AUS Services Legal - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.4682011388
71.5317988612
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 6%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 11.4
lawconnect.com 8.04
abn-registration-australia.com.au 6.69
lawpath.com.au 5.2
shine.com.au 5.03
mauriceblackburn.com.au 4.54
tradingas.com.au 4.31
abnregistration.com.au 3.84
lawpartners.com.au 3.55
namecorp.com.au 3.54
others 43.86
  • abn-register.com.au - 11.4%
  • lawconnect.com - 8.04%
  • abn-registration-australia.com.au - 6.69%
  • lawpath.com.au - 5.2%
  • shine.com.au - 5.03%
  • mauriceblackburn.com.au - 4.54%
  • tradingas.com.au - 4.31%
  • abnregistration.com.au - 3.84%
  • lawpartners.com.au - 3.55%
  • namecorp.com.au - 3.54%
  • others - 43.86%

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In the legal services PPC landscape, ‘abn-register.com.au’ leads with 11.4% click share, while ‘others’ dominate at 43.86%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lawconnect.com abn-register.com.au abn-registration-australia.com.au lawpartners.com.au shine.com.au namecorp.com.au abnregistration.com.au fairworkhelp.com.au tradingas.com.au lawpath.com.au
2026/07/01 6.67% 13.26% 9.52% 5.43% 3.97% 2.49% 4.32% 6.79% 4.74% 3.68%
2026/07/02 10.24% 11.48% 4.75% 7.18% 5.37% 3.07% 3.69% 5.47% 5.13% 2.18%
2026/07/03 9.97% 10.83% 6.18% 6.66% 3.91% 2.86% 3.69% 5.53% 4.09% 3.99%
2026/07/04 5.88% 12.7% 7.76% 7.91% 4.09% 4.14% 4.85% 1.25% 5.76% 4.29%
2026/07/05 4.97% 15.79% 9.84% 8.26% 3.69% 3.44% 3.75% 0.09% 5.04% 4.81%
2026/07/06 4.45% 15.65% 8.08% 5.95% 3.26% 4.31% 3.72% 3.8% 6.1% 3.29%
2026/07/07 5.98% 14.59% 8.49% 4.1% 4.11% 4.43% 4.1% 2.51% 5.29% 2.79%
2026/07/08 8.5% 14.34% 4.17% 7.28% 3.62% 4.58% 3.07% 4.08% 6.34% 4.18%
2026/07/09 8.03% 13.34% 4.67% 5.22% 4.65% 5.31% 4.16% 2.26% 6.4% 4.32%
2026/07/10 7.11% 15.43% 6.29% 5.24% 4.21% 4.47% 4.03% 3.45% 5.36% 4.26%
2026/07/11 7.4% 12.28% 6.75% 6.74% 5.1% 4.89% 5.68% 1.41% 4.53% 5.18%
2026/07/12 8.59% 10.79% 6.4% 8.09% 5.42% 4.46% 3.9% 2.62% 5.31% 4.35%
2026/07/13 9.78% 9.92% 9.17% 6.28% 5.31% 4.71% 3.9% 5.51% 5.03% 2.8%
2026/07/14 10.9% 11.9% 9.84% 7.05% 3.81% 4.23% 3.27% 4.42% 5.37% 2.23%
2026/07/15 11.93% 10.02% 7.43% 7.02% 5.94% 3.43% 3.46% 5.55% 4.37% 2.4%
2026/07/16 13.68% 7.87% 5.41% 5.01% 6.82% 3.03% 2.58% 3.03% 2.72% 2%
2026/07/17 11.45% 8.39% 8.39% 9.48% 6.36% 3.35% 2.36% 2.84% 4.11% 2.85%
2026/07/18 10.69% 7.45% 9.92% 9.58% 6.34% 2.16% 2.62% 2.26% 3.61% 4.01%
2026/07/19 9.13% 12.5% 6.62% 6.26% 6.85% 4.14% 3.6% 1.4% 5.28% 3.75%
2026/07/20 12.86% 6.93% 5.71% 6.79% 5.97% 2.9% 2.16% 3.73% 4.58% 1.85%
2026/07/21 11% 11.69% 9.66% 6.92% 3.74% 4.15% 3.21% 4.34% 5.27% 2.19%
2026/07/22 11.05% 9.58% 5.82% 8.84% 5.62% 3.74% 3.82% 3.74% 3.81% 3.23%
2026/07/23 10.12% 10.35% 6.07% 9.09% 5.85% 4.23% 3.1% 2.41% 4.08% 2.34%
2026/07/24 10.63% 7.07% 7.72% 7.89% 6.18% 3.79% 2.63% 1.68% 3.96% 3.59%
2026/07/25 10.41% 7.11% 7.01% 6.46% 5.6% 3.14% 2.61% 5.88% 3.74% 3.64%
2026/07/26 9.22% 9.53% 5.95% 7.06% 6.17% 3.43% 3.46% 5.37% 3.96% 3.23%
2026/07/27 10.46% 9.08% 7.61% 5.96% 4.5% 2.94% 3.9% 3.93% 2.75% 2.84%
2026/07/28 11.57% 9.99% 6.08% 5.38% 5.02% 3.31% 2.93% 2.98% 2.57% 3.12%
2026/07/29 10.25% 13.11% 6.53% 3.48% 4.84% 4.13% 3.83% 2.86% 3.29% 2.97%
2026/07/30 11.16% 9.01% 6.5% 6.09% 5.04% 4.19% 1.96% 2.83% 3.38% 3.43%
2026/07/31 11.52% 9.76% 6.82% 5.93% 3.94% 3.59% 3.51% 3.33% 2.89% 2.79%
  • lawconnect.com
  • abn-register.com.au
  • abn-registration-australia.com.au
  • lawpartners.com.au
  • shine.com.au
  • namecorp.com.au
  • abnregistration.com.au
  • fairworkhelp.com.au
  • tradingas.com.au
  • lawpath.com.au

