US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.5500559284
76.4499440716
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snapfish.com 22.45
shutterfly.com 12.68
easycanvasprints.com 8.07
mpix.com 6.31
etsy.com 3.99
mixbook.com 3.94
shutterstock.com 3.48
adobe.com 3.39
canvasondemand.com 2.8
canvasonthecheap.com 2.41
others 30.48
  • snapfish.com - 22.45%
  • shutterfly.com - 12.68%
  • easycanvasprints.com - 8.07%
  • mpix.com - 6.31%
  • etsy.com - 3.99%
  • mixbook.com - 3.94%
  • shutterstock.com - 3.48%
  • adobe.com - 3.39%
  • canvasondemand.com - 2.8%
  • canvasonthecheap.com - 2.41%
  • others - 30.48%

Copyright © Adthena. All rights reserved.

Snapfish leads with 22.45% click share, followed by Shutterfly at 12.68%. Others collectively hold 30.48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date shutterfly.com mpix.com easycanvasprints.com snapfish.com canvasondemand.com istockphoto.com mixbook.com adobe.com canvasonthecheap.com canvaschamp.com
2026/06/01 12.27% 8.17% 12.11% 16.54% 5.06% 2.97% 3.12% 2.91% 3.04% 4.83%
2026/06/02 15.89% 8.22% 12.3% 17.33% 3.97% 2.21% 1.46% 3.6% 3.85% 0.03%
2026/06/03 15.24% 10.21% 12.68% 19.03% 3.92% 2.09% 2.41% 2.16% 3.37% 4.81%
2026/06/04 17.72% 8.01% 11.79% 16.32% 4.76% 2.19% 3.97% 2.22% 4.53% 4.69%
2026/06/05 16.52% 8.38% 12.01% 15.54% 4.89% 1.88% 4.63% 1.67% 3.72% 3.97%
2026/06/06 15.54% 8.44% 13.43% 16.89% 5.9% 1.89% 3.35% 2.27% 4.63% 0%
2026/06/07 15.34% 8.16% 14.51% 17.23% 5.59% 2.37% 4.13% 2.55% 4.69% 0%
2026/06/08 13.47% 8.74% 8.79% 13.72% 3.33% 4.13% 5.42% 3.87% 2.82% 3.82%
2026/06/09 14.69% 8.46% 12.45% 20.64% 3.75% 2.43% 2.53% 2.44% 3.53% 4.44%
2026/06/10 16.06% 7.53% 11.67% 16.53% 3.79% 2.98% 3.78% 2.62% 4.74% 4.24%
2026/06/11 15.69% 7.26% 12.16% 16.19% 4.83% 2.28% 4.49% 1.94% 3.88% 3.72%
2026/06/12 15.61% 6.88% 13.54% 16.88% 5.63% 2.68% 3.47% 1.7% 4.91% 0%
2026/06/13 14.03% 6.33% 15.14% 18.3% 5.62% 2.45% 4.18% 2.51% 4.95% 0%
2026/06/14 12.07% 6.84% 8.96% 14.87% 3.27% 2.9% 6.62% 4.15% 3.03% 3.29%
2026/06/15 14.18% 7.85% 12.75% 19.53% 3.53% 4.31% 2.78% 2.21% 3.5% 4.73%
2026/06/16 13.73% 7.26% 12.35% 16.28% 4.02% 4.19% 4.39% 1.95% 4.49% 1.57%
2026/06/17 12.8% 7.44% 12.56% 16.67% 3.86% 3.14% 2.96% 2.41% 4.08% 2.65%
2026/06/18 13.57% 8.34% 11.08% 17.96% 4.06% 3.69% 3.13% 2.03% 3.66% 3.1%
2026/06/19 14.91% 7.23% 12.74% 16.51% 5.01% 1.94% 3.32% 2.08% 4.45% 3.23%
2026/06/20 10.88% 8.89% 8.37% 7.83% 3.08% 6.74% 5.55% 7.05% 1.47% 0%
2026/06/21 9.35% 10.31% 5.29% 7.74% 2.93% 6.86% 4.19% 6.62% 0.94% 0%
2026/06/22 11.44% 9.25% 5.24% 9.77% 3.82% 8.03% 3.94% 7.08% 0.82% 0.67%
2026/06/23 8.48% 8.74% 8.08% 7.74% 4.45% 7.31% 3.54% 7.51% 1.06% 1.36%
2026/06/24 9.91% 7.54% 10.81% 11.51% 4.93% 7.02% 3.19% 6.6% 1.83% 0.13%
2026/06/25 11.51% 8.05% 8.64% 12.91% 4.48% 5.61% 4.36% 4.97% 1.42% 1.36%
2026/06/26 13.78% 8.31% 6.69% 14.82% 2.67% 7.17% 6.08% 5.37% 0.95% 0%
2026/06/27 14.12% 7.46% 6.55% 11.08% 2.46% 6.79% 4.8% 6.97% 1.29% 0%
2026/06/28 13.37% 7.38% 10.45% 8.25% 5.94% 8.32% 2.87% 5.65% 1.45% 0%
2026/06/29 11.26% 7.85% 8.36% 8.42% 5.13% 7.15% 3.99% 5.12% 1.9% 0.95%
2026/06/30 14.46% 12.93% 11.15% 8.25% 6.29% 6.16% 4.62% 3.18% 2.26% 0%
  • shutterfly.com
  • mpix.com
  • easycanvasprints.com
  • snapfish.com
  • canvasondemand.com
  • istockphoto.com
  • mixbook.com
  • adobe.com
  • canvasonthecheap.com
  • canvaschamp.com

