Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 26.0374642499 |
| 73.9625357501 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 50 |
| 50 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginexperiencedays.co.uk | 19.55 |
| getyourguide.com | 16.31 |
| royalalberthall.com | 15.66 |
| viator.com | 11.73 |
| headout.com | 7.96 |
| barbican.org.uk | 4.3 |
| groupon.co.uk | 3.89 |
| viagogo.co.uk | 1.79 |
| tiqets.com | 1.75 |
| stubhub.co.uk | 1.56 |
| others | 15.5 |
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In the PPC landscape, Virgin Experience Days leads with 19.55% click share, closely followed by GetYourGuide at 16.31%. Others collectively hold 15.5%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | headout.com | getyourguide.com | viator.com | groupon.co.uk | tiqets.com | southbankcentre.co.uk | virginexperiencedays.co.uk | royalalberthall.com | barbican.org.uk | viagogo.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 7.7% | 17.46% | 17.98% | 5.66% | 3.56% | 1.68% | 7.26% | 6.57% | 2.41% | 8.83% |
| 2026/06/02 | 9.73% | 17.97% | 17.76% | 4.97% | 2.38% | 2.89% | 10.4% | 4.25% | 3.03% | 3.92% |
| 2026/06/03 | 12.36% | 19.62% | 12.64% | 3.05% | 2.3% | 2.26% | 9.72% | 3.94% | 3.32% | 3.48% |
| 2026/06/04 | 10.78% | 14.88% | 11.49% | 3.27% | 3.04% | 3.54% | 12.94% | 4.75% | 3% | 5.46% |
| 2026/06/05 | 8.86% | 16.01% | 12.47% | 4.33% | 3.41% | 2.31% | 9.82% | 5.06% | 3.92% | 5.39% |
| 2026/06/06 | 6.27% | 19.1% | 10.12% | 8.65% | 3.23% | 2.44% | 15.01% | 4.27% | 2.91% | 4.1% |
| 2026/06/07 | 7.04% | 12.34% | 7.91% | 5.21% | 1.76% | 2.44% | 13.49% | 7.22% | 3.03% | 5.5% |
| 2026/06/08 | 8.47% | 17.14% | 15.81% | 3.66% | 2.59% | 3.1% | 11.7% | 5.07% | 3.52% | 4.93% |
| 2026/06/09 | 9.29% | 17.26% | 17.06% | 4.75% | 2.29% | 3.28% | 10.65% | 4.06% | 2.97% | 4.43% |
| 2026/06/10 | 10.96% | 14.96% | 11.58% | 3.32% | 3.09% | 2.64% | 13.53% | 5.17% | 4.11% | 3.25% |
| 2026/06/11 | 9.33% | 16.74% | 13.27% | 4.7% | 3.48% | 3.08% | 10.5% | 4.1% | 0.94% | 3.06% |
| 2026/06/12 | 6.27% | 18.8% | 10.69% | 8.5% | 3.31% | 2.69% | 20.01% | 3.27% | 2.99% | 2.42% |
| 2026/06/13 | 7.4% | 12.7% | 8.39% | 6.06% | 1.81% | 6.41% | 13.15% | 5.01% | 6.81% | 2.97% |
| 2026/06/14 | 9.01% | 18.34% | 17.85% | 4.22% | 2.79% | 3.78% | 12.06% | 3.95% | 4.99% | 1.79% |
| 2026/06/15 | 10.36% | 20.12% | 19.23% | 7.18% | 2.5% | 4.29% | 10.12% | 4.24% | 3.82% | 1.45% |
| 2026/06/16 | 11.71% | 16.56% | 12.96% | 3.78% | 3.29% | 7.03% | 14.08% | 4.93% | 2.39% | 2.26% |
| 2026/06/17 | 9.51% | 19.13% | 15.89% | 8.12% | 3.73% | 4.07% | 10.92% | 4.44% | 3.42% | 1.73% |
| 2026/06/18 | 12.34% | 19.68% | 17.97% | 5.36% | 3.35% | 4.28% | 10.37% | 3.7% | 4.33% | 1.39% |
| 2026/06/19 | 9.69% | 23.03% | 17.93% | 6.28% | 3.79% | 2.81% | 8.23% | 2.94% | 3.15% | 1.18% |
| 2026/06/20 | 13.04% | 21.26% | 16.09% | 7.24% | 2.46% | 5.27% | 2.43% | 3.69% | 7.32% | 0.63% |
| 2026/06/21 | 12.82% | 24.93% | 13.87% | 10.13% | 1.69% | 3.95% | 2.56% | 6.9% | 2.2% | 2.1% |
| 2026/06/22 | 11.78% | 18.39% | 18.4% | 6.3% | 0.92% | 4.72% | 5.67% | 5.23% | 4.13% | 2.11% |
| 2026/06/23 | 15.06% | 16.5% | 24.31% | 4.25% | 1.27% | 4.91% | 2.72% | 3.78% | 2.86% | 2.5% |
| 2026/06/24 | 12.32% | 23.09% | 26.37% | 6.04% | 0.94% | 3.26% | 5.68% | 3.52% | 2.96% | 1.46% |
| 2026/06/25 | 19.27% | 17.05% | 26.36% | 7.66% | 0.38% | 3.55% | 2.62% | 4.43% | 1.82% | 0.86% |
| 2026/06/26 | 23.01% | 15.36% | 21.5% | 5.4% | 0.83% | 2.41% | 4.06% | 4.92% | 4.02% | 0.69% |
| 2026/06/27 | 25.94% | 18.84% | 23.09% | 4.75% | 0.68% | 1.82% | 2.48% | 3.55% | 2.98% | 1.28% |
