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AUS Services Legal - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lawpath.com.au 5.9
abn-register.com.au 5.85
abnregistration.com.au 4.73
shine.com.au 4.04
abn-registration-australia.com.au 3.32
tradingas.com.au 3.19
applyfor-abn.com.au 2.87
willed.com.au 2.85
fairworkhelp.com.au 2.59
mauriceblackburn.com.au 2.47
others 62.19

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In the legal services PPC landscape, “others” dominate with 62.19% click share. Lawpath.com.au leads individual advertisers at 5.9%, followed by abn-register.com.au at 5.85%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lawpartners.com.au abn-register.com.au lawpath.com.au shine.com.au fairworkhelp.com.au abn-registration-australia.com.au abnregistration.com.au mauriceblackburn.com.au turnerfreeman.com.au applyfor-abn.com.au
2025/06/01 3.52% 7.72% 7% 4.27% 0.08% 3.98% 6.61% 2.97% 2.95% 3.62%
2025/06/02 3.47% 4.99% 4.94% 2.47% 4.43% 1.85% 4.43% 2.27% 2.15% 1.84%
2025/06/03 4.3% 3.55% 3.58% 2.15% 4.62% 3.13% 3.85% 2.51% 1.7% 2.7%
2025/06/04 4.04% 4.64% 3.07% 1.62% 5.27% 2.83% 4.09% 2.03% 1.33% 2.25%
2025/06/05 3.41% 5.05% 3.94% 3.66% 2.74% 2.93% 4.12% 2.37% 1.93% 2.39%
2025/06/06 3.66% 3.37% 3.46% 3.75% 2.44% 2.22% 3.39% 2.76% 1.55% 2.53%
2025/06/07 1.9% 6.13% 5.12% 4.58% 0.37% 2.68% 5.54% 2.84% 3.6% 2.86%
2025/06/08 2.64% 5.12% 2.97% 3.32% 0.09% 3.07% 3.88% 2.29% 3.42% 2.7%
2025/06/09 3.63% 2.98% 1.35% 3.4% 2.59% 0.45% 3.11% 2.31% 3.34% 1.47%
2025/06/10 2.26% 5.21% 3.24% 3.53% 3.02% 1.61% 3.98% 2.09% 1.89% 2.75%
2025/06/11 2.56% 5.15% 4.89% 2.42% 3.49% 2.88% 3.2% 4.06% 1.68% 2.16%
2025/06/12 2.64% 3.97% 3.86% 2.65% 4.1% 2.13% 3.44% 2.5% 2.17% 1.89%
2025/06/13 3.87% 4.42% 3.5% 2.7% 2.38% 1.69% 3.57% 2.07% 2.42% 2.38%
2025/06/14 3.97% 5.45% 5.08% 2.69% 2.52% 2.5% 3.25% 2.66% 2.6% 2.54%
2025/06/15 5.66% 5.9% 5.73% 2.75% 0.13% 3.35% 4.01% 1.48% 2.6% 3.03%
2025/06/16 5.01% 6.19% 4.74% 1.23% 4.2% 3.44% 4.47% 1.86% 1.76% 2.2%
2025/06/17 5.78% 4.82% 4.35% 2.06% 3.87% 2.78% 3.41% 1.65% 2.6% 2.69%
2025/06/18 5.17% 4.19% 3.39% 2.02% 4.11% 2.61% 3.36% 1.47% 1.76% 2.59%
2025/06/19 6.76% 2.78% 3.43% 1.42% 3.48% 2.71% 3.48% 1.72% 1.88% 2.24%
2025/06/20 5.84% 3.47% 3.33% 2.8% 4.11% 2.81% 2.46% 1.29% 1.66% 2.9%
2025/06/21 8.46% 4.22% 4.05% 3.27% 1.99% 3.47% 4.16% 1.1% 2.98% 1.58%
2025/06/22 6.95% 6.63% 5.27% 1.91% 0.1% 4.28% 4.5% 1.38% 2.02% 3.79%
2025/06/23 4.91% 4.48% 3.4% 3.09% 3.1% 3.16% 4.36% 2.45% 1.95% 2.49%
2025/06/24 4.86% 5.16% 3.6% 2.87% 3.26% 2.31% 3.51% 2.01% 1.6% 1.58%
2025/06/25 3.95% 3.36% 2.12% 2.96% 3.48% 2.09% 3.42% 1.48% 2.13% 1.33%
2025/06/26 6.83% 4.39% 2.68% 3.17% 2.54% 4.03% 3.63% 2.08% 2.14% 2.58%
2025/06/27 3.49% 3.48% 2.87% 2.94% 2.6% 2.19% 4.16% 2.31% 1.85% 2.4%
2025/06/28 5.62% 4.41% 3.69% 4.56% 2.66% 4.18% 5.36% 2.33% 2.82% 3.49%
2025/06/29 5.29% 3.74% 2.91% 4.26% 0.07% 4.23% 4.89% 1.96% 3.2% 2.86%
2025/06/30 5.49% 4.81% 4.54% 3.9% 3.28% 2.67% 2.55% 2.16% 1.44% 0.93%