Copyright © Adthena. All rights reserved.

In June 2026, Snapfish led PPC spend, peaking at 20.64% on June 9. Shutterfly fluctuated, ending at 14.46%. Mpix surged to 12.93% on June 30. EasyCanvasPrints and iStockPhoto saw mid-month dips. CanvasChamp had sporadic activity.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 324
2026/06/02 300
2026/06/03 307
2026/06/04 327
2026/06/05 336
2026/06/06 337
2026/06/07 335
2026/06/08 315
2026/06/09 308
2026/06/10 312
2026/06/11 336
2026/06/12 319
2026/06/13 319
2026/06/14 309
2026/06/15 315
2026/06/16 329
2026/06/17 310
2026/06/18 344
2026/06/19 328
2026/06/20 264
2026/06/21 256
2026/06/22 230
2026/06/23 259
2026/06/24 239
2026/06/25 261
2026/06/26 244
2026/06/27 246
2026/06/28 237
2026/06/29 240
2026/06/30 244

Copyright © Adthena. All rights reserved.

In June 2026, advertisers peaked mid-month at 344, then declined, ending at 244.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
shutterstock.com 2.1%
adobe.com 2.05%
istockphoto.com 1.53%
art.com 1.47%
mixbook.com 1.23%
canvaschamp.com -0.74%
canvasonthecheap.com -1.06%
easycanvasprints.com -2.25%
shutterfly.com -3.49%
snapfish.com -6.48%

Copyright © Adthena. All rights reserved.

