US Hospitality Events & Conferences - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.38761175875
94.6123882413
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 7%
Navigational 0%
Seasonal 1%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 38.06
viator.com 12.92
getyourguide.com 10.08
klook.com 2.99
eventbrite.com 2.58
seatgeek.com 2.3
scavengerhunt.com 1.76
gotickets.com 1.75
zola.com 1.75
eventticketscenter.com 1.61
others 24.2
  • stubhub.com - 38.06%
  • viator.com - 12.92%
  • getyourguide.com - 10.08%
  • klook.com - 2.99%
  • eventbrite.com - 2.58%
  • seatgeek.com - 2.3%
  • scavengerhunt.com - 1.76%
  • gotickets.com - 1.75%
  • zola.com - 1.75%
  • eventticketscenter.com - 1.61%
  • others - 24.2%

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StubHub dominates with 38.06% click share, followed by Viator at 12.92%. Others collectively hold 24.20%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com viator.com hellotickets.com getyourguide.com zola.com gotickets.com tickets-center.com klook.com theknot.com
2026/03/01 36.18% 4.48% 9.24% 0.93% 9.52% 1.28% 5.24% 4.54% 1.23% 0.7%
2026/03/02 37.26% 4.97% 6.32% 1.56% 4.06% 1.52% 4.06% 5.12% 2.1% 1.26%
2026/03/03 39.64% 4.02% 6.82% 0.8% 4.41% 2.45% 5.52% 2.92% 1.56% 1.27%
2026/03/04 38.74% 0.84% 9.8% 2.54% 12.33% 3.96% 2.38% 1.18% 2.52% 3.61%
2026/03/05 41.39% 2.95% 12.03% 1.05% 3.82% 3.35% 2.71% 2.02% 3.43% 3.4%
2026/03/06 40.9% 3.19% 10.55% 2.85% 3.81% 4.25% 2.17% 1.96% 1.36% 2.17%
2026/03/07 41.99% 2.09% 7.49% 3.03% 11.66% 3.25% 3.02% 0.86% 3.12% 3.45%
2026/03/08 35.34% 3.77% 9.47% 1.74% 14.12% 4.12% 3.07% 1.37% 2.07% 2.63%
2026/03/09 38.83% 4.32% 6.42% 3.69% 10.41% 3.21% 1.93% 2.02% 2.69% 1.95%
2026/03/10 44.79% 1.22% 9.75% 3.17% 6.36% 4.46% 1.74% 1.59% 3.31% 3.63%
2026/03/11 46.92% 1.11% 5.36% 4.73% 3.04% 2.89% 3.44% 1.73% 1.92% 1.78%
2026/03/12 40.53% 0.54% 8.36% 4.42% 14.03% 1.94% 1.61% 1.27% 4.45% 1.72%
2026/03/13 51.06% 0.43% 6.55% 3.78% 3.64% 2.52% 3.72% 1.75% 0.67% 2.18%
2026/03/14 39.99% 0.62% 16.51% 1.29% 11.66% 1.92% 1.87% 1.65% 1% 1.52%
2026/03/15 56.69% 0.57% 5.79% 0.18% 5.29% 4.2% 1.93% 2.17% 0.73% 3.21%
2026/03/16 45.47% 1.14% 7.68% 1.4% 12.67% 2.57% 2.34% 1.8% 4.28% 2.09%
2026/03/17 43.44% 4.8% 7.34% 1.87% 13.17% 2.07% 1.74% 1.83% 1.24% 1.6%
2026/03/18 41.04% 4.23% 8.8% 1.63% 17.48% 1.58% 1.64% 1.15% 3.27% 1.27%
2026/03/19 39.21% 4.92% 6.89% 1.91% 11.84% 2.94% 1.56% 1.48% 3.04% 1.12%
2026/03/20 45.63% 6.78% 8.74% 0.34% 12.94% 1.7% 2.79% 1.03% 0.57% 0.57%
2026/03/21 40.51% 5.52% 11.3% 0.35% 15.11% 2.79% 1.86% 2.57% 0.77% 0.57%
2026/03/22 37.23% 3.28% 9.64% 2.06% 19.63% 2.72% 2.52% 1.92% 1.76% 0.98%
2026/03/23 40.51% 4.33% 8.58% 2.19% 15.02% 2% 1.72% 1.67% 2.4% 0.53%
2026/03/24 47.79% 4.64% 12.32% 1.71% 5.98% 2.51% 2.83% 1.63% 0.77% 1.53%
2026/03/25 45.6% 5.25% 8.17% 1.88% 10.98% 2.1% 2.28% 1.34% 1.05% 0.69%
2026/03/26 39.68% 6.78% 8.99% 1.74% 14.71% 1.62% 1.54% 1.58% 4.15% 0.85%
2026/03/27 41.7% 4.7% 10.13% 1.51% 14.11% 1.32% 1.98% 3.1% 1.1% 0.05%
2026/03/28 57.16% 5.02% 3.84% 1.47% 3.6% 2.25% 2.06% 2.25% 1.85% 0.73%
2026/03/29 46.81% 4.95% 7.38% 1.09% 11.94% 3.69% 2.91% 1.6% 0.85% 1.24%
2026/03/30 48.93% 5.11% 6.73% 2.81% 4.31% 2.96% 2.17% 2.08% 0.48% 0.19%
2026/03/31 52.37% 8.16% 5.49% 3.53% 3.4% 2.48% 1.91% 1.88% 1.17% 0.12%
  • stubhub.com
  • seatgeek.com
  • viator.com
  • hellotickets.com
  • getyourguide.com
  • zola.com
  • gotickets.com
  • tickets-center.com
  • klook.com
  • theknot.com

