Why is the AUS Hospitality Events & Conferences August 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Events & Conferences August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Events & Conferences August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Events & Conferences August 2026 Report?

The AUS Hospitality Events & Conferences August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Events & Conferences August 2026 Report for?

The AUS Hospitality Events & Conferences August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Events & Conferences - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.8470850146
	73.1529149854

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	7
	93

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	5%
Navigational	0%
Seasonal	0%
Local	5%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
rsvp.com.au	56.55
eventbrite.com.au	10.48
getyourguide.com	5.08
viator.com	4.21
sydney.com	3.61
sydneyoperahouse.com	2.81
klook.com	2.66
feverup.com	1.46
visitmelbourne.com	1.28
carriageworks.com.au	0.99
others	10.87

rsvp.com.au - 56.55%
eventbrite.com.au - 10.48%
getyourguide.com - 5.08%
viator.com - 4.21%
sydney.com - 3.61%
sydneyoperahouse.com - 2.81%
klook.com - 2.66%
feverup.com - 1.46%
visitmelbourne.com - 1.28%
carriageworks.com.au - 0.99%
others - 10.87%

In the competitive landscape of Google PPC, rsvp.com.au dominates with a 56.55% click share. Eventbrite.com.au follows at 10.48%, while ‘others’ collectively hold 10.87%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	eventbrite.com.au	rsvp.com.au	easyweddings.com.au	getyourguide.com	sydney.com	viator.com	klook.com	carriageworks.com.au	docksidegroup.com.au	bridebook.com
2026/08/01	9.95%	4.34%	14.04%	7.64%	7.58%	6.03%	3.72%	0%	2.45%	3.08%
2026/08/02	11.98%	3.58%	10.7%	5.49%	2.37%	11.9%	10.08%	1.22%	3.06%	5.5%
2026/08/03	10.97%	10.23%	11.54%	7.99%	5.99%	6.1%	3.17%	4.83%	2.45%	4.75%
2026/08/04	11.83%	10.52%	9.99%	4.25%	9.48%	9.67%	1.52%	7.32%	5.42%	2.37%
2026/08/05	16.83%	8.19%	1.72%	7.72%	4.87%	5.29%	2.06%	6.68%	3.36%	4.37%
2026/08/06	11.96%	12.18%	1.44%	13.05%	2.26%	9.02%	5.62%	3.03%	0.33%	0%
2026/08/07	0.13%	7.63%	8.39%	16.32%	6.94%	13.72%	7.39%	1.2%	3.46%	3.06%
2026/08/08	0.23%	18.12%	5.15%	13.64%	0.02%	8.78%	1.61%	2.53%	4.81%	5.63%
2026/08/09	17.54%	8.94%	2.8%	11.78%	5.97%	3.07%	4.12%	0%	0.25%	0%
2026/08/10	6.8%	11.11%	3.29%	9.28%	1.9%	14.07%	12.28%	8.77%	1.58%	0%
2026/08/11	21.09%	5.89%	1.07%	6.73%	6.01%	23.09%	5.22%	2.98%	2.06%	2.19%
2026/08/12	23.58%	32.44%	0.14%	9.94%	5.52%	1.32%	0.39%	2.6%	2.1%	0.01%
2026/08/13	34.3%	11.1%	4.58%	8.96%	4.74%	6.25%	0.33%	0%	0.1%	0.01%
2026/08/14	0.1%	18.61%	4.01%	11.25%	8.08%	2.78%	0.35%	3.47%	9.54%	0.02%
2026/08/15	0.07%	7.95%	27.99%	14.35%	0%	12.92%	10.26%	4.91%	0.12%	0.01%
2026/08/16	0.11%	17.9%	0.18%	22.57%	11.13%	11.61%	0.38%	0%	0.19%	0.02%
2026/08/17	8.84%	14.85%	0.06%	8.83%	7.76%	7.39%	4.28%	0%	9.5%	4.61%
2026/08/18	15.56%	18.14%	0%	13.2%	8.43%	4.14%	0.27%	12.68%	0.06%	8.12%
2026/08/19	0%	18.69%	0%	21.4%	6.37%	15.28%	14.45%	0%	0.05%	0%
2026/08/20	7.75%	13.02%	12.98%	8.39%	6.12%	6.76%	5.42%	3.91%	10.22%	6.17%
2026/08/21	12.31%	19%	1.49%	15.72%	2.55%	11.91%	4.99%	2.3%	0%	0%
2026/08/22	24.19%	9.46%	11.56%	11.37%	6.53%	9.57%	3.5%	2.1%	0%	2.1%
2026/08/23	18.95%	13.86%	0%	7.6%	6.44%	18.08%	0.07%	0%	0%	3.3%
2026/08/24	14.79%	23.83%	0%	12.9%	1.89%	5.34%	4.02%	7.95%	0%	0%
2026/08/25	23.57%	17.95%	0%	11.66%	0%	7.11%	5.33%	3.96%	0%	0%
2026/08/26	27.07%	16.15%	0%	6.47%	1.26%	2.63%	1.75%	3.31%	0%	0%
2026/08/27	0.07%	24.42%	0%	11.16%	10.44%	2.3%	0.35%	2.09%	10.01%	0%
2026/08/28	19.53%	17.75%	0%	9.49%	8.04%	1.18%	0.32%	3.47%	0%	5.1%
2026/08/29	10.57%	34.07%	0%	19.7%	12.11%	6.31%	0.23%	2.67%	0%	0%
2026/08/30	25.57%	19.73%	0%	8.27%	8.98%	0.8%	0.33%	0%	0%	5.01%
2026/08/31	28.59%	19.6%	10.24%	10.15%	5.62%	1.98%	1.03%	0.93%	0%	0%

