US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.294503506
81.705496494
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snapfish.com 20.53
shutterfly.com 14.51
easycanvasprints.com 11.38
mpix.com 11.05
canvasondemand.com 7.14
canvasdiscount.com 3.98
mixbook.com 3.61
nationsphotolab.com 1.63
fractureme.com 1.61
shutterstock.com 1.58
others 22.98
  • snapfish.com - 20.53%
  • shutterfly.com - 14.51%
  • easycanvasprints.com - 11.38%
  • mpix.com - 11.05%
  • canvasondemand.com - 7.14%
  • canvasdiscount.com - 3.98%
  • mixbook.com - 3.61%
  • nationsphotolab.com - 1.63%
  • fractureme.com - 1.61%
  • shutterstock.com - 1.58%
  • others - 22.98%

Copyright © Adthena. All rights reserved.

Snapfish leads with 20.53% click share, closely followed by Shutterfly at 14.51%. Others collectively hold 22.98%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date shutterfly.com snapfish.com mixbook.com mpix.com easycanvasprints.com nationsphotolab.com artifactuprising.com canvasdiscount.com canvasondemand.com mixtiles.com
2026/02/01 19.78% 19.02% 2.86% 8.3% 10.06% 1.44% 2.19% 5.45% 12.58% 0.91%
2026/02/02 20.68% 19.94% 4.11% 9.84% 11.51% 2.83% 1.94% 4.94% 3.63% 0.87%
2026/02/03 18.41% 20.14% 2.32% 10.85% 10.39% 1.66% 1.89% 2.46% 10.01% 2.31%
2026/02/04 18% 20.38% 3.21% 12.23% 7.74% 1.8% 2.62% 2% 10.27% 1.21%
2026/02/05 17.37% 17.24% 4.32% 13.51% 10.78% 2.07% 1.37% 2.73% 6.94% 0.54%
2026/02/06 16.79% 16.6% 3.86% 10.62% 11.18% 1.56% 1.07% 4.22% 11.32% 3.14%
2026/02/07 17.73% 17.94% 2.91% 11.54% 14.73% 1.07% 1.74% 3.47% 9.56% 1.69%
2026/02/08 15.94% 17.38% 2.31% 12.49% 15.76% 1.82% 1.28% 4.87% 9.33% 2.55%
2026/02/09 14.41% 21.79% 2.97% 10.55% 14.75% 1.62% 1.29% 3.81% 10.48% 1.57%
2026/02/10 16.94% 19.9% 4.72% 11.77% 12.59% 1.32% 3.05% 4.28% 7.1% 2.36%
2026/02/11 17.71% 13.15% 2.34% 13.69% 16.98% 1.73% 2.53% 4.15% 6.39% 1.65%
2026/02/12 17.3% 17.17% 4.33% 13.46% 10.74% 2.06% 1.37% 2.72% 6.91% 0.54%
2026/02/13 16.75% 16.57% 3.85% 10.6% 11.16% 1.56% 1.06% 4.21% 11.3% 3.13%
2026/02/14 17.69% 17.89% 2.9% 11.52% 14.7% 1.07% 1.73% 3.46% 9.54% 1.69%
2026/02/15 15.92% 17.36% 2.33% 12.47% 15.74% 1.82% 1.27% 4.86% 9.32% 2.54%
2026/02/16 14.4% 21.78% 2.97% 10.54% 14.75% 1.63% 1.29% 3.81% 10.48% 1.58%
2026/02/17 17.25% 11.34% 5.01% 13.07% 13.59% 2.25% 2.7% 2.21% 6.73% 1.47%
2026/02/18 17.86% 10.47% 3.28% 18.82% 16.83% 0.91% 3.01% 3.79% 3.45% 2.06%
2026/02/19 16.25% 19.14% 5.8% 13.65% 13.73% 0.91% 2.66% 2.63% 2.36% 1.58%
2026/02/20 20.84% 19.24% 5.74% 14.04% 6.01% 2.04% 2.88% 2.33% 3.63% 1.64%
2026/02/21 22.69% 22.15% 5.53% 13.72% 6.82% 2.55% 3.38% 1.88% 1.68% 1.78%
2026/02/22 20.95% 21.38% 5.38% 13.36% 7.06% 3.53% 3.26% 1.09% 1.74% 1.79%
2026/02/23 18.3% 11.74% 5.6% 17.94% 10.67% 3.73% 3.93% 3.55% 4.3% 1.05%
2026/02/24 18.29% 10.25% 4.27% 15.69% 11.43% 4.4% 2.41% 3.12% 5.77% 3.14%
2026/02/25 16.39% 11.59% 2.43% 15.27% 13.03% 4.72% 1.29% 2.94% 4.37% 5.89%
2026/02/26 18.07% 15.95% 5.98% 14.78% 11.09% 5.02% 2.36% 1.82% 2.49% 2.19%
2026/02/27 14.6% 10.23% 3.67% 13.63% 16.02% 5.15% 1.02% 4.06% 4.29% 2.08%
2026/02/28 14.43% 10.12% 9.16% 8.96% 8.32% 3.38% 2.57% 2.43% 1.76% 0.94%
  • shutterfly.com
  • snapfish.com
  • mixbook.com
  • mpix.com
  • easycanvasprints.com
  • nationsphotolab.com
  • artifactuprising.com
  • canvasdiscount.com
  • canvasondemand.com
  • mixtiles.com

