UK Hospitality Events & Conferences - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – UK

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.0374642499
73.9625357501
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 4%
Navigational 0%
Seasonal 4%
Local 26%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
virginexperiencedays.co.uk 19.55
getyourguide.com 16.31
royalalberthall.com 15.66
viator.com 11.73
headout.com 7.96
barbican.org.uk 4.3
groupon.co.uk 3.89
viagogo.co.uk 1.79
tiqets.com 1.75
stubhub.co.uk 1.56
others 15.5
  • virginexperiencedays.co.uk - 19.55%
  • getyourguide.com - 16.31%
  • royalalberthall.com - 15.66%
  • viator.com - 11.73%
  • headout.com - 7.96%
  • barbican.org.uk - 4.3%
  • groupon.co.uk - 3.89%
  • viagogo.co.uk - 1.79%
  • tiqets.com - 1.75%
  • stubhub.co.uk - 1.56%
  • others - 15.5%

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In the PPC landscape, Virgin Experience Days leads with 19.55% click share, closely followed by GetYourGuide at 16.31%. Others collectively hold 15.5%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com getyourguide.com viator.com groupon.co.uk tiqets.com southbankcentre.co.uk virginexperiencedays.co.uk royalalberthall.com barbican.org.uk viagogo.co.uk
2026/06/01 7.7% 17.46% 17.98% 5.66% 3.56% 1.68% 7.26% 6.57% 2.41% 8.83%
2026/06/02 9.73% 17.97% 17.76% 4.97% 2.38% 2.89% 10.4% 4.25% 3.03% 3.92%
2026/06/03 12.36% 19.62% 12.64% 3.05% 2.3% 2.26% 9.72% 3.94% 3.32% 3.48%
2026/06/04 10.78% 14.88% 11.49% 3.27% 3.04% 3.54% 12.94% 4.75% 3% 5.46%
2026/06/05 8.86% 16.01% 12.47% 4.33% 3.41% 2.31% 9.82% 5.06% 3.92% 5.39%
2026/06/06 6.27% 19.1% 10.12% 8.65% 3.23% 2.44% 15.01% 4.27% 2.91% 4.1%
2026/06/07 7.04% 12.34% 7.91% 5.21% 1.76% 2.44% 13.49% 7.22% 3.03% 5.5%
2026/06/08 8.47% 17.14% 15.81% 3.66% 2.59% 3.1% 11.7% 5.07% 3.52% 4.93%
2026/06/09 9.29% 17.26% 17.06% 4.75% 2.29% 3.28% 10.65% 4.06% 2.97% 4.43%
2026/06/10 10.96% 14.96% 11.58% 3.32% 3.09% 2.64% 13.53% 5.17% 4.11% 3.25%
2026/06/11 9.33% 16.74% 13.27% 4.7% 3.48% 3.08% 10.5% 4.1% 0.94% 3.06%
2026/06/12 6.27% 18.8% 10.69% 8.5% 3.31% 2.69% 20.01% 3.27% 2.99% 2.42%
2026/06/13 7.4% 12.7% 8.39% 6.06% 1.81% 6.41% 13.15% 5.01% 6.81% 2.97%
2026/06/14 9.01% 18.34% 17.85% 4.22% 2.79% 3.78% 12.06% 3.95% 4.99% 1.79%
2026/06/15 10.36% 20.12% 19.23% 7.18% 2.5% 4.29% 10.12% 4.24% 3.82% 1.45%
2026/06/16 11.71% 16.56% 12.96% 3.78% 3.29% 7.03% 14.08% 4.93% 2.39% 2.26%
2026/06/17 9.51% 19.13% 15.89% 8.12% 3.73% 4.07% 10.92% 4.44% 3.42% 1.73%
2026/06/18 12.34% 19.68% 17.97% 5.36% 3.35% 4.28% 10.37% 3.7% 4.33% 1.39%
2026/06/19 9.69% 23.03% 17.93% 6.28% 3.79% 2.81% 8.23% 2.94% 3.15% 1.18%
2026/06/20 13.04% 21.26% 16.09% 7.24% 2.46% 5.27% 2.43% 3.69% 7.32% 0.63%
2026/06/21 12.82% 24.93% 13.87% 10.13% 1.69% 3.95% 2.56% 6.9% 2.2% 2.1%
2026/06/22 11.78% 18.39% 18.4% 6.3% 0.92% 4.72% 5.67% 5.23% 4.13% 2.11%
2026/06/23 15.06% 16.5% 24.31% 4.25% 1.27% 4.91% 2.72% 3.78% 2.86% 2.5%
2026/06/24 12.32% 23.09% 26.37% 6.04% 0.94% 3.26% 5.68% 3.52% 2.96% 1.46%
2026/06/25 19.27% 17.05% 26.36% 7.66% 0.38% 3.55% 2.62% 4.43% 1.82% 0.86%
2026/06/26 23.01% 15.36% 21.5% 5.4% 0.83% 2.41% 4.06% 4.92% 4.02% 0.69%
2026/06/27 25.94% 18.84% 23.09% 4.75% 0.68% 1.82% 2.48% 3.55% 2.98% 1.28%
2026/06/28 20.97% 15.85% 20.9% 6.77% 2.27% 3.05% 5.97% 3.36% 2.87% 1.2%
2026/06/29 20.87% 19.16% 22.67% 4.52% 2.22% 2.26% 2.67% 5.07% 1.84% 2.12%
2026/06/30 23.22% 23% 22.95% 7.26% 2.12% 2.12% 1.97% 1.77% 1.42% 0.95%
  • headout.com
  • getyourguide.com
  • viator.com
  • groupon.co.uk
  • tiqets.com
  • southbankcentre.co.uk
  • virginexperiencedays.co.uk
  • royalalberthall.com
  • barbican.org.uk
  • viagogo.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Headout.com saw a steady rise, peaking at 25.94% on the 27th. GetYourGuide.com maintained a strong presence, ending at 23.00%. Viator.com surged mid-month, reaching 26.37% on the 24th. Groupon.co.uk fluctuated, closing at 7.26%. Tiqets.com and Southbankcentre.co.uk had modest shares, while Virginexperiencedays.co.uk dropped significantly. Royalalberthall.com and Barbican.org.uk remained stable, with Viagogo.co.uk declining sharply.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 219
2026/06/02 231
2026/06/03 233
2026/06/04 236
2026/06/05 238
2026/06/06 229
2026/06/07 227
2026/06/08 217
2026/06/09 203
2026/06/10 214
2026/06/11 217
2026/06/12 214
2026/06/13 215
2026/06/14 209
2026/06/15 206
2026/06/16 196
2026/06/17 205
2026/06/18 205
2026/06/19 211
2026/06/20 204
2026/06/21 183
2026/06/22 184
2026/06/23 202
2026/06/24 200
2026/06/25 185
2026/06/26 174
2026/06/27 183
2026/06/28 190
2026/06/29 181
2026/06/30 165