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In June 2025, “lawpartners.com.au” saw a fluctuating spend share, peaking at 8.46% on the 21st. “abn-register.com.au” started strong at 7.72% but ended at 4.81%. “lawpath.com.au” had a notable dip mid-month, recovering to 4.54%. “shine.com.au” maintained a steady presence, closing at 3.9%. “fairworkhelp.com.au” experienced significant volatility, finishing at 3.28%. “abn-registration-australia.com.au” showed a consistent pattern, ending at 2.67%. “abnregistration.com.au” had a stable month, closing at 2.55%. “mauriceblackburn.com.au” remained steady, ending at 2.16%. “turnerfreeman.com.au” fluctuated, closing at 1.44%. “applyfor-abn.com.au” had a varied month, finishing at 0.93%.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 576
2025/06/02 593
2025/06/03 603
2025/06/04 555
2025/06/05 585
2025/06/06 604
2025/06/07 578
2025/06/08 590
2025/06/09 607
2025/06/10 602
2025/06/11 616
2025/06/12 625
2025/06/13 611
2025/06/14 585
2025/06/15 578
2025/06/16 613
2025/06/17 601
2025/06/18 600
2025/06/19 593
2025/06/20 618
2025/06/21 590
2025/06/22 583
2025/06/23 611
2025/06/24 628
2025/06/25 622
2025/06/26 637
2025/06/27 657
2025/06/28 613
2025/06/29 615
2025/06/30 631

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 576 and peaking at 657. The month concluded with a robust 631, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lawpartners.com.au 1.06%
abn-registration-australia.com.au 0.81%
lawdepot.com 0.48%
nsw.gov.au 0.34%
australianfamilylawyers.com.au 0.31%
gatheredhere.com.au -0.38%
statetrustees.com.au -0.43%
tradingas.com.au -0.61%
abn-register.com.au -0.71%
peninsulagrouplimited.com.au -0.91%

Copyright © Adthena. All rights reserved.

