AUS Hospitality Events & Conferences - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.3476908455
	83.6523091545

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	12
	88

12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	2%
Navigational	20%
Seasonal	1%
Local	3%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
eventbrite.com.au	26.61
extreme-marquees.com.au	6.65
feverup.com	6.18
getyourguide.com	4.01
carriageworks.com.au	2.97
viator.com	2.35
sydneyfringe.com	2.12
sydneyoperahouse.com	2.04
sydney.com	1.97
craft.org.au	1.95
others	43.15

eventbrite.com.au - 26.61%
extreme-marquees.com.au - 6.65%
feverup.com - 6.18%
getyourguide.com - 4.01%
carriageworks.com.au - 2.97%
viator.com - 2.35%
sydneyfringe.com - 2.12%
sydneyoperahouse.com - 2.04%
sydney.com - 1.97%
craft.org.au - 1.95%
others - 43.15%

Eventbrite.com.au leads with 26.61% click share, while ‘others’ collectively hold 43.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	eventbrite.com.au	feverup.com	getyourguide.com	carriageworks.com.au	sydneyfringe.com	docksidegroup.com.au	craft.org.au	extreme-marquees.com.au	trybooking.com	sydneyoperahouse.com
2025/10/01	13.42%	3.88%	3.77%	1.28%	0.71%	1.01%	5.28%	4.41%	0%	2.93%
2025/10/02	17.51%	3.3%	2.27%	2.42%	0.86%	3.94%	3.53%	2.94%	4.44%	2.12%
2025/10/03	16.57%	5.64%	2.38%	2.75%	0.98%	2.31%	3.22%	10.82%	0%	4.29%
2025/10/04	45.98%	1.71%	1.99%	1.77%	1.35%	0%	1.02%	9.29%	0%	2.43%
2025/10/05	45.34%	1.38%	2.91%	4.85%	2.84%	2.68%	1.15%	7.07%	0%	0%
2025/10/06	30.21%	6.51%	2.99%	6.19%	4.46%	0.58%	4.32%	7.21%	0%	3.73%
2025/10/07	35.97%	7.54%	3.66%	1.85%	1.2%	1.41%	3.28%	1.46%	0%	0%
2025/10/08	27.72%	4.54%	2.26%	3.75%	1.9%	2.46%	2.2%	5.86%	5.07%	7.06%
2025/10/09	21.33%	8.49%	1.75%	0.72%	1.53%	4.5%	2.77%	12.65%	4.75%	1.59%
2025/10/10	24.36%	7.97%	2.33%	4.08%	0.59%	2.47%	1.16%	5.59%	4.04%	2.47%
2025/10/11	35.12%	12.64%	2.67%	2.47%	0.69%	0.78%	1.49%	4.3%	0%	0%
2025/10/12	25.22%	9.22%	3.05%	9.58%	0.11%	0%	1.68%	0.5%	0%	0.98%
2025/10/13	18.51%	6.5%	4.25%	0%	0.16%	2.97%	0%	2.43%	8.31%	1.28%
2025/10/14	15.48%	9.66%	1.47%	5.63%	4.69%	3.53%	0.87%	7.48%	4.28%	3.6%
2025/10/15	28.49%	4.61%	2.26%	4.31%	3.64%	1.44%	0%	0.96%	0%	3.02%
2025/10/16	28.11%	2.59%	3.34%	0.76%	0.85%	2.56%	0.76%	14.42%	0%	3.35%
2025/10/17	25.54%	4.13%	3.1%	1.31%	0.05%	3.37%	0%	11.29%	4.2%	0.03%
2025/10/18	38.73%	2.91%	3.08%	1.23%	2.58%	1.47%	0.88%	4.13%	0%	2.15%
2025/10/19	31.98%	3.57%	2.17%	1.89%	5.09%	1.07%	1.61%	13.22%	0%	1.65%
2025/10/20	19.43%	9.02%	6.08%	3.91%	4.93%	5.64%	0%	3.84%	0%	1.45%
2025/10/21	29.6%	4.3%	2.55%	0.66%	1.4%	2.57%	2.67%	3.9%	4.33%	3.48%
2025/10/22	33.01%	3.07%	6.23%	0%	1.36%	2.24%	0.88%	2.75%	6.37%	1.09%
2025/10/23	21.94%	6.06%	8.14%	2.36%	1.16%	0%	1.14%	8.56%	5.64%	2.32%
2025/10/24	30.64%	5.62%	4.53%	1.94%	3%	0%	2.86%	2.39%	0%	1.02%
2025/10/25	34.51%	3.35%	5.46%	3.22%	0.5%	0.56%	0.83%	6.42%	3.17%	2.03%
2025/10/26	30.48%	6.37%	6.29%	1.93%	1.11%	0%	2.83%	5.85%	4.43%	2.58%
2025/10/27	25.02%	5.86%	7.21%	3.78%	2.46%	5.85%	1.28%	3.85%	0%	4.7%
2025/10/28	24.11%	4.83%	5.9%	5.37%	0.71%	0%	3.22%	9.75%	5.02%	0%
2025/10/29	37.39%	7.41%	5.07%	3.18%	1.51%	1.16%	1.37%	4.65%	4.42%	0%
2025/10/30	28.32%	5.3%	5.73%	6.38%	5.42%	0%	0.55%	7.33%	4.74%	0%
2025/10/31	29.92%	7.9%	4.5%	3.83%	3.6%	2.61%	2.2%	1.92%	0%	0%

