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UK Hospitality Events & Conferences - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – UK

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.1771377285
65.8228622715
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 4%
Navigational 0%
Seasonal 4%
Local 26%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
virginexperiencedays.co.uk 23.62
getyourguide.com 17.2
royalalberthall.com 13.94
viator.com 9.42
headout.com 8.04
barbican.org.uk 4.95
groupon.co.uk 2.65
stubhub.co.uk 2.45
hellotickets.com 1.57
wmc.org.uk 1.45
others 14.71
  • virginexperiencedays.co.uk - 23.62%
  • getyourguide.com - 17.2%
  • royalalberthall.com - 13.94%
  • viator.com - 9.42%
  • headout.com - 8.04%
  • barbican.org.uk - 4.95%
  • groupon.co.uk - 2.65%
  • stubhub.co.uk - 2.45%
  • hellotickets.com - 1.57%
  • wmc.org.uk - 1.45%
  • others - 14.71%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for hospitality and events, Virgin Experience Days leads with a 23.62% click share. GetYourGuide follows at 17.2%, while ‘others’ collectively hold 14.71%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com virginexperiencedays.co.uk headout.com royalalberthall.com hellotickets.com viator.com stubhub.co.uk groupon.co.uk barbican.org.uk southbankcentre.co.uk
2026/08/01 24.95% 4.85% 17.65% 2.29% 2.42% 24.65% 2.35% 2.07% 2.48% 1.46%
2026/08/02 17.14% 3.69% 22% 1.44% 1.19% 25.49% 1.73% 6.69% 3.91% 1.77%
2026/08/03 20.08% 5.97% 17.8% 3.35% 1.51% 22.23% 3.37% 7.33% 4.33% 2.36%
2026/08/04 15.68% 25.87% 3.98% 5.45% 1.64% 7.81% 2.75% 4.51% 4.27% 2.42%
2026/08/05 14.97% 9.22% 18.1% 3.3% 2.66% 16.85% 2.41% 2.67% 6.01% 2.87%
2026/08/06 22.72% 9.02% 14.71% 3.34% 2.64% 12.2% 2.37% 2.92% 5.69% 1.92%
2026/08/07 26.45% 7.64% 10.49% 0.21% 2.42% 18.19% 3.24% 3.35% 5.69% 2.18%
2026/08/08 23.32% 7.4% 15.58% 1.52% 2.84% 20.2% 2.4% 5.05% 0% 1.83%
2026/08/09 23.04% 7.47% 15.62% 4.22% 2.49% 16% 2.16% 1.85% 1.82% 2.3%
2026/08/10 21.04% 4.85% 17.95% 3.76% 1.37% 23.22% 1.93% 4.74% 2.55% 2.06%
2026/08/11 20.3% 7.91% 17.52% 3.91% 2.41% 15.92% 1.98% 3.87% 3.36% 1.07%
2026/08/12 18.72% 11.6% 19.19% 5.12% 1.15% 13.84% 2.03% 2.32% 3.55% 2.16%
2026/08/13 21.48% 7.96% 14.89% 3.49% 2.28% 14.76% 1.52% 6.17% 3.35% 2.08%
2026/08/14 22.24% 9.67% 9.96% 5.67% 1.11% 18.53% 2.51% 4.24% 2.39% 1.72%
2026/08/15 20.42% 5.09% 18.42% 4.44% 1.86% 19.89% 2.28% 1.28% 2.69% 0.21%
2026/08/16 24.72% 3.99% 9.07% 2.47% 2.27% 13.28% 2.39% 4.71% 3.54% 2.52%
2026/08/17 26.5% 3.42% 8.91% 5.03% 2.11% 13.7% 1.26% 3.21% 3.42% 3.47%
2026/08/18 19.13% 7.66% 16.8% 3.52% 1.68% 17.35% 2.41% 1.37% 6.36% 2.04%
2026/08/19 21.99% 8.51% 13.73% 4.04% 2.17% 14.51% 3.31% 4.17% 5.28% 3.26%
2026/08/20 23.99% 7.6% 10.96% 2.56% 1.62% 16.4% 3.56% 4.91% 3.35% 2.31%
2026/08/21 26.28% 16.14% 8.7% 2.94% 2.28% 9.97% 3.11% 3.07% 3.26% 1.56%
2026/08/22 21.28% 14.35% 5.01% 5.58% 3.11% 9.04% 3.22% 3.02% 3.99% 2.37%
2026/08/23 34.57% 5.83% 12.98% 3.53% 3.95% 7.74% 2.37% 3.5% 3.29% 2.1%
2026/08/24 28.01% 7.77% 16.12% 4.14% 2.91% 10.08% 2.52% 2.64% 6.5% 1.25%
2026/08/25 20.12% 14.22% 16.43% 3.27% 2.74% 9.99% 2.24% 2.12% 4.43% 2%
2026/08/26 22.08% 12.9% 11.86% 3.93% 1.45% 9.64% 2.24% 5.55% 2.59% 2.28%
2026/08/27 22.32% 19% 10.78% 2.21% 3.15% 7.42% 2.11% 1.84% 2.49% 3.45%
2026/08/28 26.53% 15.52% 10.65% 4.25% 4.81% 6.06% 1.88% 1.45% 3.45% 5.31%
2026/08/29 29.74% 20.32% 10.14% 2.86% 4.3% 10.31% 1.73% 7.26% 0% 0%
2026/08/30 23.31% 38.83% 4.88% 2.82% 4.1% 2.22% 2.15% 0.51% 0% 0.02%
2026/08/31 29.81% 20.98% 15.75% 5.97% 4.82% 4.69% 2.52% 1.93% 0% 0%
  • getyourguide.com
  • virginexperiencedays.co.uk
  • headout.com
  • royalalberthall.com
  • hellotickets.com
  • viator.com
  • stubhub.co.uk
  • groupon.co.uk
  • barbican.org.uk
  • southbankcentre.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, GetYourGuide.com led PPC spend, peaking at 34.57% on August 23. Virginexperiencedays.co.uk surged to 38.83% on August 30. Headout.com and Viator.com showed fluctuating trends, while others maintained steady shares.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 152
2026/08/02 153
2026/08/03 132
2026/08/04 152
2026/08/05 197
2026/08/06 177
2026/08/07 155
2026/08/08 139
2026/08/09 156
2026/08/10 162
2026/08/11 162
2026/08/12 165
2026/08/13 175
2026/08/14 167
2026/08/15 158
2026/08/16 154
2026/08/17 141
2026/08/18 138
2026/08/19 136
2026/08/20 143
2026/08/21 146
2026/08/22 146
2026/08/23 148
2026/08/24 144
2026/08/25 180
2026/08/26 164
2026/08/27 166
2026/08/28 162
2026/08/29 90
2026/08/30 83
2026/08/31 93