eventbrite.com.au
rsvp.com.au
easyweddings.com.au
getyourguide.com
sydney.com
viator.com
klook.com
carriageworks.com.au
docksidegroup.com.au
bridebook.com

Eventbrite.com.au saw fluctuating ad spend, peaking at AUD 34.30 on August 13. RSVP.com.au maintained steady growth, while Easyweddings.com.au spiked on August 15. Getyourguide.com showed consistent activity, and Viator.com peaked on August 11.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	70
2026/08/02	73
2026/08/03	77
2026/08/04	69
2026/08/05	53
2026/08/06	52
2026/08/07	50
2026/08/08	39
2026/08/09	57
2026/08/10	50
2026/08/11	55
2026/08/12	44
2026/08/13	53
2026/08/14	46
2026/08/15	45
2026/08/16	47
2026/08/17	38
2026/08/18	36
2026/08/19	34
2026/08/20	38
2026/08/21	41
2026/08/22	46
2026/08/23	43
2026/08/24	43
2026/08/25	43
2026/08/26	42
2026/08/27	39
2026/08/28	35
2026/08/29	30
2026/08/30	40
2026/08/31	40

August began with 70 advertisers, peaking at 77 by the 3rd. A sharp decline followed, reaching 30 on the 29th. The month concluded with a slight recovery to 40 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rsvp.com.au	12%
sydneyfringe.com	0.39%
sydneyoperahouse.com	0.32%
marriott.com	0.24%
viagogo.com	0.23%
visitmelbourne.com	-0.74%
sydney.com	-0.86%
harrypotterexhibition.com	-1.15%
klook.com	-1.24%
viator.com	-2.02%

