AUS Hospitality Events & Conferences - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
eventbrite.com.au 53.03
rsvp.com.au 15.07
sydneyoperahouse.com 3.48
extreme-marquees.com.au 3
melbourne.vic.gov.au 2.77
sydney.com 2.41
visitmelbourne.com 2.34
carriageworks.com.au 1.59
feverup.com 1.47
royalalberthall.com 1.43
others 13.41

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Eventbrite.com.au dominates with 53.03% click share, followed by RSVP.com.au at 15.07%. ‘Others’ collectively hold 13.41%, while Sydney Opera House captures 3.48%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date eventbrite.com.au extreme-marquees.com.au sydneyoperahouse.com getyourguide.com carriageworks.com.au viator.com sydneytheatre.com.au feverup.com rsvp.com.au sydney.com
2025/06/01 16.46% 10.75% 2.88% 3.85% 3.16% 4.29% 2.76% 0.8% 19.81% 6.67%
2025/06/02 18.81% 12.86% 2.17% 2.75% 3.79% 2.81% 2.5% 2.6% 17.51% 0.83%
2025/06/03 20.49% 6.33% 1.15% 3.48% 3.87% 3.18% 2.14% 3.27% 19.49% 3.02%
2025/06/04 22.35% 8.94% 5.22% 2.9% 2.1% 1.98% 2.24% 1.77% 22.99% 3.99%
2025/06/05 27.44% 5.84% 3.73% 2.62% 4.24% 2.45% 2.41% 1.46% 21.93% 4.26%
2025/06/06 25.91% 6.09% 5.66% 2.69% 3.75% 3.35% 2.18% 1.54% 17.34% 7.45%
2025/06/07 36.65% 1.98% 2.26% 3.11% 0.77% 4.03% 1.88% 1.94% 18.39% 0.98%
2025/06/08 35.15% 9.63% 2.37% 3.68% 0% 3.71% 1.18% 3.47% 14.9% 1.44%
2025/06/09 32.34% 10.43% 4.03% 2.45% 0.51% 2.22% 1.21% 1.76% 16.33% 7.33%
2025/06/10 44.07% 8.27% 4.69% 3.59% 1.87% 3.15% 1.59% 1.99% 2.6% 1.09%
2025/06/11 27% 12.01% 6.83% 4.37% 5.98% 3.63% 3.06% 3.41% 0% 2.69%
2025/06/12 32.73% 4.16% 6.85% 3.43% 7.8% 4.07% 3.61% 2.44% 0% 3.41%
2025/06/13 39.72% 5.34% 5.23% 4.06% 0.95% 4.65% 0.98% 1.29% 0% 5.91%
2025/06/14 25.69% 14.03% 3.95% 4.36% 2.34% 3.13% 2.03% 2.6% 0% 4.4%
2025/06/15 34.92% 3.03% 5.47% 2.47% 5.55% 2.44% 2.11% 1.93% 0% 4.88%
2025/06/16 26.95% 5.06% 2.73% 3.3% 3.86% 2.98% 2.05% 2.73% 5.63% 4.13%
2025/06/17 26.85% 9.84% 5.27% 2.37% 6.29% 2.38% 1.98% 4.29% 7.96% 4.49%
2025/06/18 31.39% 6.76% 5.64% 3.55% 3.86% 2.99% 4.03% 1.82% 0% 6.82%
2025/06/19 41.35% 8.31% 4.52% 3.53% 2.46% 3.4% 1.97% 2.23% 0% 3.77%
2025/06/20 34.72% 5.96% 4.28% 3.52% 0.36% 2.89% 3.81% 2.6% 0% 4.93%
2025/06/21 51.35% 3.17% 3.04% 4.31% 3.98% 4.69% 2.08% 4.02% 0% 2.69%
2025/06/22 36.37% 9.74% 7.2% 3.96% 4.29% 4.36% 3.99% 3% 0% 4.16%
2025/06/23 44.23% 4.32% 7.52% 3.43% 4.43% 4.2% 3.62% 0.35% 0% 2.59%
2025/06/24 35.55% 13.71% 4.45% 2.94% 2.8% 3.17% 2.55% 4.08% 0% 2.85%
2025/06/25 32.51% 16.36% 4.04% 4.8% 4.3% 4.13% 0.94% 1.27% 0% 0.82%
2025/06/26 34.8% 3.43% 4.79% 3.7% 9.42% 3.85% 4.14% 2.55% 0% 4.25%
2025/06/27 40.71% 6.26% 3.44% 3.38% 9.47% 3.62% 3.73% 1.23% 0% 1.51%
2025/06/28 31.65% 8.49% 1.47% 2.15% 4.59% 2.41% 1.25% 1.05% 0% 1.09%
2025/06/29 41.38% 5.73% 6.22% 4.55% 8.44% 3.89% 3.61% 5.18% 0% 1.51%
2025/06/30 43.36% 12.98% 6.85% 4.17% 3.39% 2.84% 2.83% 1.74% 0% 0%

