AUS Services Legal - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.8424261147
72.1575738853
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 6%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 8.58
abn-registration-australia.com.au 8.31
mauriceblackburn.com.au 6.19
lawpath.com.au 6.06
fairworkhelp.com.au 4.73
lawconnect.com 4.59
shine.com.au 4.04
lawpartners.com.au 3.3
tradingas.com.au 3.14
nsw.gov.au 3.08
others 47.98
  • abn-register.com.au - 8.58%
  • abn-registration-australia.com.au - 8.31%
  • mauriceblackburn.com.au - 6.19%
  • lawpath.com.au - 6.06%
  • fairworkhelp.com.au - 4.73%
  • lawconnect.com - 4.59%
  • shine.com.au - 4.04%
  • lawpartners.com.au - 3.3%
  • tradingas.com.au - 3.14%
  • nsw.gov.au - 3.08%
  • others - 47.98%

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In the legal services PPC landscape, ‘others’ dominate with 47.98% click share, while ‘abn-register.com.au’ leads individual domains at 8.58%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au fairworkhelp.com.au lawconnect.com tradingas.com.au shine.com.au abnregistration.com.au lawpath.com.au lawpartners.com.au mauriceblackburn.com.au
2026/06/01 8.11% 7.82% 6.98% 6.49% 3.2% 3.86% 2.08% 1.65% 6.51% 4.26%
2026/06/02 5.6% 7.95% 6.78% 6.26% 3.13% 4.31% 4.37% 2.11% 7.08% 3.96%
2026/06/03 7.85% 9.99% 5.41% 5.74% 4.26% 4.6% 0% 1.88% 3.82% 5.24%
2026/06/04 7.49% 10.35% 5.68% 5.95% 4.31% 4.3% 0.1% 2.21% 7.63% 3.6%
2026/06/05 7.43% 9.98% 6.03% 4.71% 2.87% 4.47% 0% 3.54% 6.97% 3.54%
2026/06/06 9.05% 10.48% 2.62% 2.31% 2.96% 4.93% 0% 3.86% 9.46% 4.81%
2026/06/07 9.4% 9.43% 0.05% 2.29% 2.65% 4.14% 0% 5.17% 9.04% 5.09%
2026/06/08 8.8% 9.01% 6.45% 3.55% 2.46% 4.36% 0% 3.64% 7.26% 3.49%
2026/06/09 9.15% 10.71% 7.57% 6.38% 3.08% 3.23% 2.49% 4.03% 5% 3.66%
2026/06/10 10.43% 10.23% 5.8% 4.48% 3.07% 3.11% 5.56% 3.03% 7.92% 3.7%
2026/06/11 9.93% 8.57% 7.44% 3.9% 2.47% 3.95% 5.35% 3.01% 5.46% 3.54%
2026/06/12 9.84% 10.48% 6.23% 3.9% 2.31% 3.3% 5.26% 5.44% 7.38% 3.64%
2026/06/13 10.93% 10.49% 1.38% 1.97% 2.69% 3.14% 5.73% 8.22% 6.12% 4.48%
2026/06/14 11.65% 9.26% 0.06% 2.41% 1.9% 3.47% 6.56% 6.98% 5.76% 3.7%
2026/06/15 9.22% 11.29% 8.37% 6.17% 2.6% 3.03% 3.15% 4.62% 7.43% 3.4%
2026/06/16 7.56% 8.48% 7.44% 7.03% 2.31% 4.55% 3.31% 6.13% 6.45% 2.85%
2026/06/17 8.86% 9.43% 7.89% 6.2% 1.8% 4.72% 3.37% 4.59% 6.09% 4.27%
2026/06/18 8.17% 10.19% 7.68% 6.63% 2.6% 4.13% 3.79% 4.86% 7.82% 3.4%
2026/06/19 6.2% 7.22% 6.23% 5.95% 3.59% 3.37% 2.65% 4.78% 7.93% 2.79%
2026/06/20 13.19% 9.17% 5.1% 5.44% 3.71% 4.67% 4.44% 5.49% 3.11% 4.52%
2026/06/21 12.69% 8.07% 0.06% 4.98% 3.36% 4.57% 3.77% 7.27% 4.17% 3.79%
2026/06/22 11.56% 10.56% 9.42% 6.84% 4.06% 4.42% 3.12% 5.4% 2.73% 3.74%
2026/06/23 11.36% 9.01% 8.87% 6.89% 3.92% 4.7% 4.5% 4.46% 3.28% 3.27%
2026/06/24 11.11% 9.06% 7.53% 8.45% 3.8% 3.05% 3.94% 4.93% 5.24% 2.81%
2026/06/25 9.42% 9.89% 7.77% 7.36% 4.67% 4.92% 3.97% 4.17% 4.81% 3.5%
2026/06/26 8.93% 9.54% 10.78% 5.39% 4.07% 4.37% 3.9% 4.62% 5.21% 3.3%
2026/06/27 9.86% 11.37% 2.47% 4.04% 4.76% 3.76% 4.99% 6.94% 6.17% 3.01%
2026/06/28 11.15% 10.56% 0.08% 5.82% 5.4% 6.05% 3.38% 6.86% 4.22% 4.43%
2026/06/29 12.18% 11.62% 6.87% 5.54% 5.62% 4.71% 3.03% 2.29% 2.68% 3.82%
2026/06/30 13.37% 10.78% 7.35% 6.33% 5.31% 4.88% 4.39% 2.85% 2.73% 2.43%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • fairworkhelp.com.au
  • lawconnect.com
  • tradingas.com.au
  • shine.com.au
  • abnregistration.com.au
  • lawpath.com.au
  • lawpartners.com.au
  • mauriceblackburn.com.au