Copyright © Adthena. All rights reserved.

August began with 152 advertisers, peaking at 197 on the 5th. A decline followed, reaching a low of 83 on the 30th. The month concluded with 93 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
virginexperiencedays.co.uk 10.8%
getyourguide.com 0.97%
gocity.com 0.81%
hellotickets.com 0.48%
groupon.co.uk 0.3%
wmc.org.uk -0.47%
barbican.org.uk -0.93%
headout.com -2.1%
royalalberthall.com -2.6%
viator.com -4.56%

Copyright © Adthena. All rights reserved.

Virginexperiencedays.co.uk soared with a 10.8% click share increase, while viator.com plummeted by 4.56%.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date getyourguide.com virginexperiencedays.co.uk headout.com royalalberthall.com hellotickets.com viator.com groupon.co.uk tiqets.com gocity.com barbican.org.uk
2026/08/01 29.31% 4.37% 18.3% 2.51% 3.07% 26.56% 2.01% 1.28% 0.26% 1.21%
2026/08/02 26.09% 4.08% 17.01% 1.86% 2.18% 21.13% 5.73% 0.47% 1.11% 2.19%
2026/08/03 28.71% 5.1% 15.12% 4.18% 1.97% 22.22% 5.81% 0.87% 0.62% 2.19%
2026/08/04 25.01% 21.95% 3.86% 7.55% 2.06% 9.53% 6.04% 0.17% 0.22% 2.27%
2026/08/05 24.3% 9.01% 13.92% 4.06% 4.61% 18.12% 2.27% 0.73% 0.74% 3.02%
2026/08/06 29.92% 8.25% 15.26% 4.47% 3.34% 11.8% 2.4% 0.96% 0.93% 2.59%
2026/08/07 39.29% 6.22% 9.28% 0.28% 3.35% 17.36% 4.69% 2.45% 0.73% 2.14%
2026/08/08 35.01% 6.69% 10.39% 1.18% 3.07% 18.02% 6.72% 0.56% 1.53% 0%
2026/08/09 29.46% 6.89% 13.85% 5.87% 2.96% 16.59% 2.22% 1.05% 1.49% 1.38%
2026/08/10 28.1% 4.31% 13.85% 4.57% 2.5% 24.47% 6.11% 2.09% 0.53% 1.01%
2026/08/11 26.64% 7.26% 13.68% 5.4% 2.68% 19.83% 4.81% 2.1% 0.64% 1.59%
2026/08/12 27.18% 9.89% 17.67% 6.14% 1.4% 14.8% 1.65% 2.89% 0.96% 2.06%
2026/08/13 29.23% 7.3% 12.87% 5.12% 2.77% 12.49% 5.89% 2.32% 0.54% 1.76%
2026/08/14 29.79% 8.2% 8.64% 6.78% 1.4% 19.09% 5.33% 2.06% 0.68% 1.73%
2026/08/15 29.74% 4.54% 15.64% 4.89% 2.12% 17.53% 1.45% 2.37% 1.78% 2.09%
2026/08/16 33.81% 3.5% 8.03% 2.98% 2.84% 15.28% 6.15% 2.01% 0.73% 1.87%
2026/08/17 34.78% 2.79% 8.04% 7.05% 2.27% 16.22% 3.78% 2.66% 0.74% 1.79%
2026/08/18 29.4% 7.03% 13.5% 3.63% 1.81% 13% 1.51% 3.19% 8.15% 2.95%
2026/08/19 29.78% 6.91% 12.28% 5.18% 2.56% 17.08% 5.16% 2.06% 1.83% 2.41%
2026/08/20 34.16% 6.69% 8.43% 2.66% 1.98% 16.76% 5.01% 1.72% 1.18% 1.95%
2026/08/21 32.37% 14.86% 6.74% 4.38% 2.94% 12.24% 4.43% 1.04% 0.52% 1.85%
2026/08/22 29.87% 12.47% 4.51% 7.43% 3.76% 10.27% 3.26% 0.18% 1.43% 2%
2026/08/23 39.97% 4.97% 10.08% 4.25% 5.27% 8.55% 4.82% 0.78% 1.04% 2.01%