Shutterstock.com and Adobe.com surged in click share, while Snapfish.com and Shutterfly.com faced declines.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date shutterfly.com mpix.com easycanvasprints.com etsy.com istockphoto.com snapfish.com canvasondemand.com mixbook.com adobe.com canvasonthecheap.com
2026/06/01 9.76% 6.58% 8.84% 7.05% 2.71% 13.16% 3.85% 2.29% 2.91% 2.85%
2026/06/02 12.22% 6.48% 9.52% 5.78% 1.55% 13.64% 3.32% 1.05% 4.12% 3.55%
2026/06/03 12.86% 8.59% 10.5% 5.96% 1.54% 17.79% 3.15% 1.98% 2.11% 3.13%
2026/06/04 14.48% 6.22% 9.27% 6.56% 1.84% 14.84% 3.6% 2.88% 2.19% 4.29%
2026/06/05 13.85% 6.66% 9.41% 5.12% 1.3% 14.17% 3.82% 3.43% 1.9% 3.56%
2026/06/06 12.68% 6.71% 10.55% 4.36% 1.64% 14.62% 4.49% 2.48% 2.53% 4.14%
2026/06/07 12.05% 6.62% 11.08% 6.05% 1.83% 16.16% 4.51% 3.55% 2.38% 4.33%
2026/06/08 11.91% 6.67% 6.07% 7.35% 3.7% 12.79% 2.25% 4.46% 3.58% 2.38%
2026/06/09 12.01% 7.21% 10.49% 5.99% 1.9% 19.1% 3.06% 2.25% 2.25% 3.29%
2026/06/10 12.67% 6.07% 9.32% 6.46% 2.78% 15.28% 3% 2.79% 2.81% 4.56%
2026/06/11 12.9% 6.01% 9.63% 4.77% 2% 14.94% 3.71% 3.23% 1.92% 3.76%
2026/06/12 13.56% 5.76% 10.86% 4.55% 2.45% 14.97% 4.35% 2.73% 1.88% 4.49%
2026/06/13 11.37% 5.45% 11.78% 5.94% 1.89% 17.1% 4.29% 3.92% 2.59% 4.65%
2026/06/14 9.72% 5.12% 6.23% 7.22% 1.99% 13.73% 2.24% 5.76% 4.69% 2.54%
2026/06/15 12.89% 6.61% 10.25% 5.27% 5.08% 17.36% 2.76% 2.63% 2.61% 3.11%
2026/06/16 10.82% 6.13% 9.16% 5.5% 5.37% 14.74% 3.24% 3.06% 1.9% 3.82%
2026/06/17 10.22% 6.12% 9.67% 7.26% 2.69% 14.79% 3.15% 2.24% 2.14% 3.81%
2026/06/18 11% 7.05% 8.79% 5.68% 3.68% 15.71% 3.15% 2.28% 2.02% 3.35%
2026/06/19 11.93% 5.85% 9.79% 6.41% 1.3% 15.12% 4.04% 2.27% 1.8% 3.94%
2026/06/20 6.65% 6.04% 4.97% 8.62% 3.88% 5.82% 2.15% 3.97% 5.52% 1.16%
2026/06/21 5.73% 6.61% 2.86% 10.12% 4.03% 5.75% 1.98% 3.99% 5.42% 0.68%
2026/06/22 7.9% 6.11% 3.21% 11.16% 5.61% 7.12% 2.52% 3.38% 6.02% 0.76%
2026/06/23 6.17% 6.42% 4.23% 8.56% 5.57% 6.41% 2.92% 3.42% 6.77% 0.81%
2026/06/24 7.94% 5.37% 5.72% 10.81% 6.38% 8.52% 2.95% 2.83% 6.16% 1.32%
2026/06/25 8.67% 6.66% 4.9% 7.33% 3.85% 9.93% 3.43% 4.43% 4.94% 1.02%
2026/06/26 10.32% 6.82% 4.21% 6.99% 6.68% 12.13% 2.56% 4.94% 5.52% 0.82%
2026/06/27 10.94% 5.61% 3.44% 6.48% 4.12% 8.22% 1.64% 4.1% 6.18% 1.04%
2026/06/28 11.01% 6.05% 5.97% 5.84% 5.28% 8% 3.69% 2.78% 4.54% 0.88%
2026/06/29 8.63% 6.05% 5.56% 11.62% 6.17% 6.76% 3.54% 4.06% 4.59% 1.63%
2026/06/30 9.76% 8.79% 8.14% 7.47% 6.76% 6.53% 5.17% 4.42% 3.04% 2.09%
  • shutterfly.com
  • mpix.com
  • easycanvasprints.com
  • etsy.com
  • istockphoto.com
  • snapfish.com
  • canvasondemand.com
  • mixbook.com
  • adobe.com
  • canvasonthecheap.com

Copyright © Adthena. All rights reserved.

In June 2026, Snapfish led with fluctuating impressions, peaking mid-month. Shutterfly and EasyCanvasPrints showed early strength but dipped later. Etsy surged late, while Mpix and iStockPhoto remained steady. The month ended with Snapfish maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Your Photo Canvas Print - Today's Special: only $4.30 https://www.canvasdiscount.com

    Hand-Crafted High-Quality Photo Canvas. Ready to ship within 24 hours.

  3. 3
    The Best Quality Photo Prints https://www.mpix.com

    Shipped In 24 Hours | Mpix.com — The #1 photographer recommended printing service. Order quality photo prints at Mpix!

  4. 4
    Nations Photo Lab | Best Quality Photo Printing | Online Prints https://www.nationsphotolab.com

    Nations Photo Lab online service offers high quality photo printing. Create stunning, professional photo prints, books, albums & wall decor. Best Quality Printing.

  5. 5
    Picsart: The AI Creative Platform https://www.picsart.com

    Picsart is an all-in-one creative platform with a wide selection of free AI design tools. Create content fast with expert-crafted templates, built-in asset libraries, and generative AI tools.

Copyright © Adthena. All rights reserved.

In the vibrant world of photography and visual arts, Adobe, CanvasDiscount, Mpix, Nations Photo Lab, and Picsart lead the charge. Adobe’s seamless editing across devices, CanvasDiscount’s affordable craftsmanship, Mpix’s photographer-endorsed prints, Nations’ professional quality, and Picsart’s AI-driven creativity define their unique appeals.

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