Copyright © Adthena. All rights reserved.

In June 2026, abn-register.com.au led with a peak spend share of 13.37% on the 30th. abn-registration-australia.com.au followed closely, peaking at 11.62% on the 29th.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 624
2026/06/02 604
2026/06/03 613
2026/06/04 596
2026/06/05 614
2026/06/06 585
2026/06/07 598
2026/06/08 617
2026/06/09 583
2026/06/10 576
2026/06/11 562
2026/06/12 551
2026/06/13 527
2026/06/14 512
2026/06/15 532
2026/06/16 516
2026/06/17 512
2026/06/18 496
2026/06/19 494
2026/06/20 508
2026/06/21 504
2026/06/22 518
2026/06/23 513
2026/06/24 494
2026/06/25 490
2026/06/26 468
2026/06/27 462
2026/06/28 465
2026/06/29 471
2026/06/30 466

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June saw a steady decline in distinct advertisers, starting at 624 and ending at 466. The month began with fluctuations but consistently decreased, reflecting a significant drop in advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abnregistration.com.au 1.62%
lawconnect.com 1.6%
abn-register.com.au 1.28%
fairworkhelp.com.au 1.09%
lawpath.com.au 1.02%
bpclaw.com.au -0.44%
carbonelawyers.com.au -0.45%
statetrustees.com.au -0.69%
mauriceblackburn.com.au -1.03%
lawpartners.com.au -1.5%

Copyright © Adthena. All rights reserved.