Law Partners leads with a 1.06% click share increase, while Peninsula Group Limited drops by 0.91%.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date abn-register.com.au lawpath.com.au fairworkhelp.com.au abn-registration-australia.com.au tradingas.com.au abnregistration.com.au lawpartners.com.au willed.com.au applyfor-abn.com.au gatheredhere.com.au
2025/06/01 9.16% 7.71% 0.07% 4.51% 3.91% 7.67% 2.64% 1.9% 4.05% 2.14%
2025/06/02 6.7% 5.78% 4.92% 2.17% 3.58% 5.23% 1.92% 2.17% 2.23% 1.79%
2025/06/03 5.01% 4.47% 5.27% 3.77% 3.3% 4.84% 2.39% 1.76% 3.23% 1.67%
2025/06/04 6.64% 3.93% 6.46% 3.74% 4.33% 5.09% 1.59% 1.91% 2.81% 2%
2025/06/05 7.32% 5% 3.45% 3.81% 3.4% 5.6% 1.27% 2.05% 3.05% 1.55%
2025/06/06 4.93% 4.42% 2.88% 2.8% 3.64% 4.59% 1.95% 1.87% 3.19% 1.92%
2025/06/07 7.94% 5.68% 0.52% 2.93% 5.13% 6.28% 1.21% 2.25% 3.49% 2.47%
2025/06/08 7.1% 3.49% 0.09% 3.65% 4.81% 4.71% 1.93% 2.47% 3.18% 2.7%
2025/06/09 4.33% 1.83% 3.16% 0.55% 2.75% 4.12% 1.84% 2.7% 2.04% 2.62%
2025/06/10 7.41% 3.87% 3.52% 2.05% 4.57% 4.88% 0.92% 2.61% 3.41% 3%
2025/06/11 7.51% 6.1% 4.26% 3.5% 4.21% 4.02% 1.45% 2.65% 2.62% 2.6%
2025/06/12 6% 4.7% 4.79% 2.65% 4.18% 4.19% 1.61% 2.34% 2.31% 2.19%
2025/06/13 6.47% 4.06% 2.96% 2.23% 3.73% 4.48% 2.08% 2.26% 3% 2.52%
2025/06/14 8.02% 6.32% 2.96% 3.14% 4.72% 3.94% 2.47% 2.79% 3.12% 3.02%
2025/06/15 7.93% 7.11% 0.12% 4.03% 3.4% 4.56% 2.78% 3.54% 3.39% 3.23%
2025/06/16 8.78% 5.82% 4.66% 3.9% 4.71% 5.27% 2.47% 2.58% 2.47% 2.27%
2025/06/17 7.07% 5.66% 4.65% 3.38% 3.03% 4.26% 2.8% 2.26% 3.24% 2.08%
2025/06/18 6.15% 4.43% 4.79% 3.3% 4.1% 4.28% 2.49% 2.34% 3.1% 2.12%
2025/06/19 4.06% 4.45% 4.16% 3.56% 3.1% 4.41% 3.84% 2.3% 2.79% 2.04%
2025/06/20 5.05% 4.43% 4.78% 3.44% 3.24% 3.06% 2.69% 2.84% 3.41% 2.73%
2025/06/21 5.72% 5.03% 2% 4.26% 3.11% 4.91% 4.03% 2.62% 1.93% 2.58%
2025/06/22 9.02% 6.6% 0.1% 5.2% 4.4% 5.41% 3.02% 3.45% 4.36% 2.82%
2025/06/23 6% 4.18% 3.6% 3.96% 3.29% 5.34% 2.25% 2.85% 3.04% 1.6%
2025/06/24 7.37% 4.62% 3.98% 3% 3.14% 4.51% 2.8% 1.98% 1.97% 1.93%
2025/06/25 4.91% 2.69% 4.31% 2.82% 2.5% 4.47% 1.67% 1.81% 1.67% 2.01%
2025/06/26 6.3% 3.5% 3% 5.1% 2.95% 4.72% 3.01% 2.12% 3.12% 1.97%
2025/06/27 5.31% 3.78% 3.2% 2.98% 3.31% 5.55% 1.44% 2.2% 3.14% 1.5%
2025/06/28 6.15% 4.47% 2.81% 5.06% 4.03% 6.63% 2.92% 2.65% 4.13% 2.13%
2025/06/29 5.17% 3.73% 0.08% 5.51% 3.11% 6.15% 2.02% 2.42% 3.64% 1.53%
2025/06/30 6.87% 5.79% 4.13% 3.77% 3.6% 3.3% 2.95% 2.01% 1.25% 1.15%

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In June 2025, abn-register.com.au led with fluctuating impressions, peaking at 9.16% on June 1st. Lawpath.com.au saw a dip mid-month, while fairworkhelp.com.au had sporadic highs. By month’s end, abn-register.com.au maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASIC Business Registration - Apply for a Business Name https://www.abn-register.com.au › business › registration

    Business Name Registration. Fastest and Easiest Way to Register Your Business Name.

  2. 2
    Apply For an ABN Number https://www.abn-registration-australia.com.au › apply-for-abn

    Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application.

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au › abn-number

    Apply For ABN in Easy Steps — Features Instant Business Name Search & Registration. Live Chat, Phone Support. Start Now!

  4. 4
    ASIC Business Name Register https://www.namecorp.com.au

    Instant Online Registration — Here You Can Register Your Business Name, ABN & Tax Obligations With One Easy Application.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au

    Register Business Name Now — You can check availability and register Australian business name on the ASIC register

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In the competitive landscape of business registration, five top-performing ads stand out. “ASIC Business Registration” by abn-register.com.au emphasizes speed and ease. abn-registration-australia.com.au offers a comprehensive 5-minute ABN registration. abnregistration.com.au highlights instant name search and support. namecorp.com.au simplifies with a one-stop application. tradingas.com.au focuses on availability checks.

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