| 2026/06/28 | 20.97% | 15.85% | 20.9% | 6.77% | 2.27% | 3.05% | 5.97% | 3.36% | 2.87% | 1.2% |
| 2026/06/29 | 20.87% | 19.16% | 22.67% | 4.52% | 2.22% | 2.26% | 2.67% | 5.07% | 1.84% | 2.12% |
| 2026/06/30 | 23.22% | 23% | 22.95% | 7.26% | 2.12% | 2.12% | 1.97% | 1.77% | 1.42% | 0.95% |
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In June 2026, Headout.com saw a steady rise, peaking at 25.94% on the 27th. GetYourGuide.com maintained a strong presence, ending at 23.00%. Viator.com surged mid-month, reaching 26.37% on the 24th. Groupon.co.uk fluctuated, closing at 7.26%. Tiqets.com and Southbankcentre.co.uk had modest shares, while Virginexperiencedays.co.uk dropped significantly. Royalalberthall.com and Barbican.org.uk remained stable, with Viagogo.co.uk declining sharply.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 219 |
| 2026/06/02 | 231 |
| 2026/06/03 | 233 |
| 2026/06/04 | 236 |
| 2026/06/05 | 238 |
| 2026/06/06 | 229 |
| 2026/06/07 | 227 |
| 2026/06/08 | 217 |
| 2026/06/09 | 203 |
| 2026/06/10 | 214 |
| 2026/06/11 | 217 |
| 2026/06/12 | 214 |
| 2026/06/13 | 215 |
| 2026/06/14 | 209 |
| 2026/06/15 | 206 |
| 2026/06/16 | 196 |
| 2026/06/17 | 205 |
| 2026/06/18 | 205 |
| 2026/06/19 | 211 |
| 2026/06/20 | 204 |
| 2026/06/21 | 183 |
| 2026/06/22 | 184 |
| 2026/06/23 | 202 |
| 2026/06/24 | 200 |
| 2026/06/25 | 185 |
| 2026/06/26 | 174 |
| 2026/06/27 | 183 |
| 2026/06/28 | 190 |
| 2026/06/29 | 181 |
| 2026/06/30 | 165 |
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June began with 219 advertisers, peaking at 238 by the 5th. A decline followed, ending the month at 165.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, viator.com surged by 6.98%, while virginexperiencedays.co.uk plummeted by 12.69%. Headout.com and getyourguide.com also saw notable gains, contrasting with declines for viagogo.co.uk and thenec.co.uk.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | getyourguide.com | viator.com | headout.com | groupon.co.uk | hellotickets.com | tiqets.com | royalalberthall.com | virginexperiencedays.co.uk | viagogo.co.uk | barbican.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 23.16% | 18.02% | 8.91% | 5.56% | 1.84% | 3.61% | 7.13% | 7.84% | 6.19% | 1.51% |
| 2026/06/02 | 22.01% | 18.48% | 9.92% | 4.71% | 2.42% | 2.51% | 5.62% | 9.72% | 5.83% | 1.44% |
| 2026/06/03 | 23.76% | 13.01% | 11.82% | 3.34% | 4.02% | 2.82% | 4.84% | 9.53% | 5.18% | 1.63% |
| 2026/06/04 | 20.56% | 11.42% | 10.48% | 3.5% | 2.04% | 2.88% | 6.53% | 12.65% | 7.61% | 1.49% |
| 2026/06/05 | 19.85% | 12.08% | 9.79% | 4.01% | 3.59% | 3.8% | 6.44% | 9.3% | 6.98% | 1.82% |
| 2026/06/06 | 19.98% | 9.49% | 6.44% | 7.63% | 1.97% | 3.26% | 5.91% | 18.74% | 6.2% | 1.45% |
| 2026/06/07 | 15.97% | 8.38% | 6.18% | 5.83% | 1.09% | 1.97% | 9.71% | 12.91% | 8.27% | 1.39% |
| 2026/06/08 | 22.19% | 15.47% | 8% | 3.61% | 1.68% | 2.87% | 6.98% | 11.06% | 7.7% | 1.75% |
| 2026/06/09 | 21.39% | 18.28% | 9.57% | 4.57% | 2.87% | 2.5% | 5.2% | 10.37% | 5.42% | 1.47% |
| 2026/06/10 | 20.64% | 11.66% | 10.74% | 3.58% | 3.49% | 2.95% | 6.91% | 13.47% | 4.79% | 2.08% |
| 2026/06/11 | 21.27% | 13.36% | 10.7% | 4.59% | 4.5% | 3.93% | 5.44% | 10.26% | 4.35% | 0.41% |
| 2026/06/12 | 21.78% | 10.84% | 7.08% | 8.22% | 1.98% | 3.65% | 5.29% | 20.43% | 3.71% | 1.7% |
| 2026/06/13 | 17.68% | 9.61% | 7.23% | 7.16% | 1.16% | 2.27% | 7.08% | 14.32% | 5.26% | 3.69% |
| 2026/06/14 | 25.02% | 18.76% | 8.81% | 4.11% | 1.01% | 3.15% | 5.61% | 11.88% | 3% | 2.53% |
