AUS Services Legal - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.6077373707
71.3922626293
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 9%
Problem Solving 16%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 12.58
mauriceblackburn.com.au 7.92
abn-registration-australia.com.au 7.89
lawconnect.com 5.34
lawpath.com.au 4.67
shine.com.au 4.44
namecorp.com.au 4.29
fairworkhelp.com.au 3.34
lawpartners.com.au 3.32
willed.com.au 2.94
others 43.27
  • abn-register.com.au - 12.58%
  • mauriceblackburn.com.au - 7.92%
  • abn-registration-australia.com.au - 7.89%
  • lawconnect.com - 5.34%
  • lawpath.com.au - 4.67%
  • shine.com.au - 4.44%
  • namecorp.com.au - 4.29%
  • fairworkhelp.com.au - 3.34%
  • lawpartners.com.au - 3.32%
  • willed.com.au - 2.94%
  • others - 43.27%

Copyright © Adthena. All rights reserved.

In the legal services PPC landscape, ‘abn-register.com.au’ leads with 12.58% click share. ‘Mauriceblackburn.com.au’ and ‘abn-registration-australia.com.au’ follow closely. ‘Others’ dominate with 43.27%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au shine.com.au lawconnect.com namecorp.com.au slatergordon.com.au lawpartners.com.au lawpath.com.au mauriceblackburn.com.au fairworkhelp.com.au
2026/10/01 10.44% 3.93% 5.62% 7.37% 4.12% 1.56% 6.82% 1.54% 5.58% 3.9%
2026/10/02 11.95% 4.02% 3.7% 7.69% 5.1% 1.75% 8.09% 1.62% 2.95% 5.38%
2026/10/03 13.38% 9.09% 2.99% 5.93% 5.42% 1.11% 9.82% 2.56% 2.89% 5.23%
2026/10/04 12.98% 9.71% 2.74% 6.36% 5.26% 2.65% 7.23% 2.8% 3.34% 1.6%
2026/10/05 12.82% 7.79% 2.89% 6.12% 3.81% 1.5% 7.24% 2.82% 2.12% 6.54%
2026/10/06 12% 6.34% 3.76% 6.89% 3.72% 1.38% 6.78% 2.44% 3.74% 4.69%
2026/10/07 9.21% 6.49% 3.26% 7.31% 3.62% 1.52% 6.03% 2.34% 2.89% 6.97%
2026/10/08 11.43% 7.68% 2.79% 8.15% 4.43% 1.45% 6.07% 1.96% 2.52% 3.09%
2026/10/09 10.29% 6.68% 3.31% 6.65% 4.29% 1.26% 6.27% 1.54% 2.43% 3.02%
2026/10/10 13.6% 6.56% 3.95% 6.09% 4.1% 1.36% 7.04% 3.07% 2.63% 2.58%
2026/10/11 12.48% 7.75% 3.6% 7.08% 3.7% 1.01% 5.37% 3.04% 3.01% 2.87%
2026/10/12 13.56% 6.91% 2.98% 6.34% 3.44% 1.03% 6.4% 2.65% 2.12% 7.13%
2026/10/13 12.13% 11.28% 2.78% 5.67% 3.29% 0.75% 4.35% 2.82% 2.67% 5.09%
2026/10/14 12.84% 7.64% 3.94% 6.9% 4.99% 1.5% 6.77% 2.75% 3.33% 2.39%
2026/10/15 11.75% 7.76% 3.6% 8.2% 3.2% 1.34% 5.93% 1.92% 3.15% 3.42%
2026/10/16 9.57% 6.22% 5.65% 5.93% 4.23% 1.7% 5.9% 2.19% 3.92% 3.86%
2026/10/17 9.73% 6.7% 7.09% 6% 4.73% 1.81% 8.5% 2.67% 2.62% 6.05%
2026/10/18 9.84% 8.18% 5.56% 5.75% 4.29% 1.97% 8% 2.1% 3.04% 3.72%
2026/10/19 8.87% 8.02% 4.74% 7.9% 5.01% 1.45% 7.39% 1.54% 3.18% 3.74%
2026/10/20 10.11% 7.67% 4.88% 7.82% 5.34% 1.92% 6.73% 1.22% 3.88% 4.57%
2026/10/21 11.11% 6.07% 5.48% 7.58% 4.02% 2.38% 6.1% 1.64% 4.1% 4.71%
2026/10/22 11.73% 5.94% 4.95% 8.57% 5.05% 2.71% 5.8% 1.03% 5.04% 2.68%
2026/10/23 12.4% 6.13% 5.49% 6.67% 4.2% 2.01% 9.2% 1.02% 2.74% 3.13%
2026/10/24 9.97% 6.7% 4.59% 4.69% 5.46% 4.42% 7% 1.84% 2.8% 2.04%
2026/10/25 11.07% 7.4% 6.5% 4.9% 5.73% 4.62% 4.27% 2.15% 2.89% 0.8%
2026/10/26 11.21% 6.68% 6.41% 5.83% 4.83% 3.44% 4.78% 1.75% 3.55% 3.4%
2026/10/27 11.4% 6.72% 8.16% 5.91% 4.72% 3.29% 4.17% 2.05% 3.13% 3.09%
2026/10/28 11.18% 8.4% 7.74% 8.24% 4.1% 2.66% 3.54% 1.95% 3.29% 3.5%
2026/10/29 10.46% 6.97% 8.58% 7.92% 4.6% 3.89% 3.57% 2.55% 3.84% 1.42%
2026/10/30 10.35% 8.91% 7.96% 8.12% 4.05% 4.49% 3.79% 2.53% 3.3% 2.45%
2026/10/31 8.65% 8.36% 7.78% 6.33% 5.19% 4.83% 4.78% 2.81% 2.56% 2.07%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • shine.com.au
  • lawconnect.com
  • namecorp.com.au
  • slatergordon.com.au
  • lawpartners.com.au
  • lawpath.com.au
  • mauriceblackburn.com.au
  • fairworkhelp.com.au

Copyright © Adthena. All rights reserved.

In October 2026, abn-register.com.au led with fluctuating spend, peaking at 13.60 on the 10th. abn-registration-australia.com.au saw a mid-month surge, while shine.com.au steadily climbed. lawconnect.com maintained consistency, and namecorp.com.au showed minor variations. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 469
2026/10/02 454
2026/10/03 460
2026/10/04 475
2026/10/05 483
2026/10/06 494
2026/10/07 501
2026/10/08 503
2026/10/09 504
2026/10/10 481
2026/10/11 480
2026/10/12 502
2026/10/13 479
2026/10/14 491
2026/10/15 482
2026/10/16 484
2026/10/17 456
2026/10/18 451
2026/10/19 462
2026/10/20 454
2026/10/21 454
2026/10/22 457
2026/10/23 442
2026/10/24 481
2026/10/25 477
2026/10/26 509
2026/10/27 522
2026/10/28 508
2026/10/29 512
2026/10/30 492
2026/10/31 499

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 469 and peaking at 522. Mid-month fluctuations settled with a strong finish at 499.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
shine.com.au 1.57%
slatergordon.com.au 1.23%
namecorp.com.au 1.1%
nsw.gov.au 1.06%
blackbaylawyers.com.au 0.63%
mauriceblackburn.com.au -0.76%
lawpartners.com.au -0.8%
willed.com.au -0.85%
fairworkhelp.com.au -1.13%
lawpath.com.au -1.43%

Copyright © Adthena. All rights reserved.

Shine.com.au leads with a 1.57% click share rise, while lawpath.com.au drops by 1.43%.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abn-registration-australia.com.au lawconnect.com shine.com.au namecorp.com.au lawpath.com.au mauriceblackburn.com.au fairworkhelp.com.au lawpartners.com.au willed.com.au
2026/10/01 11.97% 4.39% 7.37% 4.78% 4.46% 2.26% 6.07% 4.72% 3.83% 2.42%
2026/10/02 13.96% 4.75% 7.28% 3.35% 4.81% 2.3% 3.61% 6.59% 5.21% 2.25%
2026/10/03 14.85% 10.1% 4.94% 2.47% 4.72% 3.3% 4.19% 6.12% 6.22% 2.46%
2026/10/04 14.03% 11.39% 5.98% 2.15% 4.65% 3.6% 2.86% 2.17% 5.08% 2.79%
2026/10/05 14.67% 9.1% 5.42% 2.13% 3.17% 3.38% 2.55% 7.59% 4.88% 2.82%
2026/10/06 14.12% 6.82% 6.3% 2.98% 3.12% 2.92% 3.61% 6.41% 4.66% 2.11%
2026/10/07 11.59% 7.6% 6.6% 2.57% 3.5% 2.98% 3.01% 8.45% 4.26% 2.23%
2026/10/08 13.03% 8.87% 7.34% 2.31% 4.59% 3.08% 2.63% 3.61% 3.83% 2.66%
2026/10/09 11.56% 7.59% 5.83% 2.4% 4.03% 2.45% 3.06% 3.36% 3.73% 2.97%
2026/10/10 15.4% 7.34% 5.66% 3.7% 3.87% 3.87% 2.65% 3.38% 4.38% 2.45%
2026/10/11 14.19% 9.14% 5.66% 2.99% 3.21% 3.95% 3.31% 3.41% 3.23% 2.4%
2026/10/12 14.95% 8% 5.09% 2.26% 3.29% 3.81% 2.56% 7.86% 3.77% 2.33%
2026/10/13 14.1% 12.68% 4.72% 2.64% 3.24% 3.44% 2.63% 6.41% 2.57% 2.48%
2026/10/14 14.84% 8.37% 5.79% 3.59% 4.77% 3.59% 3.63% 2.97% 4.05% 1.89%
2026/10/15 13.26% 9.51% 7.45% 3.05% 3.49% 3.36% 3.44% 4.16% 3.52% 3.04%
2026/10/16 11.27% 7.85% 4.85% 4.37% 4.14% 3.1% 4.24% 4.41% 3.21% 2.68%
2026/10/17 11.66% 7.86% 5.45% 6.01% 4.31% 3.43% 2.7% 7.29% 4.81% 3.2%
2026/10/18 11.39% 9.82% 5.09% 4.38% 3.91% 2.51% 3% 4.53% 4.55% 2.9%
2026/10/19 10.75% 9.44% 7.21% 3.54% 4.61% 1.95% 3.58% 5.14% 4.38% 2.92%
2026/10/20 11.68% 8.9% 6.73% 3.43% 5.39% 1.43% 3.71% 5.75% 4.45% 2.44%
2026/10/21 13.24% 7.37% 6.82% 3.65% 3.85% 2.06% 3.54% 6.13% 3.99% 1.73%
2026/10/22 13.4% 7.15% 7.67% 3.55% 4.79% 1.49% 4.05% 3.95% 3.63% 1.71%
2026/10/23 14.98% 7.31% 6.11% 4.5% 4.66% 1.59% 3.24% 4.77% 4.79% 1.95%
2026/10/24 11.73% 8.09% 4.27% 3.62% 5.36% 2.59% 2.77% 3.08% 4.73% 1.86%
2026/10/25 13.34% 8.91% 4.63% 4.88% 5.86% 2.88% 2.79% 1.19% 2.73% 2.1%
2026/10/26 13.54% 7.69% 5.56% 4.67% 5.04% 2.24% 3.13% 4.17% 2.36% 1.51%
2026/10/27 13.5% 8.26% 5.36% 5.84% 4.93% 2.82% 2.91% 4.01% 2.32% 1.22%
2026/10/28 12.85% 10.13% 7.54% 5.6% 4.05% 2.7% 3.35% 4.51% 1.45% 1.62%
2026/10/29 13.05% 8.5% 7.54% 7.13% 4.83% 3.24% 3.33% 1.82% 1.9% 1.11%
2026/10/30 12.68% 10.3% 7.94% 5.82% 4.35% 3.2% 3.37% 2.87% 1.75% 2.16%
2026/10/31 11.08% 10.29% 6.17% 6.01% 5.47% 3.51% 2.97% 2.72% 2.44% 2.22%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • lawconnect.com
  • shine.com.au
  • namecorp.com.au
  • lawpath.com.au
  • mauriceblackburn.com.au
  • fairworkhelp.com.au
  • lawpartners.com.au
  • willed.com.au

Copyright © Adthena. All rights reserved.

October saw dynamic shifts in PPC impressions. Abn-register.com.au led with fluctuating shares, peaking mid-month. Abn-registration-australia.com.au surged early, stabilizing later. Lawconnect.com and shine.com.au showed steady growth. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    Apply for an ABN https://www.abn-register.com.au

    ABN in 5 minutes — ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    Register Your ABN Today — Register Your Business Name In Australia Today With ABN Registration Australia.

  3. 3
    Fair Work Legal Support - Guidance on Fair Work Act https://www.fairworkhelp.com.au › fair-work › legal_support

    Peninsula Gives Free Initial Fair Work Act Based Advice to Employers with Multiple Staff. Our Team Is Always Up to Date with the Latest Fair Work Act Legislation. Call Us Now! Fair Work Act 2009 Help.

  4. 4
    Work Injury Compensation | Here for all Queenslanders https://www.mauriceblackburn.com.au

    Had An Accident At Work? Contact Maurice Blackburn To Discuss Your Rights.

  5. 5
    ASIC Business Name Register - Check Name Availability https://www.namecorp.com.au

    Business names processed instantly.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, advertisers like ABN Register and ABN Registration Australia emphasize speed and ease in obtaining an ABN. Fair Work Help offers free legal guidance, while Maurice Blackburn focuses on work injury rights. Namecorp highlights instant business name processing.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports