UK Hospitality Events & Conferences - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – UK

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.96916913157
90.0308308684
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 3%
Navigational 0%
Seasonal 4%
Local 26%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
virginexperiencedays.co.uk 25.69
getyourguide.com 14.34
viator.com 13.28
royalalberthall.com 11.51
headout.com 5.59
barbican.org.uk 5.56
gocity.com 3.2
groupon.co.uk 2.7
southbankcentre.co.uk 2.58
wmc.org.uk 1.91
others 13.64
  • virginexperiencedays.co.uk - 25.69%
  • getyourguide.com - 14.34%
  • viator.com - 13.28%
  • royalalberthall.com - 11.51%
  • headout.com - 5.59%
  • barbican.org.uk - 5.56%
  • gocity.com - 3.2%
  • groupon.co.uk - 2.7%
  • southbankcentre.co.uk - 2.58%
  • wmc.org.uk - 1.91%
  • others - 13.64%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for hospitality and events, Virgin Experience Days leads with a 25.69% click share. GetYourGuide and Viator follow closely, while ‘others’ collectively hold 13.64%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com virginexperiencedays.co.uk headout.com groupon.co.uk royalalberthall.com southbankcentre.co.uk hellotickets.com klook.com gocity.com
2026/03/01 18.21% 18.46% 10.85% 11.28% 4.91% 1.8% 6.37% 1.1% 1.82% 3.18%
2026/03/02 19.21% 19.97% 11.55% 9.57% 5.08% 3.62% 4.64% 2.11% 1.2% 1.63%
2026/03/03 21.21% 19.02% 14.4% 9.3% 2.88% 3.43% 2.92% 2.08% 1.41% 6.96%
2026/03/04 19.18% 13.09% 22.81% 5.45% 3.58% 5.1% 3.03% 1.54% 0.88% 4.18%
2026/03/05 14.86% 20.86% 19.61% 6.64% 3.53% 3.08% 4.11% 1.61% 1.87% 3.82%
2026/03/06 17.7% 16.53% 14.51% 8.95% 0.87% 4.45% 1.96% 2.61% 1.97% 7.26%
2026/03/07 16.09% 17.17% 13.96% 9.7% 5.11% 4.24% 3.93% 2.93% 1.97% 5%
2026/03/08 19.54% 14.89% 9.46% 11.72% 2.44% 5.17% 2.98% 4.26% 2.82% 2.27%
2026/03/09 17.62% 15.73% 18.56% 8.18% 6.04% 3.04% 2.08% 2.33% 2.83% 4.26%
2026/03/10 14.55% 16.19% 13.94% 9.06% 5.29% 2.98% 1.99% 2.97% 1.45% 8.1%
2026/03/11 23.38% 17.13% 11.03% 8.28% 4.28% 1.32% 3.26% 1.71% 2.37% 7.85%
2026/03/12 20.98% 19.62% 10.66% 7.86% 10.08% 4.78% 3.09% 2.29% 1.51% 2.55%
2026/03/13 13.59% 16.76% 21.17% 9.6% 4.95% 3.96% 1.58% 3.2% 1.47% 2.78%
2026/03/14 15.73% 20.99% 20.2% 6.63% 3.02% 3.93% 2.93% 1.34% 3.16% 2.09%
2026/03/15 16.58% 20.8% 12.08% 7.22% 5.06% 2.54% 3.28% 1.82% 1.74% 9.8%
2026/03/16 13.27% 16.47% 21.71% 8.27% 0.82% 3.4% 4.51% 2.36% 2.32% 5.08%
2026/03/17 18.47% 11.69% 15.22% 8.91% 7.99% 2.29% 3.24% 2.43% 2.26% 6.6%
2026/03/18 18.48% 20.04% 13.17% 8.46% 8.15% 1.28% 2.81% 2.63% 1.96% 6.95%
2026/03/19 22.18% 16.61% 15.83% 8.01% 2.11% 1.84% 1.41% 1.8% 1.97% 6.33%
2026/03/20 13.63% 17.51% 18.97% 4.6% 1.89% 4.26% 4.99% 2.21% 3.15% 5.33%
2026/03/21 18.66% 15.73% 13.35% 11.8% 3.55% 1.69% 4.08% 3.5% 2.61% 0.55%
2026/03/22 17.06% 15.53% 13.9% 6.89% 3.96% 5.43% 4.34% 2.47% 2.15% 3.04%
2026/03/23 20.42% 18.24% 11.2% 9.46% 4.46% 2.33% 3.4% 2.07% 1.61% 8.79%
2026/03/24 18.18% 11.91% 14.99% 9.1% 7.86% 2.26% 3.19% 2.4% 2.64% 6.5%
2026/03/25 20.9% 19% 10.93% 11.74% 5.65% 4.18% 4.08% 1.14% 1.97% 0.1%
2026/03/26 18.84% 18.95% 11.71% 11.68% 2.56% 5.09% 5.68% 2.53% 1.06% 0.12%
2026/03/27 21.02% 16.82% 14.61% 5.9% 7.72% 5.68% 3.67% 1.08% 0.91% 0.96%
2026/03/28 19.62% 17.67% 17.56% 5.35% 3.62% 4.15% 6.58% 1.24% 3.75% 1.42%
2026/03/29 21.31% 22.82% 11.15% 10.03% 6.18% 6.02% 2.67% 0.63% 0.88% 0.16%
2026/03/30 19.07% 22.7% 13.05% 10.45% 3.05% 5.43% 4.72% 3.34% 1.14% 0.11%
2026/03/31 22.56% 22.04% 12.25% 9.94% 5.95% 3.82% 2.13% 1.92% 1.82% 0.17%
  • getyourguide.com
  • viator.com
  • virginexperiencedays.co.uk
  • headout.com
  • groupon.co.uk
  • royalalberthall.com
  • southbankcentre.co.uk
  • hellotickets.com
  • klook.com
  • gocity.com

Copyright © Adthena. All rights reserved.

In March 2026, GetYourGuide.com led with fluctuating spend, peaking at 23.38% on March 11. Viator.com closely followed, ending strong at 22.04%. Virginexperiencedays.co.uk saw a notable spike on March 4 at 22.81%. Headout.com maintained moderate levels, while Groupon.co.uk and Royalalberthall.com showed consistent low spend. Southbankcentre.co.uk and Hellotickets.com had minor variations. Klook.com and Gocity.com remained at the lower end, with Gocity.com dropping significantly by month’s end.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 196
2026/03/02 199
2026/03/03 205
2026/03/04 197
2026/03/05 212
2026/03/06 218
2026/03/07 206
2026/03/08 198
2026/03/09 185
2026/03/10 190
2026/03/11 192
2026/03/12 200
2026/03/13 210
2026/03/14 214
2026/03/15 212
2026/03/16 235
2026/03/17 217
2026/03/18 223
2026/03/19 207
2026/03/20 216
2026/03/21 201
2026/03/22 204
2026/03/23 205
2026/03/24 217
2026/03/25 180
2026/03/26 179
2026/03/27 170
2026/03/28 175
2026/03/29 181
2026/03/30 158
2026/03/31 154

Copyright © Adthena. All rights reserved.

March began with 196 advertisers, peaking at 235 mid-month. A decline followed, ending at 154.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 2.02%
viator.com 1.6%
headout.com 0.61%
southbankcentre.co.uk 0.56%
stubhub.co.uk 0.29%
premierinn.com -0.17%
scavengerhunt.com -0.55%
royalalberthall.com -0.59%
gocity.com -1.1%
virginexperiencedays.co.uk -3.02%

Copyright © Adthena. All rights reserved.

GetYourGuide.com and Viator.com surged in click share, while VirginExperienceDays.co.uk and GoCity.com faced declines.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com headout.com virginexperiencedays.co.uk groupon.co.uk royalalberthall.com klook.com hellotickets.com scavengerhunt.com gocity.com
2026/03/01 21.85% 21.05% 10.67% 7.66% 4.22% 2.26% 2.72% 1.22% 2.9% 4.25%
2026/03/02 25.57% 23.12% 9.98% 7.46% 5.84% 3.54% 1.19% 2.02% 1.48% 1.81%
2026/03/03 25.21% 20.82% 9.18% 10.3% 3.21% 3.53% 2.04% 1.85% 1.96% 8.19%
2026/03/04 24.57% 17.17% 5.53% 16.86% 3.96% 4.82% 1.12% 1.36% 1.59% 6.36%
2026/03/05 18.66% 23.36% 7.84% 13.42% 4.03% 3.45% 3.09% 1.73% 3.39% 3.84%
2026/03/06 21.56% 20.97% 9.16% 9.83% 1.27% 3.98% 2.5% 2.76% 5.35% 6.74%
2026/03/07 19.79% 20.03% 10.16% 9.69% 5.76% 4.36% 2.38% 3.09% 2.53% 4.53%
2026/03/08 23.28% 15.56% 12.03% 6.63% 2.24% 5.28% 3.54% 4.08% 2.53% 3.26%
2026/03/09 22.04% 19.39% 8.09% 12.7% 5.56% 3.26% 4.11% 2.66% 1.38% 4.96%
2026/03/10 18.74% 19.88% 9.3% 10.38% 5.03% 2.53% 1.72% 3.09% 3.53% 7.76%
2026/03/11 27.12% 19.64% 8.42% 7.44% 4.39% 1.91% 3.19% 1.86% 2.21% 7.11%
2026/03/12 23.79% 21.78% 8.55% 6.92% 8.59% 4.46% 1.95% 2.25% 3.89% 3.33%
2026/03/13 18.16% 19.51% 9.71% 14.54% 4.44% 4.23% 2.11% 3.1% 1.08% 4.24%
2026/03/14 18.94% 26.32% 6.92% 13.67% 3.11% 4.36% 4.02% 1.25% 0.91% 3.07%
2026/03/15 20.15% 23.82% 7.77% 8.3% 5.36% 2.84% 2.47% 1.81% 2.81% 8.62%
2026/03/16 17.58% 18.49% 8.86% 16.09% 1.55% 4.18% 3.31% 2.87% 0.86% 5.11%
2026/03/17 22.07% 13.22% 9.12% 12.37% 7.91% 2.61% 2.96% 2.52% 3.87% 6.02%
2026/03/18 20.55% 22.73% 10.89% 8.32% 7.76% 1.07% 3% 2.75% 1.93% 6.55%
2026/03/19 23.58% 20.65% 10.08% 10.33% 2.88% 2.06% 3.12% 1.91% 0.85% 6.25%
2026/03/20 18.08% 24.97% 5.77% 12.43% 2.71% 3.85% 3.79% 1.91% 0.09% 6.42%
2026/03/21 20.66% 18.64% 11.66% 9.41% 3.82% 1.71% 4.24% 3.44% 1.26% 0.71%
2026/03/22 20.73% 19.4% 8.94% 9.11% 3.68% 4.82% 2.55% 2.55% 1.46% 5.27%
2026/03/23 23.96% 20.85% 8.92% 8.58% 4.77% 2.01% 1.73% 1.92% 1.67% 8.61%
2026/03/24 22.07% 13.22% 9.12% 12.37% 7.91% 2.61% 2.96% 2.52% 3.87% 6.02%
2026/03/25 25.22% 22.63% 12.28% 7.13% 5.54% 3.66% 2.6% 1.6% 0.26% 0.09%
2026/03/26 23.29% 22.96% 13.5% 8.17% 2.42% 4.33% 1.48% 2.54% 0.66% 0.12%
2026/03/27 26.75% 21.41% 7.27% 10.23% 7.84% 4.78% 1.09% 1.27% 0.38% 1.28%
2026/03/28 24.13% 22.69% 5.61% 11.97% 3.57% 3.71% 5.91% 1.27% 0.1% 2.47%
2026/03/29 24.74% 26.55% 10.11% 7.58% 6.17% 5.45% 1.1% 0.61% 1.51% 0.2%
2026/03/30 23.18% 25.2% 10.31% 8.67% 3.71% 4% 1.83% 3.16% 2.02% 0.14%
2026/03/31 25.5% 24.56% 9.68% 7.75% 7.24% 3.02% 2.59% 1.88% 1.54% 0.17%
  • getyourguide.com
  • viator.com
  • headout.com
  • virginexperiencedays.co.uk
  • groupon.co.uk
  • royalalberthall.com
  • klook.com
  • hellotickets.com
  • scavengerhunt.com
  • gocity.com

Copyright © Adthena. All rights reserved.

In March 2026, GetYourGuide.com led with fluctuating impressions, peaking at 27.12% on March 11. Viator.com followed closely, ending strong at 24.56%. Headout.com showed steady growth, while Virginexperiencedays.co.uk had a mid-month surge. The month concluded with GetYourGuide.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month
  1. 1
    Large Houses to Rent in Somerset - Big House Experience https://www.bighouseexperience.com

    Exclusive Large Houses For Weekend Breaks & Events. Hosting Breaks & Events. Every One of Our Big Houses To Rent Is Guaranteed To Impress.

  2. 2
    Enjoy the Royal Albert Hall in London - Royal Albert Hall https://www.premierinn.com

    Home to the famous BBC Proms, the Royal Albert Hall has seen some of the biggest names from the music, classical and theatrical world take the stage

  3. 3
    Royal Albert Hall https://www.royalalberthall.com

    London's Most Famous Stage. Concerts, Films with Live Orchestra, Ballet and more. Book Tickets. We'll see you soon. Join as a Friend. Shows: Films in Concert, Cinderella, Christmas 2023.

  4. 4
    Royal Festival Hall http://www.southbankcentre.co.uk

    Join As A Member — Get priority booking, an exclusive members area, special members events and more. Exclusive events.

  5. 5
    Virgin Experience Days https://www.virginexperiencedays.co.uk

    Official Site — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone. Welcome to the Home of Anti-Ordinary Gifts ...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, the top-performing ads reveal a tapestry of experiences. Big House Experience captivates with exclusive large house rentals in Somerset, promising unforgettable events. Premier Inn and Royal Albert Hall ads celebrate London’s iconic cultural venues, while Southbank Centre entices with exclusive membership perks. Virgin Experience Days offers a plethora of unique UK experiences, ensuring something for everyone.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports