US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.9715966145
82.0284033855
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
shutterfly.com 10.7
snapfish.com 9.8
picsart.com 7.7
shutterstock.com 7.24
adobe.com 6.16
istockphoto.com 5.96
mpix.com 5.29
mixbook.com 4.81
easycanvasprints.com 4.7
floridastudiotheatre.org 2.43
others 35.21
  • shutterfly.com - 10.7%
  • snapfish.com - 9.8%
  • picsart.com - 7.7%
  • shutterstock.com - 7.24%
  • adobe.com - 6.16%
  • istockphoto.com - 5.96%
  • mpix.com - 5.29%
  • mixbook.com - 4.81%
  • easycanvasprints.com - 4.7%
  • floridastudiotheatre.org - 2.43%
  • others - 35.21%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Shutterfly leads with 10.7% click share, followed by Snapfish at 9.8%. Others collectively dominate with 35.21%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date istockphoto.com shutterfly.com easycanvasprints.com adobe.com shutterstock.com snapfish.com canvaschamp.com mpix.com mixbook.com artifactuprising.com
2026/04/01 9.03% 20.04% 8.41% 3.85% 4.44% 5.54% 3.49% 5.23% 4.79% 3.36%
2026/04/02 6.93% 16.92% 9.4% 3.51% 4.75% 4.59% 4.58% 8.38% 5.93% 3.19%
2026/04/03 8.13% 15.59% 9.71% 4.8% 3.89% 5.84% 1.89% 7.72% 5.46% 2.46%
2026/04/04 8.55% 19.12% 5.19% 5.05% 4.33% 4.36% 0.99% 7.63% 5.04% 3.64%
2026/04/05 6.4% 20.68% 10.26% 4.7% 2.58% 6.59% 0% 6.99% 4.71% 1.57%
2026/04/06 6.42% 14.75% 7.21% 3.25% 3.32% 6.17% 3.14% 7.32% 4.97% 2.22%
2026/04/07 8.45% 13.51% 8.5% 4.9% 4.57% 5.07% 3.61% 6.55% 4.15% 2.48%
2026/04/08 7.65% 13.75% 9.69% 5.58% 4.01% 5.5% 5.54% 6.55% 3.75% 2.45%
2026/04/09 7.47% 12.86% 5.92% 5.86% 4.99% 7.14% 4.18% 5.17% 3.35% 2.75%
2026/04/10 6.43% 9.41% 13.25% 4.49% 4.31% 6.3% 7.34% 4.62% 3% 1.57%
2026/04/11 8.58% 11.76% 4.46% 6.7% 4.38% 6.79% 0% 7.43% 4.92% 3.32%
2026/04/12 7.23% 12.89% 7.02% 6.05% 3.57% 6.69% 0% 6.8% 4.19% 4.3%
2026/04/13 8.11% 10.95% 7.95% 4.44% 3.42% 9.39% 4.64% 6.5% 5.63% 6.04%
2026/04/14 8.18% 10.65% 7.65% 3.53% 5.05% 7.01% 2.66% 7.49% 2.82% 4.24%
2026/04/15 10.67% 9.97% 6.53% 4.47% 5.44% 6.05% 3.2% 8% 5.18% 2.07%
2026/04/16 7.39% 9.78% 4.8% 3.49% 5.05% 9.29% 4.23% 7.85% 2.31% 2.94%
2026/04/17 7.49% 8.17% 7.64% 4.33% 4.16% 10.95% 3.16% 8.76% 3% 3.65%
2026/04/18 10.11% 11.22% 7.73% 5.09% 3.54% 6.78% 0% 7.23% 4.16% 3.28%
2026/04/19 10.19% 15.03% 9.17% 4.97% 3.77% 6.81% 0% 6.81% 3.01% 3.61%
2026/04/20 10.03% 8.83% 9.22% 6.15% 4.64% 6.85% 4.44% 5.75% 3.93% 3.6%
2026/04/21 11.51% 7.99% 11.36% 5.52% 4.94% 5.74% 4.24% 3.87% 3.93% 2.51%
2026/04/22 10.43% 11.55% 6.9% 5.63% 4.76% 6.1% 2.73% 4.63% 5.95% 2.73%
2026/04/23 12.88% 9.77% 6.48% 7.09% 8.05% 3.8% 2.44% 4.57% 6.13% 3.4%
2026/04/24 13.44% 9.24% 4.39% 9.6% 8.07% 4.98% 2.34% 2.85% 5.28% 2.72%
2026/04/25 10.48% 15.3% 8.28% 6.83% 4.44% 7.3% 0.04% 5.88% 3.58% 1.69%
2026/04/26 10.05% 21.16% 3.75% 6.02% 4.02% 5.9% 0% 3.41% 6.99% 3.21%
2026/04/27 9.67% 13.3% 7.25% 6.53% 4.98% 5.69% 2.86% 4.65% 5.03% 4.25%
2026/04/28 8.3% 15.25% 4.15% 6.43% 6.1% 5.48% 2.12% 4.71% 7.02% 5.14%
2026/04/29 12.37% 12.69% 5.58% 5.38% 6.58% 3.94% 2.56% 3.96% 4.25% 2.81%
2026/04/30 10.87% 9.05% 8.62% 7.78% 6.58% 4.46% 3.82% 3.75% 3.27% 2.51%
  • istockphoto.com
  • shutterfly.com
  • easycanvasprints.com
  • adobe.com
  • shutterstock.com
  • snapfish.com
  • canvaschamp.com
  • mpix.com
  • mixbook.com
  • artifactuprising.com

Copyright © Adthena. All rights reserved.

In April 2026, iStockphoto’s PPC spend share fluctuated, peaking at 13.44% on April 24. Shutterfly started strong at 20.04% but dipped to 9.05% by month’s end. EasyCanvasPrints saw a low of 3.75% on April 26, while Adobe’s share rose to 9.6% on April 24. Shutterstock and Snapfish maintained moderate shares, with Snapfish peaking at 10.95% on April 17. CanvasChamp’s share was minimal, with several days at 0%. Mpix and Mixbook had steady shares, while Artifact Uprising remained low throughout.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 258
2026/04/02 278
2026/04/03 261
2026/04/04 275
2026/04/05 293
2026/04/06 311
2026/04/07 293
2026/04/08 247
2026/04/09 268
2026/04/10 255
2026/04/11 246
2026/04/12 265
2026/04/13 248
2026/04/14 276
2026/04/15 280
2026/04/16 266
2026/04/17 264
2026/04/18 266
2026/04/19 265
2026/04/20 238
2026/04/21 239
2026/04/22 245
2026/04/23 241
2026/04/24 251
2026/04/25 242
2026/04/26 240
2026/04/27 231
2026/04/28 240
2026/04/29 234
2026/04/30 238

Copyright © Adthena. All rights reserved.

April began with 258 advertisers, peaking at 311 on the 6th. A decline followed, ending the month at 238.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
shutterstock.com 1.69%
istockphoto.com 1.6%
adobe.com 1.02%
snapfish.com 0.72%
fineartamerica.com 0.7%
chatbooks.com -0.52%
floridastudiotheatre.org -0.63%
canva.com -0.63%
shutterfly.com -1.15%
mpix.com -1.54%

Copyright © Adthena. All rights reserved.

