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US Hospitality Food & Beverage - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dominos.com 11.4
tacobell.com 11.21
wendys.com 10.96
papajohns.com 8.09
chick-fil-a.com 5.76
subway.com 3.85
wingstop.com 3.72
jerseymikes.com 3.55
littlecaesars.com 3.51
olivegarden.com 2.65
others 35.3

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In the competitive landscape of Google PPC, Domino’s leads with 11.4% click share, closely followed by Taco Bell at 11.21%. Wendy’s captures 10.96%, while Papa John’s holds 8.09%. Chick-fil-A secures 5.76%, with Subway at 3.85%. Wingstop, Jersey Mike’s, and Little Caesars trail behind. Olive Garden rounds out the list. Notably, ‘others’ dominate with 35.3%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date papajohns.com doordash.com chick-fil-a.com dominos.com ubereats.com tacobell.com subway.com buffalowildwings.com littlecaesars.com wendys.com
2025/04/01 16.32% 4.68% 10.62% 7.53% 3.82% 6.69% 8.49% 6.43% 3.82% 2.35%
2025/04/02 18.92% 4.44% 5.82% 7.07% 2.72% 6.9% 6.79% 6.9% 7.42% 2.67%
2025/04/03 20.85% 4.7% 12.22% 8.47% 2.68% 5.61% 7.61% 4.81% 4.07% 2.14%
2025/04/04 17.85% 5.54% 9.35% 6.21% 3.61% 6.75% 7.13% 3.45% 4.56% 1.95%
2025/04/05 15.47% 5.55% 7.72% 7.33% 3.5% 7.07% 6.75% 3.96% 3.88% 2.4%
2025/04/06 22.97% 4.44% 5.74% 9.77% 2.93% 6.04% 7.7% 4.65% 4.49% 2.52%
2025/04/07 20.21% 4.31% 7.66% 6.78% 2.49% 6.23% 6.89% 5.16% 5% 2.1%
2025/04/08 14.52% 9.21% 14.75% 4.8% 4.14% 5.07% 6.15% 4.99% 4.22% 2.18%
2025/04/09 21.05% 3.47% 7.72% 7.33% 2.18% 4.8% 7.75% 5.38% 3.83% 3.3%
2025/04/10 18.17% 6.89% 8.53% 7.38% 3.66% 4.92% 5.62% 3.91% 3.7% 2.4%
2025/04/11 19.47% 4.09% 11.63% 7.36% 2.88% 5.21% 6.42% 4.52% 5.17% 2.43%
2025/04/12 18.48% 4.67% 13.52% 6.5% 3.89% 5.63% 5.24% 5.81% 4.99% 1.9%
2025/04/13 23.91% 6.33% 2.04% 7.78% 3.64% 6.85% 7.1% 5.05% 5.47% 2.13%
2025/04/14 19.21% 5.44% 6.87% 6.7% 3.92% 5.04% 5.28% 6.03% 4.77% 2.95%
2025/04/15 20.35% 5.43% 10.75% 5.92% 3.79% 5.33% 5.55% 4.76% 3.67% 2.34%
2025/04/16 20.85% 6.77% 6.47% 7.78% 3.68% 4.69% 5.17% 5.1% 5.63% 2.42%
2025/04/17 18.79% 3.05% 14.54% 7.29% 1.57% 5.33% 6.84% 3.43% 5.99% 2.23%
2025/04/18 18.86% 8.68% 8.3% 6.83% 5.48% 4.7% 3.94% 4.41% 2.04% 1.55%
2025/04/19 19.76% 8.1% 1.64% 8.54% 6.64% 4.49% 5.01% 3.82% 3.05% 2.37%
2025/04/20 21.85% 3.7% 13.61% 8.19% 3.37% 5.86% 5.25% 4.32% 4.59% 2.56%
2025/04/21 21.12% 6.02% 3.22% 11.16% 5.15% 3.39% 5.24% 3.82% 3.61% 2.22%
2025/04/22 14.9% 5.81% 5.68% 11.46% 5.71% 6.54% 5.13% 2.75% 3.59% 2.32%
2025/04/23 14.43% 8.58% 0.94% 14.38% 4.56% 5.8% 3.96% 2.89% 2.71% 2.74%
2025/04/24 10.55% 6.72% 8.74% 14.23% 4.2% 5% 4.75% 2.22% 4.01% 2.28%
2025/04/25 11.9% 5.26% 14.12% 15.57% 4.91% 4.47% 5.44% 1.12% 4.02% 1.57%
2025/04/26 12% 11.46% 3.92% 14.22% 9.69% 3.33% 4.38% 1.27% 2.3% 2.07%
2025/04/27 11.81% 10.68% 7.08% 15.15% 8.03% 4.2% 4.7% 2.35% 1.5% 1.95%
2025/04/28 12.05% 6.43% 9.19% 12.64% 5.79% 5.15% 4.57% 4.94% 5.05% 2.71%
2025/04/29 16.45% 10.38% 9.23% 8.85% 3.45% 5.73% 5.69% 3.96% 2.79% 2.47%
2025/04/30 14.87% 9.2% 8.55% 7.65% 5.6% 5.5% 5.21% 4.34% 3.61% 1.52%