Copyright © Adthena. All rights reserved.

In July 2026, LawConnect’s PPC spend share surged, peaking mid-month. ABN Register fluctuated, ending lower. ABN Registration Australia saw consistent mid-range values. LawPartners and Shine had moderate variations. NameCorp and FairWorkHelp showed lower, stable trends.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 469
2026/07/02 485
2026/07/03 478
2026/07/04 490
2026/07/05 490
2026/07/06 497
2026/07/07 492
2026/07/08 491
2026/07/09 468
2026/07/10 468
2026/07/11 464
2026/07/12 489
2026/07/13 498
2026/07/14 495
2026/07/15 481
2026/07/16 508
2026/07/17 474
2026/07/18 477
2026/07/19 482
2026/07/20 478
2026/07/21 495
2026/07/22 521
2026/07/23 535
2026/07/24 526
2026/07/25 561
2026/07/26 552
2026/07/27 520
2026/07/28 535
2026/07/29 450
2026/07/30 521
2026/07/31 519

Copyright © Adthena. All rights reserved.

July began with 469 advertisers, fluctuating slightly until mid-month. A notable surge occurred from July 22, peaking at 561 on July 25. The month concluded with 519 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lawconnect.com 1.62%
shine.com.au 0.54%
fairworkhelp.com.au 0.42%
cmclawyers.com.au 0.36%
worksafe.vic.gov.au 0.33%
nationalcrimecheck.com.au -0.37%
namecorp.com.au -0.48%
abnregistration.com.au -0.61%
tradingas.com.au -1.28%
abn-register.com.au -2.47%

Copyright © Adthena. All rights reserved.

