AUS Services Legal - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.6813085383
73.3186914617
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 7%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 14.79
abn-registration-australia.com.au 8.24
lawpath.com.au 6.05
lawconnect.com 5.94
mauriceblackburn.com.au 5.18
fairworkhelp.com.au 3.93
nsw.gov.au 3.85
willed.com.au 3.61
shine.com.au 3.47
lawpartners.com.au 2.44
others 42.5
  • abn-register.com.au - 14.79%
  • abn-registration-australia.com.au - 8.24%
  • lawpath.com.au - 6.05%
  • lawconnect.com - 5.94%
  • mauriceblackburn.com.au - 5.18%
  • fairworkhelp.com.au - 3.93%
  • nsw.gov.au - 3.85%
  • willed.com.au - 3.61%
  • shine.com.au - 3.47%
  • lawpartners.com.au - 2.44%
  • others - 42.5%

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In the legal services PPC landscape, ‘abn-register.com.au’ leads with 14.79% click share, while ‘others’ dominate at 42.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au lawconnect.com nsw.gov.au fairworkhelp.com.au lawpartners.com.au shine.com.au namecorp.com.au mauriceblackburn.com.au lawpath.com.au
2026/08/01 10.3% 8.05% 11.36% 0.68% 3.25% 6.98% 3.71% 2.52% 2.16% 3.45%
2026/08/02 10.64% 6.77% 11.3% 1.59% 3.12% 5.53% 4.06% 4.65% 2.06% 3.22%
2026/08/03 12.41% 5.19% 11.26% 0.72% 3.71% 4.23% 4.06% 3.86% 3.24% 3.42%
2026/08/04 8.11% 9.06% 12.79% 0.33% 6.89% 4.82% 3.88% 5.52% 1.78% 2.11%
2026/08/05 11.96% 9.49% 10.31% 2.07% 8.23% 4.2% 2.2% 3.13% 2.49% 3.1%
2026/08/06 11.17% 12.09% 9.53% 3.46% 6.14% 3.79% 3.33% 1.59% 2.45% 2.53%
2026/08/07 14.8% 14.43% 5.93% 0.86% 9.1% 2.21% 1.66% 2.93% 2.23% 2.27%
2026/08/08 14.81% 8.18% 8.26% 2.15% 0.24% 5.05% 4.43% 3.09% 2.31% 6.54%
2026/08/09 21.58% 7.45% 8.11% 1.14% 0.16% 6.57% 3.36% 1.94% 1.66% 5.93%
2026/08/10 21.89% 6.37% 7.38% 3.44% 5.33% 3.16% 1.82% 1.66% 1.4% 4.32%
2026/08/11 12.09% 6.77% 8.5% 2.95% 6.87% 5.79% 5.47% 0.88% 2.67% 4.22%
2026/08/12 18.09% 11.59% 8.08% 3.41% 4.02% 5.33% 1.7% 2.52% 1.67% 3.65%
2026/08/13 12.65% 13.74% 7.78% 2.27% 8.83% 4.92% 1.44% 3.89% 1.92% 3.04%
2026/08/14 16.56% 12.8% 8.34% 1.43% 4.52% 3.35% 3.09% 2.52% 2.23% 2.49%
2026/08/15 19.04% 10.52% 8.5% 2.83% 1.29% 3.91% 3.49% 3.71% 2.68% 3.68%
2026/08/16 17.79% 12.56% 5.12% 0.94% 1.24% 3.62% 2.27% 6.33% 1.94% 2.1%
2026/08/17 18.88% 11.92% 6.5% 2.49% 7.63% 4.92% 2.23% 2.07% 1.48% 2.57%
2026/08/18 11.6% 9.65% 10.04% 2.92% 8.7% 3.96% 3.38% 1.46% 1.42% 4.01%
2026/08/19 23.42% 8.04% 5.8% 3.63% 9.51% 4.5% 1.74% 5.51% 1.27% 2.05%
2026/08/20 16.29% 13% 6.9% 3.4% 5.02% 4.46% 1.62% 2.23% 1.19% 2.47%
2026/08/21 12.06% 16.36% 5.54% 2.03% 6.26% 3.64% 2% 2.94% 1.93% 2.39%
2026/08/22 20.32% 11.68% 5.06% 3.79% 4.94% 6.26% 2.03% 2.93% 2.3% 2.47%
2026/08/23 18.56% 14.88% 6.5% 4.87% 3.17% 5.69% 1.94% 3.3% 1.66% 1.91%
2026/08/24 18.87% 7.61% 8.51% 5.61% 2.66% 4.53% 2.12% 1.03% 1.9% 2.01%
2026/08/25 17.69% 7.23% 5.88% 7.16% 2.44% 4.21% 1.89% 2.7% 1.93% 2.15%
2026/08/26 17.36% 7.58% 5.87% 5.11% 6.45% 3.24% 1.14% 1.96% 1.77% 2.01%
2026/08/27 19.49% 10.51% 5.3% 6.3% 3.31% 3.73% 1.97% 1.77% 2.45% 1.37%
2026/08/28 24.12% 6.66% 5.37% 5.31% 2.36% 2.66% 1.55% 0.65% 1.82% 2.19%
2026/08/29 25.06% 7.95% 4.4% 4.76% 4.72% 3.73% 2.52% 1.27% 2.9% 1.94%
2026/08/30 18.81% 10.19% 5.86% 4.92% 3.13% 4.32% 3.99% 2.35% 3.07% 2.06%
2026/08/31 17.14% 8.15% 6.26% 5.18% 4.7% 4.37% 3.67% 3.25% 1.54% 1.04%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • lawconnect.com
  • nsw.gov.au
  • fairworkhelp.com.au
  • lawpartners.com.au
  • shine.com.au
  • namecorp.com.au
  • mauriceblackburn.com.au
  • lawpath.com.au

