1.21% 1.54% 2.75% 0.78% 0.89% 4.78%
2026/03/11 12.33% 2.15% 1.01% 1.51% 0.25% 1.63% 2.27% 1.2% 3.17% 4.2%
2026/03/12 10.84% 2.1% 1.01% 1.7% 1.22% 1.13% 3.05% 1.15% 0.8% 5.16%
2026/03/13 10.08% 2.41% 1.11% 1.63% 1.44% 1.86% 3.27% 0.92% 1.53% 4.41%
2026/03/14 10.05% 2.36% 1.47% 1.83% 1.75% 1.84% 1.44% 1.98% 2.7% 5.97%
2026/03/15 11.36% 2.32% 1.98% 2.11% 1.59% 1.65% 1.77% 1.44% 2.26% 5.53%
2026/03/16 10.65% 2.19% 1.71% 2.05% 1.85% 2% 1.57% 0.89% 2.48% 4.46%
2026/03/17 10.64% 2.07% 1.85% 1.97% 2.64% 1.42% 2.65% 0.83% 3.01% 5.42%
2026/03/18 11.08% 1.83% 1.65% 1.92% 2.68% 2.4% 3.1% 0.84% 0.98% 4.97%
2026/03/19 10.33% 2.34% 1.8% 1.99% 3.44% 0.85% 2.82% 1.8% 1.22% 5.75%
2026/03/20 11.73% 2.03% 1.72% 2% 2.59% 1.76% 2.02% 1.71% 2.62% 4.23%
2026/03/21 11.41% 2.15% 1.7% 1.85% 2.57% 1.54% 1.64% 2.63% 2.73% 5.28%
2026/03/22 9.72% 2.29% 1.64% 2.01% 3.11% 1.46% 1.47% 2.22% 1.8% 5.76%
2026/03/23 12.47% 1.91% 1.34% 1.83% 2.54% 1.51% 2.48% 0.88% 1.76% 3.31%
2026/03/24 14.12% 1.81% 1.86% 1.86% 2.89% 1.48% 1.3% 1.17% 1.51% 5.09%
2026/03/25 14.31% 1.5% 2.18% 2.19% 3.6% 1.61% 2.12% 2.61% 1.42% 3.32%
2026/03/26 9.47% 2.06% 2.84% 2.24% 2.78% 1.55% 0.78% 2.45% 1.82% 2.61%
2026/03/27 11.45% 1.53% 2.21% 2.12% 1.15% 1.21% 0.85% 1.33% 2.11% 0.64%
2026/03/28 11.15% 1.89% 2.08% 2.04% 2.04% 0.95% 1.12% 1.72% 3.48% 2.35%
2026/03/29 10.1% 2% 2.46% 2.32% 1.98% 0.72% 0.44% 3.99% 2.01% 1.65%
2026/03/30 12.36% 1.95% 2.35% 2.03% 1.7% 2.48% 0.77% 1.22% 1.78% 2.83%
2026/03/31 13.55% 3.33% 2.83% 2.57% 2.36% 1.71% 1.03% 0.56% 0.29% 0.11%
  • forthepeople.com
  • legalzoom.com
  • zenbusiness.com
  • forbes.com
  • postmandelivers.com
  • rubensteinlaw.com
  • lnjury.com
  • wilshirelaw.com
  • raphaelsonlaw.com
  • arnolditkin.com

Copyright © Adthena. All rights reserved.