In the legal sector, ‘lawconnect.com’ and ‘abnregistration.com.au’ saw significant click share growth, while ‘lawpartners.com.au’ experienced the largest decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abn-registration-australia.com.au lawconnect.com fairworkhelp.com.au tradingas.com.au abnregistration.com.au lawpath.com.au shine.com.au mauriceblackburn.com.au lawpartners.com.au
2026/06/01 8.58% 8.64% 6.86% 6.32% 3.24% 2.38% 2.49% 3.34% 3.88% 4.03%
2026/06/02 5.95% 8.82% 6.57% 6.47% 3.3% 5.48% 3.07% 3.55% 3.61% 4.49%
2026/06/03 8.45% 11.11% 6.1% 5.38% 4.52% 0% 2.35% 4.57% 4.01% 2.41%
2026/06/04 7.96% 11.24% 6.32% 5.24% 4.3% 0.11% 2.88% 4.09% 3.12% 4.82%
2026/06/05 7.57% 10.47% 5.36% 5.48% 2.96% 0% 3.95% 4.04% 3.33% 4.02%
2026/06/06 9.26% 10.98% 2.34% 2.44% 2.92% 0% 4.76% 3.94% 4.42% 6.37%
2026/06/07 10.07% 10.39% 2.36% 0.05% 2.43% 0% 6.02% 3.17% 4.88% 5.41%
2026/06/08 9.35% 9.93% 3.98% 5.57% 2.38% 0% 4.18% 3.6% 2.92% 4.01%
2026/06/09 9.39% 11.34% 6.86% 6.75% 2.78% 2.98% 4.89% 2.62% 3.22% 2.93%
2026/06/10 10.59% 10.96% 4.37% 5.89% 2.76% 6.73% 3.37% 2.49% 3.04% 4.51%
2026/06/11 10.08% 8.91% 4.5% 6.78% 2.08% 6.47% 3.44% 2.99% 3.21% 3.21%
2026/06/12 10.08% 10.42% 4.28% 6.11% 1.99% 6.05% 6.28% 2.22% 3.56% 3.49%
2026/06/13 11.54% 11.06% 1.86% 1.33% 2.68% 6.64% 9.02% 2.5% 3.33% 2.02%
2026/06/14 12% 9.57% 2.67% 0.06% 1.98% 7.47% 7.98% 2.91% 3.13% 2.12%
2026/06/15 9.32% 11.82% 6.68% 7.39% 2.39% 3.94% 5.29% 2.62% 2.8% 3.57%
2026/06/16 7.95% 9.33% 6.83% 7.11% 2% 3.95% 6.77% 3.72% 2.51% 3.47%
2026/06/17 9.28% 10.2% 7.14% 7.59% 1.91% 4.02% 5.02% 3.43% 3.37% 3.13%
2026/06/18 8.49% 10.84% 8.33% 6.94% 2.38% 4.55% 5.1% 3.3% 3.24% 3.92%
2026/06/19 6.53% 8.27% 6.52% 5.68% 3.55% 3.37% 5.23% 2.66% 2.76% 4.14%
2026/06/20 13.13% 9.69% 6.12% 4.94% 3.41% 5.06% 5.75% 3.27% 3.86% 1.92%
2026/06/21 12.79% 8.25% 5.64% 0.06% 3.49% 4.5% 8.19% 3.6% 2.83% 1.9%
2026/06/22 11.46% 10.85% 7.7% 7.76% 4.05% 3.63% 5.84% 3.59% 2.84% 0.91%
2026/06/23 11.84% 9.4% 7.76% 7.57% 4.07% 5.12% 5.11% 3.54% 2.48% 1.66%
2026/06/24 11.45% 9.31% 9.79% 6.41% 3.81% 4.52% 5.66% 1.95% 2.1% 2.38%
2026/06/25 9.46% 10.09% 9.04% 6.45% 4.16% 4.71% 4.94% 3.56% 2.81% 2.42%
2026/06/26 9.47% 10.29% 6.21% 9.41% 3.96% 4.86% 5.48% 3.29% 2.77% 2.19%
2026/06/27 10.12% 11.63% 4.13% 2.52% 4.35% 5.7% 7.51% 2.64% 2.48% 2.66%
2026/06/28 10.83% 11% 6.32% 0.07% 4.96% 3.98% 7.52% 3.55% 4.13% 2.22%
2026/06/29 11.94% 11.48% 6.06% 5.41% 5.82% 3.57% 2.95% 3.51% 3.52% 0.97%
2026/06/30 13.63% 11.93% 7.16% 5.72% 5.61% 5.18% 3.4% 2.98% 2.12% 1.29%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • lawconnect.com
  • fairworkhelp.com.au
  • tradingas.com.au
  • abnregistration.com.au
  • lawpath.com.au
  • shine.com.au
  • mauriceblackburn.com.au
  • lawpartners.com.au

Copyright © Adthena. All rights reserved.

In June 2026, abn-register.com.au saw a steady rise, peaking at 13.63% on the 30th. Meanwhile, abn-registration-australia.com.au maintained a consistent presence, ending at 11.93%. Lawconnect.com experienced fluctuations, closing at 7.16%. Fairworkhelp.com.au had a volatile month, finishing at 5.72%. Tradingas.com.au gradually increased, reaching 5.61%. Abnregistration.com.au showed a moderate rise, ending at 5.18%. Lawpath.com.au fluctuated, closing at 3.4%. Shine.com.au remained stable, finishing at 2.98%. Mauriceblackburn.com.au had a mixed month, ending at 2.12%. Lawpartners.com.au saw a decline, closing at 1.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    ABN in 5 minutes - ABN Registration Online - Apply for an ABN https://www.abn-register.com.au

    ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au

    Register Now Your Official ABN — Our Team Resolves ABN Application Issues. Immediate Email and Phone Access To Our Team.

  4. 4
    Fair Work Act Employer Support - Employer Helpline & Advice https://www.fairworkhelp.com.au

    Peninsula Provides Expert Advice on the Fair Work Workplace Relations System. Get Employer Advice...

  5. 5
    ASIC Name Registration - Business Name Registration https://www.tradingas.com.au

    Australian Business Name Registration on A.S.I.C. Register

Copyright © Adthena. All rights reserved.

In the competitive landscape of ABN registration, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize speed and ease, promising quick ABN delivery via email and SMS. Meanwhile, fairworkhelp.com.au offers expert advice on workplace relations, and tradingas.com.au focuses on ASIC business name registration.

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