RSVP.com.au soared with a 12% click share increase, while Viator.com dropped by 2.02%. SydneyFringe.com and SydneyOperaHouse.com saw modest gains.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rsvp.com.au	eventbrite.com.au	getyourguide.com	sydneyoperahouse.com	sydney.com	visitmelbourne.com	viator.com	carriageworks.com.au	klook.com	feverup.com
2026/08/01	15.91%	6.08%	8.85%	2.26%	5.4%	3.41%	7.63%	0%	5.72%	3.97%
2026/08/02	10.3%	4.83%	24.24%	0.44%	1.4%	0.79%	10.45%	1.26%	9.84%	1.73%
2026/08/03	22.68%	5.58%	9.82%	1.98%	4.12%	3.64%	8.83%	3.39%	6.84%	2.29%
2026/08/04	18.81%	5.13%	25.52%	1.6%	5.19%	1.26%	9.41%	5.19%	2.57%	0.51%
2026/08/05	15.64%	7.11%	19.27%	1.73%	2.86%	1.4%	5.75%	4.2%	2.73%	1.91%
2026/08/06	22.67%	4.66%	13.26%	2.06%	1.23%	4.55%	10.96%	2.43%	8.72%	2.84%
2026/08/07	16.81%	0.02%	16.49%	3.54%	3.72%	3%	14.95%	0.75%	10.54%	5.04%
2026/08/08	34.9%	0.04%	12.31%	1.8%	0.02%	1.33%	8.51%	1.88%	1.75%	6.15%
2026/08/09	15.79%	6.49%	27.76%	0.39%	2.84%	2.11%	2.36%	0%	4.77%	3.38%
2026/08/10	19.08%	2.26%	26.23%	1.61%	0.9%	2.19%	10.49%	4.08%	10.18%	3.28%
2026/08/11	10.71%	8.79%	21.84%	1.27%	3.26%	1.15%	18.87%	3.25%	6.93%	2.81%
2026/08/12	58.02%	9.59%	8.07%	0.05%	2.75%	6.21%	0.56%	1.9%	0.16%	3.8%
2026/08/13	31.74%	17.37%	9%	2.37%	3.16%	1.42%	7.25%	0%	0.16%	3.46%
2026/08/14	43.73%	0.02%	8.88%	1.15%	4.58%	1.95%	1.22%	3.11%	0.14%	6.07%
2026/08/15	22.8%	0.01%	14.45%	1.03%	0%	2.42%	14.45%	5.87%	13.89%	3.71%
2026/08/16	36.06%	0.02%	15.99%	1.16%	5.83%	3.86%	10.15%	0%	0.22%	7.94%
2026/08/17	33.82%	3.95%	7.26%	0.78%	4.65%	0%	7.12%	0%	5.33%	2.11%
2026/08/18	40.83%	6.68%	10.38%	2.43%	4.45%	4.37%	4.14%	10.57%	0.09%	3.56%
2026/08/19	31.82%	0%	16.19%	1.93%	2.7%	2.43%	13.55%	0%	13.52%	5.14%
2026/08/20	31.48%	3.68%	7.78%	0.7%	3.63%	0%	7.47%	4.86%	7.36%	2.94%
2026/08/21	34.84%	4.75%	14.47%	4.04%	1.71%	0%	11.93%	2.19%	6.51%	3.45%
2026/08/22	16.33%	7.42%	38.04%	0.84%	2.7%	0.61%	7.49%	1.23%	3.66%	4.02%
2026/08/23	20.08%	5.48%	33.66%	2.6%	2.4%	0.6%	10.05%	0%	0.02%	1.92%
2026/08/24	37.98%	4.78%	13.49%	2.69%	0.98%	1.96%	6.93%	4.3%	8.11%	1.69%
2026/08/25	37.95%	9%	11.91%	2.45%	0%	4.42%	7.59%	2.86%	6.74%	1.17%
2026/08/26	34.35%	10.81%	7.12%	1.75%	0.95%	1.18%	4.74%	2.43%	4.4%	0.17%
2026/08/27	50.9%	0.01%	9.22%	2.77%	6.01%	2.52%	1.67%	1.54%	0.13%	2.35%
2026/08/28	44.83%	9.17%	7.56%	1.71%	5.42%	3%	0.6%	3.3%	0.14%	1%
2026/08/29	56.97%	3.59%	15.29%	1.32%	5.21%	0%	4.71%	2.37%	0.07%	3.12%
2026/08/30	44.09%	12.02%	6.82%	4.83%	4.78%	0%	0.44%	0%	0.16%	0%
2026/08/31	45.02%	13.81%	9.82%	4.93%	3.66%	2.26%	1.95%	1.38%	0.86%	0%

rsvp.com.au
eventbrite.com.au
getyourguide.com
sydneyoperahouse.com
sydney.com
visitmelbourne.com
viator.com
carriageworks.com.au
klook.com
feverup.com

In August 2026, rsvp.com.au led with fluctuating impressions, peaking at 58.02% on the 12th. Eventbrite.com.au saw minimal activity, while getyourguide.com had a notable spike on the 22nd. The month concluded with rsvp.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Harry Potter™: The Exhibition - Open Now - Limited Season https://www.harrypotterexhibition.com › sydney
Book Your Tickets for Harry Potter: The Exhibition - Limited Time Only. Harry Potter: The Exhibition tickets on sale now - book yours before they sell out.
2
Crystal Ballroom Elegance https://www.marriott.com
Discover Your Dream Venue — From intimate garden ceremonies to lavish galas, we bring your coastal vision to life. Book our premier Horizons venue for wedding photos with a Gold Coast backdrop. Custom Wedding Packages.
3
Events In Sydney | Your Official Guide to Sydney https://www.sydney.com › thingstodo › sydneyevents
Discover What's on in Sydney. Upcoming Shows, Live Music, Big Sporting Events & More! Feel Joy In Sydney. Explore A Variety Of Upcoming Events, Festivals & More.
4
Instant Folding Marquees - Engineered Up To 100km/h Winds https://www.technishelter.com.au › marquees › folding-pop-up
Technishelter™ Marquees withstand the rigours of regular use.
5
Melbourne. Every Bit Different - Melbourne Events 2026 https://www.visitmelbourne.com
Our Calendar Is Jam-Packed With Festivals, Theatre, Arts & Sports Events All Year Round. What's On? A Packed Calendar Of Food, Wine, Sport...

In the realm of Google PPC, five standout text ads captivate audiences with unique narratives. Harry Potter™: The Exhibition enchants with urgency, urging fans to secure tickets before they vanish. Marriott’s Crystal Ballroom promises dreamlike weddings against a Gold Coast backdrop. Sydney.com invites exploration of vibrant events, while Technishelter assures durability with marquees engineered for extreme conditions. Visit Melbourne entices with a year-round festival of culture and sport. Each ad weaves a compelling story, drawing audiences into their world.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences August 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Events & Conferences August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences August 2026 Report?

The AUS Hospitality Events & Conferences August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences August 2026 Report for?

The AUS Hospitality Events & Conferences August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Events & Conferences - PPC Market Share Analysis August 2026