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June began with 219 advertisers, peaking at 238 by the 5th. A decline followed, ending the month at 165.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
viator.com 6.98%
headout.com 5.24%
getyourguide.com 2.86%
groupon.co.uk 1.35%
eventbrite.com 0.45%
wmc.org.uk -0.5%
eventbrite.co.uk -0.69%
thenec.co.uk -0.79%
viagogo.co.uk -1.22%
virginexperiencedays.co.uk -12.69%

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In the past month, viator.com surged by 6.98%, while virginexperiencedays.co.uk plummeted by 12.69%. Headout.com and getyourguide.com also saw notable gains, contrasting with declines for viagogo.co.uk and thenec.co.uk.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com headout.com groupon.co.uk hellotickets.com tiqets.com royalalberthall.com virginexperiencedays.co.uk viagogo.co.uk barbican.org.uk
2026/06/01 23.16% 18.02% 8.91% 5.56% 1.84% 3.61% 7.13% 7.84% 6.19% 1.51%
2026/06/02 22.01% 18.48% 9.92% 4.71% 2.42% 2.51% 5.62% 9.72% 5.83% 1.44%
2026/06/03 23.76% 13.01% 11.82% 3.34% 4.02% 2.82% 4.84% 9.53% 5.18% 1.63%
2026/06/04 20.56% 11.42% 10.48% 3.5% 2.04% 2.88% 6.53% 12.65% 7.61% 1.49%
2026/06/05 19.85% 12.08% 9.79% 4.01% 3.59% 3.8% 6.44% 9.3% 6.98% 1.82%
2026/06/06 19.98% 9.49% 6.44% 7.63% 1.97% 3.26% 5.91% 18.74% 6.2% 1.45%
2026/06/07 15.97% 8.38% 6.18% 5.83% 1.09% 1.97% 9.71% 12.91% 8.27% 1.39%
2026/06/08 22.19% 15.47% 8% 3.61% 1.68% 2.87% 6.98% 11.06% 7.7% 1.75%
2026/06/09 21.39% 18.28% 9.57% 4.57% 2.87% 2.5% 5.2% 10.37% 5.42% 1.47%
2026/06/10 20.64% 11.66% 10.74% 3.58% 3.49% 2.95% 6.91% 13.47% 4.79% 2.08%
2026/06/11 21.27% 13.36% 10.7% 4.59% 4.5% 3.93% 5.44% 10.26% 4.35% 0.41%
2026/06/12 21.78% 10.84% 7.08% 8.22% 1.98% 3.65% 5.29% 20.43% 3.71% 1.7%
2026/06/13 17.68% 9.61% 7.23% 7.16% 1.16% 2.27% 7.08% 14.32% 5.26% 3.69%
2026/06/14 25.02% 18.76% 8.81% 4.11% 1.01% 3.15% 5.61% 11.88% 3% 2.53%
2026/06/15 24.58% 20.25% 11.09% 6.76% 1.81% 2.68% 5.36% 9.5% 2.5% 1.8%
2026/06/16 23.36% 13.21% 11.76% 4.12% 2.2% 3.21% 6.06% 14.39% 3.51% 1.13%
2026/06/17 23.89% 15.79% 9.85% 7.49% 3.23% 3.55% 5.81% 10.62% 2.8% 1.69%
2026/06/18 23.64% 18.31% 11.94% 5.29% 2.13% 3.5% 4.91% 10.97% 2.52% 2.31%
2026/06/19 26.32% 18.09% 10.34% 6.08% 2.26% 4.31% 3.57% 8.18% 1.96% 1.68%
2026/06/20 25.18% 18.97% 14.2% 7.32% 2.07% 2.73% 4.77% 2.64% 0.94% 3.64%
2026/06/21 25.48% 17.48% 13.38% 10.58% 0.5% 1.92% 8.22% 2.66% 3.34% 1.06%
2026/06/22 19.71% 21.97% 11.1% 6.23% 1.6% 1.47% 7.12% 6.2% 4.16% 2.42%
2026/06/23 22.6% 24.48% 15.86% 3.75% 2.66% 1.87% 4.96% 2.72% 3.65% 1.44%
2026/06/24 27.09% 24.88% 12.79% 5.52% 1.3% 1.46% 4.8% 5.92% 2.42% 1.55%