Copyright © Adthena. All rights reserved.

In March 2026, StubHub dominated PPC spend, peaking at 56.69% on March 15. SeatGeek and Viator showed fluctuating trends, while GetYourGuide surged to 19.63% on March 22. The month concluded with StubHub leading at 52.37%.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 670
2026/03/02 662
2026/03/03 652
2026/03/04 577
2026/03/05 539
2026/03/06 543
2026/03/07 526
2026/03/08 483
2026/03/09 488
2026/03/10 418
2026/03/11 355
2026/03/12 342
2026/03/13 352
2026/03/14 398
2026/03/15 356
2026/03/16 353
2026/03/17 362
2026/03/18 372
2026/03/19 374
2026/03/20 343
2026/03/21 333
2026/03/22 327
2026/03/23 327
2026/03/24 264
2026/03/25 306
2026/03/26 289
2026/03/27 302
2026/03/28 304
2026/03/29 308
2026/03/30 315
2026/03/31 288

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March began with 670 advertisers, gradually declining to 288 by month’s end. The most significant drop occurred mid-month, stabilizing slightly before closing.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 1.85%
stubhub.com 1.47%
eventbrite.com 1.17%
seatgeek.com 1.1%
eventticketscenter.com 0.38%
weddingwire.com -0.41%
zola.com -0.57%
viator.com -0.76%
klook.com -0.96%
theknot.com -1.26%

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In the past month, getyourguide.com surged by 1.85%, while theknot.com fell by 1.26%. Eventbrite.com and stubhub.com also saw positive gains, contrasting with declines for klook.com and viator.com.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com seatgeek.com viator.com getyourguide.com hellotickets.com klook.com gotickets.com zola.com tickets-center.com scavengerhunt.com
2026/03/01 17.4% 5.8% 18.15% 13.8% 0.55% 2.73% 4.78% 1.17% 3.19% 3.77%
2026/03/02 19.32% 6.33% 12.09% 8.55% 1.65% 3.82% 4.12% 1.42% 4.14% 2.84%
2026/03/03 20.04% 4.57% 13.99% 9.74% 0.91% 3.24% 5.34% 2.39% 2.21% 2.95%
2026/03/04 13.54% 1.22% 18.6% 16.08% 1.64% 5.11% 2.91% 4.05% 1.35% 2.05%
2026/03/05 15.47% 4.6% 21.89% 8.75% 1.56% 5.85% 3.44% 3.45% 2.14% 1.2%
2026/03/06 14.56% 4.9% 19.42% 8.22% 3.31% 2.5% 2.77% 4.05% 2.08% 7.81%
2026/03/07 16.55% 3.36% 15.56% 14.4% 2.38% 6.71% 4.12% 3.42% 1% 3.07%
2026/03/08 12.94% 6.78% 18.1% 16.81% 1.47% 2.77% 3.71% 3.81% 1.39% 0.6%
2026/03/09 12.71% 7.2% 14.68% 11.98% 4.26% 5.8% 2.27% 3.31% 2.36% 3.75%
2026/03/10 15.3% 2.36% 21.83% 10.63% 3.29% 6.08% 2.03% 4.64% 2.02% 2.71%
2026/03/11 18.59% 1.88% 10.04% 8.38% 6.9% 4.38% 5% 3.03% 2.03% 2.42%
2026/03/12 14.15% 0.74% 18.72% 16.32% 3.95% 8.42% 2% 1.83% 1.53% 8.77%
2026/03/13 21.59% 0.51% 15.17% 10.36% 4.96% 2.23% 5.43% 2.44% 2.26% 1.36%
2026/03/14 12.14% 0.71% 33.85% 13.31% 1.94% 2.17% 2.02% 1.4% 1.56% 0.68%
2026/03/15 24.2% 0.88% 13.29% 11.78% 0.51% 2.39% 2.84% 5.53% 3.08% 3.61%
2026/03/16 15.65% 1.91% 17.3% 17.32% 1.35% 10.04% 2.89% 2.95% 2.25% 2.47%
2026/03/17 15.94% 8.47% 16.08% 16.32% 2.92% 3.41% 2.15% 2.1% 2.28% 2.07%
2026/03/18 13.57% 7.02% 20.3% 17.59% 2.38% 6.63% 1.96% 1.45% 1.31% 1.88%
2026/03/19 13.67% 8.13% 14.59% 14.36% 2.55% 3.95% 2.03% 2.72% 1.64% 8.11%
2026/03/20 18.21% 11.55% 18.2% 15.79% 0.85% 1.45% 3.57% 1.47% 1.29% 0.19%
2026/03/21 17.13% 8.94% 20.82% 18.76% 1.03% 1.89% 1.95% 2.72% 2.84% 1.2%
2026/03/22 11.75% 5.19% 21.53% 19.64% 1.63% 3% 2.78% 2.62% 2.14% 1.02%
2026/03/23 13.07% 6.99% 17.19% 17.75% 2.59% 2.54% 2.17% 1.96% 2.09% 1.32%
2026/03/24 16.06% 7.8% 29.61% 10.71% 1.4% 2.15% 2.97% 2.03% 1.78% 0.95%
2026/03/25 16.45% 8.7% 16.93% 15.5% 3.64% 2.58% 2.41% 1.81% 1.46% 9.96%
2026/03/26 14.27% 10.94% 18.89% 17.42% 2.51% 8.43% 1.86% 1.49% 1.81% 0.48%
2026/03/27 14.96% 8.45% 19.77% 18.65% 1.76% 1.93% 2.64% 1.26% 3.65% 1.42%
2026/03/28 24.57% 9.96% 7.75% 8.05% 3.81% 6.27% 3.31% 2.61% 3.48% 0.54%
2026/03/29 15.93% 8.71% 16.48% 15.11% 1.52% 2.61% 3.76% 3.77% 1.91% 0.44%
2026/03/30 20.4% 10.63% 11.32% 10.45% 2.85% 1.4% 3.04% 3.64% 2.81% 0.34%
2026/03/31 19.17% 15.44% 11.09% 9.13% 5.31% 4.23% 2.73% 2.7% 2.37% 1.27%
  • stubhub.com
  • seatgeek.com
  • viator.com
  • getyourguide.com
  • hellotickets.com
  • klook.com
  • gotickets.com
  • zola.com
  • tickets-center.com
  • scavengerhunt.com

Copyright © Adthena. All rights reserved.

In March 2026, StubHub’s impression share fluctuated, peaking at 24.57% on March 28. SeatGeek saw a steady rise, ending at 15.44%. Viator’s share spiked mid-month, while GetYourGuide maintained consistency. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    The #1 Attraction in NYC - Visit This Must-See NYC Icon https://www.esbnyc.com

    Beyond the 360-Views, Explore Immersive and Interactive Exhibits for Visitors of All Ages. Don't Miss Out on This Authentic NYC Experience You'll...

  2. 2
    Westin® Hotels & Resorts | Fort Lauderdale Beach Resort https://www.marriott.com

    See How Rewarding The World Really Is. Earn Nights, Experiences and More. The Pursuit Of Wellness Can Take You To Amazing Places.

  3. 3
    Events & Things to Do in Boston This Weekend https://www.meetboston.com

    Find concerts, festivals, performances, sports, and more things to do this weekend in Boston on our Events Calendar. Get A Free Visitor Guide.

  4. 4
    Must-Do in Oahu - Top 10 Things to Do in Oahu https://www.viator.com › things-to-do › oahu

    Explore Oahu, Skip the Lines and Dive into the Adventure with our Exclusive Tours. Best Things...

  5. 5
    Venues for Every Budget | Find the Perfect Wedding Venue https://www.zola.com › wedding › vendors

    All of the best vendors, all on one platform. The easiest way to build your dream team. Discover your perfect wedding venue. Transparent pricing and options for every budget. Find Vendors By Location.

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In the bustling world of Google PPC, five advertisers shine with compelling narratives. The Empire State Building invites visitors to an immersive NYC experience, while Westin® Hotels promises wellness and rewards in Fort Lauderdale. Meet Boston offers a vibrant weekend guide, Viator tempts with exclusive Oahu tours, and Zola simplifies wedding planning with diverse venue options. Each ad captivates with unique themes and promises, drawing audiences into unforgettable experiences.

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