In the past month, Shutterstock.com and iStockphoto.com surged with click share increases of 1.69 and 1.6, respectively. Conversely, Mpix.com and Shutterfly.com experienced declines of 1.54 and 1.15.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com shutterfly.com istockphoto.com shutterstock.com easycanvasprints.com snapfish.com etsy.com picsart.com mpix.com mixbook.com
2026/04/01 4.39% 17.15% 7.97% 4.09% 4.41% 5.42% 1.53% 4.93% 4.57% 3.21%
2026/04/02 4.15% 15.22% 4.98% 4.87% 6.88% 4.46% 1.14% 4.16% 8.17% 4.08%
2026/04/03 5.96% 12.44% 5.74% 3.86% 7.17% 6.16% 1.86% 5.24% 6.81% 3.66%
2026/04/04 5.65% 14.96% 6.81% 4.05% 3.1% 4.13% 2.21% 4.48% 6.21% 3.37%
2026/04/05 4.68% 17.46% 4.48% 2.45% 7.8% 6.08% 1.99% 1.95% 6.67% 3.65%
2026/04/06 3.64% 11.5% 3.91% 2.91% 5.15% 5.13% 3.26% 1.88% 6.22% 3.58%
2026/04/07 5.31% 10.7% 5.58% 4.21% 5.52% 5.38% 2.96% 2.73% 5.76% 3.56%
2026/04/08 6.56% 11.36% 5.46% 4% 6.05% 6.2% 2.15% 3.88% 6.47% 2.93%
2026/04/09 6.36% 10.31% 4.74% 4.53% 4.34% 7.18% 3% 2.96% 5.15% 2.13%
2026/04/10 5.23% 7.86% 4.55% 4.12% 8.16% 6.45% 10.04% 3.72% 4.13% 2.58%
2026/04/11 6.77% 9.59% 5.22% 4% 1.77% 6.32% 5.59% 3.68% 5.49% 3.03%
2026/04/12 6.69% 10.11% 4.83% 3.33% 4.28% 5.95% 3.73% 2.74% 6.19% 3.12%
2026/04/13 5.83% 9.53% 5.91% 3.46% 4.54% 8.4% 1.96% 3.4% 5.79% 3.98%
2026/04/14 3.54% 7.83% 5.29% 4.83% 5% 7.15% 4.72% 4.14% 6.67% 1.76%
2026/04/15 3.48% 7.98% 7.59% 4.36% 3.96% 6.26% 3.17% 2.59% 7.26% 3.73%
2026/04/16 3.68% 6.93% 4.39% 4.16% 2.81% 8.64% 2.42% 2.4% 6.83% 1.88%
2026/04/17 4.33% 5.97% 4.17% 5.04% 3.7% 8.8% 2.52% 3.16% 7.05% 1.92%
2026/04/18 5.9% 9.89% 8.41% 2.83% 4.85% 5.88% 2.7% 3.08% 6.17% 2.65%
2026/04/19 4.86% 15.3% 9.4% 3.33% 5.7% 6.26% 1.55% 2.32% 6.2% 1.9%
2026/04/20 6.75% 8.96% 8.16% 4.7% 5.89% 6.71% 1.94% 2.92% 5.46% 3.1%
2026/04/21 6.4% 6.95% 8.9% 4.52% 8.31% 6.53% 2.27% 3.9% 3.76% 2.59%
2026/04/22 6.47% 9.63% 6.86% 4.39% 4.76% 6.05% 4.11% 3.22% 4.04% 4.38%
2026/04/23 7.24% 7.89% 7.95% 6.94% 3.63% 4.2% 2.19% 2.54% 4.54% 4.64%
2026/04/24 10.21% 7.57% 8.68% 7.3% 2.27% 5.11% 4.25% 2.94% 2.29% 3.94%
2026/04/25 6.94% 13.31% 6.82% 3.91% 6.54% 7.74% 2.23% 2.64% 5.86% 2.76%
2026/04/26 5.97% 17.24% 6.09% 3.33% 2.03% 5.93% 2.7% 3.9% 3.18% 5.01%
2026/04/27 8.1% 10.24% 6.34% 4.7% 4.81% 6.36% 1.46% 4.07% 4.14% 3.99%
2026/04/28 8.43% 11.62% 5.68% 5.69% 3.03% 5.21% 2.65% 5.26% 4.08% 5.29%
2026/04/29 7.41% 11.21% 7.42% 5.74% 4.39% 4.4% 2.25% 3.27% 3.62% 2.8%
2026/04/30 8.46% 7.26% 6.72% 5.88% 5.79% 5.71% 3.59% 3.53% 3.17% 3.11%
  • adobe.com
  • shutterfly.com
  • istockphoto.com
  • shutterstock.com
  • easycanvasprints.com
  • snapfish.com
  • etsy.com
  • picsart.com
  • mpix.com
  • mixbook.com

Copyright © Adthena. All rights reserved.

April 2026 saw Adobe’s impression share rise from 4.39% to 8.46%, peaking at 10.21% on April 24. Shutterfly started strong at 17.15%, dipped mid-month, and ended at 7.26%. Istockphoto fluctuated, peaking at 9.4% on April 19. Shutterstock’s share increased towards the end, finishing at 5.88%. Easycanvasprints had a volatile month, ending at 5.79%. Snapfish maintained stability, closing at 5.71%. Etsy’s share peaked at 10.04% on April 10, ending at 3.59%. Picsart’s share varied, closing at 3.53%. Mpix’s share decreased, ending at 3.17%. Mixbook’s share fluctuated, closing at 3.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Nations Photo Lab | Best Quality Photo Printing | Online Prints https://www.nationsphotolab.com

    Nations Photo Lab online service offers high quality photo printing. Create stunning, professional photo prints, books, albums & wall decor. Best Quality Printing.

  3. 3
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  4. 4
    35% Off Prints + Free Shipping https://www.shutterfly.com

    Order Online Today — Get 35% off photo prints and free shipping with code PRINTSDEAL. Shop now! Fast & Secure Shipping or Get in as Little as 1 Hour with our Pick-up in Store...

  5. 5
    Shutterstock Official Site https://www.shutterstock.com

    Images, Videos, Music, & More — 【1】Unlimited Downloads【2】AI Image Generations【3】80M+ Assets: Images, Video & Music.

Copyright © Adthena. All rights reserved.

In the vibrant world of photography and visual arts, Adobe, Nations Photo Lab, Picsart, Shutterfly, and Shutterstock dominate Google’s PPC landscape. Adobe’s seamless editing across devices, Nations’ high-quality prints, Picsart’s creative tools, Shutterfly’s enticing discounts, and Shutterstock’s vast asset library captivate audiences.

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