Copyright © Adthena. All rights reserved.

In February 2026, Shutterfly’s PPC spend share fluctuated, peaking mid-month. Snapfish saw a sharp decline after mid-month highs. Mixbook’s share rose steadily, while Mpix experienced a mid-month surge. EasyCanvasPrints and NationsPhotoLab showed varied trends, with CanvasDiscount and CanvasOnDemand declining. Mixtiles remained relatively stable.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 323
2026/02/02 283
2026/02/03 319
2026/02/04 299
2026/02/05 310
2026/02/06 334
2026/02/07 301
2026/02/08 291
2026/02/09 285
2026/02/10 279
2026/02/11 284
2026/02/12 310
2026/02/13 334
2026/02/14 301
2026/02/15 291
2026/02/16 285
2026/02/17 181
2026/02/18 270
2026/02/19 272
2026/02/20 227
2026/02/21 230
2026/02/22 274
2026/02/23 269
2026/02/24 269
2026/02/25 243
2026/02/26 238
2026/02/27 245
2026/02/28 262

Copyright © Adthena. All rights reserved.

February began with 323 advertisers, fluctuating throughout the month. A notable dip to 181 on the 17th was followed by a recovery, ending at 262.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mpix.com 2.2%
nationsphotolab.com 0.96%
picsart.com 0.94%
mixbook.com 0.83%
canvasonthecheap.com 0.69%
limeandlou.com -0.56%
chatbooks.com -0.85%
shutterfly.com -0.97%
canvasdiscount.com -1.32%
canvasondemand.com -4.14%

Copyright © Adthena. All rights reserved.