2026/06/25 19.9% 28.33% 16% 7.84% 1.25% 0.6% 6.18% 2.65% 1.49% 0.96%
2026/06/26 20.76% 22.75% 20.42% 5.65% 0.94% 1.08% 5.44% 4.28% 1.16% 2.05%
2026/06/27 21.4% 26.7% 21.75% 4.48% 1.05% 1.08% 4.51% 2.93% 2.59% 1.66%
2026/06/28 19.26% 22.05% 20.52% 5.98% 3.69% 2.37% 4.22% 5.79% 1.65% 1.44%
2026/06/29 25.63% 21.29% 20.58% 4.88% 2.42% 2.33% 5.43% 2.21% 3.14% 0.83%
2026/06/30 26.01% 23.22% 21.5% 7.66% 2.45% 2.41% 2.14% 1.88% 1.22% 0.64%
  • getyourguide.com
  • viator.com
  • headout.com
  • groupon.co.uk
  • hellotickets.com
  • tiqets.com
  • royalalberthall.com
  • virginexperiencedays.co.uk
  • viagogo.co.uk
  • barbican.org.uk

Copyright © Adthena. All rights reserved.

In June 2026, GetYourGuide.com led with fluctuating impressions, peaking at 27.09% on June 24. Viator.com surged mid-month, reaching 28.33% on June 25. Headout.com steadily climbed, ending at 21.5%. Groupon.co.uk and others showed varied trends, with VirginExperienceDays.co.uk peaking early. The month concluded with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month
  1. 1
    Hotels in O2 Arena, London - IHG® Hotels & Resorts - Official Website https://www.ihg.com

    Book Direct For The Best Price at IHG® Hotels & Resorts in O2 Arena, London

  2. 2
    Royal Albert Hall https://www.royalalberthall.com

    London's Most Famous Stage. Concerts, Films with Live Orchestra, Ballet and more. Book Tickets. We'll see you soon.

  3. 3
    The O2 Has It All | The Fun Starts Here | All Under One Iconic Roof https://www.theo2.co.uk

    The O2, it all happens here. Find us at North Greenwich. Find out more. Learn more.

  4. 4
    Royal Albert Hall 2026 Tickets - 2026 Concert Tour Dates https://www.viagogo.co.uk

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare Prices on the World's...

  5. 5
    Virgin Experience Days https://www.virginexperiencedays.co.uk

    Official Site — Welcome to the Home of Anti-Ordinary Gifts - Browse Virginexperiencedays. Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

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In the bustling world of hospitality and events, IHG® Hotels & Resorts shines with its promise of the best prices near London’s O2 Arena. Meanwhile, Royal Albert Hall captivates with its iconic stage, offering concerts and more. The O2 entices with its all-encompassing entertainment under one roof. Viagogo ensures fans secure their 2026 Royal Albert Hall tickets swiftly. Virgin Experience Days invites with unique UK experiences, perfect for every taste.

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