Lawconnect.com surged with a 1.62% click share increase, while abn-register.com.au faced a 2.47% decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lawconnect.com abn-register.com.au abn-registration-australia.com.au abnregistration.com.au fairworkhelp.com.au namecorp.com.au lawpath.com.au lawpartners.com.au tradingas.com.au shine.com.au
2026/07/01 7.41% 13.48% 10.11% 4.91% 6.13% 2.62% 4.43% 2.9% 4.63% 2.76%
2026/07/02 11.16% 12.73% 4.64% 4.68% 5.83% 3.34% 2.75% 3.73% 5.26% 3.34%
2026/07/03 10.4% 12.37% 6.4% 4.68% 5.14% 3.17% 4.8% 3.2% 4.34% 2.51%
2026/07/04 6.31% 14.05% 8.08% 6.25% 1.56% 4.33% 4.75% 4.36% 5.63% 2.46%
2026/07/05 5.14% 17.02% 9.8% 4.72% 0.07% 3.46% 5.43% 4.79% 5.18% 2.01%
2026/07/06 4.39% 17.61% 8.48% 4.87% 3.37% 4.49% 3.93% 3.28% 6.47% 2.19%
2026/07/07 6.29% 16.08% 9.33% 5.11% 2.34% 4.57% 3.63% 1.83% 5.55% 2.53%
2026/07/08 8.89% 16.17% 4.05% 4.02% 3.28% 4.8% 4.72% 2.97% 7.24% 2.38%
2026/07/09 7.83% 14.41% 4.87% 5.36% 2.41% 5% 5.1% 3.12% 6.24% 2.91%
2026/07/10 7.28% 16.72% 6.77% 4.89% 3.49% 4.22% 4.75% 2.42% 4.9% 2.81%
2026/07/11 6.69% 13.22% 7.11% 7.32% 1.62% 4.88% 5.64% 4.05% 4.36% 3.44%
2026/07/12 8.65% 11.55% 6.43% 4.86% 1.84% 4.69% 5.12% 4.35% 5.53% 3.37%
2026/07/13 9.82% 10.97% 9.61% 5.08% 5.24% 4.58% 2.83% 3.12% 5.43% 3.56%
2026/07/14 10.92% 12.85% 10.17% 4.09% 4.2% 4.33% 2.44% 3.99% 5.8% 2.45%
2026/07/15 12.77% 11.81% 8.42% 4.56% 5.21% 3.85% 3.2% 3.06% 4.66% 4.29%
2026/07/16 14.11% 9.22% 5.83% 3.44% 3.69% 3.41% 2.69% 2.78% 3.13% 4.49%
2026/07/17 13.16% 9.59% 9.45% 3.26% 3.25% 3.86% 3.17% 4.41% 3.99% 3.97%
2026/07/18 11.73% 8.94% 11.85% 3.51% 2.14% 2.47% 5.03% 4.64% 4.06% 4.13%
2026/07/19 8.99% 14.03% 6.8% 4.6% 1.25% 4.68% 4.63% 3.09% 5.68% 4.65%
2026/07/20 14.25% 8.32% 6.49% 3.12% 4.01% 2.98% 2.35% 3.68% 4.94% 3.86%
2026/07/21 10.92% 12.85% 10.17% 4.09% 4.2% 4.33% 2.44% 3.99% 5.8% 2.45%
2026/07/22 11.77% 10.82% 6.55% 5.04% 3.72% 4.07% 3.69% 4.17% 4.27% 4.27%
2026/07/23 10.73% 12.03% 6.54% 4.17% 3.13% 4.43% 2.89% 4.22% 4.51% 4.05%
2026/07/24 11.63% 7.95% 8.42% 3.54% 2.13% 4.08% 4.43% 4.02% 4.22% 4.2%
2026/07/25 10.51% 8.21% 7.32% 3.51% 5.92% 3.7% 4.12% 3.55% 3.8% 3.61%
2026/07/26 9.21% 11.02% 6.64% 4.55% 4.42% 3.88% 3.8% 3.95% 4.01% 4.3%
2026/07/27 10.6% 10.6% 8.49% 5.43% 4% 3.3% 3.35% 3.03% 2.89% 3.15%
2026/07/28 11.5% 11.32% 6.9% 4.02% 3.65% 3.29% 4.03% 2.6% 2.72% 3.46%
2026/07/29 9.8% 15.66% 7.24% 5.08% 3.76% 4.65% 3.88% 1.51% 3.23% 3.11%
2026/07/30 11.15% 10.49% 7.01% 2.8% 3.64% 4.38% 3.96% 3.62% 3.57% 3.15%
2026/07/31 11.96% 11.2% 7.32% 4.7% 3.84% 3.84% 3.26% 3.09% 2.94% 2.51%
  • lawconnect.com
  • abn-register.com.au
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • fairworkhelp.com.au
  • namecorp.com.au
  • lawpath.com.au
  • lawpartners.com.au
  • tradingas.com.au
  • shine.com.au

Copyright © Adthena. All rights reserved.

In July 2026, lawconnect.com saw a fluctuating impression share, peaking mid-month at 14.25%. abn-register.com.au started strong, dipped mid-month, and ended at 11.20%. abn-registration-australia.com.au had a steady rise, closing at 7.32%. abnregistration.com.au remained stable, finishing at 4.70%. fairworkhelp.com.au experienced a low start, improving to 3.84%. namecorp.com.au showed consistent performance, ending at 3.84%. lawpath.com.au fluctuated, closing at 3.26%. lawpartners.com.au had a varied month, finishing at 3.09%. tradingas.com.au saw ups and downs, ending at 2.94%. shine.com.au maintained a steady course, closing at 2.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    ABN Registration Online https://www.abn-register.com.au

    ABN in 5 minutes — ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au

    Register Now Your Official ABN — Our Team Resolves ABN Application Issues. Immediate Email and Phone Access To Our Team.

  4. 4
    Fair Work Act Employer Support - Employer Helpline & Advice https://www.fairworkhelp.com.au

    Peninsula Provides Expert Advice on the Fair Work Workplace Relations System. Get Employer Advice to Resolve Fair Work Act Disputes.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au

    A.S.I.C — Australian Business Name Registration on A.S.I.C. Register. You can check availability and register Australian business name on the ASIC register. Easy to use. Services: Register, Renew, Transfer, Restore.

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In the competitive landscape of ABN registration, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize speed and ease, promising quick ABN acquisition. Meanwhile, fairworkhelp.com.au offers expert advice on workplace relations, and tradingas.com.au simplifies ASIC name registration, highlighting user-friendly services.

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