In March 2026, forthepeople.com led with fluctuating spend, peaking early and stabilizing. Legalzoom.com and zenbusiness.com showed steady growth, while arnolditkin.com experienced significant volatility. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2142
2026/03/02 2396
2026/03/03 2355
2026/03/04 2370
2026/03/05 2318
2026/03/06 2330
2026/03/07 2219
2026/03/08 2197
2026/03/09 2383
2026/03/10 2335
2026/03/11 2297
2026/03/12 2295
2026/03/13 2250
2026/03/14 2126
2026/03/15 2098
2026/03/16 2284
2026/03/17 2242
2026/03/18 2213
2026/03/19 2213
2026/03/20 2173
2026/03/21 2033
2026/03/22 2104
2026/03/23 2243
2026/03/24 2107
2026/03/25 2178
2026/03/26 2037
2026/03/27 2129
2026/03/28 1992
2026/03/29 1973
2026/03/30 2147
2026/03/31 1958

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March saw fluctuating advertiser numbers, peaking at 2,396 on March 2nd. A gradual decline followed, ending at 1,958 on March 31st.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 1.02%
joinadvocate.com 0.86%
rocketlawyer.com 0.84%
zenbusiness.com 0.63%
lawdepot.com 0.52%
lnjury.com -0.34%
atticus.com -0.51%
forthepeople.com -0.52%
arnolditkin.com -0.63%
jmlawyer.com -0.64%

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In the legal services sector, ssa.gov leads with a 1.02 increase in click share, while jmlawyer.com drops by 0.64.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date forthepeople.com legalzoom.com forbes.com zenbusiness.com findlaw.com legaltemplates.net bizee.com marble.co atticus.com arnolditkin.com
2026/03/01 11.16% 3.09% 2.98% 2.37% 1.4% 1.81% 1.44% 1.82% 2.5% 2.25%
2026/03/02 9.02% 2.67% 2.7% 2.04% 1.61% 1.85% 1.44% 2.01% 2.41% 1.84%
2026/03/03 9.65% 2.54% 2.62% 2.18% 1.99% 1.71% 1.49% 2.3% 2.21% 1.12%
2026/03/04 10.14% 2.76% 2.23% 1.71% 2.29% 1.84% 1.27% 2.14% 2.05% 1.56%
2026/03/05 10.4% 2.8% 2.54% 1.78% 1.97% 1.92% 1.49% 1.98% 2.19% 1.89%
2026/03/06 10.45% 3.03% 2.83% 1.69% 1.66% 1.65% 1.26% 2.24% 1.32% 1.32%
2026/03/07 10.74% 2.81% 2.49% 1.64% 1.58% 1.53% 1.43% 2.18% 1.88% 2.69%
2026/03/08 8.5% 3.71% 2.6% 1.66% 1.47% 1.47% 1.49% 1.62% 1.46% 2.95%
2026/03/09 7.78% 3.14% 2.27% 1.45% 2.08% 1.63% 1.35% 2.2% 2.23% 2.01%
2026/03/10 8.61% 3.6% 2.23% 1.57% 2.07% 1.84% 1.63% 1.7% 1.99% 2.18%
2026/03/11 9.15% 3.93% 2.02% 1.32% 1.96% 1.73% 1.7% 1.7% 1.76% 1.95%
2026/03/12 7.82% 3.53% 2.35% 1.36% 2.17% 1.64% 1.75% 1.29% 2.28% 2.39%
2026/03/13 7.53% 4.17% 2.16% 1.42% 2.28% 1.56% 1.83% 1.53% 1.75% 2.07%
2026/03/14 7.55% 4.48% 2.51% 1.94% 1.22% 1.53% 1.89% 1.28% 1.91% 2.82%
2026/03/15 8.13% 4.22% 2.96% 2.47% 1.2% 1.62% 2.06% 1.35% 1.37% 2.47%
2026/03/16 7.58% 3.59% 2.86% 2.18% 1.36% 1.7% 1.55% 1.95% 1.36% 1.93%
2026/03/17 8.29% 3.46% 2.63% 2.27% 1.76% 1.58% 1.62% 1.85% 1.82% 2.71%
2026/03/18 8.62% 3.24% 2.71% 2.23% 1.79% 1.89% 1.7% 1.76% 2.21% 2.19%
2026/03/19 7.72% 4.08% 2.84% 2.29% 2% 1.85% 1.81% 1.34% 1.73% 2.38%
2026/03/20 8.85% 3.83% 2.8% 2.24% 1.25% 2.03% 2.09% 1.71% 1.9% 1.79%
2026/03/21 8.03% 4.13% 2.76% 2.3% 0.91% 1.63% 1.69% 1.07% 2.16% 2.15%
2026/03/22 7.33% 4.17% 2.99% 2.07% 1.16% 1.68% 1.79% 1.34% 1.91% 2.51%
2026/03/23 8.83% 3.45% 2.64% 1.68% 1.12% 1.78% 1.38% 1.79% 1.57% 1.42%
2026/03/24 9.57% 3.43% 2.62% 2.37% 1.61% 1.99% 1.26% 1.8% 1.27% 2.52%
2026/03/25 9.96% 2.69% 2.89% 2.41% 1.92% 2.1% 1.81% 1.72% 0.81% 1.58%
2026/03/26 6.48% 3.47% 3.05% 3.13% 1.16% 2.53% 2.2% 1.71% 1.2% 1.4%
2026/03/27 7.95% 2.34% 2.83% 2.55% 2.23% 2.17% 2.03% 1.98% 0.99% 0.58%
2026/03/28 7.44% 2.82% 2.74% 2.43% 2.28% 1.94% 2.42% 1.66% 1.7% 1.3%
2026/03/29 6.97% 2.93% 3.13% 2.75% 1.74% 2.08% 2.41% 1.06% 0.84% 1.07%
2026/03/30 9.45% 2.97% 2.67% 2.67% 2.01% 2.01% 1.82% 1.25% 0.53% 1.49%
2026/03/31 8.74% 5.01% 3.45% 2.93% 2.54% 2.27% 2.13% 1.54% 1.01% 0.07%
  • forthepeople.com
  • legalzoom.com
  • forbes.com
  • zenbusiness.com
  • findlaw.com
  • legaltemplates.net
  • bizee.com
  • marble.co
  • atticus.com
  • arnolditkin.com

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In March 2026, “forthepeople.com” started strong with an 11.16% share, fluctuating throughout the month, ending at 8.74%. “legalzoom.com” saw a notable rise, peaking at 5.01% on the last day. “forbes.com” maintained a steady presence, closing at 3.45%. “zenbusiness.com” experienced growth, finishing at 2.93%. “findlaw.com” ended with a 2.54% share. “legaltemplates.net” showed a gradual increase, reaching 2.27%. “bizee.com” ended at 2.13%, while “marble.co” closed at 1.54%. “atticus.com” and “arnolditkin.com” saw declines, ending at 1.01% and 0.07%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Legal - Last month
  1. 1
    The #1 Disability Law Firm | 3x Your Approval Chances https://www.atticus.com › ssdi-lawyer › near-you

    3x your approval chances with Atticus. We fight to get you the benefits you...

  2. 2
    » Voted #1 Accident Lawyers - $0 Fee Unless We Win for You https://win.bdjinjurylawyers.com

    You Don't Pay a Dime Unless We Win for You. Medical Bills, Lost Wages, We Have Your Back. Over $2 Billion Recovered in California. Hundreds of...

  3. 3
    Best Sites to Start an LLC - We Ranked Them All https://www.forbes.com › llc › apply

    Simplify The Process Of Creating Your LLC Today. The Best Way To Start An LLC. Expert Guidance For The Best Way To Open Your LLC. Get Started Today.

  4. 4
    Notarize Documents Today | Locations Near You https://offers.theupsstore.com › notary › services

    We'll Notarize Your Documents, Help Make Copies And Send Everything Where It Needs To Go!

  5. 5
    What does LLC mean? | Limited Liability Company Definition https://www.zenbusiness.com

    Learn How An LLC Works And Why It’s A Smart Way To Start Your Business

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In the competitive world of legal services, Atticus.com stands out with a promise to triple approval chances for disability claims. BDJ Injury Lawyers emphasize a no-win, no-fee model, showcasing their $2 billion recovery success. Forbes and ZenBusiness focus on simplifying LLC formation, while The UPS Store offers convenient notary services.

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