| 2026/06/15 | 24.58% | 20.25% | 11.09% | 6.76% | 1.81% | 2.68% | 5.36% | 9.5% | 2.5% | 1.8% |
| 2026/06/16 | 23.36% | 13.21% | 11.76% | 4.12% | 2.2% | 3.21% | 6.06% | 14.39% | 3.51% | 1.13% |
| 2026/06/17 | 23.89% | 15.79% | 9.85% | 7.49% | 3.23% | 3.55% | 5.81% | 10.62% | 2.8% | 1.69% |
| 2026/06/18 | 23.64% | 18.31% | 11.94% | 5.29% | 2.13% | 3.5% | 4.91% | 10.97% | 2.52% | 2.31% |
| 2026/06/19 | 26.32% | 18.09% | 10.34% | 6.08% | 2.26% | 4.31% | 3.57% | 8.18% | 1.96% | 1.68% |
| 2026/06/20 | 25.18% | 18.97% | 14.2% | 7.32% | 2.07% | 2.73% | 4.77% | 2.64% | 0.94% | 3.64% |
| 2026/06/21 | 25.48% | 17.48% | 13.38% | 10.58% | 0.5% | 1.92% | 8.22% | 2.66% | 3.34% | 1.06% |
| 2026/06/22 | 19.71% | 21.97% | 11.1% | 6.23% | 1.6% | 1.47% | 7.12% | 6.2% | 4.16% | 2.42% |
| 2026/06/23 | 22.6% | 24.48% | 15.86% | 3.75% | 2.66% | 1.87% | 4.96% | 2.72% | 3.65% | 1.44% |
| 2026/06/24 | 27.09% | 24.88% | 12.79% | 5.52% | 1.3% | 1.46% | 4.8% | 5.92% | 2.42% | 1.55% |
| 2026/06/25 | 19.9% | 28.33% | 16% | 7.84% | 1.25% | 0.6% | 6.18% | 2.65% | 1.49% | 0.96% |
| 2026/06/26 | 20.76% | 22.75% | 20.42% | 5.65% | 0.94% | 1.08% | 5.44% | 4.28% | 1.16% | 2.05% |
| 2026/06/27 | 21.4% | 26.7% | 21.75% | 4.48% | 1.05% | 1.08% | 4.51% | 2.93% | 2.59% | 1.66% |
| 2026/06/28 | 19.26% | 22.05% | 20.52% | 5.98% | 3.69% | 2.37% | 4.22% | 5.79% | 1.65% | 1.44% |
| 2026/06/29 | 25.63% | 21.29% | 20.58% | 4.88% | 2.42% | 2.33% | 5.43% | 2.21% | 3.14% | 0.83% |
| 2026/06/30 | 26.01% | 23.22% | 21.5% | 7.66% | 2.45% | 2.41% | 2.14% | 1.88% | 1.22% | 0.64% |
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In June 2026, GetYourGuide.com led with fluctuating impressions, peaking at 27.09% on June 24. Viator.com surged mid-month, reaching 28.33% on June 25. Headout.com steadily climbed, ending at 21.5%. Groupon.co.uk and others showed varied trends, with VirginExperienceDays.co.uk peaking early. The month concluded with diverse shifts across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Book Direct For The Best Price at IHG® Hotels & Resorts in O2 Arena, London
London's Most Famous Stage. Concerts, Films with Live Orchestra, Ballet and more. Book Tickets. We'll see you soon.
The O2, it all happens here. Find us at North Greenwich. Find out more. Learn more.
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare Prices on the World's...
Official Site — Welcome to the Home of Anti-Ordinary Gifts - Browse Virginexperiencedays. Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.
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In the bustling world of hospitality and events, IHG® Hotels & Resorts shines with its promise of the best prices near London’s O2 Arena. Meanwhile, Royal Albert Hall captivates with its iconic stage, offering concerts and more. The O2 entices with its all-encompassing entertainment under one roof. Viagogo ensures fans secure their 2026 Royal Albert Hall tickets swiftly. Virgin Experience Days invites with unique UK experiences, perfect for every taste.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Events & Conferences June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Hospitality Events & Conferences June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Hospitality Events & Conferences June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Hospitality Events & Conferences June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Events & Conferences June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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