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Eventbrite.com.au led June’s PPC spend, peaking at 51.35% on June 21. Extreme-marquees.com.au fluctuated, ending at 12.98%. Rsvp.com.au saw a sharp drop mid-month. Sydneyoperahouse.com maintained steady growth, closing at 6.85%.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/06/01 111
2025/06/02 110
2025/06/03 115
2025/06/04 109
2025/06/05 101
2025/06/06 107
2025/06/07 110
2025/06/08 115
2025/06/09 119
2025/06/10 117
2025/06/11 113
2025/06/12 121
2025/06/13 121
2025/06/14 117
2025/06/15 121
2025/06/16 118
2025/06/17 124
2025/06/18 123
2025/06/19 122
2025/06/20 120
2025/06/21 127
2025/06/22 123
2025/06/23 122
2025/06/24 127
2025/06/25 127
2025/06/26 120
2025/06/27 125
2025/06/28 125
2025/06/29 120
2025/06/30 128

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June saw a dynamic shift in distinct advertisers, starting at 111 and peaking at 128. The month ended with a strong upward trend, indicating increased competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
eventbrite.com.au 16.94%
carriageworks.com.au 1%
extreme-marquees.com.au 0.74%
eventbrite.co.uk 0.72%
sydneyoperahouse.com 0.64%
sydneyfringe.com -0.35%
southaustralia.com -0.46%
sydney.com -0.7%
melbourne.vic.gov.au -0.76%
rsvp.com.au -21.18%

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Eventbrite.com.au soared with a 16.94% click share increase, while rsvp.com.au plummeted by 21.18%. Carriageworks.com.au gained 1.0%, contrasting with sydney.com’s -0.7%.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eventbrite.com.au extreme-marquees.com.au sydneyoperahouse.com carriageworks.com.au sydneytheatre.com.au feverup.com craft.org.au queensland.com visitmelbourne.com rsvp.com.au
2025/06/01 23.73% 9.44% 2.11% 2.83% 2.76% 0.84% 1.18% 2.11% 1.8% 26.54%
2025/06/02 17.5% 10.92% 1.17% 3.94% 2.35% 2.54% 4.37% 0.26% 3.52% 23.27%
2025/06/03 21.03% 5.21% 0.62% 2.92% 2.43% 3.96% 3.49% 0.93% 6.32% 25.71%
2025/06/04 20.39% 7.71% 3.77% 2.3% 2.57% 1.73% 5.17% 1.8% 6.34% 30.56%
2025/06/05 25.25% 4.94% 2% 4.48% 2.5% 1.52% 1.12% 3.08% 6.75% 29.77%
2025/06/06 27.34% 4.93% 4.53% 4.18% 3.15% 1.61% 1.99% 1.85% 2.02% 24.4%
2025/06/07 33.98% 1.25% 1.48% 1.1% 2.52% 1.84% 0% 2.46% 1.14% 24.83%
2025/06/08 35.37% 8.23% 1.45% 0% 1.45% 4.19% 1.08% 2.09% 2.21% 22.11%
2025/06/09 32.22% 9.33% 2.55% 0.97% 1.91% 2.1% 0.8% 0.78% 1.64% 22.96%
2025/06/10 46.98% 7.5% 3.66% 2.14% 2.46% 2.64% 3.34% 0.89% 3.4% 2.73%
2025/06/11 30.07% 10.64% 4.75% 7.83% 4.21% 4.35% 2.65% 1.68% 6.02% 0%
2025/06/12 35.97% 3.03% 4.99% 7.76% 5.11% 3.37% 8.36% 3.73% 3.63% 0%
2025/06/13 45.87% 5.43% 3.82% 1.22% 1.63% 1.71% 2.44% 3.81% 1.24% 0%
2025/06/14 29.46% 13.72% 2.63% 3.05% 3.21% 2.91% 1.76% 3.23% 2.96% 0%
2025/06/15 35.69% 2.74% 3.79% 5.78% 3.09% 2.19% 5.19% 1.28% 5.6% 0%
2025/06/16 29.25% 4.67% 1.9% 4.36% 2.8% 3.31% 4.36% 2.81% 3.41% 7.93%
2025/06/17 27.88% 8.13% 3.72% 5.23% 2.06% 4.76% 1.01% 2.02% 4.06% 12.37%
2025/06/18 32.28% 5.01% 4.22% 3.6% 4.86% 2.47% 2.33% 1.9% 8.75% 0%
2025/06/19 41.26% 7.84% 3.78% 2.65% 2.52% 3.2% 1.26% 2.72% 6.34% 0%
2025/06/20 38.65% 4.6% 3.57% 0.77% 5.61% 3.29% 2.56% 2.38% 8.99% 0%
2025/06/21 50.18% 2.32% 3.23% 4.63% 3.23% 4.83% 0.58% 2.93% 1.2% 0%
2025/06/22 38.44% 9.34% 4.67% 4.81% 4.78% 3.77% 2.35% 1.4% 1.78% 0%
2025/06/23 45.53% 3.07% 5.72% 5.44% 4.86% 0.38% 0.6% 2.25% 8.27% 0%
2025/06/24 37.7% 11.06% 3.86% 3.32% 3.57% 5.19% 0.54% 3.43% 4.84% 0%
2025/06/25 33.22% 13.76% 2.53% 4.15% 1.31% 1.73% 0.94% 2.11% 2.68% 0%
2025/06/26 36.08% 2.41% 3.28% 8.74% 5.66% 3.34% 4.79% 0.71% 2.43% 0%
2025/06/27 42.24% 5% 2.56% 10.2% 4.69% 1.65% 1.12% 2.42% 3.39% 0%
2025/06/28 41.22% 9.84% 2.11% 6.38% 2.05% 1.58% 4.62% 0.99% 3.61% 0%
2025/06/29 44.67% 5.66% 5.04% 10.81% 5.27% 5.66% 0.59% 2.56% 0.02% 0%
2025/06/30 44% 12.84% 5.44% 4.47% 3.69% 1.98% 1.42% 0.56% 0.02% 0%

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Eventbrite.com.au’s impression share surged, peaking at 50.18% on June 21. Extreme-marquees.com.au fluctuated, ending at 12.84%. Rsvp.com.au dropped sharply mid-month. Sydneyoperahouse.com saw steady growth, closing at 5.44%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Eventbrite https://www.eventbrite.com.au

    Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite. Eventbrite is the easiest way to get your events discovered and build a thriving fanbase.

  2. 2
    Candlelight Sydney https://www.feverup.com

    A Unique Musical Experience — Candlelight concerts have already welcomed more than 3M attendees in more than 100 cities. Enjoy a...

  3. 3
    What's On Melbourne https://whatson.melbourne.vic.gov.au › whats-on › melbourne

    Events, Attractions and More — Discover everything the city has to offer with What's On Melbourne. Check it out now! Experience...

  4. 4
    What's On In Sydney https://www.sydney.com › thingstodo › whatsonsydney

    Official Sydney Travel Guide — There's Always Something New On In Sydney. Renew Your Plans With An Exciting Event. See...

  5. 5
    Melbourne. Every Bit Different - Major Events Calendar 2025 https://www.visitmelbourne.com › whats-on

    What's On? A Packed Calendar Of Food & Wine, Sport, Art, Live Music & Multicultural Event. A...

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Eventbrite’s ad highlights seamless event creation and ticket sales, emphasizing revenue growth and fanbase building. Feverup’s Candlelight Sydney offers a unique musical experience, boasting over 3 million attendees. Melbourne and Sydney’s ads focus on diverse city events, while Visit Melbourne showcases a vibrant 2025 events calendar.

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