UK Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – UK

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.9505666376
86.0494333624
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snapfish.co.uk 30.29
photobox.co.uk 15.85
shutterstock.com 7.51
my-picture.co.uk 6.04
freesnaps.co.uk 4.43
cewe.co.uk 2.75
etsy.com 2.46
printerpix.co.uk 2.37
papier.com 2.09
bootsphoto.com 1.96
others 24.25
  • snapfish.co.uk - 30.29%
  • photobox.co.uk - 15.85%
  • shutterstock.com - 7.51%
  • my-picture.co.uk - 6.04%
  • freesnaps.co.uk - 4.43%
  • cewe.co.uk - 2.75%
  • etsy.com - 2.46%
  • printerpix.co.uk - 2.37%
  • papier.com - 2.09%
  • bootsphoto.com - 1.96%
  • others - 24.25%

Copyright © Adthena. All rights reserved.

Snapfish.co.uk leads with 30.29% click share, followed by Photobox.co.uk at 15.85%. Others collectively hold 24.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date snapfish.co.uk photobox.co.uk my-picture.co.uk freesnaps.co.uk printerpix.co.uk cewe.co.uk optimalprint.co.uk whitewall.com papier.com bootsphoto.com
2026/04/01 9.87% 14.69% 11.2% 4.83% 6.87% 6.36% 2.79% 1.88% 6.11% 2.18%
2026/04/02 11.51% 15.31% 8.53% 6.33% 6.51% 5.16% 2.95% 3.38% 5.82% 2.34%
2026/04/03 11.68% 15.67% 9.98% 6.62% 5.02% 6.34% 4.26% 1.82% 3.91% 2.91%
2026/04/04 14.9% 15.63% 12.01% 3.44% 6.7% 4.74% 3.95% 2.57% 2.96% 2.31%
2026/04/05 15.16% 16.86% 10.65% 3.17% 5.66% 5.94% 4.73% 2.07% 1.07% 3.78%
2026/04/06 14.66% 20.02% 10.24% 3.41% 6.66% 4.03% 3.84% 2.47% 0.99% 3.23%
2026/04/07 14.73% 18.02% 9.87% 4.57% 4.88% 7.41% 1.8% 3.65% 3.89% 3.31%
2026/04/08 14.73% 15.08% 9.74% 4.36% 5.23% 5.88% 3.05% 5.41% 1.9% 2.63%
2026/04/09 11.66% 16.94% 10.66% 3.27% 8% 3.03% 4.39% 4.27% 6.53% 2.4%
2026/04/10 15.16% 16.76% 12.41% 3.2% 7.88% 4.82% 2.05% 4.87% 3.02% 1.19%
2026/04/11 17.11% 17.64% 11.48% 4.85% 5.09% 4.89% 3.33% 2.37% 3.8% 3.5%
2026/04/12 16.48% 13.23% 7.95% 4.74% 7.92% 5.06% 3.59% 2.35% 6.87% 1.4%
2026/04/13 12.72% 17.84% 9.07% 5.86% 4.37% 4.61% 2.78% 3.79% 8.2% 2.27%
2026/04/14 12.56% 15.15% 8.53% 7.99% 5.59% 6.88% 3.96% 2.09% 5.25% 2.51%
2026/04/15 9.76% 13.98% 7.08% 5.77% 8.86% 5.06% 5.53% 2.61% 7.05% 1.96%
2026/04/16 13.36% 13.8% 10.44% 8.38% 6.41% 5.62% 3.67% 2.1% 2.63% 3.19%
2026/04/17 10.76% 13.36% 8.39% 7.61% 7.46% 6.29% 3.44% 2.74% 5.55% 1.87%
2026/04/18 13.2% 15% 8.09% 12.23% 5.92% 5.21% 4.55% 3.25% 2.44% 2.56%
2026/04/19 13.89% 14.29% 10.03% 9.92% 5.23% 5.52% 3.17% 3.62% 4.57% 3.5%
2026/04/20 11.98% 13.99% 8.77% 7.56% 5.42% 4.59% 3.09% 3.48% 8.08% 2.89%
2026/04/21 14.09% 11.91% 6.89% 7.41% 5.49% 4.96% 2.13% 3.94% 10.15% 3.64%
2026/04/22 8.83% 15.19% 7.46% 6.79% 5.65% 3.99% 2.67% 3.81% 12.25% 3.22%
2026/04/23 12.05% 16.07% 8.04% 8.57% 7.22% 3.89% 2.83% 2.89% 9.67% 4.53%
2026/04/24 14.31% 18.44% 8.81% 5.12% 6.28% 5.73% 1.65% 4.9% 4.46% 3.21%
2026/04/25 14.54% 15.21% 13.78% 5.02% 7.86% 5.55% 3.64% 6.62% 2.18% 2.49%
2026/04/26 13.58% 16.54% 10.65% 4.48% 7.28% 4% 5.27% 2.8% 5.38% 3.04%
2026/04/27 12.07% 14.19% 10.4% 7.79% 7.23% 2.69% 4.22% 4.53% 8.79% 2.55%
2026/04/28 17.97% 19.17% 8.5% 7.99% 6.72% 3.12% 2.52% 4.01% 5.6% 1.48%
2026/04/29 11.16% 15.3% 9.93% 7.15% 7.86% 3.28% 3.18% 3.09% 8.45% 1.09%
2026/04/30 15.39% 13.29% 10.09% 9.27% 6.68% 4.67% 4.38% 4.24% 4.2% 3.25%
  • snapfish.co.uk
  • photobox.co.uk
  • my-picture.co.uk
  • freesnaps.co.uk
  • printerpix.co.uk
  • cewe.co.uk
  • optimalprint.co.uk
  • whitewall.com
  • papier.com
  • bootsphoto.com