2026/08/24 36.47% 6.84% 11.53% 5.02% 3.69% 12.27% 3.57% 1.77% 0.5% 3.51%
2026/08/25 28.51% 10.78% 15.96% 3.91% 3.03% 12.07% 2.92% 1.88% 0.49% 2.34%
2026/08/26 28.49% 11.07% 12.56% 4.07% 1.76% 10.63% 7.16% 1.23% 1.49% 1.33%
2026/08/27 30.42% 15.07% 10.53% 2.55% 3.69% 8.63% 2.05% 3.31% 1.69% 1.42%
2026/08/28 37.21% 12.97% 9.15% 5.7% 5% 7.62% 1.68% 1.97% 2.26% 1.59%
2026/08/29 36.67% 16.86% 9.99% 2.54% 4.63% 10.18% 8.77% 1.3% 0.53% 0%
2026/08/30 32.18% 28.63% 4.95% 2.92% 4.03% 1.69% 0.31% 1.28% 15.44% 0%
2026/08/31 40.19% 16.5% 13.26% 6.03% 4.61% 4.57% 2.2% 2.05% 0.44% 0%
  • getyourguide.com
  • virginexperiencedays.co.uk
  • headout.com
  • royalalberthall.com
  • hellotickets.com
  • viator.com
  • groupon.co.uk
  • tiqets.com
  • gocity.com
  • barbican.org.uk

Copyright © Adthena. All rights reserved.

In August 2026, GetYourGuide.com led with fluctuating impressions, peaking at 40.19%. Virginexperiencedays.co.uk saw a notable rise mid-month. Headout.com maintained moderate stability, while Viator.com experienced a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month
  1. 1
    Events & Activities | Eventbrite https://www.eventbrite.co.uk

    Take advantage of no-cost opportunities to learn, network, and enjoy in your preferred format. Find Locations. Make An Enquiry. Meet Our Staff.

  2. 2
    Official Tickets https://www.eventbrite.com

    Come and join the party — Be part of the legendary darts action at Lakeside. Find your perfect event date. Don't miss out on the excitement. Be part of the legendary darts action...

  3. 3
    ExCeL Expo Center | Stay near ExCeL London https://www.ihg.com

    Waterside hotel near ExCeL London, well-connected to London City Airport & Canary Wharf via the DLR

  4. 4
    Royal Albert Hall 2026 Tickets - 2026 Concert Tour Dates https://www.viagogo.co.uk

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare Prices on the World's Largest Ticket Marketplace. Wide...

  5. 5
    Virgin Experience Days https://www.virginexperiencedays.co.uk

    Official Site — Welcome to the Home of Anti-Ordinary Gifts - Browse Virginexperiencedays. Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Eventbrite dominates with engaging ads, offering no-cost learning and networking opportunities. Meanwhile, IHG highlights convenience with its strategic location near ExCeL London. Viagogo and Virgin Experience Days captivate audiences with exclusive tickets and unique experiences, respectively.

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