US Hospitality Food & Beverage - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.6367804301
59.3632195699
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 12%
Navigational 3%
Seasonal 0%
Local 18%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tacobell.com 11.64
dominos.com 11.59
mcdonalds.com 7.78
wendys.com 5.5
chick-fil-a.com 4.7
papajohns.com 4.18
chipotle.com 4.15
opentable.com 4.06
littlecaesars.com 3.46
jerseymikes.com 2.74
others 40.2
  • tacobell.com - 11.64%
  • dominos.com - 11.59%
  • mcdonalds.com - 7.78%
  • wendys.com - 5.5%
  • chick-fil-a.com - 4.7%
  • papajohns.com - 4.18%
  • chipotle.com - 4.15%
  • opentable.com - 4.06%
  • littlecaesars.com - 3.46%
  • jerseymikes.com - 2.74%
  • others - 40.2%

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In the PPC landscape, Taco Bell and Domino’s lead with 11.64% and 11.59% click shares, respectively. McDonald’s follows at 7.78%, while ‘others’ collectively hold a significant 40.20%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dominos.com papajohns.com mcdonalds.com chick-fil-a.com tacobell.com ubereats.com opentable.com doordash.com chipotle.com buffalowildwings.com
2026/08/01 10.36% 6.39% 5.01% 11.19% 1.31% 4.7% 16.45% 12.81% 4.33% 2.44%
2026/08/02 10.67% 6.9% 4.7% 2.34% 2.16% 4.74% 24.22% 8.63% 3.5% 2.88%
2026/08/03 10.72% 3.13% 10.2% 6.7% 0.9% 8.5% 2.05% 25.13% 4.19% 1.87%
2026/08/04 10.19% 4.64% 7.07% 7.15% 2.18% 3.97% 20.78% 10.85% 3.7% 2.44%
2026/08/05 8.98% 3.35% 11.47% 4.03% 2.13% 4.32% 13.17% 13.46% 6.11% 2.88%
2026/08/06 8.19% 6.44% 4.01% 20.45% 1.24% 2.75% 8.52% 10.89% 5.24% 2.95%
2026/08/07 5.65% 6.34% 6.1% 3.22% 1.26% 5.15% 10.6% 35.88% 2.03% 2.6%
2026/08/08 7.64% 8.88% 1.37% 4.34% 3.54% 4.29% 18.21% 11.01% 4.23% 2.98%
2026/08/09 6.91% 5.63% 17.1% 3.24% 2.51% 22.22% 4.52% 5.42% 4.27% 2.56%
2026/08/10 7.47% 2.29% 9.94% 17.05% 14.3% 5.21% 0.49% 6.86% 5.47% 2.06%
2026/08/11 9.16% 9.34% 6.99% 18.58% 2.04% 3.54% 5.21% 8.76% 5.1% 2.47%
2026/08/12 9.65% 9.65% 7.36% 10.18% 8.81% 3.69% 2.45% 4.71% 3.68% 4.08%
2026/08/13 11.56% 10.74% 3.71% 8.87% 4.53% 4.51% 0.97% 6.68% 6.1% 4.34%
2026/08/14 7.68% 10.01% 5.69% 13.4% 7.25% 5.42% 0.57% 7.06% 5.48% 3.34%
2026/08/15 10.59% 9.6% 4.38% 7.65% 5.3% 3.3% 10.96% 6.83% 5.32% 3.08%
2026/08/16 12.62% 11.9% 3.86% 8.9% 4.08% 4.66% 0.34% 7.79% 6.98% 3.85%
2026/08/17 10.17% 10.35% 3.74% 16.85% 2.57% 3.86% 0.21% 9.56% 4.85% 4.11%
2026/08/18 8.41% 10.02% 18.97% 7.3% 3.45% 4.33% 0.23% 4.1% 4.62% 4.66%
2026/08/19 14.79% 10.59% 4.61% 10.59% 2.77% 5.26% 0.38% 3.65% 2.46% 4.29%
2026/08/20 8.54% 8.28% 9.78% 9.7% 3.28% 3.97% 3.45% 6.04% 5.4% 3.57%
2026/08/21 8.93% 10.08% 10.31% 10.23% 3.71% 3.12% 5.11% 5.01% 4.95% 2.74%
2026/08/22 11.94% 8.73% 9.18% 9.11% 2.7% 5.23% 4.8% 6.4% 5.35% 2.77%
2026/08/23 10.26% 7.87% 8.35% 11.05% 3.34% 2.9% 8.87% 5.62% 4.63% 2.29%
2026/08/24 9.16% 5.93% 9% 17.89% 3.41% 3.91% 1.24% 4.72% 5.29% 3.92%
2026/08/25 11.35% 8.19% 8.88% 9.05% 2.77% 6.12% 0.76% 5.44% 6.22% 4.87%
2026/08/26 11.46% 7.71% 10.93% 14.41% 2.67% 4.04% 0.91% 4.86% 5.91% 3.69%
2026/08/27 11.56% 10.43% 10.08% 9.31% 4.38% 5.69% 0.76% 5.21% 5.28% 2.92%
2026/08/28 10.77% 7.25% 8.08% 15.04% 2.69% 6.03% 4.85% 7.69% 4.49% 2.23%
2026/08/29 10.7% 8.74% 8.94% 10.62% 4.01% 6.31% 4.16% 4.65% 5.55% 2.18%
2026/08/30 9.91% 8.89% 8.84% 7.49% 3.81% 7.53% 5.16% 7.16% 5.34% 2.48%
2026/08/31 11.68% 11.6% 10.32% 9.12% 5.25% 5.18% 4.95% 4.19% 3.49% 2.5%
  • dominos.com
  • papajohns.com
  • mcdonalds.com
  • chick-fil-a.com
  • tacobell.com
  • ubereats.com
  • opentable.com
  • doordash.com
  • chipotle.com
  • buffalowildwings.com

Copyright © Adthena. All rights reserved.

In August 2026, Dominos and Papa John’s saw fluctuating PPC spend shares, with Dominos peaking at 14.79% on the 19th. McDonald’s and Chick-fil-A experienced notable spikes, while Taco Bell and UberEats remained steady. OpenTable and DoorDash had significant highs early in the month.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 589
2026/08/02 607
2026/08/03 561
2026/08/04 611
2026/08/05 582
2026/08/06 540
2026/08/07 502
2026/08/08 482
2026/08/09 506
2026/08/10 515
2026/08/11 512
2026/08/12 509
2026/08/13 493
2026/08/14 500
2026/08/15 500
2026/08/16 480
2026/08/17 477
2026/08/18 482
2026/08/19 476
2026/08/20 512
2026/08/21 513
2026/08/22 520
2026/08/23 527
2026/08/24 519
2026/08/25 513
2026/08/26 518
2026/08/27 488
2026/08/28 511
2026/08/29 513
2026/08/30 540
2026/08/31 511

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August began with 589 advertisers, peaking at 611 on the 4th. A decline followed, reaching 476 on the 19th. The month concluded with a slight recovery, ending at 511 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dominos.com 0.92%
mcdonalds.com 0.87%
papajohns.com 0.7%
littlecaesars.com 0.65%
wendys.com 0.5%
starbucks.com -0.4%
bk.com -0.86%
doordash.com -1.12%
tacobell.com -2.63%
opentable.com -3.09%

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In the past month, dominos.com surged with a 0.92% click share increase, while opentable.com faced a 3.09% decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dominos.com tacobell.com mcdonalds.com opentable.com papajohns.com wendys.com doordash.com chick-fil-a.com littlecaesars.com chipotle.com
2026/08/01 9.3% 3.91% 3.91% 30.65% 2.42% 1.6% 10.6% 2.9% 1.94% 3.12%
2026/08/02 9.8% 5.04% 4.75% 25.08% 2.57% 1.22% 7.06% 1.66% 1.2% 2.35%
2026/08/03 11.14% 3.54% 7.97% 2.23% 1.54% 3.08% 25.39% 3.23% 2.09% 3.54%
2026/08/04 8.06% 4.86% 3.99% 25.73% 1.74% 2.12% 8.49% 2.11% 1.39% 2.32%
2026/08/05 8.85% 6.14% 7.86% 12.54% 1.9% 1.84% 9.64% 1.58% 3.08% 5.26%
2026/08/06 8.93% 3.1% 2.78% 13.32% 2.79% 3.09% 11.73% 5.42% 1.23% 3.15%
2026/08/07 7.93% 4.62% 6.49% 11.93% 3.59% 2.64% 18.11% 1.54% 1.65% 1.81%
2026/08/08 3.34% 4.45% 2.17% 7.43% 1.88% 2.03% 4.2% 0.51% 1.31% 1.74%
2026/08/09 8.13% 7.88% 11.39% 6.04% 2.64% 2.6% 4.9% 1.07% 2.21% 3.22%
2026/08/10 8.13% 18.8% 7.22% 0.49% 1.68% 3.63% 5.89% 5.95% 3.08% 4.13%
2026/08/11 11.17% 6% 5.75% 7.72% 4.66% 5.03% 8.38% 5.68% 3.44% 4.14%
2026/08/12 10% 14.82% 7.99% 1.78% 4.16% 5.76% 2.97% 2.71% 2.22% 2.7%
2026/08/13 13.84% 10.89% 4.57% 1.09% 4.58% 4.82% 5.32% 4.27% 3.36% 4.49%
2026/08/14 8.85% 11.88% 5.4% 0.77% 4.21% 4.77% 4.02% 3.68% 2.85% 3.56%
2026/08/15 11.56% 10.59% 4.33% 16.22% 4.03% 3.35% 6.39% 2.67% 1.56% 3.47%
2026/08/16 12.97% 10.26% 4.33% 0.2% 4.76% 3.43% 5.47% 2.54% 2.76% 4.06%
2026/08/17 13.59% 8.28% 5.1% 0.1% 5.28% 4.87% 9.76% 5.26% 2.8% 3.7%
2026/08/18 13.43% 10.58% 12.3% 0.07% 4.85% 4.4% 2.05% 2.46% 4.01% 3.67%
2026/08/19 15.85% 7.55% 5.98% 0.37% 5.43% 5.47% 2.28% 3.17% 4.34% 2.14%
2026/08/20 10.96% 7.76% 7.27% 6.1% 4.19% 4.27% 3.43% 2.95% 3.51% 3.78%
2026/08/21 10.48% 8.55% 7.12% 6.49% 4.1% 4.69% 3.46% 3.02% 2.99% 3.47%
2026/08/22 12.79% 6.36% 6.89% 6.38% 3.81% 4.77% 4.94% 2.74% 2.71% 3.69%
2026/08/23 11.4% 9.81% 6.87% 6.08% 3.91% 3.88% 4.49% 3.79% 2.81% 3.78%
2026/08/24 10.71% 9.21% 7.1% 1.52% 3.3% 4.53% 3.95% 5.61% 3.11% 3.95%
2026/08/25 11.12% 6.31% 5.96% 0.73% 3.55% 3.69% 3.88% 2.51% 3.11% 3.81%
2026/08/26 13.44% 7.15% 8.73% 1.06% 4.13% 5.11% 4.32% 4.77% 3.18% 4.35%
2026/08/27 13.66% 7.44% 7.48% 0.91% 5.12% 4.9% 5.12% 3.55% 2.67% 3.63%
2026/08/28 11.69% 6.73% 5% 6.25% 3.93% 4.18% 5.81% 4.58% 2.39% 3.11%
2026/08/29 11.25% 7.71% 7.84% 5.5% 4.56% 3.4% 4.88% 4.22% 2.82% 4.22%
2026/08/30 11.07% 6.85% 5.69% 6.64% 4.61% 3.88% 4.13% 2.68% 2.96% 4.11%
2026/08/31 12.2% 8.64% 7.59% 6.52% 4.79% 4.03% 3.48% 2.72% 2.63% 2.53%
  • dominos.com
  • tacobell.com
  • mcdonalds.com
  • opentable.com
  • papajohns.com
  • wendys.com
  • doordash.com
  • chick-fil-a.com
  • littlecaesars.com
  • chipotle.com

Copyright © Adthena. All rights reserved.

In August 2026, Dominos saw a fluctuating impression share, peaking mid-month. Taco Bell experienced a significant spike on the 10th. OpenTable’s share plummeted after a strong start. By month’s end, Dominos led, with Taco Bell and McDonald’s trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    Order Food Online Tonight | Food Delivery Near Me https://www.doordash.com

    From national restaurants to your local favorite, DoorDash® delivers what you crave. Your favorite restaurants, this time twice as nice. Re-order local favorites on DoorDash®. Quick & Reliable Delivery. Try Something New. Contactless Food...

  2. 2
    The 10 Best Restaurants Near Me in Center City, Philadelphia... https://www.opentable.com

    Make reservations at the finest restaurants. Book now and beat the crowd. Join OpenTable...

  3. 3
    Best Eats in Columbus - Eat & Drink in Columbus https://www.shortnorth.org › restaurants

    From dining and shopping to galleries and public art, it’s all here in the Short North.

  4. 4
    Order for Pickup - Food Delivery With Uber Eats https://www.ubereats.com

    Get Local Flavor Delivered. Order From 100s of Restaurants w/ 1 App—Uber Eats. Browse Menus...

  5. 5
    Fine & Casual Dining | Cozy Sidewalk Cafes https://www.visitphilly.com

    Enjoy a Casual Meal or Dress Up for Multiple Fine Dining Options Located Across the City. Top Chefs in Philadelphia Have Created a Restaurant Scene Rivaling...

Copyright © Adthena. All rights reserved.

In the bustling world of food and dining, DoorDash and Uber Eats dominate with promises of quick, reliable delivery from local favorites. OpenTable and Visit Philly entice with exclusive dining experiences, while Short North highlights Columbus’s vibrant culinary scene.

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