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April saw dynamic shifts in PPC spend share. Papa John’s led with fluctuating peaks, while DoorDash and Chick-fil-A experienced varied trends. Domino’s surged mid-month, and UberEats showed late-month growth. The month concluded with diverse advertiser performances.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 557
2025/04/02 540
2025/04/03 568
2025/04/04 651
2025/04/05 662
2025/04/06 631
2025/04/07 617
2025/04/08 623
2025/04/09 618
2025/04/10 640
2025/04/11 596
2025/04/12 613
2025/04/13 599
2025/04/14 622
2025/04/15 635
2025/04/16 602
2025/04/17 602
2025/04/18 679
2025/04/19 686
2025/04/20 622
2025/04/21 660
2025/04/22 678
2025/04/23 669
2025/04/24 672
2025/04/25 637
2025/04/26 641
2025/04/27 652
2025/04/28 653
2025/04/29 652
2025/04/30 628

Copyright © Adthena. All rights reserved.

April began with 557 advertisers, fluctuating throughout the month, peaking at 686 on April 19. The month concluded with 628 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
dominos.com 2.57%
olivegarden.com 0.82%
ubereats.com 0.67%
doordash.com 0.65%
raisingcanes.com 0.49%
littlecaesars.com -0.45%
buffalowildwings.com -0.51%
subway.com -0.59%
chick-fil-a.com -0.86%
papajohns.com -1.17%

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Domino’s surged with a 2.57% click share increase, while Papa John’s fell by 1.17%. Olive Garden, Uber Eats, and DoorDash also gained, contrasting Chick-fil-A’s decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dominos.com tacobell.com doordash.com papajohns.com wendys.com chick-fil-a.com wingstop.com subway.com littlecaesars.com jerseymikes.com
2025/04/01 9.81% 9.56% 2.77% 8.65% 9.07% 6.65% 3.25% 4.33% 2.76% 3.33%
2025/04/02 9.83% 9.6% 3.3% 9.33% 9.92% 4.33% 3.24% 3.37% 4.34% 2.8%
2025/04/03 11.28% 9.34% 3.24% 10.08% 8% 8.54% 4.14% 3.75% 2.78% 1.87%
2025/04/04 7.81% 10.44% 3.33% 8.91% 7.33% 6.89% 3.06% 3.79% 2.96% 2.64%
2025/04/05 9.25% 10.42% 3.71% 8.01% 8.83% 4.49% 2.71% 3.54% 2.6% 2.35%
2025/04/06 13.4% 9.56% 2.99% 10.95% 9.54% 4.12% 2.93% 3.93% 3% 3.53%
2025/04/07 9.38% 8.76% 3.08% 9.7% 8.28% 4.58% 3.36% 3.61% 3.41% 3.88%
2025/04/08 7.19% 7.74% 6.61% 6.57% 8.96% 7.81% 2.75% 3.21% 2.55% 1.8%
2025/04/09 9.25% 7.29% 2.41% 9.76% 11.97% 4.22% 3.18% 4.03% 2.57% 3.09%
2025/04/10 9.95% 9.1% 4.36% 8.28% 9.44% 5.17% 3.14% 2.99% 2.67% 2.52%
2025/04/11 10.56% 9.14% 2.6% 10.09% 9.42% 7.81% 2.99% 3.42% 3.81% 3.57%
2025/04/12 10.05% 8.74% 2.81% 9.2% 7.66% 8.22% 3.49% 2.9% 3.41% 2.94%
2025/04/13 8.9% 10.19% 4.28% 10.69% 8.03% 2.28% 3.72% 3.44% 3.23% 2.73%
2025/04/14 9.62% 8.36% 3.25% 9.06% 11.18% 5.48% 3.06% 2.74% 3.27% 3.31%
2025/04/15 8.62% 8.8% 3.75% 10.43% 9.39% 6.22% 3.96% 3.1% 2.95% 2.38%
2025/04/16 10.14% 7.58% 4.37% 11.04% 9.23% 5.54% 3.82% 2.91% 3.4% 3.23%
2025/04/17 10.56% 9.63% 1.93% 9.65% 8.31% 8.23% 3.35% 3.11% 3.66% 3.11%
2025/04/18 10.26% 8.27% 6.54% 10.02% 6.55% 6.06% 3.14% 2.17% 1.59% 1.66%
2025/04/19 10.9% 7.88% 6.29% 9.49% 8.7% 1.85% 2.82% 2.74% 2.21% 2.27%
2025/04/20 11.4% 9.08% 2.69% 11.11% 9.95% 7.23% 3.7% 2.88% 3.22% 3.25%
2025/04/21 14.1% 7.03% 4.26% 10.55% 8.85% 1.32% 3.05% 3.21% 2.95% 4.09%
2025/04/22 15.77% 8.97% 4.05% 7.25% 9.2% 2.65% 2.48% 2.48% 2.79% 2.31%
2025/04/23 16.07% 9.53% 6.42% 6.81% 10.62% 1.03% 2.91% 2.08% 2.23% 1.59%
2025/04/24 15.84% 8.68% 5.09% 5.23% 8.65% 5.83% 3.91% 2.62% 2.54% 2.43%
2025/04/25 19.33% 6.7% 3.58% 5.49% 6.28% 6.55% 3.87% 2.79% 3.17% 3.01%
2025/04/26 16.06% 8.47% 7.8% 6.54% 8.38% 2.76% 2.63% 2.36% 1.76% 3.39%
2025/04/27 18.59% 7.82% 7.36% 6.09% 7.31% 5.27% 2.51% 2.68% 1.17% 2.89%
2025/04/28 14.86% 8.48% 4.8% 6.31% 9.92% 4.7% 3.84% 2.45% 3.41% 1.59%
2025/04/29 11.91% 8.75% 8.64% 8.14% 10.08% 6.83% 1.99% 2.99% 2.33% 2.7%
2025/04/30 10.46% 9.3% 6.88% 6.83% 5.53% 4.08% 3.4% 2.92% 2.8% 1.97%

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In April 2025, Dominos.com saw a significant rise in PPC impressions, peaking at 19.33% on April 25. Meanwhile, TacoBell.com experienced fluctuations, ending at 9.3%. DoorDash.com showed a steady increase, closing at 6.88%. PapaJohns.com and Wendys.com had varied trends, finishing at 6.83% and 5.53%, respectively. Chick-fil-A.com and Wingstop.com had lower shares, while Subway.com and LittleCaesars.com remained stable. JerseyMikes.com ended the month with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Order Online https://www.dominos.com

    Domino’s® Pizza — Introducing Domino's® New Parmesan Stuffed Crust Pizza! Try It For The First Time Tonight. Pizza...

  2. 2
    Little Caesars® https://www.littlecaesars.com

    Little Caesars® Pizza — Our Famous Hot-N-Ready® Pizzas Are Always Right Out of the Oven With No Need to Wait. Knot Here...

  3. 3
    Papa Johns® Pizza - Order For Delivery Or Carryout https://www.papajohns.com

    Delicious Pizza, Deliciously Priced. Order Your Delivery Or Carryout Meal Online Today! You...

  4. 4
    Taco Bell® https://www.tacobell.com

    New Taco Bell® Caliente Menu — Try The New Caliente Cantina Sauce At Taco Bell® Today! Try The Caliente Sauce Made With Red...

  5. 5
    Wendy's Restaurants https://www.wendys.com › burger

    Wendy's Made To Crave Menu — Crush Your Cravings With Wendy's Delicious Menu. Order Today! Old-Fashioned...

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In the competitive world of PPC advertising, Domino’s, Little Caesars, and Papa John’s captivate with enticing pizza offerings, while Taco Bell and Wendy’s lure with unique menu innovations. Each ad highlights convenience and novelty, drawing customers with promises of fresh, exciting flavors.

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