eventbrite.com.au
feverup.com
getyourguide.com
carriageworks.com.au
sydneyfringe.com
docksidegroup.com.au
craft.org.au
extreme-marquees.com.au
trybooking.com
sydneyoperahouse.com

Eventbrite.com.au led October with fluctuating spend, peaking at 45.98 on the 4th. Feverup.com saw a steady rise, ending at 7.90. Trybooking.com maintained moderate activity, while Sydneyoperahouse.com had minimal fluctuations. Getyourguide.com showed consistent growth, closing at 4.50. Carriageworks.com.au and Sydneyfringe.com had varied trends, with docksidegroup.com.au and craft.org.au showing sporadic activity. Extreme-marquees.com.au experienced significant peaks, notably on the 16th. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	133
2025/10/02	141
2025/10/03	134
2025/10/04	134
2025/10/05	133
2025/10/06	138
2025/10/07	123
2025/10/08	130
2025/10/09	129
2025/10/10	127
2025/10/11	124
2025/10/12	115
2025/10/13	114
2025/10/14	116
2025/10/15	122
2025/10/16	121
2025/10/17	123
2025/10/18	123
2025/10/19	120
2025/10/20	119
2025/10/21	124
2025/10/22	111
2025/10/23	111
2025/10/24	119
2025/10/25	123
2025/10/26	116
2025/10/27	114
2025/10/28	118
2025/10/29	116
2025/10/30	116
2025/10/31	119

October began with 133 advertisers, peaking at 141 on the 2nd. A decline followed, reaching a low of 111 on the 22nd and 23rd. The month concluded with 119 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
getyourguide.com	2.75%
viator.com	1.72%
hyatt.com	1.46%
sydney.com	0.83%
sydneytheatre.com.au	0.74%
visitmelbourne.com	-0.7%
carriageworks.com.au	-0.85%
feverup.com	-0.86%
paperlesspost.com	-0.91%
extreme-marquees.com.au	-1.11%