Copyright © Adthena. All rights reserved.

In August 2026, abn-register.com.au led with a peak spend share of 25.06% on the 29th, while nsw.gov.au saw a steady rise, ending at 5.18%.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 540
2026/08/02 518
2026/08/03 530
2026/08/04 522
2026/08/05 429
2026/08/06 421
2026/08/07 414
2026/08/08 363
2026/08/09 375
2026/08/10 397
2026/08/11 408
2026/08/12 403
2026/08/13 398
2026/08/14 360
2026/08/15 359
2026/08/16 355
2026/08/17 361
2026/08/18 354
2026/08/19 310
2026/08/20 319
2026/08/21 342
2026/08/22 352
2026/08/23 356
2026/08/24 374
2026/08/25 352
2026/08/26 337
2026/08/27 350
2026/08/28 345
2026/08/29 334
2026/08/30 362
2026/08/31 401

Copyright © Adthena. All rights reserved.

August began with 540 advertisers, peaking early, then declining to 401 by month’s end. A mid-month dip to 310 marked the lowest point, followed by a gradual recovery.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sprintlaw.com.au 5.13%
nsw.gov.au 3.14%
abn-register.com.au 2.98%
statetrustees.com.au 0.45%
southeastinjurylawyers.com.au 0.36%
namecorp.com.au -0.47%
checked.com.au -0.58%
abnregistration.com.au -0.8%
fairworkhelp.com.au -1.44%
lawconnect.com -2.55%