Copyright © Adthena. All rights reserved.

In April 2026, Snapfish.co.uk saw a fluctuating trend, peaking at 17.97% on the 28th. Photobox.co.uk maintained a strong presence, reaching 20.02% on the 6th. My-picture.co.uk experienced a dip mid-month, while Freesnaps.co.uk surged to 12.23% on the 18th. Printerpix.co.uk and Cewe.co.uk showed moderate stability. Optimalprint.co.uk and Whitewall.com had varied performances, with Papier.com peaking at 12.25% on the 22nd. Bootsphoto.com remained relatively low, ending the month at 3.25%.

Market Exposure

Competitor Count for UK Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 160
2026/04/02 176
2026/04/03 185
2026/04/04 177
2026/04/05 170
2026/04/06 180
2026/04/07 176
2026/04/08 159
2026/04/09 163
2026/04/10 169
2026/04/11 154
2026/04/12 161
2026/04/13 167
2026/04/14 167
2026/04/15 166
2026/04/16 175
2026/04/17 180
2026/04/18 168
2026/04/19 163
2026/04/20 170
2026/04/21 165
2026/04/22 172
2026/04/23 176
2026/04/24 171
2026/04/25 149
2026/04/26 143
2026/04/27 142
2026/04/28 159
2026/04/29 153
2026/04/30 166

Copyright © Adthena. All rights reserved.

April began with 160 advertisers, peaking at 185 by the 3rd. A decline followed, reaching 142 on the 27th. The month concluded with a slight recovery to 166 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
freesnaps.co.uk 2.16%
papier.com 0.94%
shutterstock.com 0.89%
whitewall.com 0.31%
istockphoto.com 0.23%
etsy.com -0.33%
desenio.co.uk -0.44%
postsnap.com -0.52%
photobox.co.uk -0.53%
snapfish.co.uk -2.02%

Copyright © Adthena. All rights reserved.

Freesnaps.co.uk surged with a 2.16% click share increase, while snapfish.co.uk dropped by 2.02%. Papier.com and Shutterstock.com also saw positive gains, contrasting with declines from photobox.co.uk and postsnap.com.