GetYourGuide.com soared with a 2.75% click share increase, while Extreme-Marquees.com.au dropped by 1.11%. Viator.com and Hyatt.com also saw positive gains, contrasting with declines for PaperlessPost.com and Feverup.com.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	eventbrite.com.au	feverup.com	sydneyfringe.com	viator.com	carriageworks.com.au	craft.org.au	getyourguide.com	sydney.com	extreme-marquees.com.au	sydneyoperahouse.com
2025/10/01	9.69%	5.48%	0.68%	3.67%	1.29%	6.34%	2.08%	1.48%	4.27%	2.69%
2025/10/02	10.91%	5.06%	1.11%	4.69%	2.74%	4.9%	1.57%	2.7%	2.5%	1.96%
2025/10/03	11.68%	6.78%	1.26%	2.57%	3.09%	4.12%	1.43%	2.27%	10.92%	3.93%
2025/10/04	35.59%	2.48%	1.92%	2.62%	2.18%	1.58%	1.7%	1.58%	11.16%	2.68%
2025/10/05	39.03%	1.5%	3.39%	2.32%	5.78%	1.6%	2.32%	0%	8.24%	0%
2025/10/06	23.55%	7.46%	5.76%	3.79%	7.18%	5.38%	2.21%	2.43%	7.94%	4.12%
2025/10/07	28.82%	9.57%	1.23%	3.03%	2%	4.62%	4%	0%	1.14%	0%
2025/10/08	24.49%	5.04%	2.4%	2.66%	4.81%	3.27%	1.64%	0%	5.56%	7.16%
2025/10/09	18.56%	9.68%	2%	1.1%	1.19%	2.97%	1.42%	2.18%	12.75%	2.18%
2025/10/10	20.97%	8.83%	0.98%	4.24%	4.74%	1.6%	2.24%	2.97%	5.16%	3.21%
2025/10/11	31.31%	14.13%	1.15%	3.36%	2.98%	1.86%	2.07%	1.86%	4.19%	0%
2025/10/12	23.24%	10.3%	0.04%	4.26%	8.71%	2.49%	2.46%	2.49%	0.16%	1.24%
2025/10/13	20%	8.65%	0.07%	3.05%	0%	0%	3.09%	2.15%	1.6%	2.15%
2025/10/14	12.95%	14.58%	4.6%	1.91%	5.25%	0.85%	1%	2.88%	8.79%	3.54%
2025/10/15	27.81%	5.63%	3.22%	2.44%	4.04%	0%	1.82%	0%	0.62%	3.39%
2025/10/16	24.33%	3.73%	1.33%	2.71%	1.3%	1.08%	2.72%	2.37%	14.46%	3.65%
2025/10/17	23.54%	4.85%	0.02%	3.21%	1.43%	0%	2.41%	0.9%	12.3%	0.01%
2025/10/18	35.98%	3.48%	3.52%	5.76%	1.75%	0.88%	2.94%	3.68%	4.05%	2.5%
2025/10/19	28.56%	4.88%	4.82%	5.7%	1.85%	1.85%	1.36%	5%	14.57%	1.86%
2025/10/20	18.33%	10.41%	4.91%	6.3%	3.93%	0%	4.54%	4.65%	4.5%	1.97%
2025/10/21	27.81%	5.21%	2%	2.47%	1.08%	2.7%	1.52%	1.98%	3.85%	3.96%
2025/10/22	32.04%	3.86%	1.37%	4.18%	0%	1.36%	4.2%	1.63%	2.4%	1.65%
2025/10/23	19.22%	6.67%	1.03%	10.06%	2.04%	2.55%	7.02%	3.27%	8.96%	2.24%
2025/10/24	28.45%	6.46%	3.29%	8.27%	2.26%	3.07%	2.08%	5.12%	2.37%	1.13%
2025/10/25	30.19%	3.49%	0.79%	6.49%	4.06%	0.66%	3.3%	1.58%	6.88%	2.65%
2025/10/26	29.64%	6.17%	0.96%	8.59%	1.9%	2.86%	3.83%	2.29%	6.91%	3.22%
2025/10/27	21.52%	6.18%	2.27%	5.88%	4.04%	1.13%	8.52%	0%	3.96%	4.91%
2025/10/28	21.96%	4.65%	1.11%	3.91%	5.06%	3.31%	3.17%	0%	11.83%	0%
2025/10/29	34.94%	8.53%	1.87%	1.78%	3.54%	1.86%	6.09%	1.86%	5.26%	0%
2025/10/30	25.3%	6.76%	5.97%	3.06%	5.97%	0.71%	4.32%	3.64%	8.98%	0%
2025/10/31	26.41%	7.66%	4.62%	4.57%	4.09%	2.27%	2.16%	1.88%	1.55%	0%

eventbrite.com.au
feverup.com
sydneyfringe.com
viator.com
carriageworks.com.au
craft.org.au
getyourguide.com
sydney.com
extreme-marquees.com.au
sydneyoperahouse.com

Eventbrite.com.au dominated October with fluctuating impressions, peaking at 39.03% on the 5th. Feverup.com saw a steady rise, while extreme-marquees.com.au had notable spikes. The month ended with Eventbrite leading, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Eventbrite https://www.eventbrite.com.au
Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite
2
Candlelight Sydney https://www.feverup.com
A Unique Musical Experience — Candlelight concerts have already welcomed more than 3M attendees in more than 100 cities. Enjoy a wide variety of themes and genres: classical, jazz...
3
What's on in Brisbane https://www.queensland.com › brisbane › events
See & Experience More — From Foodie Treats to Theatre Seats, explore the vibrant Events of Brisbane. Savour the Flavours of Brisbane with loads of fun Events suitable for...
4
What's On in Sydney https://www.sydney.com › events › sydney
Sydney Events Galore — The Sydney Calendar Is Full Of Vibrant, Exciting, Intriguing And Memorable Experiences. Get Ready For A Festival Frenzy In Sydney For Experiencing Unforgettable Thrills.
5
Best Sydney Activities Of 2025 https://www.viator.com › sydney › book-now
Reserve Now & Pay Later — Best Tours & Activities In Sydney 2025. Free Cancellation & Full Refund Available. Quick & Easy Purchase Process. Full Refund Available Up To 24...

Eventbrite’s ad highlights seamless event creation and ticket sales, emphasizing revenue growth. Feverup’s Candlelight Sydney offers unique musical experiences, attracting over 3 million attendees globally. Queensland and Sydney’s ads showcase vibrant local events, while Viator promotes flexible booking for Sydney’s 2025 activities.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences November 2025 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Events & Conferences November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences November 2025 Report?

The AUS Hospitality Events & Conferences November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences November 2025 Report for?

The AUS Hospitality Events & Conferences November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Events & Conferences - PPC Market Share Analysis November 2025