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Sprintlaw.com.au surged with a 5.13% increase, while lawconnect.com dropped by 2.55%.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abn-registration-australia.com.au lawconnect.com nsw.gov.au fairworkhelp.com.au sprintlaw.com.au namecorp.com.au lawpartners.com.au willed.com.au lawpath.com.au
2026/08/01 11.37% 8.37% 12.3% 0.44% 3.61% 0.44% 2.63% 3.98% 1.75% 3.6%
2026/08/02 12.21% 7.51% 11.16% 1.38% 3.55% 0.53% 3.17% 3.17% 2.4% 4.28%
2026/08/03 14% 5.53% 11.82% 0.58% 3.74% 0.27% 2.8% 2.58% 2.31% 4.2%
2026/08/04 9.02% 9.86% 12.28% 0.18% 7.52% 0.73% 4.02% 2.94% 2.64% 2.95%
2026/08/05 13.74% 9.68% 9.09% 1.78% 7.88% 0.23% 2.49% 2.57% 2% 3.99%
2026/08/06 12.49% 12.43% 7.98% 3.39% 6.53% 0.7% 1.09% 2.94% 2.02% 3.04%
2026/08/07 16.24% 15.18% 5.93% 0.68% 8.76% 0.57% 1.93% 1.09% 3.7% 2.83%
2026/08/08 17.49% 9.02% 7.37% 1.89% 0.31% 0.35% 2.2% 2.71% 2.23% 9.61%
2026/08/09 25.76% 7.64% 6.96% 0.93% 0.19% 0.27% 1.73% 4.89% 2.82% 6.58%
2026/08/10 24.35% 6.61% 6.58% 3.63% 5.42% 0.59% 1.11% 1.62% 1.85% 5.43%
2026/08/11 14.49% 7.97% 7.43% 2.91% 6.98% 0.07% 0.84% 3.3% 2.01% 5.19%
2026/08/12 20.44% 12.71% 6.98% 2.66% 4.39% 0.09% 1.82% 2.64% 2.38% 4.72%
2026/08/13 13.5% 14.06% 7.11% 2.34% 9.59% 0.35% 1.99% 2.58% 2.01% 4%
2026/08/14 17.84% 14.08% 7.37% 1.24% 4.8% 0.07% 2.8% 1.81% 3.6% 3.72%
2026/08/15 21.85% 11.33% 6.52% 2.63% 1.96% 0.33% 2.76% 1.89% 1.3% 5.65%
2026/08/16 19.38% 12.48% 4.68% 1.01% 2.07% 0.19% 4.04% 1.95% 2.26% 2.85%
2026/08/17 21.14% 12.06% 6.13% 2.34% 8.54% 0.09% 1.63% 1.81% 1.55% 3.39%
2026/08/18 13.07% 11.4% 8.74% 2.47% 7.82% 0.35% 1.56% 2.39% 2.94% 5.36%
2026/08/19 25.36% 9.61% 5.01% 3.47% 9.17% 0.13% 2.56% 2.83% 0.68% 2.95%
2026/08/20 17.19% 13.23% 6.43% 2.48% 5.71% 1.2% 2.73% 2.3% 2.33% 3.81%
2026/08/21 12.94% 17.61% 4.94% 1.63% 6.72% 7.27% 2.18% 2.07% 2.96% 2.77%
2026/08/22 22.02% 11.78% 3.62% 3.4% 4.46% 5.69% 2.42% 3.34% 2.93% 3.34%
2026/08/23 20.6% 15.77% 5.1% 3.82% 2.87% 6.46% 2.12% 2.68% 2.01% 2.46%
2026/08/24 22.19% 8.05% 6.79% 4.62% 3.23% 5.8% 0.89% 2.41% 2.55% 2.77%
2026/08/25 21.23% 7.35% 5.84% 5.61% 3.15% 7.72% 1.47% 2.16% 1.76% 2.89%
2026/08/26 19.23% 8.09% 5.16% 4.25% 6.68% 9.32% 1.16% 1.63% 2.14% 2.46%
2026/08/27 22.34% 10.55% 4.45% 4.94% 3.21% 8.23% 0.82% 2.15% 1.72% 1.7%
2026/08/28 26.64% 6.55% 4.74% 4.56% 2.53% 10.05% 0.55% 1.82% 0.99% 3.05%
2026/08/29 28.79% 8.44% 2.93% 3.42% 4.76% 8.03% 1.19% 2.19% 1.94% 2.8%
2026/08/30 21.84% 11.89% 4.97% 4.26% 2.79% 4.58% 1.87% 2.44% 1.06% 2.95%
2026/08/31 21.62% 11.48% 4.87% 4.69% 4.49% 4.24% 2.85% 1.98% 1.71% 1.34%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • lawconnect.com
  • nsw.gov.au
  • fairworkhelp.com.au
  • sprintlaw.com.au
  • namecorp.com.au
  • lawpartners.com.au
  • willed.com.au
  • lawpath.com.au

Copyright © Adthena. All rights reserved.

In August 2026, abn-register.com.au led with a peak impression share of 28.79% on the 29th. Meanwhile, lawconnect.com saw a decline, ending at 4.87%. Sprintlaw.com.au surged mid-month, peaking at 10.05% on the 28th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    ABN Registration Online - ABN in 5 minutes https://www.abn-register.com.au

    ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Estate Planning Lawyers - Free Consultation https://www.bambricklegal.com.au

    We Offer Competitive, Fixed Fees for Wills and Estate Planning Documents

  4. 4
    Fair Work Act Employer Support - Employer Helpline & Advice https://www.fairworkhelp.com.au

    Peninsula Provides Expert Advice on the Fair Work Workplace Relations System. Get Employer Advice to Resolve Fair Work Act Disputes.

  5. 5
    Workplace Dismissal Law Advice - Talk To A Specialist https://www.peninsulagrouplimited.com.au › staff_dismissal

    Small Business Fair Work Dismissal Code Guidance for Businesses. Call Peninsula Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, advertisers like ABN Register and ABN Registration Australia emphasize speed and ease in business registration. Meanwhile, Bambrick Legal and Peninsula focus on legal support, offering free consultations and expert advice on workplace relations, respectively. These ads highlight efficiency and expertise as their unique selling propositions.

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