Campaign Efficiency

UK Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date snapfish.co.uk photobox.co.uk freesnaps.co.uk my-picture.co.uk etsy.com papier.com printerpix.co.uk shutterstock.com optimalprint.co.uk cewe.co.uk
2026/04/01 12.56% 9.95% 4.91% 7.34% 5.11% 3.55% 4.25% 5.25% 2.12% 4.5%
2026/04/02 15.53% 11.34% 6.5% 6.24% 4.39% 3.61% 4.08% 3.37% 2.75% 4.16%
2026/04/03 13.28% 12.07% 6.84% 6.96% 5.32% 2.52% 3.32% 3.57% 3.37% 4.49%
2026/04/04 17.23% 10.7% 3.36% 7.26% 5.13% 3.46% 3.89% 4.88% 3.04% 3.37%
2026/04/05 15.94% 12.51% 3.09% 5.83% 10.18% 0.83% 3.06% 5.04% 2.97% 3.76%
2026/04/06 15.92% 14.16% 3.46% 7.06% 5.49% 1.17% 3.95% 4.3% 3.26% 2.72%
2026/04/07 15.95% 13.8% 4.5% 5.86% 6.98% 3.47% 2.94% 4.43% 1.63% 4.96%
2026/04/08 16.48% 10.71% 3.99% 6.84% 5.05% 2.11% 3.22% 4.49% 2.29% 3.99%
2026/04/09 15.18% 11.76% 3.76% 6.66% 4.59% 3.65% 5.39% 4.21% 3.71% 2.36%
2026/04/10 19.15% 11.43% 3.29% 6.76% 3.97% 1.47% 5.09% 4.93% 1.56% 3.52%
2026/04/11 18.67% 14.38% 4.78% 8.46% 5.25% 2.07% 3.31% 3.34% 3.02% 3.33%
2026/04/12 19.22% 10.4% 4.33% 4.35% 4.55% 3.74% 4.21% 4.09% 2.65% 3.79%
2026/04/13 15.56% 15.27% 6.25% 5.38% 1.96% 5.62% 2.73% 4.73% 2.35% 3.29%
2026/04/14 14.84% 10.68% 7.87% 5.59% 4.13% 4.02% 3.54% 3.55% 3.39% 5.05%
2026/04/15 12.36% 9.1% 5.86% 4.63% 5.36% 3.67% 6.02% 2.85% 4.86% 3.39%
2026/04/16 14.65% 9.94% 8.14% 6.15% 3.32% 2.04% 4.19% 3.52% 3.46% 4.02%
2026/04/17 11.23% 8.67% 7% 4.27% 7.91% 2.75% 4.4% 4.16% 3.05% 4.24%
2026/04/18 14.11% 9.91% 12.77% 5.59% 3.06% 1.29% 4.06% 2.97% 3.9% 3.61%
2026/04/19 15.52% 11.14% 9.91% 7.41% 2.38% 2.47% 3.38% 2.7% 2.99% 4.26%
2026/04/20 15.43% 10.44% 7.79% 4.68% 3.81% 4.67% 2.97% 5.32% 2.37% 3.65%
2026/04/21 16.31% 8.79% 8.31% 4.74% 4.74% 6.72% 3.2% 4.37% 2.26% 3.53%
2026/04/22 10.8% 10.85% 6.89% 4.44% 5.63% 6.83% 3.53% 4.31% 1.96% 3.27%
2026/04/23 13.58% 12.05% 9.47% 6.05% 4.56% 5.99% 4.24% 3.11% 2.5% 2.95%
2026/04/24 15.63% 14.64% 5.31% 4.94% 5.73% 3.76% 3.82% 3.66% 1.32% 5.2%
2026/04/25 16.7% 10.7% 5.25% 8.73% 4.98% 2.5% 4.65% 3.68% 2.63% 4.34%
2026/04/26 15.41% 15.14% 5.86% 6.7% 5.05% 5.04% 3.74% 5.01% 3.65% 2.96%
2026/04/27 14.29% 11.4% 8.98% 6.56% 2.57% 4.99% 4.42% 4.89% 4.05% 2.32%
2026/04/28 20.93% 16.95% 8.68% 4.97% 3.63% 5.1% 3.71% 3.8% 2.39% 2.58%
2026/04/29 14.17% 12.1% 7.64% 6.35% 4.89% 6.9% 4.43% 4.27% 2.4% 2.61%
2026/04/30 15.74% 9.64% 9.58% 5.94% 5.32% 5.13% 3.68% 3.61% 3.46% 3.27%
  • snapfish.co.uk
  • photobox.co.uk
  • freesnaps.co.uk
  • my-picture.co.uk
  • etsy.com
  • papier.com
  • printerpix.co.uk
  • shutterstock.com
  • optimalprint.co.uk
  • cewe.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, Snapfish.co.uk led with fluctuating impressions, peaking at 20.93% on April 28. Photobox.co.uk saw a high of 16.95% on April 28. Freesnaps.co.uk’s impressions surged to 12.77% on April 18. My-picture.co.uk and Etsy.com had varied trends, while Papier.com peaked at 6.9% on April 29. Printerpix.co.uk, Shutterstock.com, and Optimalprint.co.uk showed steady patterns. Cewe.co.uk ended with a modest 3.27% on April 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    FreePrints https://www.freeprintsapp.co.uk

    Order free 6x4 photos — Special offer : Get 20 Free 6x4 Prints & Free delivery on your first order. With FreePrints, make a free...

  2. 2
    85% Off Canvas Prints - Ready To Ship In 24 Hours - My-Picture.co.uk https://www.my-picture.co.uk › canvas-prints

    No.1 Best Rated Canvas Shop in the UK & Certified Merchant. Ready for Dispatch Within 24h

  3. 3
    50% Off Photo Books | Offer Ends 27-04 https://www.photobox.co.uk

    Sale on Now. Turn your digital photos into stunning Photo Books. Print your memories to last a lifetime. Create your custom Photo Books today!

  4. 4
    Shutterstock Stock Images https://www.shutterstock.com

    Official Website — Browse Stock Photos, Vectors, and Much More. Simple Licensing, Dedicated Customer Support.

  5. 5
    Snapfish https://www.snapfish.co.uk

    Snapfish Offers — Guaranteed To Make You Smile With Our Outstanding Prints, Photo Gifts, Photo Books & More. Up To 50% Off With Snapfish. Limited Time...

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, FreePrints entices with free photo prints and delivery, while My-Picture.co.uk boasts swift canvas dispatch. Photobox transforms digital memories into lasting photo books, Shutterstock offers diverse stock images, and Snapfish promises smiles with discounted photo gifts.

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