Mpix.com surged with a 2.20% click share increase, while canvasondemand.com faced a significant drop of 4.14%.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date shutterfly.com snapfish.com easycanvasprints.com mpix.com mixbook.com canvasdiscount.com nationsphotolab.com fractureme.com canvasondemand.com mixtiles.com
2026/02/01 16.65% 17.32% 10.29% 6.07% 2.39% 7.06% 1.34% 2.03% 13.76% 0.95%
2026/02/02 16.13% 20.1% 11.22% 7.68% 2.46% 6.25% 1.94% 0.68% 3.64% 0.75%
2026/02/03 14.81% 19.53% 9.95% 8.86% 2.27% 3.41% 1.19% 1.72% 10.6% 1.88%
2026/02/04 15.24% 20.54% 8.01% 10.02% 2.31% 2.89% 1.4% 0.48% 12% 1.14%
2026/02/05 13.81% 16.38% 11.16% 10.88% 3.44% 3.67% 1.43% 1.58% 8.26% 0.5%
2026/02/06 13.62% 15.37% 11.37% 8.27% 3.13% 5.47% 1.07% 2.32% 12.7% 2.71%
2026/02/07 14.52% 17.93% 14.84% 9.41% 2.09% 4.3% 0.9% 2.2% 9.87% 1.85%
2026/02/08 12.95% 16.21% 16.33% 10.65% 1.77% 6.45% 1.31% 1.39% 9.88% 2.45%
2026/02/09 11.04% 19.69% 15.82% 9.23% 1.95% 4.73% 0.97% 3.51% 11.74% 1.74%
2026/02/10 13.72% 19.74% 11.97% 10.47% 3.82% 4.74% 0.89% 0.12% 7.44% 2.31%
2026/02/11 13.84% 11.99% 17.05% 11.75% 1.17% 5.87% 1.19% 2.26% 6.72% 2.06%
2026/02/12 13.81% 16.38% 11.16% 10.88% 3.44% 3.67% 1.43% 1.58% 8.26% 0.5%
2026/02/13 13.62% 15.37% 11.37% 8.27% 3.13% 5.47% 1.07% 2.32% 12.7% 2.71%
2026/02/14 14.52% 17.93% 14.84% 9.41% 2.09% 4.3% 0.9% 2.2% 9.87% 1.85%
2026/02/15 12.95% 16.21% 16.33% 10.65% 1.77% 6.45% 1.31% 1.39% 9.88% 2.45%
2026/02/16 11.04% 19.69% 15.82% 9.23% 1.95% 4.73% 0.97% 3.51% 11.74% 1.74%
2026/02/17 13.15% 11.81% 13.67% 10.48% 3.42% 1.66% 1.4% 1.03% 6.78% 1.13%
2026/02/18 13.94% 11.81% 16.85% 16.6% 2.25% 3.69% 0.49% 0% 3.36% 2.27%
2026/02/19 13.25% 17.22% 16.77% 10.65% 3.81% 2.93% 0.45% 0% 2.78% 1.51%
2026/02/20 18.23% 20.49% 5.36% 11.77% 4.79% 2% 1.93% 0.82% 3.31% 1.63%
2026/02/21 19.23% 21% 6.26% 12.12% 4.29% 2.67% 2.16% 1.17% 1.51% 1.47%
2026/02/22 16.66% 21.95% 7.46% 10.31% 3.59% 1.66% 2.78% 0.6% 2.21% 1.98%
2026/02/23 15.18% 10.8% 13.21% 16.45% 3.56% 3.47% 3.74% 1.96% 5.62% 1.05%
2026/02/24 15.52% 11.18% 11.83% 13.59% 2.56% 4.28% 3.53% 3.04% 5.58% 3.42%
2026/02/25 13.61% 11.71% 12.78% 12.94% 1.43% 2.93% 4% 3.99% 4.92% 5.04%
2026/02/26 14.14% 16.78% 11.48% 11.66% 3.63% 2.83% 3.98% 5.08% 2.62% 2.56%
2026/02/27 12.17% 9.2% 15.37% 12.04% 2.36% 3.72% 4.75% 4.56% 3.6% 2.86%
2026/02/28 10.29% 8.95% 7.31% 7% 4.66% 2.67% 2.46% 1.87% 1.73% 0.56%
  • shutterfly.com
  • snapfish.com
  • easycanvasprints.com
  • mpix.com
  • mixbook.com
  • canvasdiscount.com
  • nationsphotolab.com
  • fractureme.com
  • canvasondemand.com
  • mixtiles.com

Copyright © Adthena. All rights reserved.

In February 2026, Snapfish led with a peak impression share of 21.95% on the 22nd. Shutterfly saw fluctuations, peaking at 19.23% on the 21st. EasyCanvasPrints and Mpix had notable mid-month spikes, while Mixbook and CanvasDiscount showed consistent low shares. The month concluded with Snapfish maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Easy Canvas Prints™ - Order Today - Up to 95% Off https://www.easycanvasprints.com

    Turn Your Photos Into a Masterpiece With Easy Canvas Prints™- Only $4.30. Shop Online Now!

  2. 2
    The Best Quality Photo Prints - Shipped In 24 Hours | Mpix.com https://www.mpix.com

    Print your photos with true-to-life color, professional quality, & incredible resolution!

  3. 3
    Nations Photo Lab | Best Quality Photo Printing | Online Prints https://www.nationsphotolab.com

    Nations Photo Lab online service offers high quality photo printing. Create stunning, professional photo prints, books, albums & wall decor. Best Quality Printing.

  4. 4
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  5. 5
    90% off 4x6 Prints - Shipped Directly To Your Door https://www.snapfish.com › photo › prints

    Simple & convenient photo printing allows you to order online & delivered to your doorstep

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, five advertisers shine with compelling narratives. Easy Canvas Prints entices with a 95% discount, transforming photos into masterpieces. Mpix and Nations Photo Lab promise professional quality and stunning prints. Picsart offers a creative haven with 200+ features, while Snapfish ensures convenience with doorstep delivery.

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