Why is the AUS Hospitality Events & Conferences April 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Events & Conferences April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Events & Conferences April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Events & Conferences April 2026 Report?

The AUS Hospitality Events & Conferences April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Events & Conferences April 2026 Report for?

The AUS Hospitality Events & Conferences April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Events & Conferences - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.0219367874
	87.9780632126

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	1%
Navigational	3%
Seasonal	0%
Local	9%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
rsvp.com.au	36.4
eventbrite.com.au	20.74
viator.com	6.42
getyourguide.com	5.91
klook.com	4.68
sydney.com	4.05
melbourne.vic.gov.au	2.22
visitmelbourne.com	1.96
groupon.com.au	1.9
sydneyoperahouse.com	1.51
others	14.21

rsvp.com.au - 36.4%
eventbrite.com.au - 20.74%
viator.com - 6.42%
getyourguide.com - 5.91%
klook.com - 4.68%
sydney.com - 4.05%
melbourne.vic.gov.au - 2.22%
visitmelbourne.com - 1.96%
groupon.com.au - 1.9%
sydneyoperahouse.com - 1.51%
others - 14.21%

In the competitive landscape of PPC ads, RSVP.com.au leads with a 36.4% click share. Eventbrite.com.au follows at 20.74%, while ‘others’ collectively hold 14.21%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	rsvp.com.au	eventbrite.com.au	getyourguide.com	viator.com	klook.com	visitmelbourne.com	carriageworks.com.au	sydney.com	groupon.com.au	gazeboguys.com.au
2026/04/01	53.04%	6.85%	4.23%	4.64%	2.55%	0.8%	0%	0.93%	0.28%	2.99%
2026/04/02	16.2%	19.94%	9.91%	8.63%	5.72%	0.27%	3.94%	2.74%	3.93%	3.37%
2026/04/03	8.95%	24.08%	11%	11.75%	7.35%	1.9%	2.7%	4.64%	5.32%	0.01%
2026/04/04	5.35%	17.89%	10.82%	10.18%	1.72%	2.24%	4.93%	3.99%	2.21%	1.24%
2026/04/05	11.85%	10.27%	9.84%	10.11%	5.49%	2.65%	5.31%	5.05%	3.4%	0.01%
2026/04/06	18.66%	19.56%	8.87%	7.69%	4.52%	2.26%	2.64%	3.38%	2.35%	0.01%
2026/04/07	15.69%	19.61%	3.2%	3.28%	1.27%	0.59%	0.71%	12.19%	0.27%	3.77%
2026/04/08	12.64%	7.1%	11.27%	11.16%	3.26%	1.9%	0%	4.75%	1.81%	5.42%
2026/04/09	8.65%	15.33%	12.88%	9.79%	6.95%	0.8%	2.21%	7.99%	2.64%	1.17%
2026/04/10	20.91%	23.44%	7.9%	6.65%	3.83%	0%	0.8%	6.97%	0.87%	1.5%
2026/04/11	17%	14.66%	10.24%	12.04%	8.04%	1.08%	0%	3.78%	2.07%	1.58%
2026/04/12	8.08%	20.43%	12.38%	9.96%	6.76%	0.86%	0.61%	1.43%	3.76%	1.09%
2026/04/13	16.96%	20.15%	8.2%	8.92%	6.05%	0.99%	0.71%	3.46%	3.24%	0.04%
2026/04/14	21.16%	4.95%	9.52%	9.04%	5.73%	4.99%	2.5%	8.94%	0.87%	0.25%
2026/04/15	17.98%	24.96%	3.67%	4.07%	2.35%	2.75%	0%	6.98%	0.41%	0.2%
2026/04/16	20.38%	13.36%	7.71%	8.18%	5.3%	1.01%	3.43%	6.07%	0.46%	0.04%
2026/04/17	19.7%	13.2%	9.72%	8.92%	5.58%	0.84%	2.09%	7%	2.42%	0.02%
2026/04/18	15.93%	17.38%	9.12%	8.9%	2.71%	1.11%	4.31%	2.74%	0.67%	0.03%
2026/04/19	12.46%	13.83%	10.06%	11.09%	7.1%	0.51%	1.64%	7.41%	2.95%	0.01%
2026/04/20	17.26%	12.65%	7.6%	8.53%	5.79%	6.51%	1.4%	7.46%	4%	2.79%
2026/04/21	27.5%	10.7%	3.3%	3.12%	0.7%	5.08%	2.9%	3.81%	0.05%	4.91%
2026/04/22	18.69%	8.1%	5.35%	4.95%	3.38%	6.98%	1.9%	6.38%	0.97%	7.25%
2026/04/23	26.56%	3.9%	10.72%	9.39%	6.65%	0.33%	2.25%	2.34%	3.73%	8.14%
2026/04/24	16.13%	0.84%	11.88%	12.72%	10.08%	0.43%	0.98%	9.32%	2.23%	3.47%
2026/04/25	15.12%	8.79%	4.21%	8.91%	5%	5.32%	2.22%	3.73%	1.7%	4.87%
2026/04/26	24.44%	14.92%	4.47%	4.51%	2.68%	3.68%	3.85%	4.57%	0.48%	3.1%
2026/04/27	10.02%	9.08%	8.96%	8.16%	5.08%	3.64%	4.08%	5.77%	2.61%	4.77%
2026/04/28	12.18%	9.19%	8.55%	7.34%	5.55%	3.47%	5.42%	7.21%	0.72%	5.17%
2026/04/29	15.85%	7.02%	9.64%	10.4%	6.91%	2.93%	3.71%	3.3%	2.7%	0.2%
2026/04/30	12.19%	11.08%	9.86%	8.37%	6.16%	4.51%	4.08%	1.9%	1.36%	0.2%

rsvp.com.au
eventbrite.com.au
getyourguide.com
viator.com
klook.com
visitmelbourne.com
carriageworks.com.au
sydney.com
groupon.com.au
gazeboguys.com.au

In April 2026, rsvp.com.au dominated early with a peak spend share of 53.04% on the 1st, but fluctuated throughout the month. Eventbrite.com.au saw a strong start, peaking at 24.96% mid-month. Getyourguide.com and viator.com maintained steady shares, while klook.com and visitmelbourne.com had modest performances. Carriageworks.com.au and sydney.com showed varied trends, with gazeboguys.com.au peaking late in the month. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	66
2026/04/02	68
2026/04/03	68
2026/04/04	79
2026/04/05	76
2026/04/06	66
2026/04/07	67
2026/04/08	67
2026/04/09	62
2026/04/10	57
2026/04/11	63
2026/04/12	68
2026/04/13	69
2026/04/14	59
2026/04/15	62
2026/04/16	55
2026/04/17	64
2026/04/18	61
2026/04/19	65
2026/04/20	59
2026/04/21	67
2026/04/22	56
2026/04/23	59
2026/04/24	58
2026/04/25	64
2026/04/26	63
2026/04/27	73
2026/04/28	71
2026/04/29	67
2026/04/30	77

April saw fluctuating advertiser numbers, peaking at 79 on April 4th. The month concluded with a rise to 77, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rsvp.com.au	8.33%
visitmelbourne.com	1.33%
sydneyoperahouse.com	0.93%
heide.com.au	0.56%
gazeboguys.com.au	0.54%
craft.org.au	-0.28%
groupon.com.au	-0.34%
headout.com	-0.45%
getyourguide.com	-0.65%
eventbrite.com.au	-10.1%

RSVP.com.au surged with an 8.33% click share increase, while Eventbrite.com.au plummeted by 10.1%. Visitmelbourne.com rose by 1.33%, contrasting with Getyourguide.com’s 0.65% decline.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rsvp.com.au	viator.com	getyourguide.com	klook.com	eventbrite.com.au	visitmelbourne.com	carriageworks.com.au	groupon.com.au	sydney.com	headout.com
2026/04/01	20.97%	9.08%	8.49%	7.84%	11.42%	2.29%	0%	1.4%	0.7%	0.1%
2026/04/02	17.58%	10.62%	11.35%	10.27%	15.62%	0.48%	3.28%	7.23%	1.29%	1.78%
2026/04/03	9.8%	13.75%	12.61%	11.09%	20.03%	2.57%	2.35%	7.7%	2.19%	1.36%
2026/04/04	6.83%	12.65%	11.86%	4.51%	14.4%	2.61%	4.78%	4.13%	2.05%	1.19%
2026/04/05	13.02%	12.23%	9.89%	9.26%	7.59%	2.85%	5.33%	5.69%	2.37%	3.52%
2026/04/06	21.63%	8.77%	10.29%	7.58%	15.43%	2.86%	2.23%	3.86%	1.57%	0.71%
2026/04/07	21.83%	5.16%	5.38%	4.16%	18.94%	1.43%	0.69%	0.95%	6.98%	0.79%
2026/04/08	14.89%	16.11%	14.85%	7.65%	4.75%	2.1%	0%	3.3%	2.54%	0.06%
2026/04/09	9.57%	12.92%	14.82%	12.56%	11.8%	1.04%	2.68%	4.56%	3.96%	4.23%
2026/04/10	22.41%	10.21%	11.36%	6.94%	17.7%	0%	0.82%	1.9%	3.43%	5.41%
2026/04/11	18.21%	15.93%	13.94%	13.3%	10.1%	1.32%	0%	3.5%	1.62%	3.96%
2026/04/12	8.57%	12.18%	13.24%	11.34%	15.79%	1.4%	0.45%	6.12%	0.57%	1.9%
2026/04/13	17.48%	10.99%	10.17%	8.79%	16.97%	0.87%	0.87%	4.52%	1.93%	0.22%
2026/04/14	19.75%	12.74%	13.02%	8.53%	2.79%	4.95%	2.99%	1.51%	3.9%	7.33%
2026/04/15	21.95%	6.06%	5.15%	4.52%	21.6%	3.35%	0.01%	0.87%	3.51%	3.88%
2026/04/16	26.95%	9.47%	8.48%	7.47%	12.43%	2.2%	5%	0.67%	3.37%	0.21%
2026/04/17	21.08%	12.16%	13.04%	8.94%	10.81%	1.15%	2.11%	3.86%	3.62%	3.05%
2026/04/18	17.5%	16.87%	17.64%	4.8%	13.46%	1.43%	3.85%	1.48%	1.31%	0.06%
2026/04/19	12.88%	15.79%	14.21%	12.61%	9.96%	0.79%	1.48%	5.5%	3.35%	3.07%
2026/04/20	19.24%	10.44%	8.46%	7.82%	9.87%	8.22%	1.55%	5.52%	3.46%	1.77%
2026/04/21	34.29%	4.49%	2.68%	0.65%	9.09%	6.5%	3.18%	0.09%	2.16%	0.15%
2026/04/22	21.19%	6.36%	5.83%	5.07%	6.57%	8.57%	2.5%	1.5%	3.39%	0.81%
2026/04/23	28.3%	12.13%	11.64%	11.24%	3.08%	0.58%	2.73%	5.51%	1.21%	1.98%
2026/04/24	17.98%	17.08%	15.36%	14.74%	0.08%	0.74%	0.72%	3.09%	4.05%	4.91%
2026/04/25	17.36%	11.79%	3.33%	7.26%	7.08%	6.16%	1.82%	2.67%	1.91%	3.93%
2026/04/26	26.83%	5.88%	5.57%	4.21%	11.79%	5.03%	4.13%	0.9%	2.06%	3.89%
2026/04/27	11.73%	10.41%	9.95%	9.68%	7.52%	3.78%	3.7%	4.79%	2.82%	0.24%
2026/04/28	12.43%	10.47%	10.23%	9.95%	7.71%	4%	5.36%	1.27%	3.85%	1.81%
2026/04/29	18.51%	12.82%	11.52%	9.47%	5.88%	3.81%	4.3%	3.53%	1.48%	0.47%
2026/04/30	13.98%	12.02%	11.49%	11.26%	8.15%	5.16%	3.83%	2.87%	0.97%	0.74%

rsvp.com.au
viator.com
getyourguide.com
klook.com
eventbrite.com.au
visitmelbourne.com
carriageworks.com.au
groupon.com.au
sydney.com
headout.com

In April 2026, rsvp.com.au led with fluctuating impressions, peaking at 34.29% on the 21st. Viator.com and getyourguide.com showed consistent mid-range shares. Eventbrite.com.au had a notable spike on the 15th. The month concluded with rsvp.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Eventbrite https://www.eventbrite.com.au › sell-tickets › online
Create Events and Sell Tickets — Optimize event attendance and discovery with Eventbrite. Built-in sales and marketing plus unlimited events and...
2
What's On Melbourne - Events, Attractions and More https://whatson.melbourne.vic.gov.au › whats-on › melbourne
Experience Melbourne's unmissable moments and activities today. Only in the City.
3
What's On in Sydney https://www.sydney.com › events › sydney
Sydney Events Galore — Sydney's Calendar Sparkles With Spectacular Events – Join The Excitement. The Sydney Calendar Is Full Of Vibrant, Exciting, Intriguing And Memorable Experiences.
4
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
5
Melbourne. Every Bit Different - Melbourne Events 2026 https://www.visitmelbourne.com
Our Calendar Is Jam-Packed With Festivals, Theatre, Arts & Sports Events All Year Round. What's On? A Packed Calendar Of Food, Wine, Sport, Art, Live Music & Multicultural Events.

In the bustling world of event promotion, Eventbrite shines by optimizing attendance with built-in sales tools. Melbourne and Sydney captivate with vibrant calendars, showcasing unique city experiences. Viator and Visit Melbourne entice with must-do activities and a diverse event lineup, promising unforgettable memories.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences April 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Events & Conferences April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences April 2026 Report?

The AUS Hospitality Events & Conferences April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences April 2026 Report for?

The AUS Hospitality Events & Conferences April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Events & Conferences - PPC Market Share Analysis April 2026